Contently - Strategy

NOVEMBER 29, 2023

Helping your brand stand out requires not just creativity but also strategic alignment. Topic pillars, often referred to as content pillars or pillar content, are fundamental themes or topics you build your content strategy around. They serve as the cornerstone of your content marketing strategy.

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How To SEO Content Marketing Engineering 52

Deirdre Breakenridge

MARCH 8, 2017

ET, the #PRStudChat community will gather to discuss how storytelling and content help to build relationships with your community. Several of the topics and questions answered by our special guests and our community members on the 22nd will include: How much time/attention do you give to the content you share and why?

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Radio How To Community Storytelling 170

PR for Anyone

JANUARY 28, 2024

Her research and insight into workplace strategy have been published in media outlets such as Forbes, NY Post, Harvard Business Review, and more. The dialogue dives into the transformative role of technology in bridging generational gaps, and proposing practical strategies for companies to retain valuable talent.

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Employee Policies Creativity Company 130

PRSay

OCTOBER 5, 2020

Better yet, tools such as Sococo and Slack (which we use at my firm, Belle Communication) provide visual representations of who’s currently working and what they’re working on. Discuss strategies for establishing balance at work, including prioritizing, time management and calendar blocking.

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How To Employee Survey Exercises 180

Doctor Spin

APRIL 17, 2023

The extra mile PR strategy is simple yet powerful. Going the extra mile can be a long-term PR strategy if you can figure out how to do things that don’t scale. link] Graham highlights the necessity of recruiting users manually in the early stages, as waiting for users to come is not a viable strategy. Ritz-Carlton.

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The Proactive Report

APRIL 15, 2023

And once again the PR community is wary of this new technology and hesitant to adopt it. This makes it easier to develop targeted campaigns, measure the impact of their efforts, and make informed decisions about future strategies. However, the person who learns how to use AI effectively may certainly take your job.

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Onclusive

AUGUST 22, 2017

Owned Media/Content Strategy. The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. Crisis Communications. Niche industry events, role-specific conferences (catered to developers, creatives, etc.), Speaking Engagements.

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Media Training Crisis Communications Conference Training 397

Shift Communications

JULY 10, 2015

Being a community manager may sound like a cool, trendy job filled with fun and creativity. Whether you’re managing a community of thousands or one of 100, you are the eyes and the ears of the company on platforms like Twitter and Facebook. Regardless, knowing what you want to measure beforehand will help guide your strategy.

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Onclusive

AUGUST 9, 2021

At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. Owned Media & Content Strategy. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Executive Thought Leadership.

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Training Media Training Reputation Crisis Communications 370

Cision

NOVEMBER 24, 2015

Why should your company or agency use social influencers and native content in your PR strategy? New companies are making millions from this strategy. VapeJoose , leveraging large communities on Facebook and Instagram, went from $0 to over $1 million in less than a year. Spread out your strategy, diversify.

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Waxing UnLyrical

MAY 24, 2018

The great Brian Solis, who I had the pleasure of seeing live in 2013 as keynote speaker at the PRSA’s International Conference, recently published this article on LinkedIn about creative storytelling. ” So not only do we have to be creative, but we also must prove our value – each and every time. (Oh, Are you one of them?

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Prohibition

FEBRUARY 14, 2023

A successful tech PR strategy focuses on targeting the right media outlets, using engaging content, and creating relationships with key influencers in the industry. It can also involve data -driven strategies, such as driving lead generation, maximising reach, and measuring the success of distribution strategies.

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Strategy Brand Branding Technology 62

ImPRessions - Crenshaw Communications

JUNE 22, 2020

They’re under pressure to differentiate their brand communications to reach high-priority audiences in more thoughtful and effective ways. With the help of social media, a B2B brand in the tech sector can establish a distinctive voice and build a unique community of followers. It’s essential to be community-minded.

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Burrelles Fresh Ideas

MAY 30, 2023

Related: Strategies for Improving Mental Health in the Workplace Mindful content choices Your content choices significantly affect how accessible your PR campaigns are. More creative content marketing methods help you reach a variety of audiences while also meeting the various accessibility needs of your demographics.

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Solo PR Pro

APRIL 5, 2022

There’s a whole community of like minded people you can lean on. 5 solo PR pros share how to break into a different sector of business. The strategies and tactics I may propose to help a given client meet their promotional and reputational needs typically aren’t that different from a professional communications perspective.

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How To Fashion Banking Industry 104

wiredPRworks

MAY 23, 2022

Redirect interest to your own personal community, such a blog or membership site, where people can learn, contribute and continue the dialogue with a link to or mention of the community in your public profile and track traffic to measure results. I only changed a few words here and there. I only changed a few words here and there.

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PRSay

NOVEMBER 8, 2023

With a session titled “ Strategies for Success in Your Dream Industry ,” it’s no wonder. Ebanks is the vice president of communications at Essence Ventures, overseeing all executive, external and internal communications for the private equity company that aims to empower, connect and give ownership to Black communities.

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PRSay

MAY 23, 2023

But even amid these sharp declines in volunteerism nationwide, the PRSA Colorado Chapter has seen an increase in volunteers for its community program called PR Paid Forward. The pro-bono initiative matches local nonprofit organizations with PRSA Colorado members who can provide the nonprofits with communications services.

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Nonprofit Local Training Media Training 148

Cision

JULY 31, 2015

Do something that benefits the community. Want to learn more about crisis communications? View the white paper “How to Plan and Manage Crisis Communications in a Social World.”. Guerrero ( Creative Commons ). Issuing a public statement is an important first step, but it needs to be followed by action.

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Crisis Crisis Communications Brand Branding 120

Stern + Associates

FEBRUARY 13, 2024

As International Women’s Day approaches on March 8 th , we join the global community to celebrate the theme of “ Inspire Inclusion.” They are partnering with stakeholders in their communities to prepare people who have been left behind in the talent competition to compete in a global economy.

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wiredPRworks

JANUARY 13, 2022

In a recent interview on “ The Rainmaking Podcast with Scott Love ” Barbara Rozgonyi talked about 2022 sales success strategies for business development reps [BDRs], account executives, professional service firms, startups, and small businesses. Thanks so much to Scott for this interview about how to crush sales quotas in 2022.

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Strategy Training Insurance Insurance 52

Communications Conversations

NOVEMBER 16, 2022

Yes, social media pros do need to understand how to manage social ad campaigns. Creativity – the ability to think outside the box and quickly for those time sensitive opportunities. Community management. Creative Eye/Design/Photography/Video. Many of those skills DO apply today. Strategic thinking.

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Social Media Media Analytics Data 174

Stern + Associates

NOVEMBER 8, 2023

Every two years, the highly regarded Thinkers50 community recognizes the very best in management thinking, spotlighting individuals whose ideas not only respond to current challenges but will also shape our future. Congratulations to them all! #1

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Cision

AUGUST 3, 2015

Want more strategies for using Instagram? Taking part in the Instagram community is a great way to attract new followers. Image: C_osett ( Creative Commons ). She covered everything from creating your profile and promoting your business to using hashtags effectively and engaging your audience. Make your profile public.

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Instagram How To Trends Social Media 120

Stern + Associates

JANUARY 26, 2023

How to Resist a “Race to the Bottom” When Bidding for Talent In a newly published Harvard Business Review piece “ Rethink Your Employee Value Proposition (EVP),” INSEAD Professor Mark Mortensen and Harvard Business School Professor Amy C.

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Employee Company Marketing Case Study 111

5W PR

SEPTEMBER 9, 2021

In today’s competitive brick and mortar and digital marketplaces, a strong public relations strategy has never been more important for small businesses. As more people adopt smartphones and join social networks, a multi-pronged crisis communication and reputation management strategy is critical for small businesses’ long-term success.

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Communications Conversations

APRIL 15, 2021

As someone who looks at Indeed, LinkedIn and other online job portals every week for my Friday e-newsletter, I am seeing FAR more digital marketing and comms jobs than just about anything else in the creative industry. Figuring out how to develop an effective social audio strategy is another. You need to be a good writer.

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Social Media Media LinkedIn Community 179

Prohibition

SEPTEMBER 13, 2022

Bought by BtyeDance in 2017, ‘TikTok is the world’s leading destination for short-form mobile videos’ and with their mission to ‘inspire creativity and bring joy’ the app is the seventh most popular social platform in the world. Short form videos are becoming increasingly important to a brand’s marketing strategy.

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Brand Branding Video Social Media 118

wiredPRworks

APRIL 6, 2022

Listen in as Barbara Rozgonyi , host of Growing Social Now, gets you the strategies, tools, and equipment you need to make top-notch podcasts, recordings, and live event productions sound not just good, but great! The post How to Perfect Audio: Social, Live and Virtual with Ted Gregorek appeared first on wiredPRworks. As the CEO of T.

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The Proactive Report

JUNE 18, 2021

How to make more sales, be more productive, cut costs and increase the ROI. You can create your own groups on social media and build a community of engaged followers. Share some ideas on how to keep the network alive, especially for small businesses. PR is a communication function. The top of the funnel is filled by PR.

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Beyond PR

DECEMBER 5, 2016

It takes a lot of time, money and manpower to identify trending content via news or social media and infuse it into your marketing or communications strategy. Here are a few ways you can benefit from implementing this tactic into your strategy: . Avoid unintentionally becoming the center of a controversy and causing a PR crisis.

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Solo PR Pro

MAY 24, 2022

Awards recognize the strategic and creative work we do and the results we get,” Mary says. Gayle, who considers award submissions to be somewhat of a specialty, turns to three main sources: Professional and industry groups Community groups — such as civic associations, nonprofits or the local Chamber of Commerce Media outlets.

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Cision

APRIL 28, 2017

Mónica Cortés recently joined Comunicad LLC , the full-service, cross-cultural national public relations and marketing agency, as their Senior Vice President of Strategy Development! What are some of the differences in building a communication strategy on a national level compared to a local level?

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The Hoyt Organization

APRIL 11, 2024

Hashtags and social campaigns : Engages communities through creative social media initiatives like challenges and contests. Conversion tactics : Strategies such as discount codes and shoppable posts to drive sales and measure campaign effectiveness, benefiting both brands and influencers.

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Social Media Video Viral Brand 67

Deirdre Breakenridge

DECEMBER 4, 2018

24, the United Nations launched a new “ Youth 2030 ” strategy, reflecting the UN’s new commitment to working with and for young people. The strategy aims to empower youth to lead and to recognize their positive contributions as agents of change. Unfortunately, not every nonprofit organization understands how to reach out to youth.

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Karen Freberg

OCTOBER 1, 2018

It would be an event where students would help out in every step of the influencer event from brainstorming to creatively executing the event in a month’s time. How did my students respond to this? The group leaders for each group were in charge of the coordination and communication with the influencers.

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Creativity Marketing Social Media Analytics 56

Stephen Waddington

JANUARY 11, 2021

Fabric Academy is a digital learning and development community founded by entrepreneur Lisa Eaton. Lisa Eaton is the founder and managing director of Unwritten , a strategic communication agency based in the North of England. How has Unwritten managed the creative process during lockdown?

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