PRSay

JUNE 11, 2021

On social media, what creative tactics did the team use to tap the faculty’s expertise? To respond to these requests efficiently, we developed a system to track journalist requests, identifying their name, outlet, subject matter and current status or deadline. We also used this tracking system to expand our list of media contacts.

Publicity 158

Publicity Social Media Report Fashion 158

Contently - Strategy

MARCH 13, 2019

What Goldman captures here is simple: Creativity doesn’t always happen on a schedule. It’s also true for any creative endeavor, not just writing. Over the years, I’ve developed a system that helps me stay on top of so many moving parts. Out of all his famous lines, this one resonates with me the most.

Meeting 111

Meeting System Writing Exercises 111

Contently - Strategy

MARCH 15, 2019

Whether you’re looking to find new talent or already have external contributors helping out, you’ll benefit from a freelancer onboarding system. Before you hire any freelance creators, decide on a system that includes how you’re going to communicate with them. Set rules for communication.

Company 111

Company Pitching System Interviews 111

Contently - Strategy

APRIL 14, 2021

And even though Google claims the FLoC system will be 95 percent as effective as retargeting via third-party cookies, brands remain skeptical. Brands have gotten creative every step of the way, and they’re already starting to prepare for the cookie ban. What will change for brands.

Privacy 124

Privacy Google Advertising Advertising 124

Cision

AUGUST 6, 2015

Authors shared industry accolades , such as Emirates’ Information, Communication, Entertainment (ICE) system, received AirlineRatings.com’ s award for Best In-Flight Entertainment for the second year in a row. Read the full-length white paper or check out the infographic below! As an aside, will my seats recline 180 degrees?

Travel 120

Travel Technology Airlines Wireless 120

Sword and the Script

DECEMBER 28, 2022

Some 70% reported video has a greater impact “over other content formats such as infographics, e-books and white papers” in raising awareness of a business problem. The survey asked the 150 marketing professionals and 179 sales professionals about complaints they had about each other. 12% say competing go-to-market strategy or goals (KPIs).

B2B 122

B2B Marketing Survey Software 122

Contently - Strategy

DECEMBER 5, 2019

These numbers suggest that companies cornering the institutional finance beat are finding creative ways to tie their analysis to relevant news and trending topics people care about. Create social videos and infographics. Get creative with compliance. Create social-friendly videos and infographics. Trust me.).

Financial 111

Financial Industry Report Insurance 111

Buzzstream

DECEMBER 13, 2023

Content Ideation Tools Crafting successful digital PR strategies demands creative ideation, and the right tools can transform the seed of an idea into compelling campaigns that drive big coverage. From social media graphics to infographics, Canva streamlines the process with helpful templates for many projects. HARO is free.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Content Ideation Tools Crafting successful digital PR strategies demands creative ideation, and the right tools can transform the seed of an idea into compelling campaigns that drive big coverage. From social media graphics to infographics, Canva streamlines the process with helpful templates for many projects. HARO is free.

Digital PR 62

Digital PR Tools Google Pitching 62

Cision

AUGUST 17, 2015

You may wonder why Pinterest is so Apple-friendly when Apple constitutes a smaller fraction of the overall mobile operating system market. PR Director Catriona Pollard notes that you can can create higher organic engagement with the following types of pins: Infographics. Businesses are doing creative stuff with Pinterest.

Pinterest 120

Pinterest Banking Mobile Trends 120

Sword and the Script

MARCH 19, 2018

Additional trends or tactics where 50% or more of respondents said they’d be more or much more important included: alignment with marketing, influencer relations, organic social media, infographics, and executive speaking. Click To Tweet. PR pros fully employed but open to moving.

Survey 74

Survey Trends Communications Storytelling 74

Contently - Strategy

OCTOBER 25, 2023

” Videos: “Introduction to Project Management for Creatives” Consideration: Exploring Solutions Now in the consideration phase, prospects actively research and weigh their options. Alex starts comparing project management tools, seeking features relevant to design agencies.

Content Marketing 52

Content Marketing Tools Analytics Agency 52

Sword and the Script

APRIL 13, 2019

3) The CMO Council infographic on CMO priorities. Among the biggest obstacles to marketing technology CMOs identified were: 43% said internal skill set, proficiency and predisposition of the organization; 40% said unified, clean, complete and accurate data across all marketing systems; and. Want to Boost Revenues By 5.8%

Study 118

Study Survey Infographics B2B 118

Buzzstream

FEBRUARY 15, 2024

The metrics emulate Google’s PageRank system. Maps, “re-imagined as” concepts, and traditional infographics all fall under that shareable graphic bucket. Many tools, like Visme or Canva , help create graphics, but visual creativity is the best differentiating factor for graphics. Both have a 100-point scale.

How To 71

How To SEO Google Examples 71

Contently - Strategy

DECEMBER 4, 2018

This space is typically reserved for blog posts, infographics, social posts, and e-books. Marketers typically think of the top of the funnel as the place where they get to be most creative. Top of funnel is the land of brand awareness and affinity. You want to grab your target audience’s attention and hold it.

Case Study 111

Case Study Marketing Study Content Marketing 111

Sword and the Script

DECEMBER 13, 2016

This works best if this is part of marketing operating system. For internal speakers, where a webinar is just one more additional duty, an interview like this can be a helpful creative exercise for them as they develop a presentation. 10) Create an infographic based on key points. 8) Have a list of thoughtful links prepared.

B2B 60

B2B Infographics Interviews eBook 60

Sword and the Script

DECEMBER 17, 2016

The focus on measurement in marketing has become so intense that some argue it’s choking creativity. Just as the content management systems have made it easier to create and publish, web analytics platforms have made it easier to measure and report. Note: Image nearby from an infographic included with this contribution.

Analytics 60

Analytics Data Report Measurement 60

Shift Communications

DECEMBER 29, 2015

What if there was a way, if not to predict the future, to at least have an early warning system about what content you should promote? Instead, most marketers look back at their analytics at the end of the week, month, or quarter. This makes taking advantage of trending content difficult.

Analytics 60

Analytics Viral Social Media Google 60

Waxing UnLyrical

NOVEMBER 18, 2015

Video is the most popular content marketing format for 2015, ahead of case studies, blogs and infographics ( 2015 State of Digital Marketing , a report featuring insights from over 600 marketers from Web Marketing 123). Time and again, we see and hear countless online video marketing statistics like these: Consumers spend 5.5

Video 40

Video YouTube Web Case Study 40

MaccaPR

NOVEMBER 10, 2015

Luckett says marketers should stop focusing on outdated tactics - such as banner ads - and instead look at what attracts a non-cognitive response, such as infographics, videos or art. Social media channels need nutrients (content, influencers) to feed the information system. “If Social media needs to be nourished by human expression.

Marketing 48

Marketing Social Media Video Mobile 48

Contently - Strategy

JUNE 11, 2020

CSR Is a Popular Use Case That Often Lacks Creativity. That system, however, is ripe for change. The commercials themselves lack creativity and don’t have enough air time to provide meaningful insights or specifics. CSR Is a Popular Use Case That Often Lacks Creativity. healthcare system.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Buzzstream

MARCH 13, 2024

For example, a survey piece, a data study, or a story with heavy visual elements like an infographic or map could all be considered hero content. Tip: Brands get creative and overlap hero content types. For instance, a brand may utilize datasets to create a map or infographic and pitch it together.

Digital PR 71

Digital PR Construction Case Study SEO 71

Contently - Strategy

SEPTEMBER 15, 2021

CSR Is a Popular Use Case That Often Lacks Creativity. That system, however, is ripe for change. The commercials themselves lack creativity and don’t have enough air time to provide meaningful insights or specifics. CSR Is a Popular Use Case That Often Lacks Creativity. healthcare system.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

Journalistics

JULY 6, 2013

This again includes preparation, monitoring, waiting and swift action, but also requires a bit more creativity and innovation on the part of your communications team. Designer – some messages are best delivered in a visual format, such as photos related to the issue, a detailed infographic, an edited video of your press conference, etc.

Marketing 52

Marketing Community Trends Case Study 52

Contently - Strategy

APRIL 24, 2019

In 2018, Forrester reported that “most in-house creative teams are small; 54% of those teams have between one and 10 people. The insurance company developed a system that tracked savings, and over a six-month span, it avoided $1.2 Infographics are much more time-consuming and take more rounds of design and iteration,” Fox said.

Content Marketing 111

Content Marketing Infographics Insurance Insurance 111

Cision

DECEMBER 5, 2017

Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. Infographics are easy to read, easier to digest and boost engagement by up to 3x. To promote an infographic, you first have to create an infographic.

Infographics 235

Infographics Case Study Content Marketing Video 235

The Proactive Report

JANUARY 30, 2015

Josh Rose, Chief Creative Officer, Weber Shandwick. However, the visuals have to be creative and well-designed and executed. When Weber Shandwick, long known as a PR agency, starts a section devoted only to paid media (Sawmill) and makes Josh Rose the Chief Creative Officer, you know things are changing in our industry.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

ISEBOX

FEBRUARY 26, 2016

The integration of multimedia content (images, infographics, video, studies) has been a major boon to pharmaceutical media relation’s efforts. As a result, there are typically limited creative options, and there is a complete loss of control after the “push” occurs on the wire. Legacy Digital Distribution: Time Consuming and Costly.

Pharmaceuticals 70

Pharmaceuticals Communications Internal International 70

Sword and the Script

FEBRUARY 25, 2017

Her story links to an online statement and infographic by the talent agency The Creative Group which conducted the survey: “Companies increasingly see the business value of good design and content marketing, and seek people with expertise in these areas. It’s a system to facilitate employee sharing on social media.

Marketing 72

Marketing Employee Survey Social Media 72

Beyond PR

DECEMBER 5, 2017

Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. Infographics are easy to read, easier to digest and boost engagement by up to 3x. To promote an infographic, you first have to create an infographic.

Infographics 72

Infographics Case Study Video Survey 72

Stephen Waddington

DECEMBER 5, 2018

You should not start with three pages of A4, but a tweet, an infographic or a video. Role of creativity in earned media Aligning an organisation’s story with the agenda of a media organisation is the key to successful media relations. It’s this creative and editorial understanding that is at the heart of the public relations process.

Media Relations 115

Media Relations Media Print Newspapers 115

Waxing UnLyrical

APRIL 19, 2018

The life of a communications pro for a nonprofit organization is one that seems to require a daily mix of magic tricks, extreme sport level time management and creativity. Piktochart : PIktochart is an online infographics tool. Image: Kevin Bhagat via Unsplash, Creative Commons CC0. Guest Post by Laura Petrolino.

Nonprofit 76

Nonprofit Tools Marketing Skype 76