Sword and the Script

OCTOBER 3, 2023

BuzzSumo edges into PR with journalist database for SMBs; Poppulo adds generative AI for internal comms; why don’t PR software vendors follow basic PR standard practices? Poppulo adds generative AI for internal comms Poppulo, which develops an internal comms platform called Harmony, said it embedded generative AI into its platform.

Analysis 142

Analysis Tools Software SMB 142

Cision

SEPTEMBER 26, 2015

Despite the changing environment and increasing use of technology, one skill remains as relevant as ever: knowing how to write press releases. Here are five mistakes to steer clear of when writing your next press release and advice on what to do instead: 1. Ignore Your Audience.

Writing 120

Writing Employee Creativity Internal 120

Sword and the Script

JANUARY 29, 2019

As progressed in my career, I began to have a better appreciation for recruiting, HR and the challenge of talent acquisition and employee retention. I began to realize there are many good reasons for PR and HR to work together beyond internal communications. At the time of this writing, the rate is currently 3.8%.

Resources 76

Resources Creativity Publicity Local 76

PR Conversations

NOVEMBER 5, 2014

A European internal communications veteran explains: In order to help organisations use communications to get results , practitioners should call on simple skills and experience —not a book of runes, silver bullets or magic fairy dust. ” We need to shed some light on employee communications. By Liam FitzPatrick, FCIPR.

Employee 103

Employee Communications Internal International 103

PR in High Definition

DECEMBER 17, 2020

With every crisis comes creativity, new thinking and differing outlooks on life, and so I wanted to share some of our best pieces of content. Unrestricted creative thinking in an ever more restricted world. Employee communications after sudden transformation. must-read for any internal comms departments! Bring it on!

Reputation 133

Reputation Creativity Crisis Employee 133

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 147

Employee Print Writing Survey 147

Waxing UnLyrical

MARCH 7, 2016

Big day tomorrow: International Women’s Day. Why: “Own your value and insist on being paid for it,” writes Margie Warrell in this post (still a great read). Why: “Own your value and insist on being paid for it,” writes Margie Warrell in this post (still a great read). ” 3.

Internal 40

Internal International Case Study Banking 40

Waxing UnLyrical

MARCH 7, 2016

Big day tomorrow: International Women’s Day. Why: “Own your value and insist on being paid for it,” writes Margie Warrell in this post (still a great read). Why: “Own your value and insist on being paid for it,” writes Margie Warrell in this post (still a great read). ” 3.

Internal 40

Internal International Case Study Banking 40

Stephen Waddington

OCTOBER 31, 2018

Ladder Talent I am delighted to announce the launch of Ladder Talent , a people consultancy for the creative industries. Ladder Talent is a people consultancy for the creative industries. Blogging and writing I will also carry on running my blogs PRcareers.co.uk Check us all out here.

Training 95

Training Creativity Employee Data 95

Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. Internal communications: PR practitioners may also be responsible for communicating with employees and stakeholders within an organization. ChatGPT seems to miss emerging themes if there isn’t a wide body of writing already on a topic.

Interviews 98

Interviews Publicity Technology Social Media 98

ImPRessions - Crenshaw Communications

MAY 15, 2017

Most new hires will get broad exposure to the range of essential PR skills, from writing to research, to media outreach, and their work may touch several different PR sectors, from financial to fashion. While some PR firms boast comprehensive intern or entry-level programs, they may be short on actual PR practice and long on busy work.

Skype 147

Skype Agency Meeting Software 147

Deirdre Breakenridge

AUGUST 26, 2014

But this direction has kept me flexible and enhanced my creativity by ensuring I do not simply rely on what works in any one industry. While communications may be your forte, with strengths such as writing, creativity, organization and research, your passion might be for something else altogether. Guest Post Mentoring PR 2.0

Industry 316

Industry Travel Fashion Tourism 316

Cision

APRIL 28, 2015

PR has always been in the business of writing, sharing and promoting messages. When employees at one of the companies went on strike over the summer, customers and vendors joined them. The employees wanted him back and weren’t going to work until he was. Employees went on strike purportedly because of wage and pension cuts.

Employee 120

Employee Print Customer Service Local 120

Cision

JULY 7, 2016

After several years as a terrible economics major, I became a pretty good English major and realized I had a talent for writing. The creation and refinement of a brand needs to be a deliberate, organic process that significantly incorporates the ideas of employees and evolves naturally. First, write as much as you can!

Education 227

Education Writing Pitching Groups 227

Stern + Associates

MARCH 15, 2023

Since the release of incredible generative artificial intelligence (AI) tools like ChatGPT, Bing AI and DALL-E, the world has been astounded by their seemingly human-like ability to tell stories, have conversations, create art and write code. Cars can drive themselves and machines outperform doctors in medical diagnostics.

Technology 95

Technology Ethics Tools Creativity 95

Solo PR Pro

DECEMBER 14, 2021

While studying journalism at UW Madison, Bob started out working as a student state reporter and had the opportunity to interview and write about several big-time politicians. “I I did end up writing an article about him speaking in Milwaukee. I know you're not supposed to do that. Lessons learned in the seminary.

Meeting 100

Meeting Journalism Interviews Employee 100

Ethical Voices

SEPTEMBER 18, 2023

Back in the day, way, way back, there was internal communications, there was external communications. Now, internal is external. And sometimes what employees want to hear or potential employees want to hear is one thing, but there has to be consistency with what’s going on externally. Now it’s all regulated.

Ethics 52

Ethics Product Launch Corporate Consumer 52

Cision

AUGUST 25, 2015

But before you write off the possibility of budgeting in help, consider a few options, beyond the DIY and coaching scenarios I just presented. You likely don’t need 40 hours a week of help, so you can scratch “full-time employee” off your list. Another option is hiring an intern. What’s My Goal?

Social Media 120

Social Media Media Internal International 120

The Hoffman Agency

DECEMBER 19, 2023

This was reaffirmed through three interviews, where I met seven Hoffman employees who were all so nice and positive that I thought, What am I going to do if this doesn’t work out? It was strategic and creative, letting me apply writing and improve my speaking. Catastrophize” is my middle name.

Agency 36

Agency Creativity Writing LinkedIn 36

Maxim Behar

SEPTEMBER 5, 2021

In order to do it correctly, we must have a completely different level of understanding of the company's activities, we must know the internal organizational structure, and even to put ourselves in the CEO’s place. I keep telling my team, "We're not selling strategies, creative ideas, or media tactics, we're selling trust."

Meeting 98

Meeting Advertising Advertising Agency 98

Communications Conversations

OCTOBER 14, 2014

And, they often look at three distinct buckets: * In-house (either training existing employees or hiring additional head count). Your existing employees already know the historical hot buttons your company wants to avoid. Quick access to internal subject matter experts. Quick access to internal subject matter experts.

Agency 133

Agency Resources Employee Internal 133

Sword and the Script

DECEMBER 26, 2023

PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024. To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content.

Writing 190

Writing Communications Marketing B2B 190

Stephen Waddington

MAY 19, 2019

There’s lots been written and said this week about mental health and wellbeing for International Mental Health Week. It’s firmly on the agenda of industry bodies and progressive organisations are talking steps to address it for employees. Bold creative and excellent campaigns cannot be delivered by an organisation with a sick culture.

Policies 60

Policies Exercises Resources Employee 60

Katie Paine's Measurement Blog

JANUARY 27, 2023

Before you write or say anything, walk—if not a mile at least around the block—in your audience’s shoes. The reality in 2023 is that anyone who writes, takes pictures, does interviews, or doodles on a napkin is a content creator. Write once, use everywhere. Employees are a source of intriguing content.

Communications 40

Communications Measurement Employee Course 40

5W PR

SEPTEMBER 11, 2019

News & World Report recently ranked public relations specialists #4 for Best Creative and Media Jobs in its 2019 ranking of best jobs. It was a natural transition since they already knew how to write appealing pieces and had established relationships with other colleagues in the media. million have less than 5 employees.

Nonprofit 83

Nonprofit Publicity How To Small Business 83

The Hoffman Agency

FEBRUARY 22, 2022

It’s incredibly hard to believe that almost four months have passed since I first set (digital) foot at the agency, thrilled to be a part of the industry and unaware of the invaluable practice, collaboration and exposure to creativity I would gain throughout this experience. A lack of micromanagement is a sign of trust — not neglect.

Internal 36

Internal International Leadership Agency 36

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Perhaps the best way to learn about agency life and a particular employer is to set up informational interviews with current and past employees. Perhaps the best way to learn about agency life and a particular employer is to set up informational interviews with current and past employees.

Agency 88

Agency Energy Crisis Management Industry 88

Burrelles Fresh Ideas

JUNE 6, 2023

AI algorithms are now generating personalized product recommendations, creating automated email campaigns , and even helping to research and write articles or social media posts. What these AI tools produce today still needs strong human guidance,” says Laurent Thevenet , head of creative technology, Publicis Groupe APAC & MEA. “I

Communications 40

Communications Marketing Technology Data 40

Communications Conversations

MARCH 29, 2019

Of course, I couldn’t write a post like this without nominating a couple people myself! Back in Minnesota, Tess served as a Digital Production Intern with On Being, then moved into her latest role as Communications & Engagement Coordinator for Appetite for Change. They had to be younger than 30.

Social Media 128

Social Media Agriculture Marketing Media 128

PR 20/20

MARCH 26, 2020

Brands are showing up in unprecedented ways to support their employees, customers and communities. Marriott's CEO Arne Sorenson has been praised for a video to his employees , made public on Twitter, that was authentic, transparent and compassionate. Internal and External Communications. HubSpot’s approach earned our praise.

Crisis 92

Crisis Marketing Healthcare Resources 92

Maxim Behar

JANUARY 11, 2024

You think about your colleagues, projects, employees, customers, turnover, and everything else. And then I get in the shower, and I put my priorities in order during the shower, because when you're alone in the shower you feel free, nobody is in your way, there's no TV, there's no morning blocks, nobody is writing to you on Messenger.

Leadership 59

Leadership Social Media Creativity Ethics 59

Communications Conversations

FEBRUARY 29, 2016

While the ability to write social ads on networks like Facebook, Twitter and Instagram hasn’t changed, the skill set to manage complete campaigns on these platforms has evolved (this is the addition from the 2012 list). Sure, many larger brands have internal creative departments who are dedicated to this sort of thing.

Analytics 60

Analytics Instagram Mobile Employee 60

ImPRessions - Crenshaw Communications

MARCH 31, 2017

Feeling creative? In routine sessions participants may come unprepared or be reluctant to share, relying on others to do the heavy creative lifting. There’s a very smart exercise to be done when floating an idea internally. Just this week, United Airlines removed two young female passengers traveling on employee passes.

Airlines 120

Airlines Exercises Fashion Print 120

Stephen Waddington

DECEMBER 30, 2019

The report provides an international perspective on the challenges facing the PR business. A study called the Velvet Ghetto commissioned by the International Association of Business Communicators (IABC) first called out the gender pay gap in the PR profession in 1986. ICCO consists of national PR trade associations in 55 countries.

Government 103

Government Education Print Ethics 103

Solo PR Pro

MAY 21, 2019

Unstoppable Cultures continues the mission Ginger Hardage began during her time as Senior Vice President of Culture and Communications at Southwest Airlines where she cultivated the airline’s trademark internal and external culture: “We put people first, we treat customers like family, we nurture our culture, and we try to change ahead of the times.”

Leadership 55

Leadership Employee Airlines Construction 55

Communications Conversations

MAY 3, 2016

She is particularly interested in pursuing a career with an international nonprofit that works to alleviate poverty and improve educational opportunities around the globe. She’s a Clark Honors College student and is writing her senior thesis on the lack of women in sports information director roles in the NCAA.

Sports 0

Sports Leadership Internal International 0

Sword and the Script

JULY 2, 2019

Writing on the company’s blog , Lindsey Woodward , who leads the client support team said, “Whether jumping on a call to assist in creating an internal newsletter or report for your boss or setting up new employees on the Meltwater platform, we want our clients to have personal and open communication with Meltwater.”.

Trends 60

Trends Media Report Technology 60