Sword and the Script

AUGUST 14, 2018

Second, PR needs to think about the video elements – and I don’t mean pitching video – but rather the capacity to be interviewed on video. This another reason why content marketing is a useful exercise for PR – the action figuring out what resonates and what doesn’t will help improve your pitching skills. . and execute them?

Survey 101

Survey Report Media B2B 101

ImPRessions - Crenshaw Communications

MARCH 24, 2016

Back-to-school time brings pitches about ramping up and starting anew, while the holidays generate story angles about celebrating, gifting, feasting, and making resolutions. Working in a creative profession like PR requires time to unplug and refresh oneself to be able to return to work and continue generating fresh ideas.

Travel 120

Travel Conference Meeting Leadership 120

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. And being a best-selling author can’t hurt when pitching bylines or features to the media. 6 benefits of long form PR content.

Case Study 178

Case Study SEO Film Video 178

Cision

NOVEMBER 30, 2017

Think of your content contributor guide as a map for creatives to follow. Will you accept content from anyone with a good pitch, or would you prefer them to be experts in your field? establish thought leadership. Word document? What if someone who works for a competitor wants to contribute? increase brand awareness.

How To 177

How To Guidelines Content Marketing Video 177

Stephen Waddington

SEPTEMBER 18, 2020

Topics range from audience targeting, social media, partnership working, reputation, pitching to radio and community building through to public affairs, internal comms, leadership, coaching and the psychology of decision-making. Start your own business and pitch for work. The recruitment market is tough. Seriously.

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

The Hoffman Agency

FEBRUARY 22, 2022

It’s incredibly hard to believe that almost four months have passed since I first set (digital) foot at the agency, thrilled to be a part of the industry and unaware of the invaluable practice, collaboration and exposure to creativity I would gain throughout this experience. You will get out what you put in. Pinch yourself, you’re in PR!

Internal 36

Internal International Leadership Agency 36

Stephen Waddington

DECEMBER 5, 2018

In this article I explore how smart public relations practitioners are putting search at the heart of their campaigns and seeking followed links from the media sites they pitch. The leadership and vision provided by early public relations professionals was squandered. Practitioners have a responsibility to work to ethical standards.

Media Relations 115

Media Relations Media Print Newspapers 115

Waxing UnLyrical

DECEMBER 21, 2018

This document answers key questions such as: What is the background of the initiative? Internal stakeholders can either fill out a document, or, you can sit down face-to-face and develop the material together. She believes in the “Three C’s” in all life endeavors … Creativity, Collaboration, Communication.” Why is it being done?

Strategy 88

Strategy Analysis Small Business Measurement 88

Ethical Voices

DECEMBER 18, 2023

At that point, you’ve got to get the creative juices going and come up with another campaign. What are some other things we can do beyond if the media pitches aren’t landing? We’re pivoting clients to doing more social and thoughts leadership content. ” They’re paying us for those ideas.

Ethics 105

Ethics Data Training Agency 105

MaccaPR

JANUARY 4, 2018

One way was documented by Advertising Age, which cited how Procter & Gamble has asked its agencies to accept 75-day delays in payment for their work. Now are you ready to, paraphrasing Robin Williams in the film, ‘Dead Poets Society,’ pitch woo to your PR agency? A great briefing equals stellar results.”.

Agency 0

Agency Advertising Advertising Leadership 0

Sword and the Script

DECEMBER 15, 2020

Consequently, PR and marketing teams will have more flexibility to justify pursuing a coverage opportunity with these contacts, as there’s less full-time staffers to accommodate pitches. Creative employee communications. Justin Goldstein | Press Record Communications. Every employee needs media training.

Marketing 167

Marketing Employee Content Marketing Training 167

Sword and the Script

JANUARY 3, 2017

One part of an answer is bound to sound like a “get off my lawn” response, but I think there’s been a decline in the effort younger marketers put into learning the craft aspects of creative. Evocative, brilliant, and the result of hours of pouring through engineering documents and then working on polishing the copy.

Journalism 61

Journalism Content Marketing Creativity Leadership 61

Stephen Waddington

NOVEMBER 19, 2017

I shared a first draft of this article as a Google Document via Twitter; with MA PR students at Newcastle University; and with colleagues at Ketchum on an international webinar. In the shift to data driven programmes there’s a danger that we lose sight of creativity. 11 Leadership becomes social. 7 Shift to newsroom workflow.

Publicity 164

Publicity Ethics Data Community 164

ZudePR

MAY 31, 2015

Enlightened Self-Interest: The Pitch Email. My lightbulb went off when I saw the more I gave freely the more creative I became and yes, the more money I make in the present and long run. “When I first started blogging in 2008, it was to document my own journey through a changing media landscape, knowing PR needed a new approach.

Communications 81

Communications How To Blogging Content Marketing 81

Contently - Strategy

APRIL 24, 2019

In 2018, Forrester reported that “most in-house creative teams are small; 54% of those teams have between one and 10 people. A content strategy is a living document. In the first playbook, we revealed how athenahealth recently reset the voice and tone of its content, even after years of successful thought leadership.

Content Marketing 88

Content Marketing Infographics Insurance Insurance 88