Landis PR

JANUARY 9, 2023

You may have noticed a sudden uptick in buzz about a potentially revolutionary new AI-powered chatbot called ChatGPT over the holidays, which has very quickly become a potential game-changer for almost every industry, from academics and law to journalism and communications.

Ethics 52

Ethics System Crisis Management Data 52

Sword and the Script

DECEMBER 20, 2022

Marketing turns to creative to stand out from the clutter . The pendulum has swung too far and at the expense of creativity in marketing. That’s all going to change in next year because creative work is the essence of differentiation and a key driver of revenue and profit. Local news and indy journalism more trusted. “I

Marketing 198

Marketing Content Marketing Data Social Media 198

Buzzstream

MAY 2, 2024

Instead, let’s discuss the most effective (and ethical) ways to contact reporters and journalists. In our example, let’s imagine the post we will pitch covers something specific to Tennessee farming. For example, searching “farming news” will show us people who include “farming news” in their handle or description.

Digital PR 62

Digital PR Report How To Pitching 62

PR Conversations

APRIL 24, 2018

Probably because of my background in journalism (see the next answer), the thing I continue to enjoy the most is writing (for effective communications). For that matter, I don’t know why I felt at a young age the “call” of journalism, as there was no family tradition in this type of career. Why do you work in PR? Of course—every day!

Journalism 79

Journalism Ethics Film Construction 79

Maxim Behar

NOVEMBER 15, 2023

People who work in this area are the ones who invent new creative products and influence the hearts and minds of millions. Then at a certain point, I parted ways with journalism. I still think of this quote from Winston Churchill: "One can achieve many things with journalism, but one must know when to leave it".

Hotels 64

Hotels Newspapers Journalism Ethics 64

Maxim Behar

NOVEMBER 23, 2020

In fact, I've been doing this for at least 40 years - first in journalism and then in business. And this will not be because advertising agencies are bad, or colleagues there are not creative. There are thousands of examples of this around the world every day. And there is not much difference.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Communications Conversations

AUGUST 31, 2018

Paul Business Journal). You know you have skills but you don’t know how they will translate outside of journalism. The journalism world is much more fast-paced. Teaching people on the PR side about the journalism side. Journalism taught me a lot – including that life isn’t guaranteed to anyone.

Media 112

Media Journalism Report Video 112

Sword and the Script

FEBRUARY 6, 2018

I study organizational persuasion for a living and I knew this was not bona fide journalism. Some clever guy with a political bent bought a domain and polished up a site to look like journalism. There is something wrong with perpetuating erroneous information and dressing it up to look like journalism.

Content Marketing 70

Content Marketing Marketing Journalism Financial 70

Stephen Waddington

DECEMBER 30, 2019

Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice 6. has been exploring in her work on women in journalism. It’s impossible to keep coming up with creative ideas to reach and resonate with audiences who are not represented by a PR team. Representing the public that we serve 4.

Government 103

Government Education Print Ethics 103

Solo PR Pro

AUGUST 2, 2022

Courses taught: Principles of Public Relations, Public Relations Writing, Communications Ethics, Media Relations, Campaigns (graduate program). ” The class was horrified when I described the chains we used to make out of them, and the dresses, curtains and other assorted creative uses for them. That was an excused absence.

Education 107

Education Course Nonprofit Resources 107

PR Conversations

JANUARY 29, 2016

Consider three examples: The best quotes from Davos 2016 (the 46th meeting of the World Economic Forum) were reduced to a series of 36 image macros. And let’s not think about ethics – or social justice – or worry about feminism, when clearly all women are bothered about is bread. Money can’t buy respect.

Publicity 40

Publicity Ethics Creativity Travel 40

Maxim Behar

MAY 28, 2023

I started the Public Relations business coming from journalism and at a time when it was absolutely unknown in Bulgaria. we tried to influence, however not with calls or with personal contacts, but rather with creativity, with innovation, interesting texts, and good writing. it's completely different.

Education 52

Education Meeting Course Creativity 52

Maxim Behar

OCTOBER 15, 2023

Host: Your personal story is an amazing example of how a person can reach great heights in life. You are an example of exactly that and I want to bring you back because you are the best PR expert in the country today without a doubt. Yeah, that was the first form which then evolved into me doing journalism. Maxim: Probably yes.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

PR Conversations

FEBRUARY 28, 2018

With PR bodies increasingly focused on the importance of raising standards in professionalism and ethics, why are some (or most?) Further research, for example, to compare levels of professional development with that in other professions such as marketing, management or HR would be useful. Dr Kevin Ruck. Co-founder, PR Academy.

Training 65

Training Ethics Data Analysis 65

Maxim Behar

MAY 31, 2021

But I was such a big fan of journalism, so I became a correspondent, travelled all over the world and met a lot of people. One day, I remembered the words of Winston Churchill “You can achieve a lot of things with journalism, but you must know when to quit”. It is like being a painter, it is creative business.

Newspapers 52

Newspapers Social Media Ethics Travel 52

Sword and the Script

APRIL 2, 2019

For example, there have been numerous surveys and a pile of anecdotal evidence that CMOs are bringing more marketing work in-house. It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.”

Agency 99

Agency Trends Marketing Survey 99

Karen Freberg

AUGUST 15, 2017

Keith has a good solid approach with taking key platforms and proposing creative strategies for campaigns. Social Media Communication: Concepts, Practices, Data, Law and Ethics by Jeremy Lipschultz. For example, I was surprised to see how short the measurement chapter was.

Social Media 69

Social Media Media Resources Education 69

Stephen Waddington

DECEMBER 5, 2018

There are examples offline and online in almost every market. Practitioners have a responsibility to work to ethical standards. Role of creativity in earned media Aligning an organisation’s story with the agenda of a media organisation is the key to successful media relations.

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

DECEMBER 26, 2023

On the downside, we’re seeing an increasing risk of deep fakes; for example, the recent Greta Thunberg ‘vegan grenade’ satire. There’s a lot of opportunity, particularly on LinkedIn, to experiment with creative, educational and interesting content that keeps people on platform. And the answer is probably a bit of both.

Writing 200

Writing Communications Marketing B2B 200

PR Conversations

FEBRUARY 5, 2015

A 60-year-old Caucasian male, for example, might be keen to set to sequence the genome of medicinal plant species from around the world to find new medicines or more nutritional foods. Nor should we think of experience, knowledge and creativity as being innate to one cohort group. She also is well travelled.

Communications 40

Communications Conference Government Policies 40

PR Conversations

FEBRUARY 5, 2015

A 60-year-old Caucasian male, for example, might be keen to set to sequence the genome of medicinal plant species from around the world to find new medicines or more nutritional foods. Nor should we think of experience, knowledge and creativity as being innate to one cohort group. She also is well travelled.

Communications 40

Communications Conference Government Policies 40

Contently - Strategy

APRIL 14, 2021

” A 2020 report published in the Journal of Retailing and Consumer Sciences noted that more than half (around 53 percent) of consumers queried about their comfort level with targeted ads were at least “slightly uncomfortable” with the practice.

Privacy 124

Privacy Google Advertising Advertising 124

The Proactive Report

JANUARY 30, 2015

Josh Rose, Chief Creative Officer, Weber Shandwick. Our moderator was Jerry Swerling, Professor and Director of Public Relations Studies, USC Annenberg School for Communication and Journalism. However, the visuals have to be creative and well-designed and executed. There are many examples similar to Rosetta Stone.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100