5W PR

OCTOBER 18, 2018

Celebrating 15 years of bringing together the who’s who of the advertising and media ecosystem from all over the globe, this year’s Advertising Week boasted 4 bustling floors of activity over 4 days at the AMC Loews Theatre in New York. How have you seen the advertising industry evolve over the past 5 years?

Advertising 89

Advertising Advertising B2B Creativity 89

ImPRessions - Crenshaw Communications

MAY 11, 2022

In a similar vein, Digiday hosts a conference focusing on programmatic advertising. The Interactive Advertising Bureau’s NewFronts is the “world’s largest digital content marketplace that gives media buyers a first look at the latest digital content from the biggest names in media and entertainment.” Advertising Week.

Conference 156

Conference Privacy Advertising Advertising 156

Shift Communications

OCTOBER 2, 2014

I did it for the challenge, but I knew that applying my traditional creative director background to the world of earned media came with uncertainties. I had always considered PR people to be incredibly smart, aggressive and socially savvy, yet I still wondered if it was really a launchpad for great creative.

Creativity 141

Creativity Construction Agency Social Media 141

Konnect Agency

FEBRUARY 26, 2021

Amongst the predicted marketing trends for 2021 , few could have anticipated Apple’s announcement that it will implement privacy changes with its iOS 14 update which will impact every brand advertising via Facebook. The update will affect the way Facebook receives and processes conversion events from tools like the Facebook pixel.

Advertising 52

Advertising Advertising Web Privacy 52

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

They’re the continuation or peaking of the events and moves we’ve experienced in 2021. The move to ban third-party cookies has precipitated an “identity crisis” in digital advertising. It will revive contextual advertising and give rise to new data targeting tools. Brand purpose has real purpose.

Trends 385

Trends Employee Viral Advertising 385

Burrelles Fresh Ideas

FEBRUARY 27, 2024

Viewership History is Made CBS’ broadcast of Super Bowl LVIII on Sunday was the most-watched television event in US history, according to Nielsen figures — with 123.4 Additionally, advertisers generated pre-Super Bowl excitement for their brands with teaser ads the week before the game that drove viewership and excitement.

Sports 86

Sports Television Advertising Advertising 86

PR Fuel

DECEMBER 6, 2020

Okay—your big event is right around the corner. For you, planning and organizing an event is a cinch. But crafting an event press release that will attract media coverage is something else entirely. Most event planners are terrified of writing a press release. Writing a charity event press release?

Sports 59

Sports Media Writing Local 59

ImPRessions - Crenshaw Communications

JULY 10, 2020

PR agencies must stay up to date on current events and industry news. Looking for a quick rundown of major current events? Launched in 2016, Adweek Yeah, That’s Probably an Ad features co-hosts David Griner and Ko Im debating the highs and lows of creativity, advertising, marketing, media and technology. The NewsWorthy .

Sports 332

Sports Radio Retail Advertising 332

5W PR

NOVEMBER 9, 2023

3 Trends We Saw at AdWeek 2023 AdWeek, the annual advertising and marketing conference, is a crucial event that brings together industry leaders, marketers, and innovators to discuss and forecast the evolving landscape of advertising. Advertisers are actively exploring AI for personalization and automation.

Trends 78

Trends Retail Advertising Advertising 78

5W PR

DECEMBER 19, 2023

In the dynamic world of media and marketing, creating a PR stunt that captures attention and aligns with your brand’s values and marketing goals is a high-wire act of creativity and strategy. A PR stunt is typically a bold, unusual, or unexpected event or manoeuvre that breaks from the norm.

How To 78

How To Ethics Measurement Creativity 78

Sword and the Script

JANUARY 29, 2019

To that end, here are a few creative PR ideas to help the recruiting shop out. An open house can serve as a recruiting event. Consider transforming an open house into an event with a conference-like feel. 2) Think creatively: guerilla recruiting tactics. A team of recruiters also worked the event.

Resources 77

Resources Creativity Publicity Local 77

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

Between the PR and marketing functions of any organization there can be creative tension or even competition. The right advertising generates reach and frequency of message to inform specific audiences. A milestone event. But the conflict typically runs deeper. A new product launch. A sudden market shift or crisis.

Marketing 310

Marketing Product Launch Corporate Viral 310

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2021

But a profile that serves as a glorified CV isn’t enough to gain sought-after exposure; that takes time, strategy, and a dash of creativity. Current events and timely coverage. Polls are a creative way to gauge where your audience stands on industry trends or breaking news, or common obstacles. Go beyond a resume . Create polls.

LinkedIn 421

LinkedIn Nonprofit Leadership B2B 421

ImPRessions - Crenshaw Communications

MAY 18, 2021

From programmatic advertising to first- and third-party data, there are many hot topics and only so many gatekeepers for the stories we want to tell. . Thankfully, almost all outlets that cover the business of advertising cover the ad tech sector, and many have dedicated sections for it. AdExchanger. and much more.

Advertising 322

Advertising Advertising Privacy Television 322

ImPRessions - Crenshaw Communications

MARCH 11, 2021

That starts with planning earned and branded content around the schedules of target publications, as well as key dates, milestone events, and industry happenings. It’s like an unsung hero of the public relations world — not flashy or creative, but vital to a robust media placement schedule. What is an editorial calendar?

Pitching 308

Pitching Content Marketing Measurement Social Media 308

Konnect Agency

APRIL 20, 2021

From product launches to hosting an event, there is no shortage of creative ways and strategies to leverage celebrities and influencers for your brand. Featuring celebrities in advertising or with partnerships can enhance a brand, and has always been a high-impact marketing tool.

Creativity 52

Creativity Brand Branding Product Launch 52

5W PR

AUGUST 31, 2023

Crafting a winning advertising campaign for a beverage brand requires a blend of creativity, strategic thinking, and a deep understanding of consumer preferences. Whether it’s exceptional taste, health benefits, sustainable packaging, or a unique ingredient, the USP should be the foundation of the beverage advertising campaign.

Brand 78

Brand Branding How To Advertising 78

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Fortunately, most collaborative ideas can be successful, — with research, work, and creativity. With this, my mind is fresh everyday to think creatively for clients. By the same token, an internal executive may think PR content should look and feel like advertising or sales materials. Explain what is required .

Publicity 334

Publicity How To Agency Product Launch 334

5W PR

APRIL 11, 2023

Hosting an IPO event A new IPO event is a perfect way to spark attention and interest in the company’s stock. To plan a successful event, the company must select an appropriate venue and invite relevant stakeholders such as investors, analysts, and media personnel.

Publicity 88

Publicity Financial Banking Social Media 88

5W PR

APRIL 10, 2023

Badged partners manage campaigns across Meta technologies, including Facebook and Instagram, while meeting the highest standards of performance and leveraging Meta expertise and exclusive tools to help social media advertisers generate the best results for their campaigns.

Engineering 88

Engineering Advertising Advertising Agency 88

ImPRessions - Crenshaw Communications

DECEMBER 21, 2021

To ramp engagement, consider mixing the following into your content: Personal observations and opinions on the latest news/current events . Adding a creative twist, like a compelling photo, chart, or real-time visualization, is another way to kick up engagement. Evergreen content that will be relevant for months to come.

Social Media 323

Social Media B2B Media Video 323

Sword and the Script

FEBRUARY 1, 2020

There is no better place too study a mix of key issues facing marketing such as creativity , budgets and ROI. 1) Statistics on the Super Bowl audience and advertising. What does an advertisement in this year’s Super Bowl (54) cost? That’s the theme for this week’s Unscripted Marketing Links (UML). According to Ms.

Sports 113

Sports Advertising Advertising Survey 113

ImPRessions - Crenshaw Communications

APRIL 13, 2023

A diverse team makes a difference inside and out Diversity is attractive to both potential employees and prospective clients because it offers a range of experiences, perspectives and skills that enhance the creativity and effectiveness of an agency’s work. It can also lead to more innovative solutions and better problem-solving.

Employee 156

Employee Community Groups Interviews 156

Bad Pitch Blog

SEPTEMBER 18, 2011

When I say I am working with a newspaper reporter on story, they ask me why my clients don’t just advertise in the publication because: ”PR and advertising are the same, right?” Many share these misconceptions because advertisements are familiar to them (thanks Mad Men ) and PR is not. (In She whined a lot.

Advertising 108

Advertising Advertising Newspapers Education 108

ImPRessions - Crenshaw Communications

JANUARY 9, 2020

This is by no means a complete list of advertising journalists; they’re among those that are very active, often posting interesting and engaging updates about industry news. Lauren joined Business Insider as a Senior advertising reporter in 2018, coming off a four-year stint at Adweek. Lara O’Reilly | @larakiara.

Twitter 177

Twitter Advertising Advertising Report 177

Prohibition

MAY 22, 2023

TikTok hosts TikTok World event TikTok recently held its ‘TikTok World’ event, sharing guides and tips to elevate your content creation. The most useful being a ‘Creative Codes’ guide which highlights the key principles to great content and maximise your TikTok efforts.

Instagram 62

Instagram Social Media Tools Media 62

Prohibition

FEBRUARY 2, 2023

We can, but it takes work, strategic and creative thinking, and commitment – which we can support with. The feature of the update that made the biggest impact on social media advertising was the ‘accept tracking’ pop-up. Those who are opted in can now be tracked against eight pixel events. The IoS 14.5 Before the IoS 14.5

Social Media 62

Social Media Media Advertising Advertising 62

PR for Anyone

SEPTEMBER 30, 2022

They brought on an event/wedding planner who looked at scenes from the movie and shared his views of what would still be on trend now. Get creative in your media pitches. I absolutely LOVED this pitch when I saw it and would love to help you come up with creative ideas like this too. Download the free guide, www.3stepstoprsuccess.com

Pitching 130

Pitching Television Trends YouTube 130

Prohibition

AUGUST 3, 2023

The ‘Spark’ platform is a powerful toolkit, created to allow users to create AR ‘friendly’ content and use it (where appropriate) in social advertising campaigns. Additionally, collaborations between creators and brands will become more prevalent on social platforms, resulting in creative and engaging branded content.

Video 118

Video Social Media Media YouTube 118

Deirdre Breakenridge

NOVEMBER 11, 2019

Have you increased website traffic, comments, reviews, membership, feedback, and event participation through your podcast? Be Creative. Host Live Events. Listeners like, and are beginning to expect, live podcast events. The first option is to tape a live podcast event, which could be held at a summit or conference.

Community 206

Community Nonprofit Conference Social Media 206

Sword and the Script

MAY 11, 2019

For example, an academic research project, that was written in 2012 and updated in 2014, about the microlending market studied: “…how traditional and social earned media affect sales and each other…Traditional earned media has a per-event effect on sales that is much larger than the corresponding per-event effects of social earned media.”.

Study 139

Study Media Relations Media Measurement 139

B2B PR Sense

JANUARY 5, 2018

When it comes down to it, PR can be far less expensive than advertising and offer more benefits. They can also bolter your image by booking you at events and entering you in awards. Booking you on panels at events and webinars may also be more effective in engaging prospects. Myth #4: PR is just advertising.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Konnect Agency

OCTOBER 25, 2023

At Konnect Agency, our experts have identified some common pitfalls we’ve seen in Public Relations, Social Media and influencer, Creative, and Paid marketing…and our tips on how to avoid them. Engage with them on social media, attend industry events, and maintain a genuine connection beyond pitching.

Marketing 52

Marketing Pitching Creativity Storytelling 52

Buchanan PR

JANUARY 20, 2023

Photo by Casey Murphy on Unsplash With the approach of one of the greatest events in sports, it’s natural for creative PR minds to start thinking of ways their brand or client can capitalize on a Super Bowl tie-in. Don’t be afraid to turn on your creative juices as the Super Bowl approaches.

Guidelines 56

Guidelines Sports Creativity Advertising 56

5W PR

SEPTEMBER 9, 2021

However, due to limited resources, many small businesses don’t have the money to spend on expensive advertising campaigns yet still need the exposure to survive and gain a competitive edge. As a result, more and more small business owners are turning to public relations to help raise brand awareness and to achieve their growth objectives.

Small Business 158

Small Business Publicity Social Media Web 158

Polaris

NOVEMBER 20, 2014

creative agency. He posted the event information on Facebook, and it eventually made its way to the front page of Reddit. He also addressed the Cannes Lions International Advertising Festival. Forbe s and Fast Company both wrote about Caine’s determination and creativity. This year’s event was Saturday, October 11th.

Storytelling 199

Storytelling Reddit Video Creativity 199

Reputation Us

AUGUST 28, 2023

I took copious notes at the event and attributed the quotes/insights to the respective panelist (where I recall the quote attributions). Pinto “Learn to be adaptable, resilient, collaborative, creative, innovative. –Advertising will be more engaging. Thank you to all for the hospitality and incredible wisdom.

System 78

System Technology Banking Community 78