5W PR

JANUARY 26, 2024

These days, consumers aren’t going to be paying attention to the latest promotional effort from an oral hygiene brand unless it’s able to grab their attention with innovative and creative ways. They’ll have to focus on creating campaigns that really stick with consumers and make an impression.

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Creativity How To Storytelling Consumer 78

Cision

DECEMBER 12, 2019

Boost your blogging skills in 2020 and attend one of these events targeted to creatives.

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Conference Creativity Blogging Media 159

Contently - Strategy

MAY 13, 2020

For almost a decade, webinars have been the go-to choice for digital events. Webinars are still a marketing staple , but we’ve also seen some incredibly creative storytelling in the virtual space. The logistical details of event management have never been more important. First, let’s talk logistics.

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Storytelling Video Groups Conference 136

5W PR

APRIL 21, 2021

One of the key elements of marketing is companies being able to develop and execute creative marketing and advertising ideas, which isn’t always an easy task. For companies that are looking to promote products or services in towns or cities, there are plenty of valuable and creative marketing options that can attract people’s attention.

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Creativity Strategy Marketing Infographics 88

Prohibition

MARCH 2, 2023

Pre COVID-19, we regularly ran real world events up and down the country (Birmingham, Manchester, Nottingham, and other major cities) known as our ‘Breakfast clubs’, for brands to attend, receive the latest industry insight and knowledge, meet the Prohibition team and of course have some tasty breakfast! We hope to see you there!

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Comparison Video B2C Case Study 62

ImPRessions - Crenshaw Communications

FEBRUARY 20, 2019

Sure, it’s only February, but if a technology company is serious about a consistent thought leadership drumbeat at industry conferences, its PR team needs to be nailing down third and fourth-quarter events now. 8 top tech events for thought leadership. Get your speaker submissions ready! DMEXCO, September 11-12, Cologne, Germany.

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Conference Leadership Sports Policies 173

Stern + Associates

JULY 5, 2023

Named the World’s #1 Business Thinker by The Wall Street Journal and co-founder of The Management Lab , an organization that builds platforms and tools to support high-velocity change, Hamel is a sought-after speaker and advisor for the most prestigious leadership events around the globe. For decades that was true. Now it is not.

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Creativity Groups Strategy System 62

Contently - Strategy

NOVEMBER 19, 2020

If there was one common challenge that marketers and media pros faced in 2020—besides periods of existential horror—it was trying to figure out virtual events. Maybe you had to change an in-person event to a virtual event on the fly. The best virtual event talk I’ve given this year was at the MarketingProfs B2B Forum.

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Trends LinkedIn Video B2B 130

Cision

MAY 23, 2017

Trade shows and events offer the perfect opportunity for companies to experiment. South by Southwest (SXSW), a conference and festival mashup of film, interactive media, and music that takes over Austin every March, lends itself well to creative brand expression. Know Your Audience. Be Imaginative.

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Industry Trade Shows Marketing Film 195

Agility PR Solutions

MAY 3, 2020

Events are being canceled all over the globe, workers are forced to isolate themselves from colleagues who they would normally work with in-person, and working remotely from home has become the new normal. The post 3 essential insights for creative PR campaigns during the COVID crisis appeared first on Agility PR Solutions.

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Creativity Crisis Brand Branding 137

NewsWhip

JULY 15, 2021

Recently, we sat down with PepsiCo’s Lauren Powell to talk about how her team works to transform trends into successful campaigns and how data can power creative. Every successful modern creative campaign is powered by insight and data. The post How PepsiCo uses data to power creativity appeared first on Newswhip.

Creativity 78

Creativity Data Trends Analytics 78

Prohibition

FEBRUARY 10, 2023

to the UK market, we’ve been supporting them with a series of retained activity including influencer , paid and organic social media campaigns, as well as stand out creative and video content. Our creative team have worked their magic to create a variety of engaging and eye-catching content to showcase C4 to target markets.

Creativity 62

Creativity Print Marketing Energy 62

Stephen Waddington

JUNE 23, 2020

In any normal year, this week would see the start of the Cannes Lions International Festival of Creativity. Creative, marketing and PR industry events have either been postponed or moved online for at least 12 months. There's no need for industry awards for at least 12 months. I've written up the winners across all categories.

Creativity 78

Creativity Industry Crisis Management Sports 78

Shift Communications

FEBRUARY 4, 2019

During a PRSA Boston event, Matthew Raven, VP of Marketing Technology at SHIFT Communications, presented an insightful discussion about the power of Google Analytics and how it can serve PR professionals. The solution seems to be to get more creative. The Solution. Amrit Gill.

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Analytics Google Creativity Publicity 141

Konnect Agency

FEBRUARY 7, 2022

While the future of live events continues to be murky, PR agencies are cracking the code on how to host and get the most out of digital and virtual events. As we continue to navigate this ‘new normal,’ it’s essential to know why digital events are so important, now and in the future. So, what is a digital event?

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Agency Creativity Examples Conference 59

Deirdre Breakenridge

NOVEMBER 24, 2015

Organizations need communication professionals who have a raised creative quotient. You have to be more creative and innovative in your approach to connect and engage with audiences today. On November 17 th , the #PRStudChat community gathered to discuss the importance of Creative PR and taking the art of storytelling to a new level.

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Creativity Community Exercises Storytelling 150

Konnect Agency

FEBRUARY 7, 2022

While the future of live events continues to be murky, PR agencies are cracking the code on how to host and get the most out of digital and virtual events. As we continue to navigate this ‘new normal,’ it’s essential to know why digital events are so important, now and in the future. So, what is a digital event?

Agency 52

Agency Creativity Examples Conference 52

Deirdre Breakenridge

FEBRUARY 1, 2016

Content marketing has become an important part of your communication program, and your storytelling requires a strategic and creative approach. ET, the #PRStudChat community will gather to discuss Creative Content to Excite your Community. On Tuesday, February 16th, at 8:30 p.m. The post Join #PRStudChat on Feb. … Read more.

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Community Creativity Content Marketing Infographics 150

Deirdre Breakenridge

NOVEMBER 11, 2015

ET, the #PRStudChat community will gather to discuss Creative PR and how smart PR today requires a combination of creative storytelling, powerful visual imagery and data-driven decision making. If you have any questions about Creative PR or thoughts you would like to share in advance of the session, please tweet or DM us.

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Creativity Community Storytelling Agency 0

Shift Communications

OCTOBER 2, 2014

I did it for the challenge, but I knew that applying my traditional creative director background to the world of earned media came with uncertainties. I had always considered PR people to be incredibly smart, aggressive and socially savvy, yet I still wondered if it was really a launchpad for great creative.

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Creativity Construction Agency Social Media 141

PR Fuel

AUGUST 19, 2020

The trouble is not every day is an eventful news day. If your small business can write a concise, well-thought-out press release for your event, it may get coverage. This article will tell you how to write a press release for an event to get coverage and tell your brand’s story. How to Write a Press Release for an Event.

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Writing How To Small Business Engineering 98

Flack's Revenge

MAY 4, 2016

My local tech networking and meetup wanderings took me to a cool destination last night – the opening party of Creative Tech Week , at the Clemente Center on the Lower East Side. What is all this about a mashing up creativity and tech? The post Check out Geek Art & Design at Creative Tech Week NYC appeared first on.

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Creativity Print Big Data Fashion 120

Solo PR Pro

APRIL 21, 2020

What do you do when a global pandemic forces the cancellation of a signature live event? In this post, Kelly Kirkendoll of Thrive Public Relations , shares the lessons learned from helping clients to move large scale events online. Recreating a live event online is not an easy task. Communications and Marketing.

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How To Video Tools Mobile 71

Stephen Waddington

SEPTEMBER 10, 2020

Behaviour change, internal communications, online events, training design and voice technologies are in huge demand. It’s a mix of luck and good judgement. Technology, heathcare and areas of corporate development have continued to perform strongly. Here the challenge is unlocking scale and recruiting talent to grow.

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Agency Creativity Marketing Government 122

PR Fuel

DECEMBER 6, 2020

Okay—your big event is right around the corner. For you, planning and organizing an event is a cinch. But crafting an event press release that will attract media coverage is something else entirely. Most event planners are terrified of writing a press release. Writing a charity event press release?

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Sports Media Writing Local 59

5W PR

NOVEMBER 14, 2018

As a sponsor of NYC’s latest “museum of Instagram,” The Color Factory, My/Mo Mochi Ice Cream had an opportunity to host a an event in the space. A My/Mo Mochi Ice Cream x Color Factory “take over event” with Key Opinion Leaders (editors and influencers). 5W was tasked with leveraging this opportunity in such a way that felt ownable.

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Instagram Creativity Consumer Storytelling 74

Sword and the Script

JANUARY 29, 2019

To that end, here are a few creative PR ideas to help the recruiting shop out. An open house can serve as a recruiting event. Consider transforming an open house into an event with a conference-like feel. 2) Think creatively: guerilla recruiting tactics. A team of recruiters also worked the event.

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Resources Creativity Publicity Local 76

Agility PR Solutions

APRIL 14, 2019

Initially designed to focus on private, person-to-person photo and video sharing, Snapchat now allows users to share their daily stories more creatively with filters, AR-based Lenses, caricature-like […]. The post 11 ways to leverage Snapchat for event marketing appeared first on Agility PR Solutions.

Marketing 66

Marketing Mobile Creativity Video 66

ImPRessions - Crenshaw Communications

MARCH 16, 2021

Participate in brainstorming sessions to develop strategic/creative thinking for clients. Creative, collegial and energetic personality! . Thursday team-building sessions/events. Creative and collaborative environment that emphasizes your personal growth. Help with social media content creation and report. Summer Fridays.

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Internal International Communications B2B 323

Sword and the Script

NOVEMBER 4, 2014

Constraint breeds creativity. In very creative rebuttal posted to Walmart’s blog titled, Fact Check: The New York Times “The Corporate Daddy” , David Tovar, then a vice president of communications with the company, offered edits to the Times’ writer’s “first draft.” . 6 Creative PR Ideas for Blended Media.

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Crisis Communications Creativity Crisis Communications 116

Remote PR Jobs

JANUARY 30, 2024

From media pitches and press releases to event planning and crisis management, there are a myriad of duties that require careful attention and execution. Striking a balance between work and personal life not only boosts well-being and reduces burnout but also enhances productivity and creativity in the long run.

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Crisis Management Analytics Creativity Reputation 130

ImPRessions - Crenshaw Communications

DECEMBER 23, 2020

We’re banking on a boost from Santa (and some creative tactics) to help our team achieve a healthy increase in engagement or followers for our social accounts. M ore speaking engagements for execs at industry events. One way to do this is through keynote and panel speaking opportunities at industry events. How about 50%?

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Banking Creativity B2B Conference 310

ImPRessions - Crenshaw Communications

AUGUST 31, 2023

And, for those operating in high-growth sectors like SaaS, industry events are not just networking opportunities. Adobe Chief Strategy Officer Scott Belsky will present on the impact of AI on creativity and digital experiences and the profound transformations taking place in the creative world. One to watch?

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Leadership Creativity Trends Resources 182

Communications Conversations

SEPTEMBER 8, 2017

But I’m guessing it’s a creative challenge to come up with new and interesting ways to play up this launch each year. Overall, a creative execution to an “event” that comes around every 12 months. So, creative social execution or PR mess? This year was no exception. ” attitude among fans?

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Creativity Facebook Course Twitter 87

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2022

To make matters more interesting, Coinbase CMO Kate Rouch jumped into the feed with her own version of events. Creative minds can think alike. It’s why lawyers advise agencies to copyright their proposals and trade groups urge them not to participate in spec creative presentations for free.

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Agency Pitching Creativity Groups 361

Konnect Agency

APRIL 20, 2021

From product launches to hosting an event, there is no shortage of creative ways and strategies to leverage celebrities and influencers for your brand. They are coming up with more creative and extraordinary activations to support a brand and increase digital visibility, also known as the celebrity effect.

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Creativity Brand Branding Product Launch 52

Waxing UnLyrical

FEBRUARY 7, 2019

Back when I started in SEO there was a company that would hand out free t-shirts by the hundreds at every conference and event. Host/Sponsor a Meetup Event. Whether it’s an industry event or a local event sponsoring one is a great way to get your business name out there, and many will add you to their website.

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Creativity Strategy SEO Interviews 63