Melissa Agnes

MARCH 19, 2015

Unless you’re living under a rock, you’re vulnerable to this risk and, therefore, need to take preventative measures and develop a specific crisis management plan to make sure you, your team and your systems are prepared. This can prove to be a very strategic crisis preparedness strategy.

Crisis 157

Crisis Data Strategy Banking 157

Marketwired

MARCH 22, 2016

Greater access to website and social analytics has given PR professionals the opportunity to create more effective strategies and better report on their outcomes. In today’s most noticeable creative PR strategies, measurement and data-based insights are key. CreativePR: Measurement and Data-Based Insights Click To Tweet.

Measurement 100

Measurement Data Creativity Viral 100

Presspage

NOVEMBER 6, 2017

Still, there are several ways to quantitatively measure the ROI of PR. With the added value of qualitative analysis, it’s possible to keep track of your performance and use it to base future predictions and strategies on. Quantitatively measuring PR results.

Measurement 97

Measurement Comparison Advertising Advertising 97

5W PR

NOVEMBER 19, 2021

For this reason, experts recommend that businesses use a mixed approach to their content marketing strategy. Weekly publishing is a strategy that works well, as regular readers will return for new insights and new readers will be exposed to new information. White papers, webinars, infographics, and case studies are also widely used.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

5W PR

FEBRUARY 5, 2024

Two prominent strategies are email and text marketing, each with its own set of strengths and weaknesses. This strategy helps companies build brand awareness , nurture leads, and showcase their expertise through blog posts, case studies, and infographics. Data-driven decisions lead to improved targeting and efficiency.

Marketing 78

Marketing Case Study Infographics Survey 78

Onclusive

MARCH 21, 2018

Creating content involves everything from traditional marketing content like white papers, collateral and ads, to earned media placements, to owned media content like blog posts, infographics and videos. Marketing and PR teams will need to work together to create compelling content that serves customers across all platforms and channels.

Storytelling 281

Storytelling Media Infographics Advertising 281

Cision

DECEMBER 5, 2017

Implementing an A/B segmentation to strategically distribute blog content over the wire, PhRMA was able definitively to measure the impact Cision Distribution by PR Newswire had on driving traffic to their blog. Infographics. I love infographics. I love infographics. Infographics absolutely do the trick.

Infographics 235

Infographics Case Study Content Marketing Video 235

5W PR

FEBRUARY 22, 2024

Photographs, illustrations, memes, and infographics paint a thousand stories without a single word, engaging people through color, composition, and symbolism. Guard one’s digital identity with strong passwords, be wary of phishing scams, and implement necessary security measures to protect devices and data.

Media 78

Media YouTube Transportation eBook 78

Cision

APRIL 23, 2015

.” A week into 2014, Mark Schaefer published a blog post that questioned whether content marketing – which he termed “the hottest marketing trend around” – was a sustainable strategy for businesses. Others may want visual content, such as video and infographics. Is this the end of content marketing?

Content Marketing 120

Content Marketing Strategy B2C Marketing 120

Buzzstream

MARCH 13, 2024

Even some white hat link building strategies rub against Google’s spam guidelines if builders don’t properly check websites for quality signals. Digital PR covers many content types and strategies, but its goals align with SEO goals, so they play hand-in-hand. The tactics may overlap, but the overall strategies are unique.

Digital PR 71

Digital PR Construction Case Study SEO 71

Newsfile

JANUARY 30, 2024

Melissa Strle It can be challenging for PR professionals to navigate through an array of tools and strategies. This article highlights the top five PR trends for 2024, offering insights to refine and modernize your PR strategies. Data-driven PR Trends PR pros are using data-driven analytics to guide PR strategies.

Trends 105

Trends YouTube Video Social Media 105

Cision

SEPTEMBER 26, 2017

The first thing most ambitious marketers do when beginning their marketing adventure is to plan the tactics and choose the forms of the content they want to publish (blogs, videos, podcasts, infographics, etc.). Solution: To organize resources to execute on a content strategy, marketers must learn how to prioritize and maintain focus.

Content Marketing 240

Content Marketing How To Marketing Infographics 240

Buzzstream

FEBRUARY 3, 2021

Louise Parker , PR Director at Propellernet , echoes this, “For me, digital PR is measurable PR that is created with SEO goals in mind. The strategies behind conducting effective Digital PR campaigns. Infographics. These are: Improving a client website’s rankings. Improving their brand awareness and reputation. Statistics.

Digital PR 170

Digital PR Industry Strategy Film 170

Cision

NOVEMBER 20, 2017

In this video, Baer talks about how influencer marketing is a powerful strategy that can easily go wrong. But the problem is the days of “if you build an infographic, people will – of course – read it and love it” are OVER. But it needs to get more measurable, and strategic, and specific. And it can work.

Marketing 255

Marketing Infographics Video Content Marketing 255

Stuart Bruce

MARCH 3, 2015

The Qualifications for Communicators Trends Survey 2015 reveals that PR measurement is the top skills gap and digital communications/social media is the top skill that respondents want to address in the next 12 months. After measurement the next two biggest skills gaps identified are budget management and crisis management.

Measurement 60

Measurement Communications Crisis Management Training 60

PRSay

MAY 30, 2018

You’re more often going to have infographics and graphs do much better on LinkedIn, whereas everyday stuff may play better in the Twitter and Facebook space,” said Elisa. Once there is a clear understanding of how the digital strategy is tied to offline goals, it often becomes much easier to garner buy-in, Elisa adds.

Strategy 60

Strategy Communications Case Study Data 60

Burrelles Fresh Ideas

OCTOBER 17, 2023

Understanding the risks, adopting best practices, and investing in robust cybersecurity measures are crucial for safeguarding our digital realm and ensuring a secure and prosperous future. This escalation underscores the urgent need for proactive cybersecurity measures and robust backup and recovery strategies.

Education 110

Education Employee Measurement Agency 110

PR 20/20

FEBRUARY 7, 2023

A s a marketer, you are well aware of content's significant role in your overall marketing strategy. Read on to discover how content created with a buyer’s wants and needs in mind can benefit your content strategy and marketing goals. Source: Tower Electric Bikes 4.

Examples 52

Examples eBook Infographics Analytics 52

PR 20/20

JULY 5, 2023

Examples include calculators, assessments, interactive videos, animated infographics, clickable flowcharts, quizzes, and more. In that case, you may consider an interactive infographic that offers plenty of resources to establish yourself as the thought leader in their area of interest. But does it work?

How To 71

How To Infographics Data Web 71

Shift Communications

AUGUST 12, 2015

One of the most consistent blog topics I’ve been seeing the past 3-6 months has centered around content strategies. The four key takeaways for me were: PR is getting it re: measurement. YouTube is a key strategy for enterprises – and is a lost opportunity for others. The power of visuals and mobile. Are you ready to join?

Mobile 60

Mobile Strategy SEO YouTube 60

Prohibition

AUGUST 23, 2023

Influencer marketing is a powerful strategy that involves collaborating with influential individuals on social media to promote products or services. This impressive ROI is due to the targeted nature of influencer campaigns and the ability to track and measure their impact. Research has shown that businesses earn an average of $6.50

Retail 62

Retail Marketing Advertising Advertising 62

5W PR

NOVEMBER 11, 2019

Of six sectors measured in a recent survey, the insurance industry had the most opens per opener at 4.2. Good data is the foundation for marketers to arrive at intelligent decisions in revamping or updating their marketing strategies. What’s collected should be measured and analyzed on a regular basis. . Here in the U.S.,

Data 68

Data Telecommunications Infographics Automotive 68

Burrelles Fresh Ideas

JUNE 13, 2023

Typically, businesses turn towards hiring professional assistance in managing their public relations strategy; however, only some have that luxury at their disposal. Whether seeking heightened brand visibility or driving more web traffic, success requires focusing on measurable targets upfront throughout execution.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Cision

OCTOBER 19, 2015

You don’t need to look further than most infographics to find statistics whose datapoints contradict each other. Looking for new ways to measure your PR efforts? Generally, this isn’t a computational error, it is an error of sample set. Fans of Jim’s Plumbing don’t enjoy any social status from engaging with Jim’s Facebook Page.

Social Media 120

Social Media Strategy Media Facebook 120

Deirdre Breakenridge

MARCH 23, 2016

Sure, CEOs are far less likely to be wooed than a Tinder date, but there are certain steps you can take to put the odds in your favor when communicating PR results, why they’re important, and how you’ll evolve your strategy based on those findings. Visuals (photos, infographics, etc.). Measurement. Newswires (press releases).

Communications 150

Communications How To Analytics Public Affairs 150

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2017

But your data is only of value if you can use it to plan and create better content or refine strategy. There are quite a few players offering social listening, influencer management, campaign measurement, and other analytics designed to measure success and uncover opportunities using advanced AI.

Tools 147

Tools Radio Data Analytics 147

Reputation Us

FEBRUARY 21, 2023

Every year, the Edelman Trust Barometer measures trust in four institutions – government, media, business and NGOs. Methods include blog posts, whitepapers, product reviews, ebooks and articles to images and infographics, videos and audio. Without trust, any communications strategy will fall flat.

Reputation 78

Reputation Corporate Content Marketing Survey 78

PR 20/20

MAY 31, 2023

HubSpot is a powerful tool that can help you automate your marketing, personalize your outreach, and measure your success—all in one place. Research by the Content Marketing Institute shows 73% of top-performing organizations prioritize audience research when developing their content marketing strategies. Attending an event.

How To 81

How To eBook Infographics Content Marketing 81

PR 20/20

OCTOBER 31, 2017

7 Tips & Tools for Marketing Strategy & Performance. After all, as the old proverb goes: “What gets measured gets managed.”. Refresh and Redefine Your Content Strategy. Your content strategy (if done well) is the core driver of all inbound activity throughout the year. Buyer persona checklist. Project center.

Enterprise 57

Enterprise Tools Strategy Marketing 57

Shift Communications

JANUARY 2, 2019

Over the past few years the lines have blurred between affiliate marketing, internal communications, content strategy and earned media. Objectives must be specific and measurable. Measure and Improve. Where will Public Relations take us in 2019? Answer: wherever we want. All good plans start with clear goals in mind.

Analysis 95

Analysis Infographics Internal International 95

Cision

JULY 13, 2016

Here’s a glimpse at what to consider when building out, or improving, your content marketing strategy: Let Goals and Audiences Guide The Way. Guesswork should not guide a content marketing strategy. Only 20 percent of your strategy should focus on creation. Struggling to get eyes on your content?

Content Marketing 120

Content Marketing Infographics Employee Analysis 120

Sword and the Script

JULY 21, 2018

Years ago, I spoke to a CMO that said, “I don’t invest in anything I can’t directly measure.” Limited is the operative word, because while measurements are important, you can’t directly measure everything, like the impact of creativity, and yet we know these things have value. Agile is an instrument of strategy.”.

Creativity 64

Creativity Marketing Analytics Measurement 64

ImPRessions - Crenshaw Communications

JUNE 6, 2017

It should include plans and strategy memos, weekly recaps, media coverage and all results reports. Most competitions look to see how your team’s strategy was successfully implemented to produce measurable business results against a specific target audience. Insider Tips to Crafting Winning Award Entries.

B2B 168

B2B Video Exercises Infographics 168

PRSay

JUNE 26, 2016

The Social Media Strategy Wheel. A few years ago, I created the Social Media Strategy Wheel Infographic for PR professionals. The Infographic is a visual graphic broken down into different areas of focus, which are critical during the planning process. The wheel was designed to help you during the planning process.

Social Media 113

Social Media Media Infographics Community 113

Newsfile

JANUARY 24, 2024

list and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. For instance, AI can help you generate ideas for your next blog or article, advertising strategy or any facet of PR. Data-driven PR Data-driven PR uses analytics to guide PR strategies.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Cision

APRIL 16, 2015

As with any strategy or tactic, you have to address the “why” first: Why are you using visual media or storytelling? Visual media and storytelling may be some of the big trends, but you still have to measure your work and provide results to your stakeholders. Determine your objectives. What do you hope to accomplish?

Storytelling 120

Storytelling Infographics Content Marketing Film 120

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. What role does social media play in your media relations strategy?

Pitching 228

Pitching Agency Social Media Creativity 228