Remove Creativity Remove Definition Remove Ethics Remove Publicity
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Maxim Behar: Ethics, Ethics, Ethics.

Maxim Behar

October 12-13 th , Dubai will be the global capital of Public Relations. From my understanding, and according to my vision and my definition, his is telling the truth in a way people understand it. So lets talk about the first one – the truth, which is the base of the modern Public Relations. Ethics, Ethics, Ethics.

Ethics 52
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How To Set Expectations In Public Relations

ImPRessions - Crenshaw Communications

Public relations is known for being versatile, occasionally glamorous, and, yes, stressful. Fortunately, most collaborative ideas can be successful, — with research, work, and creativity. Media relations deals with the news environment, which is by definition unpredictable. Explain what is required .

Publicity 334
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The GPT-3 marketing and public relations practitioner

Wadds Inc.

There are clear applications for artificial intelligence (AI) content generation tools in marketing and public relations but make sure that you fact check. The shiny new toy is an ethical minefield. It generated a plausible definition of public relations from the 600 or more in research literature on the click of a button.

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The Role of Ethical Leadership in Building Influence: A Female Perspective

Ethical Voices

Juan Meng , the Associate Professor of Public Relations at the University of Georgia, and Dr. Marlene Neill, APR, Fellow PRSA , an Associate Professor and Graduate Program Director at Baylor University. Would you please tell us more about this latest ethics study? What are some of the key findings in the research?

Ethics 52
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How to Create A PR Stunt That Gets Noticed

5W PR

In the dynamic world of media and marketing, creating a PR stunt that captures attention and aligns with your brand’s values and marketing goals is a high-wire act of creativity and strategy. Craft a Creative Concept: Innovate a unique, engaging, and authentic concept for your brand.

How To 78
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From Crisis Point to Turning Point

Maxim Behar

“The Global PR Revolution” is delving into ethics, morality, accuracy, and transparency — but the fact is that the gist of our job has always been to tell the truth, and this is what we’ve been doing in our everyday lives. Ten years ago, my definition of PR had more to do with “telling the truth in such a way that people will like it.”

Crisis 64
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An “Interview” with ChatGPT: What is Public Relations? How Has PR Changed? Will Artificial Intelligence Replace Comms Pros?

Sword and the Script

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. What is public relations?