Melissa Agnes

JULY 2, 2014

She wanted to be her best creative self, writing for a greater cause than simply selling a product. And watching her social circle express their true creative talents in theatre and music certainly wasn’t helping. “There is no private communication in customer service. .” Your mic is always on.

Reputation 250

Reputation Print Customer Service Creativity 250

Prohibition

JANUARY 17, 2022

Social Media has become a powerful tool for communicating directly with consumers and engaging them with targeted content and creative contests. The impact that this new form of communication has on PR and marketing has introduced many positive changes for companies looking for better ways to connect with their customers.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Rock the Status Quo

OCTOBER 27, 2015

This one from Kuno Creative is pretty ingenious. As co-moderator of a large Facebook group for PR professionals and journalists in Arizona, establishing member guidelines makes a big difference in the quality of group engagement and content. Silence is often the best option, once you are sure it is actually a troll and not a customer.

Social Media 100

Social Media Groups Community Guidelines 100

PR 20/20

SEPTEMBER 17, 2019

The lineup for 2020 includes speakers from Facebook, Youtube, Instagram, LinkedIn, and a number of well-known social gurus. This event is focused on “building traffic, expanding brand awareness, improving customer service and gaining insight into today’s latest digital tools.” Stop by his session and say hello!

Conference 97

Conference Marketing Case Study Content Marketing 97

Waxing UnLyrical

SEPTEMBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on Social Media September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently. That, I understand. pts Settings.

Social Media 61

Social Media Media Crisis Energy 61

Mindful Marketing

JANUARY 29, 2023

This question hit home for me when reading a recent Ad Age article , “ChatGPT writes Super Bowl ads—See how AI would script big game creative.” Creating Native Adverting: The AI wanted to ensure that a sponsored ad for paper towels on Facebook didn’t pretend to be an individual’s personal post.

Ethics 98

Ethics Guidelines Fashion Transportation 98

Rock the Status Quo

JANUARY 13, 2015

Two years ago, LinkedIn hit their tenth anniversary, last year marked Facebook’s tenth and next year will be time for Twitter to celebrate the same thing. Yet a significant number of businesses still aren’t investing energy in learning best practices and discovering how social can help them grow their business.

Social Media 100

Social Media Media Facebook B2B 100