5W PR

JANUARY 16, 2019

Always exercise your creative muscles whether through reading, cooking or drawing. Crafting stories for media is a major part of what we do every day, so the more creative your brain is the better! Pay attention to burgeoning trends and really listen to what captures people’s attention. Look for news in unexpected places.

Nonprofit 68

Nonprofit Exercises Fashion Travel 68

Burrelles Fresh Ideas

JUNE 20, 2023

Collaborating with them adds another layer of creativity as they bring their unique perspectives and voices to the table. User-generated content allows food and beverage brands to tap into the creativity and passion of their customers, creating an authentic and relatable brand image.

Brand 40

Brand Branding Local Instagram 40

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

That isn’t true; earned media is generated by hard work, research, and creativity. From a journalist’s point of view, one company is just a company, but a cluster of new competitors is a trend. Here’s an exercise for a startup: take the brand name and corporate information out of your press release or media pitch.

Agency 205

Agency Pitching Internal International 205

Onclusive

JANUARY 31, 2018

Cunningham described the fundamentals of creating positioning: “The first thing we do in a positioning exercise is to split those two things up and do the rational positioning first. The branding agency goes off and comes back with something really creative, but it is disconnected from your customers, your board and your employees.

Content Marketing 191

Content Marketing Marketing Exercises Employee 191

Solo PR Pro

NOVEMBER 10, 2020

If it’s about earned media, then it might be about how pitching your position on a specific trend is unique and powerful and can draw additional attention. Can you explain the timing it might take for this (media interview, article submission, messaging exercise etc.) to turn into a result?

Communications 99

Communications Comparison Exercises Interviews 99

PRSay

OCTOBER 5, 2020

With Google announcing work-from-home plans through 2021 and other giants like Facebook, Twitter and Slack telling employees they can work from home permanently — not to mention the many PR agencies shuttering their own offices for permanent work-from-home plans — it’s clear that remote work is not a passing trend.

How To 180

How To Employee Survey Exercises 180

Bianchi Biz Blog

FEBRUARY 18, 2021

Sure, it helps to do all the right things – eat right, rest enough, do exercises that will help prevent injuries, and vary your workouts, but overall, you need to put in the work. Issues and Trends are the ‘Secret Sauce’. This willprovide you with fresh perspective and ideas for new, creative approaches. It’s that simple.

Automotive 105

Automotive Publicity Transportation Trade Shows 105

ImPRessions - Crenshaw Communications

MARCH 31, 2017

Feeling creative? Do keep up on trends. To help keep current, check out sites like Trend Hunter — full of fun, new news on all topics. It may seem like a full-time job to stay on top of trends but the time investment is definitely worth it. Sometimes the process can be daunting but it doesn’t have to be.

Airlines 120

Airlines Exercises Fashion Print 120

Shift Communications

JUNE 25, 2018

Naturally, this includes a review of the company’s goals to ensure the program is supportive, trends/topics the client should continue to own, what worked and what hasn’t during the program, and new metrics to measure success. Company goals can often remain the same and a radical change in topics and trends is not typical.

Analysis 94

Analysis Conference Data Exercises 94

The Resolution Blog

FEBRUARY 14, 2016

Free alcohol on Fridays and free fruit are common, so you need to go deeper than that, literally free lunches, massages and exercise classes (with time to enjoy them) will create more of a warm fuzzy feeling. If you free up their time the can absorb the latest trends and keep your organisation current. Listen to their ideas.

Training 120

Training Pitching Exercises Ethics 120

Marketwired

MARCH 8, 2016

.” It helps that the Spin Sucks team is focused, but also engaged – their passion and genuine love for PR make their meetings the creative space that fosters hashing out ideas: “Our brainstorm sessions are full of positive creative energy, laughter and common sense. We like to have fun and work at the same time,” Corina says.

Internal 100

Internal International Exercises Tools 100

Cision

AUGUST 9, 2016

But I find enjoyment in testing new technologies and exploring new trends. This natural curiosity is a big benefit in the PR world, where staying on top of change and trends is key. It’s a fun exercise to then think of ways to connect your brands to emerging trends. Sometimes it’s a fit; many times not.

Crisis 0

Crisis Reputation Study Social Media 0

Sword and the Script

SEPTEMBER 25, 2018

I like to ask that kind question because it’s an interesting mental exercise that really makes marketing think about what they want to achieve. This is down slightly, but macro trends across the economy suggest corporate revenues are up. That’s also a useful mental exercise. of company revenues.

Survey 87

Survey Marketing Exercises Study 87

Communications Conversations

NOVEMBER 10, 2021

It’s an exercise in strategy, but also expectation management. Saves you time and you’ll be able to test creative well this way. Best practice #9: Don’t underestimate the power of analyzing timely industry news and trends. Best practice #3: The more narrow your target audience, the better. This is a lay-up!

LinkedIn 97

LinkedIn B2B Exercises Advertising 97

Cision

OCTOBER 6, 2015

One exercise that helps is to give the spokesperson a lot of leash during the practice interview. To the contrary, I believe that simplifying complexity takes more creativity and intelligence, not less. Images: Steve Jurvetson , goddard studio 13 , Cory Doctorow ( Creative Commons ).

Interviews 120

Interviews How To Healthcare Media Training 120

Sword and the Script

AUGUST 14, 2018

PR should be taking a close look at the content that’s trending. This another reason why content marketing is a useful exercise for PR – the action figuring out what resonates and what doesn’t will help improve your pitching skills. . Looking for an agency partner that can both bring creative ideas. What stood out for you?

Survey 102

Survey Report Media B2B 102

Buzzstream

JUNE 16, 2021

In a serendipitous twist of fate, when I was writing this article, I came across this tweet from Louise Parker , Digital PR Director at @propellernet : Im not saying im massively advocating this because creativity and innovation are great yada yada but I swear the biggest myth is that if your idea has been done before you can’t do it.

Digital PR 160

Digital PR Film Instagram Writing 160

PR in High Definition

DECEMBER 16, 2019

More exercise. Instead of going in at the deep end when it comes to exercise, try making small changes. Wellness is a huge trending topic at the moment, and everyone has a desire to be healthier but that doesn’t mean we have to push ourselves or plan to run a marathon. And we should be doing more if it. More face-to-face time.

Exercises 62

Exercises Energy Social Media Resources 62

The Stalwart Blog

APRIL 22, 2016

I have mixed feelings about whether or not brands should hop on the trending topic of the day. Many times, I think it’s an exercise in futility that will get lost in the tsunami of white noise unless you have something truly authentic to say. . When coming up with the creative focus on the person you’re honoring, not product placement.

Social Media 60

Social Media Brand Branding Media 60

Karen Freberg

JANUARY 18, 2021

There have been some concerns around Clubhouse as a whole related to moderation and bullying (as Taylor Lorenz has reported on ) other items that have been reported, so providing students with a window exploring the best professional and ethical practices on using the app strategically could be a great exercise. Also, privacy (ex.

Groups 96

Groups Social Media Ethics Meeting 96

Sword and the Script

DECEMBER 24, 2016

It’s a little more involved to perform an analysis of tweets for an entire year, but it can be done with a little creative use of the export tool and some spreadsheet yoga. What follows below are the top 10 articles I shared on Twitter – out of 3,306 posts in 2016 – which provides something of a snapshot of the marketing trends over the year.

Twitter 60

Twitter How To B2B Analytics 60

Prohibition

FEBRUARY 1, 2024

AI is injecting itself into the creative process, reshaping how we express ourselves online. Striking a balance is key and AI should be used as a powerful tool to amplify human creativity, not replace it. Trend Analysis AI powered trend analysis can be a really beneficial tool for brands and creators alike.

Social Media 62

Social Media Trends Media Guidelines 62

Waxing UnLyrical

DECEMBER 21, 2018

This is a group exercise for an internal team working for a client. This could be … the competition, a trend, a technological breakthrough, a consumer mindset, or internal issues. She believes in the “Three C’s” in all life endeavors … Creativity, Collaboration, Communication.” Connect with her on LinkedIn.

Strategy 88

Strategy Analysis Small Business Measurement 88

Shift Communications

SEPTEMBER 17, 2015

On the people front, I’m lucky to work with a strong team of smart, creative, fun colleagues. How we get creative for client campaigns is what I find can be the biggest difference. It’s definitely an exercise in prioritization. And no one aspect of my job is more important than the other. They are flexible and open to change.

Agency 60

Agency Apparel Pitching Creativity 60

Stuart Bruce

MAY 20, 2016

Despite this appearing to defy logic and common sense it exists for a good reason to prevent ‘creative’ accounting. The six capitals of integrated reporting acknowledges this trend because three of them are intangibles. They reflect the economic and technology trends in which organisations operate.

Reputation 94

Reputation Measurement Brand Branding 94

Karen Freberg

JULY 18, 2017

Hard to keep track of all of the trends amongst the platforms. However, one way to show this trend is with the updated Conversation Prism , which can serve as a good starting point for students and for the class. Create mock ads + content for FB (FB Creative Hub). Snaphat geofilters). we need to be aware of these.

Social Media 40

Social Media Resources Media Case Study 40

Sword and the Script

JANUARY 3, 2017

One part of an answer is bound to sound like a “get off my lawn” response, but I think there’s been a decline in the effort younger marketers put into learning the craft aspects of creative. That doesn’t mean there is no good creative, but too many people claim expertise based on some technology when they don’t really know what they’re doing.

Journalism 61

Journalism Content Marketing Creativity Leadership 61

Karen Freberg

AUGUST 15, 2017

What is exciting always is to see what professors have come up with to integrate new forms of technologies, platforms, and exercises to teach their students all about social media. Some of the exercises I wrote about for Hootsuite can also be applied and adapted today with some of the changes we have seen with some of the platforms.

Social Media 69

Social Media Media Resources Education 69

Karen Freberg

DECEMBER 16, 2021

This is especially difficult when you add in the category of professors who teach social media, and are expected to be experts in research, teaching, and consulting in the industry on the latest and greatest trends. I did make sure to schedule time for exercise and hobbies outside of my work. How was this possible?

Handbook 52

Handbook Conference Community Social Media 52

Cision

OCTOBER 16, 2017

What are the big trends you are seeing in that direction? But actually, it’s going to help smart, analytic focused and data focused, people do a better job and be more creative in many ways. And that’s like sort of a good clarifying exercise to start. Chris Lynch: Yeah, that’s right.

Media 202

Media Storytelling Technology Data 202

Karen Freberg

OCTOBER 20, 2017

This conference captured not only attention, but my creative soul, and that is a first. This is my third Creative Campus event by Adobe, but my second MAX. However, I was invited as a Creative Campus Thought Leader, one honor I will truly treasure. You may be asking what conference is this and where do I sign up. So exciting!

Creativity 40

Creativity Social Media Education Conference 40

PR 20/20

JULY 21, 2016

By nature of our jobs as marketers, we are required to use code to: Strategically guide website and app development , and familiarize ourselves with the latest trends, at least enough to know what’s possible and applicable to specific business needs. a valuable exercise in patience.

How To 0

How To Web Resources Training 0

MaccaPR

APRIL 12, 2016

Founder/Creative Director of Fast Horse and former Executive Vice President at Weber Shandwick, Minneapolis. “ Find outlets for having fun, exercising, volunteering and eating right. Put yourself in drive and make a commitment to yourself and your company to stay on top of emerging trends and bring these new ideas to the table.”.

Travel 48

Travel Exercises Corporate Internal 48

Journalistics

JANUARY 3, 2016

I’ve shared my findings from this exercise, along with some recommendations for action in the form of “lessons learned,” for each insight in the second half of this post (starting with my first insight, “You Can Increase Traffic By NOT Blogging”). Why am I admitting this publicly? And Happy New Year!

Blogging 64

Blogging Analytics Google Writing 64

Journalistics

JANUARY 3, 2016

I’ve shared my findings from this exercise, along with some recommendations for action in the form of “lessons learned,” for each insight in the second half of this post (starting with my first insight, “You Can Increase Traffic By NOT Blogging”). Why am I admitting this publicly? And Happy New Year!

Blogging 40

Blogging Analytics Google Writing 40

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. According to John Mueller , Google’s Senior Webmaster Trends Analyst, the update had a key focus on the relevance of an overall website’s content.

Digital PR 170

Digital PR Industry Strategy Film 170

PRSay

JUNE 11, 2021

On social media, what creative tactics did the team use to tap the faculty’s expertise? In our social posts, we’d then link to a webpage where users could see the data behind our messages — like “show your work” exercises in school. We are confident this trend will continue for years to come. 1 ranking in the latest U.S.

Publicity 157

Publicity Social Media Report Fashion 157