Prohibition

JUNE 8, 2023

On TikTok, short and fast-paced videos tend to perform better and resonate with a typically younger audience, while Instagram and Facebook allow for longer-form videos as well as ‘live’ content. Additionally, consider the length of your videos. Overall, you should adjust your content to match the platform’s preferences.

Video 62

Video Social Media Instagram Media 62

Melissa Agnes

JULY 2, 2014

She wanted to be her best creative self, writing for a greater cause than simply selling a product. And watching her social circle express their true creative talents in theatre and music certainly wasn’t helping. Anything you say is likely to be put onto someone’s blog or Facebook, retweeted, and seen by everyone.

Reputation 250

Reputation Print Customer Service Creativity 250

Prohibition

JANUARY 17, 2022

Social Media has become a powerful tool for communicating directly with consumers and engaging them with targeted content and creative contests. Facebook is mentioned by 66 percent of respondents, while Twitter is mentioned by 59 percent, indicating that these two channels should be included in your emergency communication strategy.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Solo PR Pro

OCTOBER 19, 2021

The Solo PR Pro Facebook group is a great place to connect with other solopreneurs for tips on what to charge and get advice on how to handle rate changes with existing clients. But getting too bogged down in the day-to-day can kill your motivation and creativity. Plan a business retreat.

Energy 104

Energy Retail Report Analytics 104

PR in High Definition

MARCH 12, 2019

One of them tells me about Facebook – ‘it’s the best thing ever!’ – but because I don’t have a university email address any more, I can’t use it. We’ve also seen the web used for ill purposes; our friends at SafeToNet and the Internet Watch Foundation have both committed substantial time and energy to combating issues of online abuse.

Web 54

Web Energy Software Instagram 54

Mindful Marketing

JANUARY 29, 2023

This question hit home for me when reading a recent Ad Age article , “ChatGPT writes Super Bowl ads—See how AI would script big game creative.” Creating Native Adverting: The AI wanted to ensure that a sponsored ad for paper towels on Facebook didn’t pretend to be an individual’s personal post.

Ethics 98

Ethics Guidelines Fashion Transportation 98

Cision

JULY 23, 2015

Dedicating time and energy to a cause can be easily organized, but how do you discover which idea to stand behind and speak up on? Q: You’ve talked about the importance of creating more “white space” in your life to increase creativity. Images: Ruth Hartnup , Jun (Creative Commons).

Web 120

Web Energy Twitter Creativity 120

Rock the Status Quo

JANUARY 13, 2015

Two years ago, LinkedIn hit their tenth anniversary, last year marked Facebook’s tenth and next year will be time for Twitter to celebrate the same thing. Yet a significant number of businesses still aren’t investing energy in learning best practices and discovering how social can help them grow their business. Wow , right?

Social Media 100

Social Media Media Facebook B2B 100

Waxing UnLyrical

JULY 29, 2013

Focusing Your Energy in Business. Making a Little Noise about Productivity and Creativity. Twitter Facebook Google+ LinkedIn Weekly Roundup: Stay Focused. And even though it’s great (and necessary) to lounge around every so often, that particular “F” word is one we can’t afford to mess around with.

Energy 76

Energy Resources Writing LinkedIn 76

Waxing UnLyrical

MARCH 23, 2015

With the weather getting warmer (hopefully) and the days getting longer, you’re hardly alone if you feel a new rush of energy. 5 Tips to Get In Your #Creative #PR Groove. Twitter Facebook Google+ LinkedIn Monday Roundup: Renewing Your Business Strategy. Spring has officially sprung. Check out these seven posts.

Strategy 40

Strategy Creativity Web Energy 40

NewsWhip

MAY 12, 2021

Every successful creative campaign is powered by insight. Lauren Powell, Analytics & Social Listening Lead with PepsiCo’s Creators League Studio, joins NewsWhip CEO Paul Quigley for a discussion on using content analytics and social listening to support the creative process. How the in-house creative team collaborates | 5:04-5:26.

Trends 78

Trends Brand Branding Reddit 78

Rock the Status Quo

OCTOBER 27, 2015

This one from Kuno Creative is pretty ingenious. As co-moderator of a large Facebook group for PR professionals and journalists in Arizona, establishing member guidelines makes a big difference in the quality of group engagement and content. Let’s give them less of a spotlight, and focus our energy on customer service.

Social Media 100

Social Media Groups Community Guidelines 100

Sword and the Script

MARCH 19, 2019

In the past, it was more about using creative approaches to break through the clutter to reach someone in a broad audience. The marketing department is typically one with good, high energy, so it’s important to have the right culture fit as well. Lacey Ford is my guest on this 38th edition of the Off Script Q&A series.

Marketing 69

Marketing Measurement Analysis Data 69

Communications Conversations

FEBRUARY 20, 2018

Sleep Number HQ and all of Downtown had an energy to it that I hadn’t experienced in the workplace before! You also emcee’d two Facebook Lives during the course of the week—I thought you did a great job! And second, can you talk a little about your team’s process and how you guys prepare for a Facebook Live at that level?

Social Media 76

Social Media Media Video Trends 76

Sword and the Script

JANUARY 10, 2017

For example, it’s not a good practice to share the same post repeatedly on Facebook or LinkedIn. Bloggers most often get started with a goal of becoming self-employed and having an outlet for creative expression,” the report says in its conclusion. “The Is your PR agency bring creative ideas to the table?

Survey 60

Survey Blogging Corporate Analytics 60

PR Fuel

SEPTEMBER 18, 2018

You must always focus on finding a creative news angle. Rather than focusing on selling your product, spend your energy finding a solid newsworthy idea backed with good information. Be creative. For instance you could run a poll on your Facebook feed to find out what people think about edible coffee cups.

Writing 118

Writing Newspapers Report Data 118

Cision

AUGUST 3, 2016

Much as marketers and brand managers realized as the Internet gained currency that they couldn’t (or shouldn’t) treat digital and print communications the same, now digital channels have a great many slices (Facebook ≠ Instagram ≠ Twitter, etc). Digital has transformed the way we communicate. What are the benefits of digital communication?

System 120

System Newspapers Technology Brand 120

PR 20/20

SEPTEMBER 17, 2019

The lineup for 2020 includes speakers from Facebook, Youtube, Instagram, LinkedIn, and a number of well-known social gurus. The international event featured speakers from Albert, Conversica, Facebook, Grant Thornton, HubSpot, IBM, MIT Technology Review, Publicis Sapient, SoftBank Robotics, The Natori Company, Yext and many more.

Conference 97

Conference Marketing Case Study Content Marketing 97

Waxing UnLyrical

NOVEMBER 30, 2012

But what if you could connect with your doctor using social media ; asking for advice via a quick Twitter or Facebook message? A tweet here and Facebook post there is part of practicing medicine in today’s technology-saturated society. It’s the evolution of how we communicate with each other.

Social Media 111

Social Media Communications Healthcare Insurance 111

MaccaPR

NOVEMBER 1, 2016

As Scott Redick, now the managing director of creative strategy at Charles Schwab, said in a Harvard Business Review column : “Marketers typically spend the bulk of their creative energy making themselves look attractive to potential customers. The same concept applies with surprise and delight marketing. I hadn't complained.

Strategy 48

Strategy Brand Branding Retail 48

Waxing UnLyrical

AUGUST 8, 2016

… but he’s just one of those indefatigable spirits that makes you marvel at how much energy they have. I’ve recently shifted to the digital side of things and am currently working on launching my own creative consulting business, The Colorful Perspective. Creative social media strategy is my jam. Hi friends!

Course 40

Course Local Creativity LinkedIn 40

prTini

MARCH 9, 2015

That energy, effort and time should be spent driving toward the next big win, right? On March 16, we’ll be hosting #MEday to encourage entrepreneurs, creatives and everyone else to celebrate their achievements, embrace their one-of-a-kind personalities and connect to what is really important to each of us. From one task to the next?

Energy 28

Energy Instagram Survey Creativity 28

PR 20/20

JUNE 25, 2019

With intelligent resources focused on operations and a personalized customer journey and operations, brands will be able to dedicate greater resources to creativity, listening, relationship building, culture, and community. Video and creative media. Communicate your purpose to build trust and loyalty. Offsite company retreats.

Marketing 52

Marketing Storytelling Technology Community 52

Buzzstream

NOVEMBER 10, 2020

Get creative: a recent study from the past six to 12 months could make your study or campaign relevant – the more recent, the better. Yet, if you take statistics from a study by the government, scientists or climate specialists, or one by an international body like the International Energy Agency (IEA), your source is far more credible.

Pitching 164

Pitching Writing Digital PR How To 164

Masters in Communications

OCTOBER 30, 2018

There is a narrative arc, energy, and some sense of the drama and surprise that daily life sometimes entails. Stories are emotional, experiential, and creative. Virtually nobody who uses Instagram, Twitter, or Facebook cares about a corporation's marketing strategy, but everybody loves a good story or source of entertainment.

Storytelling 61

Storytelling Chemicals Advertising Advertising 61

Waxing UnLyrical

JULY 12, 2018

We routinize tasks with the goal of making them easier to process so we can use the mental energy we save on new tasks. Image: Bess-Hamiti via Pixabay, Creative Commons License CC0. Twitter Facebook Google+ LinkedIn The post How Do You Build A Brand? A recurring theme is that our brains are wired for efficiency.

Brand 74

Brand Branding Banking Financial 74

Waxing UnLyrical

APRIL 19, 2018

The life of a communications pro for a nonprofit organization is one that seems to require a daily mix of magic tricks, extreme sport level time management and creativity. Unfortunately, you don’t have time, money, or energy to create really great images and videos. Image: Kevin Bhagat via Unsplash, Creative Commons CC0.

Nonprofit 76

Nonprofit Tools Marketing Skype 76

Waxing UnLyrical

JULY 24, 2013

But what if you could connect with your doctor using social media ; asking for advice via a quick Twitter or Facebook message? A tweet here and Facebook post there is part of practicing medicine in today’s technology-saturated society. It’s the evolution of how we communicate with each other.

Social Media 76

Social Media Communications Healthcare Insurance 76

Waxing UnLyrical

JUNE 24, 2015

And like many writers, he’s a loner who believes the world needs nothing more than his textually-active method of bringing a creative problem to its knees. Robin – Youthful, exuberant, he adds energy and imagination to Batman’s somewhat dry, verbal approach. But lately, he’s come to realize words alone are not enough.

Content Marketing 40

Content Marketing Marketing Energy Media Training 40

Maxim Behar

MARCH 6, 2022

We write on Facebook in a certain way; however, we write emails in an entirely different way. That success will come with hard work and big creativity. So, there has to be a lot of patience from the side of clients and a lot of creativity and sustainability from the side of the PR companies.

B2B 52

B2B Communications Media Newspapers 52

Waxing UnLyrical

DECEMBER 2, 2010

Image: Tania Gail via Flickr , Creative Commons We were deluged by applications; when we had openings, when we didn’t have openings, when we had budget to hire, when we didn’t have budget. One of the most creative cover letters I received was one sentence; 14 words, to be exact. Creativity will only get you so far.

Interviews 83

Interviews Creativity Twitter Facebook 83

Mindful Marketing

MAY 8, 2021

” Targeting gamers for headache remedies seems like a no-brainer, especially given Excedrin’s well-tailored creative strategy. ” GSK’s promotional mix includes several similar short spots as well as banner ads and sponsored posts on Facebook, Twitter, and YouTube. .”

Pharmaceuticals 65

Pharmaceuticals Education Consumer Video 65

Maxim Behar

MAY 31, 2021

Because everyone who has their own Facebook, LinkedIn, Twitter, Instagram, TikTok has his/her own media. In the evening I went to bed with a great feeling after listening to Elton John at the Awards, so I woke in the morning full of energy. It is like being a painter, it is creative business. Lastly, be creative.

Newspapers 52

Newspapers Social Media Ethics Travel 52

Solo PR Pro

DECEMBER 22, 2020

Mary Deming Barber, a member of our Solo PR Pro Facebook group , says she always attends PRSA’s conference. From the cookies or energy bars you would have snacked on at the break, to the Veuve Clicquot you would have sipped at the event's happy hour, all of these items are shipped right to your home.”.

Conference 58

Conference Content Marketing Community Education 58

Communications Conversations

AUGUST 31, 2018

You have the luxury of being more creative because you have more time. But now I can marinate a little bit in the project, breath and test my creativity a bit more. He’s really creative and helped rewire my news brain to approach projects in ways that cut through the noise and make an impact. Two things: 1) The pace.

Media 112

Media Journalism Report Video 112

Waxing UnLyrical

JANUARY 11, 2012

There are so many things I’ve learned during the course of this campaign – about blogger outreach, about measurement and analytics, about Facebook Groups, about community building – there are probably a ton of posts waiting to be written. As a result, some terrifically creative and, at times, hilarious, things happened.

Twitter 107

Twitter Analytics Community Facebook 107

Maxim Behar

NOVEMBER 18, 2021

It is worth it when you take a project to know if you can do it, to develop it, if you have the strength, the vision, if you can invest enough energy and enough creativity in this project. I believe that a very creative and carefully crafted formula must be devised to form this government. Exactly the opposite. This is over.

Government 52

Government Television System Leadership 52