Writing for a weary, worn-down workforce

PR Daily

Here’s how to maximize your output and creative energy during this anxious, stressful time of life. Chances are your employees and colleagues are struggling mightily, too. Write for yourself, too. It’s good to stretch those writing muscles in new and different ways.

5 ways to foster creativity in your PR and marketing team

PR Daily

If you look at the majority of job specs for roles in PR and marketing, you’ll see creativity listed as one of the desired character traits. Curiosity breeds creativity. Work with creative suppliers. The ability to find unique solutions isn’t an innate trait.

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10 Great Ways To Show Employee Appreciation

ImPRessions - Crenshaw Communications

The first Friday of March is National Employee Appreciation Day , when companies thank the everyday heroes who keep their business going. So, here are the top 10 ways employers can show their appreciation to the people who matter most – rank and file employees. It’s rare that employees eat lunch at the same time, so organizing a meal allows them to socialize and get away from their desks for a bit. A change of scenery can sometimes help spark creativity.

How PR pros can break out of a creative rut

PR Daily

RELATED: Inspire your employees to do their best work by joining us at Facebook HQ. ]. If you don’t keep an eye on what the latest approaches are, you risk lacking creativity. Every best practice promises to be the best,” writes marketer, speaker and author Jay Acunzo in his @Medium piece. The post How PR pros can break out of a creative rut appeared first on PR Daily. PR Writing & Editing creativity

Chief empathy officers; Managing media requests; Employee burnout; and more

PR Daily

Employees say that even when leaders push for employees to take time for themselves, sometimes teams won’t follow the directive. Digiday reported : The feeling of needing to be “always on” isn’t necessarily coming from agency leadership, according to employees who say that leadership has reiterated in town halls for employees to take time for themselves. As you settle in for the long haul, consider employees’ needs. Here’s a hint: It’s all about your employees.

3 ways to beat the writing blahs

PR Daily

That’s especially understandable for communicators who write about the same topics every day—and in the same setting. How can you expect to come up with new, creative ideas if you do the same thing every single day?” asks Jenn Spantak , senior manager of employee experience operations at Honeywell. Mary Olivieri , executive creative director at Colman, Brohan and Davis, says a simple walk can extricate you from your mental rut and stimulate your creativity. “We

Addressing media inquiries when an employee has coronavirus

PR Daily

Messages to clients, customers and employees should be clear and concise, showing you are in control and staying abreast of the hourly updates from health and government officials. Messaging should demonstrate compassion for hardships that clients and employees are facing. Many clients are seeking guidance on ways to survive, so consider writing advisory pieces or hosting a webinar that offers actionable and creative ideas.

4 ways to start a writing habit

PR Daily

Here are some ways to develop a writing routine and avoid writers’ block. Forget about inspiration and get into the habit of writing every day. For PR Daily readers — who spend their working lives crafting messages for companies, clients, leaders, co-workers or employees — this is advice is tough to take on. Yet, you can motivate yourself by creating writing habits. Do you have a friend or colleague who can’t find time to write, either?

Ford to cut 1,000 jobs, Verizon to hire nearly 1,000 WFH employees, and Twitter rolls out ‘Quote Tweet’ feature

PR Daily

Ford to cut 1,000 jobs as Verizon hires nearly 1,000 employees. Why it’s important: As organizations continue to struggle with restructuring plans, do your best to communicate often and transparently with your employees.

Bringing Employees Back to Work Safely

PRSay

As parts of the country continue to emerge from the coronavirus shutdown, business owners are rethinking their workspaces to help their employees feel safe and productive. Twitter and Square, for example, have both announced that their employees can continue to work remotely. To help PR practitioners get back to work, here are some ways to make employees feel at ease: • Reconfigure open work spaces.

Shake Shack returns $10M loan, P&G embraces marketing during COVID-19, and grocery employees get asked to wear masks

PR Daily

The pandemic has forced many individuals and organizations to get creative as they stay at home. Why it matters: The current crisis is making executives and communicators scramble to reassemble a new playbook as they engage both employees and consumers and safeguard their brand reputation. Kroger, Walmart and Sam’s Club are asking employees to wear masks to stop the spread of COVID-19.

Why and how to yield your social media account to employees

PR Daily

GE Power recently showed how an industrial company can obtain strong results by letting employees control its social media accounts. The company temporarily replaced its name on its social media profiles with the employees’ names and faces, and four GE Power employees temporarily took over and “owned” the company’s Facebook, Instagram and LinkedIn profiles. Choose employees carefully. They should also be well-spoken with good conversational and writing skills.

10 offbeat ideas to spark creativity and promote collaboration

PR Daily

I crave creative collaboration. Creative collaboration is my No. Aside from making work more fun, creative collaboration is a tremendous way to unlock new ideas, solve problems, engage employees and fire up productivity. Here are 10 fun challenges to spark your crowd’s creativity—whether you’re a team of two, 12, 20 or 200: 1. RELATED: Inspire your employees to do their best work by joining us at Facebook HQ. ].

Creative Storytelling as the Soul of B2B Marketing [UML]

Sword and the Script

Yet that’s the central responsibility of the creative marketer – to convert the uninteresting into something interesting. She writes: “Want to know the real reason brands publish content with no value? Don’t miss these related posts: Scale Content Marketing: Employees are the Secret. 3) Creativity is the Soul of CMO. So wrote Richard Steele of SY Partners in an opinion piece called The CMO Agenda For 2017: Make Marketing Creative Again for MediaPost.

Recommended reading on employee experience and company culture

PR Daily

It’s never a bad time to think about how to improve employee experience. Below you’ll find a list of books and articles recommended by staffers from Bonfyre that will help you shape, augment and strengthen your employee experience strategy: Employee experience books . “ The Employee Experience: How to Attract Talent, Retain Top Performers, and Drive Results ”. RELATED: Create a culture that inspires fearless employee innovation every day. ]. “

Hasbro and Scrabble association ban slurs, United Airlines might lay off up to 36,000 employees, and 51% of PR pros are burned out

PR Daily

No matter your response in the early days of Black Lives Matter protests, you would do well to talk with your employees and find ways that you can improve your efforts in all three pillars, whether through eliminating offensive words and processes, or increasing opportunities and hiring new team members. Instead, check in with your employees to see what’s working and what’s not, and create flexible long-term strategies that can see your organization through COVID-19 and into the future.

Best Buy to furlough 51k employees, Carnival chief promises robust comeback, and Google reminds people to wash hands

PR Daily

Here are today’s top stories: Best Buy to furlough 51,000 employees. The retail chain’s temporary layoffs will affect hourly store employees across the United States, with most of its part-time workers affected. Employees will keep their health care benefits for at least three months. The messages focused on employees and customers, using language such as “our overriding priority on safety” instead of corporate jargon.

5 writing tips for marketers

PR Daily

Cut through the clutter with creative corporate writing.]. Here are five tips to remember as you write and publish content: 1. Use the return button often, and write in short sentences. Space out your text, and write in clear, short sentences. Conflict/complication: It cost company X over $50,000 just to recruit and replace the employees who left. Consumers should trust you, so be authentic and honest in your writing.

Bon Appétit journalists quit YouTube series, Facebook employees to WFH until July 2021, and Hasbro pulls Trolls World Tour doll

PR Daily

Contributing” workers at Condé Nast are contractors, rather than staff employees; Ms. If your employees are unhappy, the truth will eventually come to light—and often, it will result in a tarnished reputation and eroded consumer trust.

5 Mistakes to Avoid When Writing a Press Release

Cision

Despite the changing environment and increasing use of technology, one skill remains as relevant as ever: knowing how to write press releases. Here are five mistakes to steer clear of when writing your next press release and advice on what to do instead: 1. When a company releases a new product or reaches a long-term goal, its employees often want to shout the news from every mountaintop. Images: Nic McPhee , Francisco Gonzalez , Tracy Hunter ( Creative Commons ).

Brands drop The Richards Group for racist remarks, Zoom launches events marketplace, and Wells Fargo fires 100 employees for abusing COVID-19 aid

PR Daily

The New York Times reported : During a Zoom gathering of more than three dozen Richards Group employees on Thursday, a creative team working on the Motel 6 account presented an idea for an ad to Stan Richards, who founded the Richards Group in 1976. The report sheds light on social media pros’ career trajectory as well as the challenging lack of resources and employee burnout that’s on the rise. Wells Fargo fired more than 100 of its employees for abusing U.S.

Employee emails worsen Boeing’s reputation, Taco Bell offers $100K salaries, and Carnival bans offensive clothing

PR Daily

The suites are part of the travel company’s New Year’s campaign, which also includes 20 prizes of $2,020 to the most “creative and inspirint travel-related resolutions” and accommodation advice to fulfill your goals for the year: Last chance: tweet us your 2020 #NewYearsResolution by Jan 10th for the chance to win $2020! We'll be selecting the 20 most creative & inspiring travel-related resolutions to win $2020 and make them happen in 2020. Only 7% write press releases.

3 Landmark Studies that Sum Up the State of Creativity for the CMO [UML]

Sword and the Script

I sense we are reaching that point in marketing, with respect to data and creativity. This is the role of creativity in marketing: to drive an emotional connection and feeling of belonging. Where every business has data, perhaps even the same data, we cannot have, by definition, the same creativity. 1) Digital is killing creativity in marketing. The majority of marketers claim digital growth is having a detrimental impact on creative quality, new research reveals.”.

7 tactics for motivating your personal writing

PR Daily

If you spend your working life crafting messages for your company, clients, leaders, co-workers, or employees, you have no doubt suffered from writing fatigue. Writing fatigue in our day jobs means that we may have little motivation to write for ourselves. Do you have a friend or colleague who can’t find time to write, either? Many famous authors write to a word count. FREE GUIDE: 10 ways to improve your writing today. ]. Join a writing group.

7 tips for communicating well(being)

PR Daily

Here’s how you must support the mental and emotional well-being of employees for effective communication. While the physical health and safety of employees rightly takes center stage, mental and emotional wellbeing cannot be an afterthought—especially for communicators.

Holding women back in PR limits agencies' effectiveness, creativity

PR Daily

Though the agency did not admit to wrongdoing, employees claimed that women were paid and promoted less than men and subject to discriminatory reassignments, demotions and firings. They’re also likely to have less creative teams and have a harder time attracting and retaining superstars. and in the Obama administration, she is writing a book about global PR, to be published by Routledge. The gender gap is affecting the public relations industry.

Airbnb lays off 1,900 employees, Nike donates 30k shoes to health care workers, and James Corden debuts a ‘Pet Gala’

PR Daily

Here are today’s top stories: Airbnb lays off 1,900 employees. Affected employees will also be offered health care benefits, either through 2020 or for 12 months, four months of mental health support, their company laptops and job placement assistance. In a letter to employees , Airbnb’s chief executive, Brian Chesky, wrote: When you’ve asked me about layoffs, I’ve said that nothing is off the table. FREE GUIDE: 7 ways to get honest feedback from employee surveys ].

6 ways your organization can transcend politics and help get out the vote

PR Daily

Ahead of an historic presidential election—and amid deep national division—how should your organization engage employees? ServiceNow is providing voting resources, information, accessibility to employees and having guest speakers.

BuzzFeed to acquire HuffPost, YouTube launches audio ads, and Nintendo issues marketing rules for ‘Animal Crossing’

PR Daily

Also: COVID-19 is disproportionately affecting diverse employees, Twitter UK taps ‘BBC Dad’ in new ad, BarkBox launches ‘Home Alone’ tribute merchandise, and more. recently published a report revealing that diverse employees are struggling the most throughout COVID-19.

9 ways to bolster your daily productivity and efficiency

PR Daily

More importantly, you’ll be less stressed , more creative, and process complex information more efficiently. Personally, I also write in a gratitude journal and review my calendar to know what to expect for the rest of the day. Newport writes that you can achieve this by being lazy and embracing boredom. Content Marketing Crisis Communications Employee Engagement PR Industry The Workplace Visual & Video Communications Writing & Editing

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4 innovative ways to boost employee engagement and loyalty

PR Daily

Being a corporate communicator no longer means writing stuffy memos and emails that no one will read. Today's corporate communicators must think like marketers to ensure that employees feel engaged with their organizations, are motivated to work hard and ultimately become brand advocates. Discover how to make your digital signage powerful and engaging at our newest webinar, "Digital signage for employee comms: Best practices, busted myths.". Create employee experiences.

Get creative: 3 tips for compelling PR copy

PR Daily

That means PR copy must now be crisp and creative if it’s going to stand out. Here are three tips to help you write compelling copy more quickly, whether for emails, tweets or press releases: 1. Dare to write badly. PR pros must often churn out copy quickly, but pressure to write great content on command can leave you gaping at a sea of white. “. His advice is to write down the ideas you want to discuss and put them in order. Writing coach Ken O’Quinn.

Report: Overcoming creative marketing professionals’ biggest challenges

PR Daily

From outstanding infographics to engaging videos, creative elements can make your marketing campaigns pop. As more and more marketers work with creative professionals and teams within their organizations—including designers, editors and other creative leads—it’s important to understand how best to make your teams work together to achieve your goals. How can communicators of all stripes help the marketing creatives they work alongside? The creative brief.

Rethinking Ogilvy's 10 tips to writing

PR Daily

So it was with David Ogilvy’s advice on writing that recently made the rounds on LinkedIn. Ogilvy penned these 10 tips for writing on Sept. 7, 1982, in a memo to his employees. Read the Roman-Raphaelson book on writing. The actual title of the book is “ Writing that Works.” And: “To get action from busy people, your writing must cut to the heart of the matter. They read many kinds of good writing, past and current. Write the way you talk.

David Ogilvy's 10 tips for clear, concise writing

PR Daily

FREE GUIDE : 10 Ways to Improve Your Writing Today ]. But the "father of advertising" also has plenty to teach us about productivity, branding, research, ambition—and writing. 7, 1982, Ogilvy sent the following internal memo , titled "How to Write," to his employees: "The better you write, the higher you go in Ogilvy & Mather. People who think well, write well. Woolly-minded people write woolly memos, woolly letters and woolly speeches.

David Ogilvy's 10 tips for clear, concise writing

PR Daily

RELATED: Get advanced writing and editing tips from Mark Ragan and Jim Ylisela. ]. But the "father of advertising" also has plenty to teach us about productivity, branding, research, ambition—and writing. 7, 1982, Ogilvy sent the following internal memo , titled "How to Write," to his employees: "The better you write, the higher you go in Ogilvy & Mather. People who think well, write well. Good writing is not a natural gift.

Chatbooks and Sam’s Club offer virtual Santa visits, HomeGoods to launch e-commerce site, and Google relaunches Pay app

PR Daily

1 with employees, and more. Low-cost airline Norwegian Air has filed for bankruptcy protection in Ireland, aiming to restructure its organization, keep its employees and stay afloat, despite COVID-19’s devastating affect on the airline and travel industries.

NHL’s Arizona Coyotes drop draft pick after backlash, Walmart removes guns from shelves due to ‘civil unrest,’ and brands make fun of tone-deaf Kardashian tweet

PR Daily

Along with setting meaningful DE&I goals and initiatives that will keep you accountable to your consumers and employees, communciators should also remain hyper aware of situations that could negatively affect their brand image—far before the damage can be done.

The Gap deletes post-election tweet, ‘Baby Shark’ becomes most-watched YouTube video, and Snapchat adds follower counts

PR Daily

Why it’s important: Consumers and employees alike are pushing for brands to take a stand on political and social issues, but using a tumultuous presidential election as a marketing hook is not the way to do it.

Return to work plans, HR risks to weigh, crisis lessons from Parenthood, and more

PR Daily

See the full list of takeaways from Lauren Daniels, assistant VP for employee communications, including how to create meeting “buffers,” maintain workplace culture and empower leaders to be effective crisis managers. Zillow gives employees option to WFH until the end of 2020. As you plan your recovery, make sure you seek input from employees and offer plans with flexibility for workers who are facing a wide range of hurdles during this crisis.

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