Cision

NOVEMBER 30, 2017

Think of your content contributor guide as a map for creatives to follow. establish thought leadership. Word document? This doesn’t need to be a long document, but it does need to be packed with valuable information that helps you get high-quality content on your website. increase brand awareness. Headline writing tips.

How To 177

How To Guidelines Content Marketing Video 177

ImPRessions - Crenshaw Communications

MARCH 24, 2016

Working in a creative profession like PR requires time to unplug and refresh oneself to be able to return to work and continue generating fresh ideas. The documentation, if well organized, is bound to come in handy somewhere else down the road. Now is the time when PR pros like to dust off their suitcases and see a bit of the world.

Travel 120

Travel Conference Meeting Leadership 120

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. Since we’re on the cusp of 2019, CEOs should also consider the well-documented ascendance of video.

Case Study 178

Case Study SEO Film Video 178

The Hoffman Agency

FEBRUARY 22, 2022

It’s incredibly hard to believe that almost four months have passed since I first set (digital) foot at the agency, thrilled to be a part of the industry and unaware of the invaluable practice, collaboration and exposure to creativity I would gain throughout this experience. You will get out what you put in. Pinch yourself, you’re in PR!

Internal 36

Internal International Leadership Agency 36

Stern + Associates

AUGUST 3, 2022

Together, we share resources and office space, and have become a unique firm for thought leadership services. A client should never need to ask, “What happened to the document you said you’d get back to me last week?” or “Did you ever follow up with that lead you mentioned?”

Groups 104

Groups Employee Strategy Ethics 104

Sword and the Script

AUGUST 14, 2018

The upside is, you get a truly sanctioned document that officially reflects the view (and very pleasing adjectives ) of a business and its leadership. . Looking for an agency partner that can both bring creative ideas. If you enjoyed this post, you might also like: Thought Leadership Actually Requires Thought and Leadership.

Survey 102

Survey Report Media B2B 102

Mark My Words

MARCH 27, 2015

Is there a creative genius still throbbing inside the BBC to triumph with a new show and gather a new Global audience? Can he live without the programme and will this latest set back challenge him to put some of his well documented demons to rest and come back smarter than ever. Only time will tell now.

Comparison 60

Comparison Leadership Creativity Corporate 60

PR 20/20

JUNE 9, 2020

This document turned out to be a beast; it included a deep dive into the website grade , a Google Analytics assessment, an audit of competitor websites, and a content and SEO assessment. Next, with a firm grasp on current performance, the team developed a Creative Brief. Content and Optimization.

Web 60

Web Internal International Storytelling 60

Contently - Strategy

NOVEMBER 3, 2021

This piece originally appeared on Contently’s The Freelance Creative. Dimond recalled writing a piece about how the parents of transgender children have translated their parenting lessons into business and leadership decisions. In traditional journalism, diligent fact-checking is a given.

Content Marketing 120

Content Marketing Marketing Viral Study 120

Stephen Waddington

DECEMBER 30, 2019

Gender diversity in PR is an issue as old as the industry itself Gender issues in the PR industry are well documented. This covered the glass ceiling, pay gap, lack of mentorship opportunities and stereotyped expectations of leadership style, where leadership is usually seen as a masculine trait. Progress is slow.

Government 103

Government Education Print Ethics 103

Solo PR Pro

MAY 21, 2019

Leadercast Live is a one-day leadership event held in Atlanta, Georgia and simulcast to host sites around the world. Culture building is a requirement of leadership. One size leadership does not fit all. There is no room for “My Way or the Highway” leadership. Leadership is a journey from execution to empowerment.

Leadership 55

Leadership Employee Airlines Construction 55

Onclusive

OCTOBER 23, 2019

Understand and document our buyer’s evaluation and decision-making process, including where they get information, and the who, what, when and why behind the decisions they make. Create and publish various thought-leadership content, including case studies, webinars, blog posts and whitepapers. Creative and design abilities.

Marketing 46

Marketing Case Study Software Analytics 46

OnePitch

SEPTEMBER 8, 2022

We’ve always had a deep bench of media relations experts across practice areas but this leadership position was created as a way to ensure we were investing in consumer media relations specifically as that practice area continues to experience incredible growth. This is like picking a favorite child!

Pitching 98

Pitching Consumer How To Education 98

Ethical Voices

DECEMBER 18, 2023

At that point, you’ve got to get the creative juices going and come up with another campaign. I was sending a messaging document and made a joke that I can assure you that the work in the messaging document is clearer and better than me misspelling your name. Do not just say “Well, hey, we’re not hitting the numbers.”

Ethics 105

Ethics Data Training Agency 105

Waxing UnLyrical

DECEMBER 21, 2018

This document answers key questions such as: What is the background of the initiative? Internal stakeholders can either fill out a document, or, you can sit down face-to-face and develop the material together. She believes in the “Three C’s” in all life endeavors … Creativity, Collaboration, Communication.” Why is it being done?

Strategy 88

Strategy Analysis Small Business Measurement 88

Sword and the Script

JANUARY 3, 2017

One part of an answer is bound to sound like a “get off my lawn” response, but I think there’s been a decline in the effort younger marketers put into learning the craft aspects of creative. Evocative, brilliant, and the result of hours of pouring through engineering documents and then working on polishing the copy.

Journalism 61

Journalism Content Marketing Creativity Leadership 61

Ethical Voices

JULY 24, 2023

Keep it to the factual issues with documentation proven related to the position. We are a small firm, about 20 people in Washington, but we are always looking to be creative and not be cookie cutter. It always goes back to actions and leadership of mentors that I admire and have worked with. This was the guidance of our team.

Ethics 75

Ethics Government Pharmaceuticals Policies 75

Shift Communications

JANUARY 28, 2015

Nevertheless, I have been able to assist with internal processes like onboarding, creative brainstorming practices and management development that make adjusting to growth like ours a little easier. What’s it been like to work with 135 PR, marketing and creative professionals day in and day out?

Agency 60

Agency Real Estate Creativity Training 60

ImPRessions - Crenshaw Communications

JUNE 27, 2022

Brands get creative on social channels. Brands can also use social media channels to share thought leadership insights. Something we practice here at Crenshaw is having a document for our clients with approved commentary on several topics where they have expertise. Social media posts can be more than company news and updates.

Social Media 322

Social Media Data Report Tools 322

Doctor Spin

APRIL 17, 2023

The hotel’s Loss Prevention Team went above and beyond, sending the family a package containing not only the stuffed giraffe but also a binder documenting Joshie’s “extended vacation” with photos of him at the spa, making friends with other critters and even driving a golf cart on the beach. 2012, May 17).

Strategy 52

Strategy Customer Service Airlines Hotels 52

Prohibition

JANUARY 24, 2022

The negative reaction caused by unplanned events can quickly snowball into a full-fledged mess, but that’s where a PR agency comes in to provide documentation, analysis and actionable advice to help companies handle their most sensitive high stakes situations with professionalism.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

MaccaPR

AUGUST 26, 2015

After a century of producing delicious dairy products, Kemps sought to creatively brings its past into the future. We went on to interview Helgeson, his son, his father, a half dozen retired employees and current leadership. The souvenir booklet - a 40-page document with a “Which Came First?” How To Tell Your Corporate History.

Corporate 48

Corporate Examples Storytelling Brand 48

ImPRessions - Crenshaw Communications

JULY 10, 2019

It’s not the most creative PR product, but the news release is still essential for announcements – and don’t forget the power of SEO. Blog posts can be key thought leadership assets and even help reflect the personality of the executive and the brand.

Case Study 231

Case Study Writing Pitching SEO 231

ZudePR

MARCH 22, 2018

This too is well worth a read (mine’s not an industry how-to book but the principles hold): The Ultimate Thought Leadership: How To Write an Industry ‘How-to’ Book. #3 If I’m going to pour myself into a once-in-a-lifetime creative act, there ain’t going to be any compromises along the way. I run my own business; just me.

Writing 83

Writing Google Blogging Exercises 83

PRSay

JUNE 11, 2021

On social media, what creative tactics did the team use to tap the faculty’s expertise? In January 2020, we published a news release on FDA documents revealing inadequate monitoring of a key program to promote safe opioid use. 1 ranking in the latest U.S. News & World Report rankings for U.S. schools of public health.

Publicity 158

Publicity Social Media Report Fashion 158

Stephen Waddington

SEPTEMBER 18, 2020

Topics range from audience targeting, social media, partnership working, reputation, pitching to radio and community building through to public affairs, internal comms, leadership, coaching and the psychology of decision-making. I am in awe of the creativity, drive and insight of Gen Z (or, apparently now Gen Alpha!). Seriously.

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

MaccaPR

JANUARY 4, 2018

One way was documented by Advertising Age, which cited how Procter & Gamble has asked its agencies to accept 75-day delays in payment for their work. This client even fed us when we visited their offices (never under-estimate the power of that tactic to melt your agency’s heart).

Agency 0

Agency Advertising Advertising Leadership 0

MaccaPR

DECEMBER 19, 2016

In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. If you've produced a handful of content already, create a dedicated web space for your thought leadership pieces. You're done! It's ready for primetime!

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

ZudePR

MAY 31, 2015

My lightbulb went off when I saw the more I gave freely the more creative I became and yes, the more money I make in the present and long run. “When I first started blogging in 2008, it was to document my own journey through a changing media landscape, knowing PR needed a new approach. Author of 27 Blogging from Paradise books.

Communications 81

Communications How To Blogging Content Marketing 81

Contently - Strategy

APRIL 24, 2019

In 2018, Forrester reported that “most in-house creative teams are small; 54% of those teams have between one and 10 people. A content strategy is a living document. In the first playbook, we revealed how athenahealth recently reset the voice and tone of its content, even after years of successful thought leadership.

Content Marketing 88

Content Marketing Infographics Insurance Insurance 88

PR in High Definition

APRIL 1, 2020

And as Ed Catmull, formerly of Pixar, says in his book Creativity Inc , your company will have a culture whether you like it or not; your only choice is whether or not to be involved in setting it! As well as being desirable traits, a statement of values is essentially a permission document. Doing the Right Thing.

Company 71

Company Employee Examples Leadership 71

Bad Pitch Blog

MAY 21, 2014

They designed brief case studies to resemble classified documents like the one above. Creativity is a Universal Opportunity This need for creativity applies to the business to consumer segment as well. Creativity is a Universal Opportunity This need for creativity applies to the business to consumer segment as well.

Pitching 71

Pitching Case Study Media Creativity 71

PR Conversations

APRIL 21, 2016

Even in smaller organizations, many recognize that “employee engagement” (related to where staff feel their individual contributions are valued) results in healthier work environments and trust in leadership, higher job satisfaction, increased productivity and staff retention. As Kirstene Stewart states, “Homogeneity is a creativity killer.”

Employee 40

Employee Internal International Corporate 40

Stephen Waddington

DECEMBER 5, 2018

The leadership and vision provided by early public relations professionals was squandered. Most press releases are typically a general-purpose document mangled and posted on a corporate website as a political pacifier to a multitude of audiences. The fact is most press releases aren't written for the press. Press release!

Media Relations 115

Media Relations Media Print Newspapers 115

Stephen Waddington

DECEMBER 15, 2021

Education and workplace practices are critical to change according to the Creative Industries Policy & Evidence Centre. We engage with clients around a manifesto focused on change, sustainable growth, working better and smarter, teaching, leadership, and community. 30 agencies submitted data to the project.

Publicity 128

Publicity Government Guidelines Facebook 128

Waxing UnLyrical

APRIL 19, 2018

The life of a communications pro for a nonprofit organization is one that seems to require a daily mix of magic tricks, extreme sport level time management and creativity. Talkwalker Alerts : Talkwalker alerts allow you to monitor the news for your brand name, leadership names, and any keyword or competitors. Project Management.

Nonprofit 76

Nonprofit Tools Marketing Skype 76

Sword and the Script

DECEMBER 15, 2020

Creative employee communications. “2021 will be the year of communicating creatively with employees – Zoom fatigue is real and it’s not going away any time soon. “2020’s news cycle was incredibly complex, unpredictable, and competitive – posing a great challenge to media relations and thought leadership initiatives.

Marketing 168

Marketing Employee Content Marketing Training 168