Ethical Voices

JUNE 12, 2023

I worked with coalitions at the intersection of national security and civil liberties – for example, with the coalition working to close Guantanamo Bay at the end of the Obama administration, working to end government surveillance. What is the most difficult ethical challenge you ever confronted? It lacks that creative thought.

Ethics 69

Ethics Storytelling Communications Training 69

5W PR

DECEMBER 19, 2023

In the dynamic world of media and marketing, creating a PR stunt that captures attention and aligns with your brand’s values and marketing goals is a high-wire act of creativity and strategy. Craft a Creative Concept: Innovate a unique, engaging, and authentic concept for your brand.

How To 78

How To Ethics Measurement Creativity 78

ImPRessions - Crenshaw Communications

JUNE 28, 2023

Take blockchain, for example. Concerns about job losses, privacy breaches, and ethical use are widespread. Ultimately, the challenge for PR and communications is to highlight the ways these AI systems can enhance human creativity, rather than replace it, while alleviating fears of an apocalyptic robot uprising.

Technology 170

Technology Strategy Privacy Healthcare 170

The Hoffman Agency

JULY 16, 2019

I’ve been mulling the idea of creativity in public relations lately. It was prompted by a decision not to enter an award scheme specifically focused on creativity, not because I don’t think we do creative work — far from it — but because the awards sponsor stated that they aimed to reward “those who create the ‘big idea’ and make it happen.”.

Creativity 41

Creativity Energy Ethics Course 41

5W PR

FEBRUARY 14, 2024

For brands, it’s about connecting with consumers , igniting creativity, and becoming the hero in a story that customers desperately want to be a part of. They’re a discerning, socially conscious force, from Gen Z activists toting reusable water bottles to budget-conscious families demanding fair trade coffee and ethical fashion.

Consumer 78

Consumer Brand Branding Agriculture 78

5W PR

OCTOBER 30, 2023

This movement is guided by sustainability, resource efficiency, and ethical food production. The process of upcycling food involves identifying unused or underutilized food sources and creatively transforming them into appealing, safe, and nutritious products. How does food upcycling work?

Trends 78

Trends Agriculture Resources Consumer 78

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Fortunately, most collaborative ideas can be successful, — with research, work, and creativity. With this, my mind is fresh everyday to think creatively for clients. Others may have a completely different work style or service ethic, but the point is that it should be communicated at the outset. Explain what is required .

Publicity 334

Publicity How To Agency Product Launch 334

PR in High Definition

MAY 24, 2023

This celebration of diversity, inclusivity, creativity, and culture was a clear reminder that the human influence is invaluable for businesses – particularly as AI creeps further into our lives. Eurovision is a perfect example of how the human influence shapes reputation.

Reputation 62

Reputation Tourism Creativity Television 62

Mindful Marketing

JANUARY 8, 2024

” It’s no surprise that on a planet full of creative and entrepreneurial people, wheels were already turning before public domain day 2024 toward ways of monetizing the newly liberated mouse. To be protected, works must possess some minimal amount of creativity. Some of those ways would probably make Walt shudder.

Film 94

Film Creativity Video Enterprise 94

Masters in Communications

FEBRUARY 12, 2022

Types of Mass Communication History of Mass Communication Mass Communication Theories Ethical Issues for Mass Communications What Does the Future of Mass Communications Look Like? The earliest surviving example is dated to the 35 th century BC. The earliest examples of written documents identified as such are the Kish Tablets.

Ethics 52

Ethics Communications Print Television 52

Stern + Associates

MARCH 15, 2023

Read on to learn about the pioneers who are on the cutting edge of how organizations can better understand and leverage LLMs to save costs and boost creativity today. He then uses vivid examples to demonstrate how to leverage this technology to transform operations, pursue newfound innovation and influence customer behavior.

Technology 96

Technology Ethics Tools Creativity 96

Offleash

JULY 19, 2023

I’m not attempting to (age myself or) minimize the actual risks and important ethical questions surrounding this next wave of AI. While AI can automate, streamline, and improve the work we do, it can’t bring the same level of creativity, intuition, and certainly not the relationships (putting the “relations” into public relations.)

Crisis Communications 52

Crisis Communications Ethics Creativity Crisis 52

Burrelles Fresh Ideas

OCTOBER 24, 2023

Social media platforms, for example, can provide tremendous insight into the attitudes of target audiences. Soliciting customer review videos on social media enables decision-makers to assess the customer’s experience and define creative, targeted solutions for improving the product.

Strategy 97

Strategy Ethics Social Media Data 97

Ethical Voices

AUGUST 21, 2023

I recently read how Cision created a code of ethics for AI development and I wanted to have him on to talk about it. Ant discusses a number of important issues, including: Cision’s AI ethics policy The ethics implications of the use of AI in public relations How much human agency do we require in public relations?

Agency 80

Agency Publicity Ethics Analysis 80

Newsfile

JANUARY 30, 2024

For example, ChatGPT will soon understand, interact and communicate using many different methods like text, images, video, audio and more. However, remember that AI should not replace human-written content and creativity. This approach isn’t just good ethics; it’s good business.

Trends 105

Trends YouTube Video Social Media 105

Sword and the Script

AUGUST 1, 2023

Here are a few examples I spotted in putting this post together: Notified. Cison released a code of ethics including “Privacy protection and security of client information.” ( Source ) I haven’t seen any announcements from Cison about generative AI, but perhaps they are trying to get ahead of ethical issues.

Software 123

Software Pitching Ethics Privacy 123

The Hoffman Agency

MARCH 11, 2024

A better working atmosphere and more creativity Particularly from the point of view of employee well-being, diversity and inclusion contribute to creating a work environment where employees feel respected, valued and included. On the same theme of employee well-being, an inclusive system serves as a remarkable catalyst for creativity.

Employee 28

Employee Creativity Corporate Company 28

Presspage

JUNE 16, 2023

Human expertise and judgment , and emotional intelligence remain vital for establishing trust, effectively communicating during challenging times, and ensuring the authenticity and ethical standards of IR communications. For example, AI cannot fully replace the human touch when it comes to organizing Annual General Meetings (AGMs).

Financial 78

Financial System Ethics Data 78

Contently - Strategy

MARCH 25, 2024

Example: Burger King Revives Its Iconic Logo A few years have passed since Burger King revealed the retro redesign of its instantly recognizable logo, but in retrospect, the celebrated revival was on the leading edge of nostalgic visual marketing trends.

Trends 52

Trends Strategy Marketing Brand 52

Maxim Behar

JANUARY 11, 2024

For example, I've read articles that when Elon Musk opens a factory in Texas, he puts his desk in the middle of the hall where all the machines are. Like you said we get up, we pick up the phone and I think at that point some of the creativity is over as we consume information, different opinions. Host: Yeah, I agree.

Leadership 59

Leadership Social Media Creativity Ethics 59

Stephen Waddington

FEBRUARY 12, 2021

Take editorial, for example. At a macro level, given the focus on ethics on issues management and generally on needing communications to deliver a broader remit, there is now an opportunity to put PR at the heart of every business, and to position it as a discipline that shapes both strategy and creative thinking.

Crisis Management 88

Crisis Management Print Ethics Local 88

PR in High Definition

FEBRUARY 27, 2023

Across the internet, we’ve seen examples of how the AI-powered language model can complete tasks faster, and in some cases better, than humans. AI that can create new content, also known as generative AI, has faced its share of ethical concerns over the past months. The post How will ChatGPT impact the communications industry?

Industry 62

Industry Communications Technology Reputation 62

Mindful Marketing

JANUARY 29, 2023

In my recent article , “An Ethics Professor Tests the Morals of ChatGPT,” I considered the question of whether AI has ethics. Although ChatGPT adeptly identified the ethical issue as “the trolley problem,” it avoided any real recommendation of what should be done. Jesus should perform a miracle.

Ethics 98

Ethics Guidelines Fashion Transportation 98

Karen Freberg

NOVEMBER 25, 2020

The 12 students – a mixture of graduate and undergraduate students – worked extremely hard on their research, creative brainstorming sessions, and writing sessions to produce a final project which was both inspiring and unique. Provide examples of work you expect to see. Lead by example.

Meeting 96

Meeting Course Guidelines Education 96

Prohibition

FEBRUARY 1, 2024

AI is injecting itself into the creative process, reshaping how we express ourselves online. We know it can dramatically improve processes offering an efficient way to distribute and create content, personalisation and accessibility but many concerns around authenticity and ethical considerations remain.

Social Media 62

Social Media Trends Media Guidelines 62

Mindful Marketing

MARCH 3, 2024

Discussions of ethics sometimes identify actions considered blatant wrongs, e.g., it’s never right to murder or rape. One prominent recent example reflecting a broadening tolerance of curse words is the edgy slogan adopted by Pennsylvania Governor Josh Shapiro: “Get sh_t done.”

Marketing 100

Marketing Healthcare Study Advertising 100

Mindful Marketing

OCTOBER 21, 2023

For example, Yamini and Aditya Sharma’s January 2023 wedding in Jaipur, India cost $30 million rupees, or about $360,000. The idea that there are satisfied buyers and sellers on both sides of the growing number of wedding exchanges suggests that selling entry to Indian marriage ceremonies is good marketing, but is it ethical?

Ethics 98

Ethics Trends Analysis Financial 98

Landis PR

JANUARY 9, 2023

They can be used to automate routine tasks and allow PR professionals to focus on more high-level strategy and creative work. For example, chatbots can be used to respond to frequently asked questions, freeing up time for PR professionals to work on media outreach and content creation.

Ethics 52

Ethics System Crisis Management Data 52

Mindful Marketing

OCTOBER 19, 2022

So, it seems that selling nostalgic play to adults is often effective marketing, but is it ethical? Thompson credits LEGO for f anning his creative flame at a very young age and opening for him doors to design, teaching, and entrepreneurship. Each model cost thousands of dollars.

Apparel 103

Apparel Sports Construction Resources 103

Buzzstream

MAY 2, 2024

Instead, let’s discuss the most effective (and ethical) ways to contact reporters and journalists. In our example, let’s imagine the post we will pitch covers something specific to Tennessee farming. For example, searching “farming news” will show us people who include “farming news” in their handle or description.

Digital PR 62

Digital PR Report How To Pitching 62

Cision

AUGUST 21, 2017

As the women of Game of Thrones continue to inspire us week after week, they can also give us guidance on everything from career moves to that creative spark we didn’t know our marketing campaign was missing. Sansa is a great example of how you can always reset your course and chart a new path. Arya Stark: Define Your Goals.

Strategy 258

Strategy Trade Shows Case Study Course 258

Stephen Waddington

JULY 11, 2017

The European Communication Monitor (ECM) is a rare example of excellence between communication theory and practice. agree that social bots present ethical challenges, although four out of ten respondents also see potential opportunity. #3 The ECM 2017 survey is based on responses from 3,387 communication professionals in 50 countries.

Communications 115

Communications Publicity Survey Newspapers 115

Sword and the Script

DECEMBER 26, 2023

On the downside, we’re seeing an increasing risk of deep fakes; for example, the recent Greta Thunberg ‘vegan grenade’ satire. There’s a lot of opportunity, particularly on LinkedIn, to experiment with creative, educational and interesting content that keeps people on platform. And the answer is probably a bit of both.

Writing 194

Writing Communications Marketing B2B 194

The Resolution Blog

FEBRUARY 14, 2016

You are embedding them with the principles and work ethics that are your core values. Most people come into PR as they love the creativity and idea generation involved in the industry and they will bring a fresh perspective on everything. Set a good example. You are giving them attitude. Listen to their ideas. But so is theirs.

Training 120

Training Pitching Exercises Ethics 120

Karen Freberg

JANUARY 18, 2021

There have been some concerns around Clubhouse as a whole related to moderation and bullying (as Taylor Lorenz has reported on ) other items that have been reported, so providing students with a window exploring the best professional and ethical practices on using the app strategically could be a great exercise. Also, privacy (ex.

Groups 96

Groups Social Media Ethics Meeting 96

Cision

OCTOBER 14, 2015

For example, when the Financial Times and Bureau of Investigative Journalism collaborated on a study of European Structural Funds, the full investigation took nine months, 12 journalists and one full-time programmer. For example, they are more likely to turn to newspapers (print or online) for local news.

Journalism 120

Journalism Trends Local Print 120

Sword and the Script

DECEMBER 20, 2022

Marketing turns to creative to stand out from the clutter . The pendulum has swung too far and at the expense of creativity in marketing. That’s all going to change in next year because creative work is the essence of differentiation and a key driver of revenue and profit. Strengthening community-building and connections.

Marketing 190

Marketing Content Marketing Data Social Media 190