PR Conversations

JUNE 28, 2020

I used to follow Don’s blog, MetricsMan as he was one of the leading figures discussing measurement and evaluation at this time (along with Katie Delahaye Paine ). This image is shared via Creative Commons and credited to Spin Sucks. Instead emphasis was on use of digital tools.

Measurement 133

Measurement Social Media Blogging Mobile 133

Burrelles Fresh Ideas

OCTOBER 24, 2023

This is where the voice of the customer comes to play such a critical role in developing public relations strategies that are effective, efficient, and timely. These insights are essential if you are to design communication strategies to reach them, resonate with them, and inspire them to act.

Strategy 95

Strategy Ethics Social Media Data 95

Prohibition

MAY 18, 2023

Brands of all sizes integrate influencer activity into their PR strategy as it can bring a variety of benefits. Here’s six reasons why brands should consider integrating influencer activity into their PR strategy. Here’s six reasons why brands should consider integrating influencer activity into their PR strategy.

Strategy 62

Strategy Marketing SEO B2C 62

PRSay

FEBRUARY 4, 2019

Not long ago, I had a conversation about PR measurement with someone I consider a media relations master — a person who leads global communications for a high-flying public company. So, she got creative and figured out a program that consistently delivered a high volume of TV placements.

Measurement 90

Measurement How To Strategy Pitching 90

ImPRessions - Crenshaw Communications

MARCH 15, 2022

When a solid PR strategy is executed well, it delivers results, boosts credibility, and builds strong thought leaders within the organization. It offers solid strategy and alignment. The right PR agency should come up with a SMART PR strategy and ensure there is clear alignment to your goals. The firm challenges you.

Agency 322

Agency Creativity Strategy Communications 322

Onclusive

JANUARY 10, 2018

With the explosion of Artificial Intelligence (AI) technologies, an increased focus from the C-suite on business- and metrics-driven KPIs, and a new trend toward Growth PR , PR & content marketing measurement is changing – radically and rapidly. There is such wide disparity in measurement today.

Content Marketing 150

Content Marketing Measurement Interviews Marketing 150

The Proactive Report

APRIL 15, 2023

This makes it easier to develop targeted campaigns, measure the impact of their efforts, and make informed decisions about future strategies. Measurement and analytics: AI-powered tools can help PR practitioners measure the impact of their efforts. They can also measure their return on investment (ROI).

Social Media 130

Social Media Measurement Tools Data 130

Onclusive

JUNE 9, 2021

This week, we’re concluding the series with an overview of how to craft your messaging, identify the right authors and outlets, distribute strategically and proactively, and finally, measure success. To determine the right creative angle, ask yourself—why would my audiences care about this topic? Measure success.

Data-Driven PR 370

Data-Driven PR Data Measurement Trends 370

The Resolution Blog

MAY 24, 2017

The award winners are all leading the way in modern PR measurement but when we saw that Smoking Gun PR from Manchester, UK won two awards we had to get in touch and find out their secrets. We’ll let the AMEC judges tell you that: “We loved the creativity both in the execution, media mix and news hijacking.

Measurement 136

Measurement B2B Google Financial 136

PRSay

SEPTEMBER 10, 2019

To keep pace, you’ll need to understand how to cater content to your brands, deliver a video to its target audience and measure performance to prove its value. One mistake I see communicators make is jumping right into video content creation before setting the strategy. Sometimes, a 30-second video is the most effective strategy.

Storytelling 117

Storytelling Video Strategy Analytics 117

Onclusive

JUNE 2, 2021

PR campaign planning includes: Setting clear objectives that help drive measurable business impact and organizational success Identifying and understanding the appropriate audiences Developing a strategy to effectively communicate messages that resonate to these audiences Measuring how well these activities achieved the objectives.

Data-Driven PR 369

Data-Driven PR Data Analytics Product Launch 369

Onclusive

NOVEMBER 8, 2023

Owned Media & Content Strategy Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors.

Training 195

Training Media Training Reputation Crisis Communications 195

Stern + Associates

FEBRUARY 4, 2022

Four secrets to ensure our clients’ social media strategies work smarter—not harder—than their competitors’. Identify clear measures of success. Audit the performance and adjust the strategy. Here at Stern Strategy Group we live and work by the mantra that there’s always room for improvement. Quantity (i.e.,

Social Media 62

Social Media Strategy Media Nonprofit 62

PRSay

JANUARY 9, 2018

A shorter version of this response first appeared in the January issue of Strategies & Tactics. I expect we’ll see the following in 2018: Integration acceleration: It’s now a must that strategic planning, creative, analytics and digital are fully integrated in client teams. And we’re moving on to deeper integration.

Measurement 104

Measurement Creativity Analytics Groups 104

Waxing UnLyrical

JANUARY 15, 2020

After all, there has been no dearth of “hooks” in the past couple of weeks to kick off the new year + decade with musings on innovation, strategy, new directions… the kind of thing one expects to be reading (and writing about) when a New Year rolls around. Sandcastle as strategy. Smart strategy needs to be flexible.

Strategy 101

Strategy Measurement Financial Analytics 101

Cision

AUGUST 21, 2017

As the women of Game of Thrones continue to inspire us week after week, they can also give us guidance on everything from career moves to that creative spark we didn’t know our marketing campaign was missing. Below are 5 Game of Thrones women that can help articulate 5 crucial pillars of your content strategy.

Strategy 258

Strategy Trade Shows Case Study Course 258

Prohibition

FEBRUARY 14, 2023

A successful tech PR strategy focuses on targeting the right media outlets, using engaging content, and creating relationships with key influencers in the industry. It can also involve data -driven strategies, such as driving lead generation, maximising reach, and measuring the success of distribution strategies.

Strategy 62

Strategy Brand Branding Technology 62

Cision

JUNE 1, 2015

Consider these six tips when implementing a PR measurement program: 1. It’s the only way to move PR measurement away from vanity metrics like AVE and impressions to ones with concrete value. What quantifiable value do they have as part of the business strategy? PR measurement and refinement never end. They have to.

Measurement 120

Measurement Data Tools Instagram 120

Cision

AUGUST 29, 2015

Here’s what to look at to determine if your podcast strategy is really working: 1. Downloads is one of the few numbers podcasters keep tabs on, but it shouldn’t be the end-all be-all of your measurement strategy. Images: Paul Mason , Sören ( Creative Commons ). Downloads & Listeners.

Measurement 120

Measurement Airlines Advertising Advertising 120

Cision

SEPTEMBER 23, 2015

As public relations professionals, we know that PR measurement is essential to the success of our campaigns, budgets and client relationships. We attend webinars, dabble with Google Analytics and follow the latest blogs to learn how to move from traditional to relevant measurement. PR Measurement is Not One Size Fits All.

Measurement 120

Measurement Comparison Analytics Nonprofit 120

Contently - Strategy

JUNE 25, 2020

” Over the past few years, I’ve found that this problem plagues most organizations when it comes to content strategy. Step 5: Measure what works and optimize for the next round of content creation. So three years ago, we started building a content strategy tool called StoryBook to help us make better decisions.

Content Marketing 128

Content Marketing Data Strategy Marketing 128

5W PR

DECEMBER 19, 2023

In the dynamic world of media and marketing, creating a PR stunt that captures attention and aligns with your brand’s values and marketing goals is a high-wire act of creativity and strategy. Craft a Creative Concept: Innovate a unique, engaging, and authentic concept for your brand. The key is synergy.

How To 78

How To Ethics Measurement Creativity 78

Contently - Strategy

DECEMBER 12, 2018

.” As Contently’s head of content strategy, I spend most of my time as a content therapist, traveling around the country to help prospects and clients work through their biggest marketing challenges. Creativity strikes back. The post State of Content Marketing 2019: Creativity Strikes Back appeared first on Contently.

Content Marketing 101

Content Marketing Creativity Marketing Travel 101

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. Strategic thinking A successful PR campaign requires a well-planned strategy. But there’s no need to fear data!

Analytics 170

Analytics Tools Social Media Trends 170

Onclusive

AUGUST 9, 2021

Owned Media & Content Strategy. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Measuring the effectiveness of internal communications is an interesting PR problem that has often been debated by experts. Media Measurement.

Training 370

Training Media Training Reputation Crisis Communications 370

Waxing UnLyrical

AUGUST 3, 2015

A lot has been (and continues to be) said about measurement, but when you’re in the market for measurement strategy, it’s always smart to revisit some classics. Eight Great Myths Of Social Media Measurement. Communication Planning: Measurement Comes First And Last.

Measurement 40

Measurement Strategy Social Media Analytics 40

Onclusive

AUGUST 22, 2017

Owned Media/Content Strategy. The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. Measuring the effectiveness of internal communications is an interesting PR problem that Mary Lou Panzano, vice president and head of U.S.

Media Training 397

Media Training Crisis Communications Conference Training 397

Onclusive

MARCH 17, 2020

Traditional models of PR measurement no longer work (i.e. Digital has become intrinsic to the PR and communications landscape, and diversification is forcing measurement to become more innovative than ever. In a time where measurement is increasingly critical, it’s becoming more and more complex to do. A new approach.

Media 243

Media Analysis Measurement Advertising 243

5W PR

JANUARY 22, 2024

With its versatile nature, precise targeting capabilities, and ͏measura͏ble outcomes, paid adve͏rtising serves as a cornerstone in modern marketing strategies. Measurable results Paid advertising offers robust analytics and measurement tools. What is paid advertising?

Advertising 78

Advertising Advertising Exercises Measurement 78

ImPRessions - Crenshaw Communications

JULY 10, 2023

Amid budget cuts, tools like generative AI are ushering in a new era of creativity. Track Campaign Effectiveness In the past, it was difficult to measure the impact of a PR campaign. It demanded the addition of new strategies, new skills, new considerations, and even new job titles. That’s simply not the case.

Technology 266

Technology Television Web Social Media 266

Waxing UnLyrical

NOVEMBER 30, 2018

Did you know that 47% of B2B marketers and 34% of B2C marketers don’t measure content marketing ROI? And one of the main reasons is that they find it difficult to measure. Another reason why marketers don’t measure content marketing ROI is that they simply don’t know how to do it. Unique Visits. Inbound Links. Pages/Session.

Content Marketing 76

Content Marketing Measurement Marketing SEO 76

PR for Anyone

JANUARY 28, 2024

Her research and insight into workplace strategy have been published in media outlets such as Forbes, NY Post, Harvard Business Review, and more. The dialogue dives into the transformative role of technology in bridging generational gaps, and proposing practical strategies for companies to retain valuable talent.

Employee 130

Employee Policies Creativity Company 130

Waxing UnLyrical

MAY 24, 2018

It’s talk-show-meets-freak-show with popular contemporary music added in for good measure. The great Brian Solis, who I had the pleasure of seeing live in 2013 as keynote speaker at the PRSA’s International Conference, recently published this article on LinkedIn about creative storytelling. Are you one of them?

Creativity 96

Creativity Storytelling LinkedIn System 96

Onclusive

MARCH 17, 2020

Traditional models of PR measurement no longer work (i.e. Digital has become intrinsic to the PR and communications landscape, and diversification is forcing measurement to become more innovative than ever. In a time where measurement is increasingly critical, it’s becoming more and more complex to do. A new approach.

Media 221

Media Analysis Measurement Advertising 221

Onclusive

JANUARY 16, 2019

Data science and digital media are transforming the way companies tell stories and how they measure success. Here are five key takeaways from the conference to kick off your 2019 communications and marketing strategy: 1. Performance Storytelling integrates both analytics and creativity. Use Power of Voice to understand impact.

Conference 225

Conference Storytelling Data Measurement 225

Cision

NOVEMBER 12, 2015

Marketers are starting to realize the power of video in today’s noisy landscape and are incorporating video into their content marketing strategies at a steadily increasing rate. How can your business start incorporating videos in your marketing strategy? Your video marketing strategy should align with your business goals and strategy.

Video 120

Video Strategy Marketing YouTube 120

Doctor Spin

APRIL 17, 2023

The extra mile PR strategy is simple yet powerful. Going the extra mile can be a long-term PR strategy if you can figure out how to do things that don’t scale. link] Graham highlights the necessity of recruiting users manually in the early stages, as waiting for users to come is not a viable strategy. Ritz-Carlton.

Strategy 52

Strategy Customer Service Airlines Hotels 52