ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

That isn’t true; earned media is generated by hard work, research, and creativity. Inadequate resources. Another key ingredient to PR success is a real commitment backed by necessary resources, both financial and human. “Me, me, me” A reporter wants a good story, not a sales pitch or a founder biography.

Agency 205

Agency Pitching Internal International 205

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

Often company execs become very enthusiastic about adding PR to its marketing mix but then find they haven’t the resources or the staffing to maximize outcomes. A PR program operates best when the client has tasked an internal manager for the work, and all parties agree on what the agency needs to succeed. No laurel-resting here!

Publicity 256

Publicity Brand Branding Storytelling 256

Buzzstream

JUNE 5, 2024

There are also asset-less digital PR strategies that include pitching quotes to journalists. Many brands utilize digital PR to drive links to an asset and then use internal linking to direct SEO or link value to their money page. How to pitch: This approach gives Pinrose an asset when pitching to beauty and lifestyle journalists.

Digital PR 62

Digital PR Examples Strategy Survey 62

ImPRessions - Crenshaw Communications

MARCH 15, 2018

The advent of spring means that public relations people are devising creative ways to put a fresh spin on program activities as well as spruce up client relationships. Brands should review creative strategies, new product updates and budgets to ensure the current investment is appropriate to reach PR goals. Fashion trend insights?

Analytics 130

Analytics Pitching Internal International 130

Sword and the Script

APRIL 20, 2021

It was enough budget for one full-time resource for about six months. We had two other part-time (agency) resources that worked under my direction to help – plus access to a centralized creative team for design and technical assistance. I didn’t pitch it. The problem is I can’t help her. The story was unsolicited.

B2B 106

B2B Leadership Marketing Blogging 106

PR in High Definition

JUNE 28, 2022

Adding to this, they’re completely inundated with emails and pitches. It’s harder to get in front of the right people, harder to build relationships, and harder to have our pitches seen and phone calls answered. On the PR agency side, the shrinking media pool has an obvious effect – it’s harder to secure the coverage our clients want.

Reputation 62

Reputation Media SEO Case Study 62

Shift Communications

MAY 17, 2023

They are as follows and are based on those internal discussions, as well as on outside perspectives, including the PR Council Guidelines on Generative AI. How we don’t: accept everything it generates as the absolute truth or use it as an only resource. We double-check stats and sources via search or original materials. (AI

Publicity 78

Publicity Guidelines Training Transportation 78

Shift Communications

MAY 17, 2023

They are as follows and are based on those internal discussions, as well as on outside perspectives, including the PR Council Guidelines on Generative AI. How we don’t: accept everything it generates as the absolute truth or use it as an only resource. We double-check stats and sources via search or original materials. (AI

Publicity 78

Publicity Guidelines Training Transportation 78

Deirdre Breakenridge

OCTOBER 16, 2014

However, I managed to share three big trends along with three new practices for PR professionals in an Expert Express Talk at the PRSA International Conference in Washington, DC ( #PRSAICON ). Understanding diverse environments internally and externally. One of my best examples is from the early days of my career when I was an intern.

Big Data 250

Big Data Data Education Internal 250

Waxing UnLyrical

MARCH 26, 2012

One of the most fun projects I’ve worked on recently was Oxfam America’s (OA) International Women’s Day (IWD) 2012 campaign. And then we pitched. Hot tip : I can’t stress this enough; even if you have done a ton of research, you should write a really good pitch that is personalized to the recipient.

Case Study 102

Case Study Internal International Study 102

ImPRessions - Crenshaw Communications

MARCH 14, 2017

That said, a well-executed RFP, drafted for any industry assignment, can be a strong tool to help determine a good fit, as many creative services experts point out. Whatever the reason, it’s key to have all internal stakeholders agree on the rationale, need, and goals in order to develop a profile for the type of PR team that fits.

Meeting 191

Meeting Agency Creativity Case Study 191

ImPRessions - Crenshaw Communications

NOVEMBER 1, 2018

Several times during a pitch meeting, a prospective client has asked our team, “What do you need from us to succeed?” Commit the necessary time and resources. Even an inspired agency team likes to be challenged in a constructive and creative way. Be an internal champion. Speak up about problems.

Agency 223

Agency How To Construction Advertising 223

Doctor Spin

FEBRUARY 22, 2024

Improve internal communications. To get started, you develop a creative concept and a marketing strategy, which you pair up with copywriting and art direction to create your assets. Source: International Journal of Business Communication 9 Mishra, K., Source: International Journal of Business Communication 9 Mishra, K.,

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Solo PR Pro

NOVEMBER 10, 2020

Communications professionals are valuable resources. If it’s about earned media, then it might be about how pitching your position on a specific trend is unique and powerful and can draw additional attention. Why are you approaching this as (a pitch, a news release, a social media post, etc.) instead of another tactic?

Communications 99

Communications Comparison Exercises Interviews 99

Cision

JUNE 25, 2015

Here are 10 easy ways to maximize new press using your own internal resources: 1. Click here for your free “10 Media Pitching Do’s and Don’ts” tip sheet now! Circulate internally. Image: Got Credit , Claudia Zimmer ( Creative Commons ). Share on social media. Share with clients.

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

Sword and the Script

JANUARY 3, 2023

Internal communications: PR practitioners may also be responsible for communicating with employees and stakeholders within an organization. Creativity: PR practitioners must be able to think creatively and come up with new and innovative ideas for campaigns and projects. Should companies hire public relations people internally?

Interviews 104

Interviews Publicity Technology Social Media 104

Cision

APRIL 2, 2015

Because content and the incredible amount of social media posts used to promoted suffer from over-messaged sales pitches. Too often campaigns are created to appease an internal stakeholder or a department that believes it needs to deliver a message. It’s more than just resources communicators should be concerned about.

Content Marketing 120

Content Marketing Corporate Social Media Internal 120

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. Think of your content contributor guide as a map for creatives to follow. Think of your content contributor guide as a map for creatives to follow.

How To 177

How To Guidelines Content Marketing Video 177

Onclusive

JUNE 14, 2017

PR’s job is to pitch and secure stories that align with the brand, as told through third-party endorsement. They often go it alone without checking in with PR, instead leaning on the fact that they’re working with the creative team’s copywriter, and copywriters are all the extra “messaging expertise” the marketing team needs, right?

Marketing 170

Marketing Measurement Trends B2B 170

Communications Conversations

OCTOBER 14, 2014

But the marketers are often busy planning and managing agency resources. And companies start looking for answers and resources. Training existing resources to handle content development requires significantly less ramp-up time than it would for an agency or solo. Quick access to internal subject matter experts.

Agency 133

Agency Resources Employee Internal 133

Solo PR Pro

OCTOBER 18, 2022

Many different services fall under the umbrella of strategic communication — or public relations: media relations, community relations, internal communications, crisis communications, public affairs, content creation and marketing, social media — the list goes on. The world of media relations is changing.

Media Relations 97

Media Relations Media Social Media Internal 97

Shift Communications

MARCH 10, 2017

Whether you’ve brought on a firm ‘for more arms and legs’ or as a strategic partner, they’re going to need the help of a dedicated internal resource, especially early on. Good firms have creative people who spend their days stretching even small resources into meaningful results. Prepare to Participate. Get involved.

Agency 87

Agency Resources Crisis Communications Creativity 87

Solo PR Pro

MARCH 8, 2021

In this monthly series, we ask five Solo PR Pro members to share their best tips, tricks and resources for managing their solo business. Is this subcontractor representing their interests outside the internal audiences? For example, are they ghostwriting for you or are they pitching journalists – there is a huge difference.

Energy 96

Energy Policies Creativity Training 96

Deirdre Breakenridge

AUGUST 21, 2015

When I think back on the earlier years of my career, we were always happy to have the visionary CEO in the boardroom for a pitch meeting. This could be new technology, creative ideas about internal systems and processes, highlighting trends in the market or even pointing out regulations that would affect the business.

Company 150

Company Meeting Crisis Management Government 150

Deirdre Breakenridge

AUGUST 21, 2015

When I think back on the earlier years of my career, we were always happy to have the visionary CEO in the boardroom for a pitch meeting. This could be new technology, creative ideas about internal systems and processes, highlighting trends in the market or even pointing out regulations that would affect the business.

Company 150

Company Meeting Crisis Management Government 150

Journalistics

SEPTEMBER 13, 2021

A small number of these groups do restrict vendors from agenda participation, but at most industry conferences, any outside 3rd party can purchase a prominent place on the program agenda…and many of those presentations are poorly disguised sales pitches. In both cases, succeeding in a pay-to-play world means managing internal expectations.

Advertising 52

Advertising Advertising Ethics Conference 52

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. However, creative content surrounding your client’s core areas of expertise should be prioritised, in order to attract coverage on the right sectors and publications.

Digital PR 170

Digital PR Industry Strategy Film 170

Sword and the Script

AUGUST 14, 2018

For example, the top challenge, “staffing and resources” gleaned just 28% of the votes globally. Second, PR needs to think about the video elements – and I don’t mean pitching video – but rather the capacity to be interviewed on video. Looking for an agency partner that can both bring creative ideas. What stood out for you?

Survey 103

Survey Report Media B2B 103

Sword and the Script

OCTOBER 29, 2019

Many PR pros will cut and paste a document into a CMS to publish a release – and then cut and paste it again (and again) as they pitch it. Today, the company pitches its product in three parts: Managing contacts; Publishing content – what it calls “stories”; and. You can send these pitches to a list of reporters, or pitch 1:1.

Pitching 64

Pitching Analytics Enterprise System 64

Landis PR

MAY 31, 2022

Sean Dowdall, President – Finance and International Business Major. Third, being genuinely interested and excited about your client translates to the copy you write, from pitches and blog posts to social copy. Additional Resources. An early photo of Sean Dowdall, President. Always think big!

Communications 52

Communications Software Interviews Journalism 52

Cision

NOVEMBER 2, 2015

Without code your sample size may be limited (especially if you’re cutting and pasting from Excel), but as a communication professional you’ll be able to provide more engaging resources to journalists and to the public. Images: justgrimes , syam , various brennemans ( Creative Commons ). It is a free up to.5

Data 120

Data Tools Google Examples 120

Cision

NOVEMBER 2, 2015

Without code your sample size may be limited (especially if you’re cutting and pasting from Excel), but as a communication professional you’ll be able to provide more engaging resources to journalists and to the public. Images: justgrimes , syam , various brennemans ( Creative Commons ). It is a free up to.5

Data 120

Data Tools Google Examples 120

Stephen Waddington

SEPTEMBER 18, 2020

Topics range from audience targeting, social media, partnership working, reputation, pitching to radio and community building through to public affairs, internal comms, leadership, coaching and the psychology of decision-making. Start your own business and pitch for work. Seriously. Mita Dhullipala.

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

Solo PR Pro

APRIL 5, 2022

In this monthly series, we ask five Solo PR Pro members to share their best tips, tricks and resources for managing their solo business. That’s because the kind of work I wanted as a sole practitioner was no longer strictly found in pitching and placement. Just because you’re a solo PR pro doesn’t mean you’re in this alone.

How To 104

How To Fashion Banking Industry 104

Doctor Spin

FEBRUARY 14, 2024

To get started, you develop a creative concept and a marketing strategy, which you pair up with copywriting and art direction to create your assets. In public relations, we call this: Internal Communications (IC) ( blog posts ) Sometimes, things go wrong. It’s also a major field of academic research!)

Publicity 52

Publicity Marketing eBook Public Affairs 52

ImPRessions - Crenshaw Communications

APRIL 18, 2017

Assign a small, but demonstrative project to scope out an agency’s creative and strategic chops. Trust a savvy PR team to get the news out in a number of ways — most often with a pithy, well-written pitch, offering a “first look” to a select group of reporters. Ask for credentials and applicable case histories.

Skype 136

Skype Conference Agency Product Launch 136

Sword and the Script

DECEMBER 20, 2022

Internal comms takes center comms stage in hybrid work. With the new dynamics of hybrid work established worldwide, Public Relations – as a professional who builds and consolidates relationships – becomes an even more strategic professional regarding the internal audience. Marketing turns to creative to stand out from the clutter .

Marketing 196

Marketing Content Marketing Data Social Media 196