Sword and the Script

APRIL 13, 2019

At the same time, it’s worth recognizing that “Behind every great CMO is a bunch of great people,” as one study in this week’s Unscripted Marketing Links (UML) points out. As it is on the occasional Saturday, the UML is where I round up three ideas – in this case three fairly substantive studies – and present them for your perusal.

Study 118

Study Survey Infographics B2B 118

Onclusive

AUGUST 22, 2017

Internal Communications. Internal communications, which also falls under corporate communications, is more nuanced than simply casting out an email. Internal communicators must be savvy enough to turn dry content like company policies into info employees actually want to read. Media Training. Crisis Communications.

Media Training 397

Media Training Crisis Communications Conference Training 397

Onclusive

JUNE 29, 2018

This month, AirPR hosted the webinar “How to Protect Your Brand in a PR Crisis.” KFC is apologized with a creative stunt: rearranging its name to spell “FCK” in a full-page ad in top newspapers. Companies in crisis: A case study in navigating treacherous waters. How to leverage data during a crisis and which tools can help.

Crisis 186

Crisis How To Brand Branding 186

Cision

OCTOBER 26, 2016

The PRSA 2016 International Conference in Indianapolis brought together some of today’s top thought leaders in the field of communication– and then some. Sullivan and Burke gave insight into how to determine the right influencer for your target audience and how to nurture those relationships. Get goals aligned.

Conference 120

Conference Internal International Data 120

Buzzstream

JUNE 14, 2024

How Does Digital PR Help SEO? In short, studies show that getting high-authority links can improve rankings. Most wield digital PR by getting links to a page directly and then internally linking to a secondary page that they want to get ranking. One study from Backlinko analyzed over 1.18 More on that later.)

Digital PR 62

Digital PR SEO Pitching Google 62

Buzzstream

NOVEMBER 10, 2020

As PRs, we can all be guilty of overthinking the process, getting sucked into industry studies and statistics and worrying about what others are doing that we may not be. However, putting yourself in the journalist’s shoes can immediately give you some clarity as to how you should approach it. . Getting Pitch Perfect.

Pitching 164

Pitching Writing Digital PR How To 164

Cision

AUGUST 17, 2015

According to Edelman’s 2015 Trust Barometer , “This year’s study also found that a company’s in-house technical experts (e.g., ” These research findings come when, according to the study, trust in media, businesses and NGOs has reached an all-time low. Internal Crisis/Inefficiency Management.

Study 120

Study Engineering Mobile Crisis 120

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. Think of your content contributor guide as a map for creatives to follow. Think of your content contributor guide as a map for creatives to follow. Interviews.

How To 177

How To Guidelines Content Marketing Video 177

ImPRessions - Crenshaw Communications

APRIL 14, 2017

This week’s international machinations between the US and China and the US and Russia included the term “deconfliction.” In negotiating a PR agreement, it’s fundamental to understand your company’s offering and how to articulate it. We think so.

How To 136

How To Case Study Meeting Examples 136

Buzzstream

JUNE 5, 2024

Many brands utilize digital PR to drive links to an asset and then use internal linking to direct SEO or link value to their money page. Most Affordable Cities to Buy a House from Homebuyer.com Strategy: Building a pitchable city “index” study around a mid-funnel keyword. More on this in a bit.) monthly searches.

Digital PR 62

Digital PR Examples Strategy Survey 62

Buzzstream

OCTOBER 21, 2021

In case your client hasn’t mentioned yet, ask your clients how they manage projects internally or with other agencies. Which were the last design updates we asked the creative team? A task called ”Upload blog post with new creative” makes a lot more sense than “blog post”, doesn’t it? Start small, think big.

Software 151

Software How To SEO System 151

Buzzstream

MAY 19, 2022

Or it can come from internal data. While not all of their 2,700+ links got earned through actually pitching the content, the fact remains that by providing their own data, they will continue to get referenced in other similar studies. YOUR INDUSTRY + study. The key here is finding a keyword that you can gather data to support.

Survey 90

Survey How To Reddit Pitching 90

Solo PR Pro

APRIL 5, 2022

5 solo PR pros share how to break into a different sector of business. For me, that meant getting my accreditation in public relations, but it doesn’t have to be an intensive year of study. And that's ok because I know how to integrate their marketing and communications for real business value. Read on for their helpful tips.

How To 104

How To Fashion Banking Industry 104

The Proactive Report

DECEMBER 2, 2022

Nearly half of Gen Z is using TikTok and Instagram for search instead of Google, according to Google’s own internal data. For the most part, this was a reaction by creative directors and designers alike to the wave of popularity that grungy and broken up fonts had enjoyed. There are no doubt some studies that could back up that claim.

Trends 147

Trends Instagram Creativity Small Business 147

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

A recent study by the Association of National Advertisers (ANA) and the USC Center for Public Relations found that marketers plan to increase staffing and overall spending on public relations over the next five years. How to maximize brand PR: a “cheat sheet” Remember the investment goes beyond the PR budget.

Publicity 256

Publicity Brand Branding Storytelling 256

5W PR

SEPTEMBER 11, 2019

In a recent article, we cited a study that estimated that public relations would grow about 6% between 2014 and 2024 and that U.S. News & World Report recently ranked public relations specialists #4 for Best Creative and Media Jobs in its 2019 ranking of best jobs. What Will I Study? and abroad. What Will it Cost?

Nonprofit 83

Nonprofit Publicity How To Small Business 83

Critical Mention

OCTOBER 1, 2018

Luckily, there are strategies to cater to international audiences for your next PR campaign! Creating logos for an international audience isn’t just about translating the words you have in your logo–it’s a matter of designing it in the right context. The colors. Just as images must be culturally appropriate, so must colors.

Local 65

Local How To Internal International 65

PR in High Definition

JULY 24, 2018

Marketers and communicators are under constant pressure to come up with creative and interesting content every day; sometimes we are given exciting campaigns that spur and drive our creativity, and sometimes the brief is less stimulating, and we get stuck. Brainstorming can be a brilliant way to boost creativity. Back to basics.

Creativity 48

Creativity Software Exercises Video 48

PR for Anyone

SEPTEMBER 16, 2022

International Walk To School Month. But get creative. There’s also a bonus video in there about how to nail the interview when you get it. There’s also a bonus video in there about how to nail the interview when you get it. How to speak from your power. How to get your message across.

Pitching 130

Pitching Financial Small Business YouTube 130

ImPRessions - Crenshaw Communications

JULY 10, 2019

For more fundamentals on how to pitch the media , see this earlier post. It’s not the most creative PR product, but the news release is still essential for announcements – and don’t forget the power of SEO. More accurately, we have to convince them in one short sentence: as most PRs know, the email subject line is critical.

Case Study 231

Case Study Writing Pitching SEO 231

Onclusive

MAY 31, 2018

Crisis preparedness and internal education can aid you before a crisis hits, and having the right monitoring and measurement tools in place can provide you the insights you need throughout a crisis. Utilizing data and AI technologies to assess the situation can provide insights into how to respond and allow CEOs to make data-driven decisions.

Crisis 191

Crisis Data Software Privacy 191

ImPRessions - Crenshaw Communications

MARCH 14, 2017

In our own informal polling on how to improve the client-agency experience, the desire to create a better public relations RFP process was near the top of the list. That said, a well-executed RFP, drafted for any industry assignment, can be a strong tool to help determine a good fit, as many creative services experts point out.

Meeting 191

Meeting Agency Creativity Case Study 191

PRSay

FEBRUARY 21, 2023

I don’t know how to get there, but I’m going to try.’” After studying video at a small college, Melton joined the United States Marines Corp. The school imparted “a breadth of knowledge — how to write, how to ask questions, how to speak.” I thought, ‘I really like what they’re doing. Sponsored by the U.S.

Storytelling 67

Storytelling Writing Journalism LinkedIn 67

wiredPRworks

APRIL 20, 2022

Fifteen years ago, David’s ideas seemed radical, creative, and wonderful. About The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly. Connect with David Meerman Scott. Facebook [link]. Instagram [link]. Twitter [link]. About Barbara Rozgonyi.

Marketing 118

Marketing Social Media Trends Instagram 118

ImPRessions - Crenshaw Communications

SEPTEMBER 28, 2017

When it comes to choosing a public relations agency, experience, credentials and creativity are key factors. The senior manager should be involved in regular internal account reviews to ensure that work product conforms to program strategy and that materials and service levels are of high quality. The star pitcher.

Agency 136

Agency Analytics Creativity Social Media 136

Doctor Spin

FEBRUARY 22, 2024

Improve internal communications. Learn more: Public Relations Objectives Subscribe and get a free ebook on how to get better PR ideas. To get started, you develop a creative concept and a marketing strategy, which you pair up with copywriting and art direction to create your assets. A Case Study.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

The Proactive Report

JUNE 17, 2018

You can’t hire just any intern or freelancer and ask them to produce a piece of 10X content. How to Craft High-Quality Content . This ties in with the figures from the US Financial Literacy Study. moment” that led to an excellent series about first-time home buying and how mortgages and interest rates work.

B2C 157

B2C Study Exercises Sports 157

Stern + Associates

JUNE 5, 2023

Read Part 1 of Our Series on Generative AI The Surprises of Generative AI GenAI is transforming jobs and industries and delivering unprecedented creativity and productivity boosts, says Andrew McAfee , bestselling technology author and principal research scientist at the MIT Sloan School of Management.

Technology 102

Technology Ethics Leadership Groups 102

Stern + Associates

DECEMBER 12, 2022

With a multidisciplinary expertise at the crossroads of technology, strategy and culture, he illustrates how vital it is for leaders to ensure that they and their workers can effectively leverage the latest technology to maximize team collaboration and organizational success. Also the director of the Ph.D.

Technology 62

Technology Employee Software Groups 62

PRSay

JANUARY 29, 2019

18 talk to PRSA Dallas , the company’s head of global employee communications tackled a recurring challenge in today’s information-heavy world: how to keep your audience invested and interested in your work. Being able to stay on top of how people consume information is critical to even making a small dent.”. During a Jan.

Tourism 150

Tourism Employee Web Travel 150

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Studying for a public relations or mass communications degree is the most traditional route into the industry today, but it’s not the only route. How to get agency-ready During the pandemic, the PR Council launched an agency-ready certificate program. They paused the program for 2023 but plan to resume in the new year (2024).

Agency 89

Agency Energy Crisis Management Industry 89

Stephen Waddington

MAY 16, 2019

The wide-ranging discussion covered: how to land your first job in PR; the role of a PR practitioner; the importance of continuous learning; opportunities in the North East versus other areas of the country including London; working for a start up versus a corporate organisation; the importance of mental health and culture.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

Cision

MAY 8, 2015

Scott herself studied painting and printmaking before entering the advertising world. Jesse Dienstag, executive director and head of planning at Golin , studied theater. They also contributed internally, helping colleagues across their firms become more creative and strategic in their thinking. Fueling creativity is hard.

Creativity 120

Creativity Survey Advertising Advertising 120

Contently - Strategy

NOVEMBER 12, 2019

When I started as an editorial intern at Contently, the first thing I realized was that I had a lot to learn about content marketing. In college, I majored in mass communication with a media studies concentration. To help all the new and aspiring content marketing interns out there, I decided to create this syllabus.

Content Marketing 111

Content Marketing Marketing SEO Video 111

Sword and the Script

DECEMBER 15, 2020

Getting unbiased, raw opinions from product users before buying is as important in the buying decision as website content, logos, case studies and demos. A study found that B2B buyers spend 83% of their time during their buying journey not engaging with vendors. Rethinking internal and external comms. Marketing be nimble.

Marketing 174

Marketing Employee Content Marketing Training 174

PRSay

SEPTEMBER 19, 2017

9 at PRSA’s 2017 International Conference in Boston. A-plus PR professionals are diplomatic and understand how to play well with others in order to drive meaningful business outcomes. They “think like marketers” in terms of how to prove ROI to the C-suite. They are innately creative. Each of the sneakers represents a U.S.

Measurement 136

Measurement Analytics Data Conference 136

Cision

SEPTEMBER 15, 2016

Kevin Turpin, president at the National Journal, details his vision for the company with a focus on innovation and creativity. He reveals how his values of growth and innovation brought him to the outlet and are guiding his actions today as president. In this interview, Kevin discusses his career with National Journal.

Journalism 0

Journalism Policies Strategy Survey 0