Prohibition

AUGUST 23, 2023

Influencer marketing is a powerful strategy that involves collaborating with influential individuals on social media to promote products or services. This impressive ROI is due to the targeted nature of influencer campaigns and the ability to track and measure their impact. Research has shown that businesses earn an average of $6.50

Retail 62

Retail Marketing Advertising Advertising 62

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. What role does social media play in your media relations strategy?

Pitching 228

Pitching Agency Social Media Creativity 228

Sword and the Script

DECEMBER 10, 2019

Marketers will begin to more fully embrace concerns about sustainability and will show more courage in implementing changes across their marketing strategies and their organizations.”. We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Sword and the Script

DECEMBER 28, 2022

12% say competing go-to-market strategy or goals (KPIs). Some 70% reported video has a greater impact “over other content formats such as infographics, e-books and white papers” in raising awareness of a business problem. PR measurement. PR measurement. PR measurement. 13% say not following brand guidelines.

B2B 114

B2B Marketing Survey Software 114

Newsfile

JANUARY 24, 2024

However, remember that AI should not replace human-written content and creativity. list and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. For instance, AI can help you generate ideas for your next blog or article, advertising strategy or any facet of PR.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Marketwired

FEBRUARY 16, 2016

Stay tuned for posts 2 – 5, which will look further into some of the tools, tactics, and strategies that innovative PR professionals are using today. This is the first of 5 pieces that will focus on a separate aspect of “Creative PR,” starting with a topic overview: What are we talking about when we talk about “Creative PR?”

Creativity 100

Creativity Pitching Writing Conference 100

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2017

But your data is only of value if you can use it to plan and create better content or refine strategy. There are quite a few players offering social listening, influencer management, campaign measurement, and other analytics designed to measure success and uncover opportunities using advanced AI. Jump on now.

Tools 147

Tools Radio Data Analytics 147

ImPRessions - Crenshaw Communications

JUNE 6, 2017

It should include plans and strategy memos, weekly recaps, media coverage and all results reports. Most competitions look to see how your team’s strategy was successfully implemented to produce measurable business results against a specific target audience. Insider Tips to Crafting Winning Award Entries.

B2B 168

B2B Video Exercises Infographics 168

Shift Communications

DECEMBER 18, 2014

To understand how systems access informs your PR program, we’ll reference the SHIFT Earned Media Hub Strategy as the base framework. For example, previous PPC ad data that shows certain taglines in ads to be more effective would be very useful for a creative team building an infographic on the same topic. Owned Media.

Data 157

Data Data-Driven PR System Analytics 157

PRSay

JUNE 11, 2021

On social media, what creative tactics did the team use to tap the faculty’s expertise? This strategy allowed our doctoral students at the school — who work closely with their faculty advisers — to address common concerns in easy-to-understand, gentle ways. 1 ranking in the latest U.S. News & World Report rankings for U.S.

Publicity 157

Publicity Social Media Report Fashion 157

5W PR

JULY 15, 2020

In fact, a creative media kit that showcases the brand’s personality, is much more likely to be successful than a simple set of documents. Creative Media Kit Ideas. Some look like resumes, using bulleted lists, while others use infographics and visuals to convey valuable information about a brand. Measuring Media Kit Success.

How To 176

How To Media Guidelines Pitching 176

Cision

OCTOBER 26, 2016

“Before you have a ‘content marketing strategy,’ have a ‘content’ strategy.” WhiteHouse #LessonsLearned : “Segment to save it” strategy = segment your information to keep it safe and save it. “We need more courage, creativity, and we need to compete more aggressively.”

Conference 120

Conference Internal International Data 120

Shift Communications

OCTOBER 9, 2014

For one thing, you need to re-measure its effectiveness frequently, if you don’t already automate the process of measurement. Here’s a fun infographic from the folks over at Domo about how much is happening in an Internet minute. Bob Stone’s framework is elegantly simple: list, offer, creative. Lots and lots of content.

Content Marketing 158

Content Marketing Marketing Facebook Creativity 158

Shift Communications

JANUARY 2, 2019

Over the past few years the lines have blurred between affiliate marketing, internal communications, content strategy and earned media. Objectives must be specific and measurable. Measure and Improve. Where will Public Relations take us in 2019? Answer: wherever we want. All good plans start with clear goals in mind.

Analysis 95

Analysis Infographics Internal International 95

Critical Mention

OCTOBER 24, 2019

PRsay is an extension of Strategies & Tactics , PRSA’s monthly publication that provides lifelong learning to help you improve your job skills, stay competitive and advance your career. . Our top picks: PR strategies can vary from organization to organization. Are you keeping up with the times? PRNEWS Blog. Until next time!

Blogging 68

Blogging Education Resources Creativity 68

Rock the Status Quo

AUGUST 21, 2014

A second client tasked me with building a list of recommended next steps to move their content marketing forward, AND I’ve been working on my own 2015 content marketing strategy for Rock The Status Quo. One blog post can become a SlideShare deck, video, infographic, quote image. Be unique and creative to stand out.

Writing 203

Writing Blogging Pitching Content Marketing 203

Stuart Bruce

SEPTEMBER 14, 2015

Quite rightly the PRCA says: “Now more than ever, in-house teams surveyed see themselves as the owners of digital/social media strategy and execution, with agencies providing supporting roles.” Public relations strategy needs to modernise to really ‘get’ digital PR and social media. Digital PR training.

Digital PR 60

Digital PR Training Report Social Media 60

Contently - Strategy

DECEMBER 4, 2018

Though telling a good story is a strategy that applies to every point in the funnel, there are specific considerations to account for as your audiences moves closer to a purchase. This space is typically reserved for blog posts, infographics, social posts, and e-books. Top of funnel is the land of brand awareness and affinity.

Case Study 101

Case Study Marketing Study Content Marketing 101

Contently - Strategy

DECEMBER 5, 2019

The second part explores tips and strategies marketers can use to stand out from their biggest competitors and create content that performs. These numbers suggest that companies cornering the institutional finance beat are finding creative ways to tie their analysis to relevant news and trending topics people care about. Trust me.).

Financial 83

Financial Industry Report Insurance 83

Buzzstream

FEBRUARY 15, 2024

Let’s dig deeper into quality backlinks, what to look for, and strategies you can employ to build them. Above Average Page Authority or URL Rating Page Authority (PA) is Moz’s measure of a page’s ability to rank based on several factors, and URL Rating (UR) is Ahref’s based again on the strength of the backlink profile.

How To 71

How To SEO Google Examples 71

Sword and the Script

DECEMBER 17, 2016

The push for better measurement in marketing and PR has been something of a groundswell over the last decade. The focus on measurement in marketing has become so intense that some argue it’s choking creativity. Web analytics have played a pivotal role in the advancement of measurement. Facebook Inc. And again.”.

Analytics 60

Analytics Data Report Measurement 60

Bad Pitch Blog

SEPTEMBER 2, 2014

Early in my career, I''d declare I''m part of the creative class, in part, because of my dislike for math. 1) Inform Strategy: Since hugging it out with data, I''ve been able to show clients exactly why I''m proposing a specific editorial strategy. This is just one way data can inform strategy.

Data 96

Data Privacy Infographics Measurement 96

Cision

APRIL 16, 2015

As with any strategy or tactic, you have to address the “why” first: Why are you using visual media or storytelling? Visual media and storytelling may be some of the big trends, but you still have to measure your work and provide results to your stakeholders. Images: Frits Ahlefeldt-Laurvig , Kennisland ( Creative Commons ).

Storytelling 120

Storytelling Infographics Content Marketing Film 120

Shift Communications

DECEMBER 22, 2014

When devising a content strategy for a new year, it’s important to take note of what worked (and why) to plan what’s to come next year. We measured the Facebook page engagement of 313 Fortune 500 brands and found the results to be very poor. Want to see how to do this for your blog? Here’s how. Have you tried it out yet?

Content Marketing 110

Content Marketing Facebook Infographics Social Media 110

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns.

Digital PR 62

Digital PR Tools Google Pitching 62

Cision

AUGUST 26, 2015

Global Strategy Director at Edelman Digital. President of Convince and Convert – a strategy consulting firm. Co-Founder of Status Creative, a leader in social media engagement. STRATEGY: How To Allocate Your Time On #SocialMedia @Bigullak #SMM #ContentMarketing #CMO pic.twitter.com/tU4tvJjtUu. link] #Adweek.

Social Media 120

Social Media Twitter Media Nonprofit 120

Waxing UnLyrical

OCTOBER 7, 2019

In today’s hi-tech, fast-moving, cluttered digital world, content marketing is one of the most practical, effective and useful marketing strategies to date. Infographics. Of course, you need a visual marketing strategy to go hand-in-hand with your written content, especially if you want to take advantage of social media outreach.

Content Marketing 93

Content Marketing Marketing Infographics Consumer 93

Sword and the Script

APRIL 13, 2019

We all have a responsibility to support the CMO with the inputs from our piece of the puzzle to develop a sound marketing strategy. Similarly, we also are responsible for helping the CMO carry it out – to execute that strategy, iterate, measure and improve. 3) The CMO Council infographic on CMO priorities.

Study 113

Study Survey Infographics B2B 113

PRSay

APRIL 19, 2016

A successful integrated marketing communications (IMC) practice incorporates concepts like core strategy statements, cross-platform strategies, and iterative measurement practices. But the real heart of IMC is not in the planning or measurement stages. Register by April 22 and save $100. .

Communications 65

Communications Pinterest Reddit Radio 65

Mindful Marketing

APRIL 18, 2016

They create content – everything from award and speaking submissions to infographics, videos, photos, bylines and white papers – as well as train executives on speaking and presentation skills, assist HR with creative ad copy, manage crisis situations and even manage social media channels for brands and executives.

Analytics 50

Analytics Training Meeting Measurement 50

Waxing UnLyrical

MAY 27, 2016

Each year we measure our success on whether YESS achieves its fundraising goal. Our new strategy was to educate the community that by adopting a rubber duck for as little as $5, they were truly helping a child. That is a very important outcome because this is how YESS is able to keep its doors open. What a Duck Can Do.

Media Relations 50

Media Relations Social Media Media Real Estate 50

Sword and the Script

MARCH 19, 2018

Additional trends or tactics where 50% or more of respondents said they’d be more or much more important included: alignment with marketing, influencer relations, organic social media, infographics, and executive speaking. Click To Tweet. Additional Findings from the JOTW Survey.

Survey 71

Survey Trends Communications Storytelling 71

ISEBOX

MARCH 18, 2016

Managing a PR campaign starts with a documented strategy, built around concise goals and measurable milestones. The upgrade to Advanced Project Management is $10, and the Full In-House version for creative teams is $15. Parts 2 and 3 will cover automating analytics and aspects of entire campaigns.

Publicity 70

Publicity Enterprise Analytics Tools 70

Buzzstream

MARCH 13, 2024

Even some white hat link building strategies rub against Google’s spam guidelines if builders don’t properly check websites for quality signals. Digital PR covers many content types and strategies, but its goals align with SEO goals, so they play hand-in-hand. The tactics may overlap, but the overall strategies are unique.

Digital PR 71

Digital PR Construction Case Study SEO 71

PR 20/20

AUGUST 11, 2016

Modern marketers are expected to master both traditional and digital skills to deliver measureable results. Founder and CEO of PR 20/20 Paul Roetzer ( @paulroetzer ) believes that the largest gaps impacting performance lie primarily within marketing talent, technology and strategy. The Email Marketer.

Marketing 43

Marketing Mobile Engineering Technology 43

PR Fuel

MARCH 17, 2020

We’re going to look at how PR is a strong strategy for promoting your business and how it can work with other strategies to help you grow. Public relations strategies and tactics center around different ways to connect with your audience. It’s not a complete strategy for growing your business.

Publicity 70

Publicity Small Business Advertising Advertising 70