Stephen Waddington

DECEMBER 30, 2019

Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice 6. Advertising value equivalent (AVE) is at the sharp end of this issue. She believes the same issues apply in advertising and PR. Bold creative and excellent campaigns cannot be delivered by an organisation with a sick culture.

Government 103

Government Education Print Ethics 103

PR 20/20

MAY 8, 2019

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. Consider this example of a company publishing 10 releases/month using an outside PR firm charging $150/hour: 10 press releases/month. Are you ready? 7,500/month.

Agency 84

Agency Enterprise Technology Analytics 84

Cision

NOVEMBER 6, 2015

How can you develop a transparent, ethical and mutually beneficial relationship with them? Are there videos of people using your product in creative or offbeat ways that you can promote? For example, should there be a link to find a nearby location, sign a petition, get a coupon or join a mailing list? Variety of platforms.

Video 120

Video Trends YouTube Television 120

Prohibition

MARCH 16, 2021

While some changes are obvious and temporary (for example, increases in social media usage) others, we have found, are more subtle, but are likely to be more permanent. Consumer trust in UGC is at an all-time-high (especially when compared with traditional advertising), and as such, it presents powerful opportunities for brands.

Social Media 62

Social Media Trends Consumer Video 62

Sword and the Script

JANUARY 3, 2023

What are some examples of public relations? Marketing efforts often involve paid advertising, and the goal is to reach as many people as possible in order to increase sales. ChatGPT does a fair job of describing both sides of the argument and adding a specific example. The answers are starting to feel repetitive and formulaic.

Interviews 106

Interviews Publicity Technology Social Media 106

PR Conversations

JANUARY 29, 2016

Consider three examples: The best quotes from Davos 2016 (the 46th meeting of the World Economic Forum) were reduced to a series of 36 image macros. And let’s not think about ethics – or social justice – or worry about feminism, when clearly all women are bothered about is bread. Money can’t buy respect.

Publicity 40

Publicity Ethics Creativity Travel 40

Sword and the Script

SEPTEMBER 24, 2016

Businesses have long been infatuated with the word intelligence – business intelligence, relationship intelligence, and media intelligence – are all overused terms from the last decade, for example. This is an example of machine learning, although I’m sure both companies are pouring money into R&D here.

Marketing 60

Marketing Creativity B2B Ethics 60

Prohibition

MARCH 16, 2021

While some changes are obvious and temporary (for example, increases in social media usage) others, we have found, are more subtle, but are likely to be more permanent. Consumer trust in UGC is at an all-time-high (especially when compared with traditional advertising), and as such, it presents powerful opportunities for brands.

Trends 62

Trends Social Media Consumer Video 62

MaccaPR

DECEMBER 1, 2015

Why should it matter to a chief marketing officer that her advertising and public relations agency teams are all white, blonde and marinated in the same suburban, upper middle class culture? But our advertising and PR community in the Twin Cities is a long way off from that goal: Only 6.3 Should we care that barely 4.5

Marketing 48

Marketing Advertising Advertising Agency 48

Sword and the Script

APRIL 2, 2019

It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. For example, there have been numerous surveys and a pile of anecdotal evidence that CMOs are bringing more marketing work in-house. Who do you see advertising on those pages? That sort of thing has happened all over legal.

Agency 99

Agency Trends Marketing Survey 99

Maxim Behar

OCTOBER 15, 2023

Host: Your personal story is an amazing example of how a person can reach great heights in life. You are an example of exactly that and I want to bring you back because you are the best PR expert in the country today without a doubt. Maxim: I decided to do advertising. So 6 Bulgarian companies got their business ethics standard.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Solo PR Pro

AUGUST 2, 2022

Courses taught: Principles of Public Relations, Public Relations Writing, Communications Ethics, Media Relations, Campaigns (graduate program). Courses taught: Introduction to Public Relations, Public Relations and Advertising Writing, Health Communications, Non-profit Communications, Special Topics: Bateman PR Campaigns.

Education 107

Education Course Nonprofit Resources 107

Sword and the Script

FEBRUARY 6, 2018

Trust and the Unlikely Reinvention of Advertising [UML]. Even those with long tenures in technology – CIOs and CTOs for example – need expertise in the niches. You can be an ethical and persuasive PR pro or marketer without selling your soul. Visibility is a Commodity; Trust is the Ultimate Conversion.

Content Marketing 70

Content Marketing Marketing Journalism Financial 70

MaccaPR

MAY 28, 2015

AdAge chose “Message to Space” for its Creativity Top 5 and awarded Hyundai the #1 spot on its Viral Video Chart. Yes, yes - of course, we’re talking truth in advertising, of all things, but consider: When consumers watch the film, ‘Avengers 2,’ they know that Robert Downey Jr can’t really fly. Ethically ambiguous? asks Preston.

Film 48

Film Marketing YouTube Advertising 48

PR Conversations

FEBRUARY 28, 2018

With PR bodies increasingly focused on the importance of raising standards in professionalism and ethics, why are some (or most?) Further research, for example, to compare levels of professional development with that in other professions such as marketing, management or HR would be useful. Dr Kevin Ruck. Co-founder, PR Academy.

Training 65

Training Ethics Data Analysis 65

Maxim Behar

MAY 31, 2021

So, I started my small one-man show advertising agency that produced souvenirs, business cards, and calendars. They gave me a big book about advertising and public relations and said there was no other public relations company in my country, so I shall do my best to learn the business. Lastly, be creative.

Newspapers 52

Newspapers Social Media Ethics Travel 52

Mindful Marketing

MARCH 3, 2024

Discussions of ethics sometimes identify actions considered blatant wrongs, e.g., it’s never right to murder or rape. One prominent recent example reflecting a broadening tolerance of curse words is the edgy slogan adopted by Pennsylvania Governor Josh Shapiro: “Get sh_t done.”

Marketing 100

Marketing Healthcare Study Advertising 100

Sword and the Script

DECEMBER 20, 2022

Marketing turns to creative to stand out from the clutter . The pendulum has swung too far and at the expense of creativity in marketing. That’s all going to change in next year because creative work is the essence of differentiation and a key driver of revenue and profit. Strengthening community-building and connections.

Marketing 198

Marketing Content Marketing Data Social Media 198

Sword and the Script

DECEMBER 26, 2023

On the downside, we’re seeing an increasing risk of deep fakes; for example, the recent Greta Thunberg ‘vegan grenade’ satire. There’s a lot of opportunity, particularly on LinkedIn, to experiment with creative, educational and interesting content that keeps people on platform. And the answer is probably a bit of both.

Writing 200

Writing Communications Marketing B2B 200

Mindful Marketing

JANUARY 29, 2023

In my recent article , “An Ethics Professor Tests the Morals of ChatGPT,” I considered the question of whether AI has ethics. Although ChatGPT adeptly identified the ethical issue as “the trolley problem,” it avoided any real recommendation of what should be done. Jesus should perform a miracle.

Ethics 98

Ethics Guidelines Fashion Transportation 98

Newsfile

JANUARY 30, 2024

For example, ChatGPT will soon understand, interact and communicate using many different methods like text, images, video, audio and more. However, remember that AI should not replace human-written content and creativity. This approach isn’t just good ethics; it’s good business.

Trends 105

Trends YouTube Video Social Media 105

Buzzstream

MAY 2, 2024

Instead, let’s discuss the most effective (and ethical) ways to contact reporters and journalists. In our example, let’s imagine the post we will pitch covers something specific to Tennessee farming. For example, searching “farming news” will show us people who include “farming news” in their handle or description.

Digital PR 62

Digital PR Report How To Pitching 62

Cision

OCTOBER 14, 2015

Subscriptions and advertising are down for most media, and there is no single model that can replace them across the sector. For example, when the Financial Times and Bureau of Investigative Journalism collaborated on a study of European Structural Funds, the full investigation took nine months, 12 journalists and one full-time programmer.

Journalism 120

Journalism Trends Local Print 120

Prohibition

FEBRUARY 1, 2024

AI is injecting itself into the creative process, reshaping how we express ourselves online. We know it can dramatically improve processes offering an efficient way to distribute and create content, personalisation and accessibility but many concerns around authenticity and ethical considerations remain.

Social Media 62

Social Media Trends Media Guidelines 62

Contently - Strategy

APRIL 14, 2021

In early March 2021, Google announced plans to phase out third-party cookies by 2022, sending the targeted advertising industry into a tailspin. While the long-term impacts of the move remain to be seen, one likely change is that content will play an even more important role for brands and advertisers trying to reach customers online. “If

Privacy 124

Privacy Google Advertising Advertising 124

Prohibition

AUGUST 23, 2023

Nowadays, consumers are constantly bombarded with advertisements and marketing collateral, creating a congested market. Traditional forms of advertising often feel intrusive and lack the personal touch that influencer marketing provides. This is where influencer marketing plays a pivotal role in the industry.

Retail 62

Retail Marketing Advertising Advertising 62

MaccaPR

NOVEMBER 30, 2017

Compared to how you measure traditional advertising, with experiential marketing we measure buzz, impact, engagement and conversations generated by a campaign. By those metrics, 'Fearless Girl's creative idea was impeccable, its timing was beautiful and the location was spot on. In contrast, experiential is bulls-eye targeted.

Marketing 76

Marketing Consumer Measurement Viral 76

Maxim Behar

MAY 28, 2023

we tried to influence, however not with calls or with personal contacts, but rather with creativity, with innovation, interesting texts, and good writing. We have some 6-7 million Bulgarians who have media, social media in their hands and all the creativity has been exported there. it's completely different.

Education 52

Education Meeting Course Creativity 52

The Proactive Report

JANUARY 30, 2015

Josh Rose, Chief Creative Officer, Weber Shandwick. However, the visuals have to be creative and well-designed and executed. Q1: How do you see the traditional lines between the disciplines – PR, advertising, etc. There are many examples similar to Rosetta Stone. Daniel Lemin, President, One Good Brand.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Sword and the Script

DECEMBER 11, 2018

While it’s a tricky tightrope to walk, as cultural and political issues continue to saturate the news and social media, more companies will take a stand through marketing and advertising that resonates with customer loyalties. 8) Creativity over productivity. 15) Ethics in PR revisited. 7: Lou Hoffman.

Social Media 98

Social Media Marketing Media Creativity 98

PR Conversations

APRIL 21, 2016

For example, mindfully using gender-neutral titles, such as chair rather than chairman or firefighter over fireman. As Kirstene Stewart states, “Homogeneity is a creativity killer.” Go ahead and laugh at my “creativity” because if you think too hard about it you might just cry instead.). Here is another example.

Employee 40

Employee Internal International Corporate 40

Stephen Waddington

DECEMBER 5, 2018

There are examples offline and online in almost every market. Top tip: Using earned media as part of a Paid, Earned, Shared and Owned (PESO) or Search campaign Trust in earned media may be dented but it remains higher than other forms of media, notably paid such as advertising or promotional editorial.

Media Relations 115

Media Relations Media Print Newspapers 115

Masters in Communications

FEBRUARY 12, 2022

Types of Mass Communication History of Mass Communication Mass Communication Theories Ethical Issues for Mass Communications What Does the Future of Mass Communications Look Like? Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising.

Ethics 52

Ethics Communications Print Television 52