Karen Freberg

MARCH 12, 2022

I gave the students only a certain amount of time to create content – focusing on the need to be agile, adaptive AND creative all at the same time. Brainstorm ideas for how to showcase the brand in Louisville. I liked how the students were able to choose which brand they wanted to focus on for the assignment.

Creativity 99

Creativity Social Media Groups Video 99

5W PR

DECEMBER 19, 2023

In the dynamic world of media and marketing, creating a PR stunt that captures attention and aligns with your brand’s values and marketing goals is a high-wire act of creativity and strategy. Craft a Creative Concept: Innovate a unique, engaging, and authentic concept for your brand. The key is synergy.

How To 78

How To Ethics Measurement Creativity 78

ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

Winging it is not an effective strategy, and taking the time to create a full content calendar will save time and alleviate stress in the long run. Refresh with formal creative sessions. The post How To Make A Killer Content Calendar appeared first on Crenshaw Communications. Start with tentpole events and initiatives.

How To 259

How To Social Media Product Launch Construction 259

Prohibition

MAY 18, 2023

Brands of all sizes integrate influencer activity into their PR strategy as it can bring a variety of benefits. Here’s six reasons why brands should consider integrating influencer activity into their PR strategy. Here’s six reasons why brands should consider integrating influencer activity into their PR strategy.

Strategy 62

Strategy Marketing SEO B2C 62

ImPRessions - Crenshaw Communications

MAY 1, 2019

Many people who work in PR thrive on the creative nature of what we do; after all, not everyone can dream up a winning idea for a product launch, or even the email subject line that will capture a journalist’s attention. But the best campaigns are fueled by creativity, yet informed by research. Muddling the message.

How To 257

How To Interviews Measurement Storytelling 257

Cision

JANUARY 10, 2017

How does your brand’s 2017 strategy look? During their “ Create Better Brand Content…All Year Long ” webinar, they explored how to set up a centralized content plan, watch out for avoidable legal pitfalls and prove success with data-driven insights. Nicholson suggests working with a quarterly strategy to start.

Strategy 120

Strategy How To Content Marketing Mobile 120

Shift Communications

JANUARY 25, 2023

Deciding on an inclusive vs. exclusive brand narrative So, how should leadership teams and founders know if this is the right move for their brand? They aren’t exclusionary, but rather tailored with creative and messaging on how a product fits with a specific audience segment and targeted toward those users.

Strategy 78

Strategy Brand Branding How To 78

Burrelles Fresh Ideas

OCTOBER 24, 2023

But even the most successful leaders are only beginning to understand how to leverage the consumer’s voice in this brave new world of nearly infinite market data. This is where the voice of the customer comes to play such a critical role in developing public relations strategies that are effective, efficient, and timely.

Strategy 96

Strategy Ethics Social Media Data 96

Contently - Strategy

JULY 21, 2021

.” Besides supplying the info we need to target Sally with Instagram ads for crap she’ll regret buying, personas are designed to help the creative process. This is based on a long-established idea about creativity: It’s best to have a person in mind when you’re creating. How to find your muse.

How To 137

How To Creativity Storytelling Writing 137

Shift Communications

OCTOBER 2, 2014

I did it for the challenge, but I knew that applying my traditional creative director background to the world of earned media came with uncertainties. I had always considered PR people to be incredibly smart, aggressive and socially savvy, yet I still wondered if it was really a launchpad for great creative.

Creativity 141

Creativity Construction Agency Social Media 141

Cision

DECEMBER 12, 2017

Media leads are a powerful tool, and the key to earning coverage is learning how to really capture people’s interest. By following the practices outlined in this article, you’ll learn how to better respond to media queries, and in turn, see an uptick in your earned media placements. Be creative and keep an open mind.

How To 279

How To Media Pitching Creativity 279

Stern + Associates

MAY 23, 2023

“The reason I developed ‘Think Bigger’ is to remove the platitudes to show everyone the how behind creating the most meaningful choices which lead to creative ideas.” The post How to Avoid Brainstorming Your Team Into a Corner appeared first on Stern Strategy Group.

How To 62

How To Creativity Exercises Tools 62

Cision

OCTOBER 10, 2017

Although best practices are ideal strategies, they aren’t static. . Let’s examine three ways of distributing content and how to get them up to date. However, you should never be afraid to get creative and try something completely new! . Press Release Distribution. The COVERGIRL ad I previously mentioned is an example of this.

Strategy 251

Strategy Case Study Instagram Print 251

5W PR

AUGUST 21, 2023

By focusing on details and using creative tactics, jewelry brands can create a unique brand identity. Share the inspiration and creative process behind each piece. Create videos that demonstrate how to style different jewelry pieces or provide insights into the creation process.

Industry 78

Industry How To Fashion Creativity 78

Cision

NOVEMBER 22, 2017

Create a mobile site to test your strategy first. Continue such testing before and during every new campaign to gauge the effectiveness of each strategy shift. Being creative with how you capture traffic from an organic search is a bit of an investment, but it will give you a much broader range in your micro campaigns.

How To 284

How To Instagram Mobile Video 284

5W PR

SEPTEMBER 27, 2023

This data provides insights into the effectiveness of the collaboration and informs future strategies. Collaboration While brands should provide guidelines, it’s essential to give skincare influencers creative freedom. Assess engagement rates, reach, and sentiment among the audience.

Brand 78

Brand Branding How To Analytics 78

Cision

AUGUST 21, 2017

In a space that we expect to be dominated by men, these female figures hold their own and teach us valuable lessons: how to ride dragons, how to battle and even how to change fac—wait a minute, this isn’t Westeros! Below are 5 Game of Thrones women that can help articulate 5 crucial pillars of your content strategy.

Strategy 258

Strategy Trade Shows Case Study Course 258

PRSay

SEPTEMBER 10, 2019

To keep pace, you’ll need to understand how to cater content to your brands, deliver a video to its target audience and measure performance to prove its value. One mistake I see communicators make is jumping right into video content creation before setting the strategy. Sometimes, a 30-second video is the most effective strategy.

Storytelling 136

Storytelling Video Strategy Analytics 136

ImPRessions - Crenshaw Communications

NOVEMBER 1, 2018

A qualified agency team will offer unvarnished feedback in important matters of strategy or reputation-building. Even an inspired agency team likes to be challenged in a constructive and creative way. The post How To Get The Best From Your PR Agency appeared first on Crenshaw Communications. Demand candor.

Agency 223

Agency How To Construction Advertising 223

Stern + Associates

JULY 13, 2023

A founding partner at Greyspace , a foresight consultancy, Oguntala’s interdisciplinary work fuses technology, design, future thinking and anthropology to offer organizations a holistic way of viewing the creative process. Organizations that transform uncertainty into invention propel themselves toward a growth-fueled, purpose-driven future.

How To 62

How To Technology Creativity Strategy 62

5W PR

AUGUST 31, 2023

Crafting a winning advertising campaign for a beverage brand requires a blend of creativity, strategic thinking, and a deep understanding of consumer preferences. The post How to Craft A Winning Campaign for Your Beverage Brand appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Brand 78

Brand Branding How To Advertising 78

Contently - Strategy

JUNE 25, 2020

. “And yet, the organization doesn’t know how to use it effectively.” ” Over the past few years, I’ve found that this problem plagues most organizations when it comes to content strategy. So three years ago, we started building a content strategy tool called StoryBook to help us make better decisions.

Content Marketing 128

Content Marketing Data Strategy Marketing 128

Ishmael's Corner

DECEMBER 23, 2014

Everyone perceives advertising agencies as creative. The Super Bowl delivers three hours of programming that essentially turns into a promo for creativity in the ad biz. People also categorize the digital shops under creativity. It also begs the question, how much do clients actually care about the behavior?

Creativity 122

Creativity Communications Storytelling Transportation 122

Contently - Strategy

MARCH 3, 2020

And with some creative thinking, it doesn’t have to be a headache that gets in the way of your job. An adjusted workflow that builds in multiple compliance checks might look something like this: How to get compliance right. Marketers have started to figure out how to build better relationships with compliance teams.

Creativity 75

Creativity Marketing Insurance Insurance 75

PRSay

FEBRUARY 4, 2019

So, she got creative and figured out a program that consistently delivered a high volume of TV placements. Michael Smart teaches PR professionals how to dramatically increase their positive media placements. For example, she knows her boss loves broadcast clips and seems indifferent to web-only placements (even though it was a “.com”

Measurement 108

Measurement How To Strategy Pitching 108

Stern + Associates

NOVEMBER 22, 2022

Using his lab’s breadboard software as a teaching tool, Christakis actively demonstrates the science behind grouping people together in ways that optimize cooperation and creativity. With this science, we can understand exactly how the whole comes to be greater than the sum of its parts,” he encourages.

How To 62

How To Groups Employee Study 62

Contently - Strategy

DECEMBER 12, 2018

.” As Contently’s head of content strategy, I spend most of my time as a content therapist, traveling around the country to help prospects and clients work through their biggest marketing challenges. Creativity strikes back. The post State of Content Marketing 2019: Creativity Strikes Back appeared first on Contently.

Content Marketing 101

Content Marketing Creativity Marketing Travel 101

Cision

DECEMBER 3, 2015

At her upcoming Cision webinar, “ From A to Z: Blogging and Content for PR ,” she’ll go into more detail on the topic and share her top tips for building a content strategy that will boost your brand and drive results. Q: Why is it valuable to make influencer relationships a part of your content strategy? That’s where we’ll win.

Content Marketing 120

Content Marketing Strategy Marketing How To 120

Sword and the Script

JUNE 8, 2019

However, when I really consider the word innovation in marketing, I tend to think of creativity. While technology can certainly change how we do marketing, it’s still reliant on creative inputs. Coverage stemming from the 2018 CMO Survey by Gartner how tech and innovation get lumped together in the same category.

Creativity 79

Creativity Technology Marketing Web 79

ImPRessions - Crenshaw Communications

AUGUST 31, 2023

Adobe Chief Strategy Officer Scott Belsky will present on the impact of AI on creativity and digital experiences and the profound transformations taking place in the creative world. The agenda includes 20+ sessions mentioning AI either as the session’s overall theme or as a component. One to watch? That word is “scale.”

Leadership 182

Leadership Creativity Trends Resources 182

Landis PR

NOVEMBER 14, 2022

Comms consultants today must be more creative than ever before when creating the best communications plans for 2023. Additional Resources: Landis Communications – PR Best Practices: Strategies Before Tactics. The post How to Build Successful Communications Plans for 2023 appeared first on Landis PR.

Communications 98

Communications How To Local Survey 98

ImPRessions - Crenshaw Communications

MAY 13, 2021

The SAE is understanding how to develop communication plans, handle complex situations with clients and other stakeholders, and act as a strategic counselor. . Develop strategic communication plans, including media opportunities, tactics, and timelines consistent with the overall PR strategy. Creative and energetic personality!

B2B 291

B2B Policies Case Study Enterprise 291

Beyond PR

OCTOBER 4, 2016

It takes savvy, creativity and a penchant for experimentation to connect with audiences. Before distributing your next press release, take the time to listen to your audience and align your strategy with the insights you discover. Maximize your multichannel strategy with monitoring. Find a newsworthy story angle.

Strategy 96

Strategy How To Software Media 96

Contently - Strategy

JULY 12, 2021

For many financial services companies, that meant not only switching their content strategy, but also adjusting their marketing compliance process to quickly address fast-changing challenges consumers were facing. The company came up with an entirely new strategy to address COVID. Invite compliance into the creative process.

Financial 109

Financial Banking How To Marketing 109

OnePitch

JULY 13, 2022

Fast Company’s editorial focus is around “innovation in technology, leadership, world changing ideas, creativity, and design.” ” Let’s take a closer look and see how this pitch aligned with these goals and editorial direction. Let’s take a look at the actual pitch that placed: . Email us at info@onepitch.co

Pitching 81

Pitching Company How To Study 81

ImPRessions - Crenshaw Communications

JANUARY 31, 2019

As part of our strategy, we went after market leaders like Dropbox and Hightail. Market ”), for example, we talked up WeTransfer’s start-up persona and its appeal to the “creative class” versus bland competitors, but we made sure to mention its 80 million users and status as a profitable business. Take advantage of social media. .

Brand 136

Brand Branding How To Storytelling 136

PRSay

MAY 29, 2019

Your team should treat influencers as they would any other paid media strategy, and be able to track the return on this investment. You can also find ways to build on your relationship with creative incentives like free memberships or discounted services that will drive your rapport. Find viral platforms.

Viral 153

Viral How To Advertising Advertising 153