Shift Communications

OCTOBER 16, 2017

In 1926, psychologist Graham Wallas outlined the basic creative process, which has been the overall framework for understanding and fostering creativity for almost a century. The Wallas process has four general stages: Preparation : loading up your mind to be creative. Inspiration/Insight : the process of generating ideas.

Creativity 96

Creativity Product Launch Examples Energy 96

Shift Communications

OCTOBER 16, 2017

In 1926, psychologist Graham Wallas outlined the basic creative process, which has been the overall framework for understanding and fostering creativity for almost a century. The Wallas process has four general stages: Preparation : loading up your mind to be creative. Inspiration/Insight : the process of generating ideas.

Creativity 76

Creativity Product Launch Examples Energy 76

Ronn Torossian

OCTOBER 17, 2019

Anywhere you look, countless new apps promising to slash distractions and increase your creative energy are just waiting to steal your attention away. Today’s workplace culture is all about productivity and the practice of increasing it. We now have exercises that can be done to practice concentration and mindfulness.

Exercises 150

Exercises Energy Creativity 150

PRSay

MAY 2, 2023

Desks that rise so you can stand behind them also encourage physical activity and blood-flow, so high-energy people can let some of that energy out. Bright colors and decorated walls and cubicles bring creativity to the office and give off happy feelings, which is how employers want employees to feel about their jobs.

Energy 180

Energy Employee Insurance Insurance 180

Contently - Strategy

DECEMBER 12, 2018

Creativity strikes back. Just look at GE Reports, which has built a dedicated newsletter of over 100,000 people and regularly goes viral on Reddit by covering the company’s amazing new inventions and initiatives across renewable energy and air travel. And in 2019, we’re going to see that become true.

Content Marketing 101

Content Marketing Creativity Marketing Travel 101

5W PR

FEBRUARY 28, 2024

Brands at SXSW get to enjoy the glow of Austin’s creative sun, attract new fans, forge powerful connections, and learn more about upcoming trends. Future-proofing the company vision Dive into the latest tech trends , film innovations, and creative ideas, keeping the brand ahead of the curve. What is SXSW?

Brand 78

Brand Branding How To Film 78

Prohibition

FEBRUARY 15, 2023

We worked on various projects alongside our talented in-house creative team that allowed us to help brands convey key messages, showcase new products and support wider campaign activity. To find out more about our creative or wider services, please contact the team. Last year was a busy and exciting one for team Prohibition.

B2C 62

B2C Creativity Energy Print 62

Stephen Waddington

MARCH 4, 2021

Human beings are creative social animals. Wake up and smell the energy Creative working is tough. There is a growing stack of tools to help but it is no replacement for feeling and smelling the energy of a team. We all bring our personal experience to the discussion about the divide between home and office working.

Energy 177

Energy Survey Exercises Creativity 177

Stern + Associates

AUGUST 16, 2023

We chatted about the exponential speed of technology advancement, how to use generative AI like ChatGPT to maximize efficiency at work and the future of energy prosperity.

Meeting 102

Meeting Ethics Energy Technology 102

Mindful Marketing

APRIL 1, 2024

First, Aquafina is a creative name that evokes relevant positive perceptions for the brand. When people hear “Gatorade,” they probably think salty, sugary, energy, and colorful (yellow/green, blue, red). But by naming the new entry “ Gatorade Water ,” has the company gone to the well once too often?

Brand 85

Brand Branding Sports Chemicals 85

Stephen Waddington

JANUARY 7, 2021

The energy contained by lockdown cannot be contained forever. January is always a time for hiring in the creative industries but there’s a renewed energy this week. Organisations have cut back to preserve cashflow and survive. They have been operating month-to-month since March 2020. The economy hasn’t stopped.

Agency 171

Agency Energy Travel Government 171

Prohibition

OCTOBER 20, 2021

We recently started working with US sports nutrition giant Nutrabolt, supporting the launch of America’s fastest growing performance energy brand, C4, to a UK audience. Our Head of Creative, Vicki Murphy comments: “Launching the C4 brand from scratch across UK social channels is a huge challenge, but one we are delighted to be involved in.

Energy 62

Energy Sports Creativity Instagram 62

5W PR

AUGUST 31, 2023

Crafting a winning advertising campaign for a beverage brand requires a blend of creativity, strategic thinking, and a deep understanding of consumer preferences. Whether it’s a burst of energy, hydration, nutritional value, or taste, emphasize what consumers will gain from choosing the brand’s product.

Brand 78

Brand Branding How To Advertising 78

Stephen Waddington

JULY 7, 2022

Transparency as a driver for change There is a notable overlap between PRCA members and agencies on the Clean Creative 2021 F-List of agencies that support clients in the fossil fuel industry. All PRCA members, including those working in the energy sector, are bound by the association’s code of conduct.

Leadership 111

Leadership Publicity Energy Crisis 111

PRSay

OCTOBER 10, 2022

As an agency that heavily infuses fun creative in our earned, social and digital media campaigns, we wanted to understand consumers’ appetite for lighthearted approaches in brand marketing, given this challenging news climate. Fun can boost energy levels too. Fun doesn’t have to mean creative schtick. Embrace it.

Consumer 153

Consumer Brand Branding Marketing 153

PR for Anyone

OCTOBER 25, 2023

If you’ve been following her on Instagram, you’ll know exactly what we mean – Diane Britt-Smith radiates positivity and exudes a contagious energy that’s hard to resist. This transition showcased her adaptability and commitment to excellence in the ever-evolving field of media and communications.

Storytelling 130

Storytelling Airlines Film Energy 130

Burrelles Fresh Ideas

NOVEMBER 7, 2023

During the summer, I had the opportunity to work as a public relations intern in the clean energy space. As a student studying environmental communications, the opportunity was refreshing and exciting because my knowledge of how crucial PR is to the renewable energy space deepened.

Agency 89

Agency Energy Crisis Management Industry 89

Mark My Words

AUGUST 7, 2023

Embracing these moments of disconnection from digital distractions grants us renewed energy and sparks our imagination. Some of my best ideas for creative campaigns came from gazing out of a train window during my daily commute.

Energy 60

Energy Training Creativity Technology 60

5W PR

JANUARY 12, 2024

Convenience becomes a luxury, freeing up precious energy for what truly matters. SuperNoodle provides educational content for children of many ages, while KiwiCo’s Tinker Crate sends families on creative quests, complete with themed materials and engaging challenges.

Brand 78

Brand Branding Energy Community 78

Stephen Waddington

OCTOBER 4, 2022

Public relations agencies are expected to pitch for free, follow ambiguous processes, and contracts are frequently awarded on the basis of intangible metrics such as chemistry and creativity. Agencies invest considerable emotional energy and time in a new business.

Pitching 117

Pitching Publicity System Energy 117

The Proactive Report

NOVEMBER 3, 2022

If you were to “cold call” and attempt to sell a product or service to a potential customer, there will be a fair amount of energy and time dedicated to bringing the person on the other end of the call up to an understanding of who you are, and what it is that you’re selling, and why they should be interested or even care about it. .’

Digital PR 246

Digital PR Reputation Employee Energy 246

Beyond PR

JUNE 9, 2016

I recently reached out to Bradley to better understand how he so successfully injects creativity into an otherwise very conservative market. Bradley warns that some B2B marketing tends to be so creatively safe it teeters on the edge of boring and risks not engaging its audience. We’re talking to the same person. I try to be engaging.”.

Creativity 40

Creativity B2B Guidelines Energy 40

5W PR

OCTOBER 30, 2023

The process of upcycling food involves identifying unused or underutilized food sources and creatively transforming them into appealing, safe, and nutritious products. Resource efficiency Upcycling conserves valuable resources such as water, energy, and agricultural land. How does food upcycling work?

Trends 78

Trends Agriculture Resources Consumer 78

ImPRessions - Crenshaw Communications

OCTOBER 8, 2020

That means cybersecurity PR pros must be savvy, creative and tactical to ensure their companies are noticed by target audiences. . These sectors may range from education, government and energy to financial services, healthcare and insurance. Global spending on cybersecurity products and services will exceed $1 trillion by 2021.

Enterprise 261

Enterprise Privacy Government Software 261

5W PR

APRIL 18, 2023

This includes using regenerative agriculture practices and renewable energy in production. Offering consumers immersive experiences like virtual tastings or creative recipe ideas can create a memorable impression. Companies committed to sustainability in sourcing, production, and packaging may attract eco-conscious consumers.

Agriculture 88

Agriculture Consumer Energy Education 88

PRSay

SEPTEMBER 13, 2021

In a way, the ESAs are for PR ethics what Silver Anvil case studies are for PR creativity and campaign planning. Just think how much energy you can infuse into your next all-staff meeting or drinks with friends in the profession when you use an ESA as a conversation starter or fodder for a little friendly competition.

Ethics 152

Ethics Analysis Case Study Exercises 152

Stephen Waddington

DECEMBER 17, 2018

Don’t over complicate it, save your energy for clients. Energy – agencies should be high energy environments. Ideas – clients buy creative ideas and ability to execute from people that they enjoy working with. A successful client relationship requires creativity, account management and chemistry.

Agency 114

Agency Marketing Energy Financial 114

Stern + Associates

APRIL 13, 2023

Read on to discover ten climate and energy experts Stern represents who are showing organizations and governments how to invest strategically, find purpose, take decisive action and influence others to build a cleaner and safer future, during Earth Month and beyond. Unfortunately, says Steven E.

Policies 94

Policies Energy Government Crisis 94

Reputation Antistress by Sergii Bidenko

FEBRUARY 23, 2024

Sergii Bidenko: During crises, people need strength and energy to fight stress. Natalia Samoylenko: Stress response is reflected in different levels of health -- physical, emotional, and energy. The task of acute stress is to mobilise the body's resources and accumulate energy to solve the issue of survival at a short distance.

Energy 52

Energy System Exercises Examples 52

Cision

AUGUST 10, 2017

There are always last minute curve balls, but if you can get ahead of them with proactive and creative thinking, it cuts out a lot of the stress and keeps the process fun! It’s critical to invest time and energy cultivating these connections. The ability to be flexible with any strategy or plan of attack is key.

Energy 212

Energy Creativity Social Media Strategy 212

Prohibition

DECEMBER 22, 2022

We also dominated the FMCG space, working on projects for names such as Primula, Sponge, Bloom London Dry Gin, and C4 Energy. We’ve experienced increased growth and demand across our client account teams, creative , and our very first Marketing Manager! Working with fantastic brands. Moving to a new HQ. Winning more awards.

Case Study 62

Case Study Energy Creativity Agency 62

Prohibition

JULY 21, 2022

I love my job because I love being creative. The best part about being creative for me is having the possibility of working in a range of different areas every day. I love the way it is minimalistic and with so many creative ideas to explore – what’s not to love. How long have you been at Prohibition? Pinterest!

Meeting 48

Meeting Creativity Pinterest Energy 48

Wadds Inc.

JULY 31, 2023

We recently wrote about the high volume of mergers and acquisition (M&A) activity in the creative agency market (and got more business out of it). This can lead to competitive willy-waving and a waste of time and energy while directors argue about what they believe to be the next steps or priorities. At Wadds Inc.,

Energy 52

Energy Policies Travel Creativity 52

Mark My Words

AUGUST 25, 2018

Moreover, it’s had the energy and creativity to keep moving the needle and drive the message into the minds of not only the bank, but of the crowd. A story keeps rolling these days if it has momentum and energy to keep it stoked. Lloyd’s have been slow to react but mostly they have learned that hard 21st century lesson.

Banking 60

Banking Energy Financial Creativity 60

Wadds Inc.

OCTOBER 4, 2022

Public relations agencies are expected to pitch for free, follow ambiguous processes, and contracts are frequently awarded on the basis of intangible metrics such as chemistry and creativity. Agencies invest considerable emotional energy and time in a new business.

Pitching 78

Pitching Publicity System Energy 78

Stephen Waddington

MAY 19, 2020

In the public sector, communicators have never been busier, as energy is directed to public education and information. Here are the areas in which I think we need to focus our energy in skills and learning and development. Those insights will lead to better briefs to inform creative and content. Sneeze guards top the list.

Crisis 151

Crisis Government Energy Community 151

Konnect Agency

APRIL 16, 2020

Does this present a unique time to develop creative services & solutions , or spend more time with those you love IRL or virtually? How is your energy level? How might you be able to be create and innovate during this time? Check-in with yourself daily–both physically and emotionally. How are you feeling?

Energy 93

Energy Agency Creativity Course 93