The Hoffman Agency

JULY 16, 2019

I’ve been mulling the idea of creativity in public relations lately. It was prompted by a decision not to enter an award scheme specifically focused on creativity, not because I don’t think we do creative work — far from it — but because the awards sponsor stated that they aimed to reward “those who create the ‘big idea’ and make it happen.”.

Creativity 41

Creativity Energy Ethics Course 41

Wadds Inc.

JANUARY 11, 2023

The shiny new toy is an ethical minefield. Text at the click of a button There’s a great deal of excitement about the technology as it seemingly is able to mimic human creativity and generate and edit content incredibly quickly. A definition of public relations generated by artificial intelligence.

Publicity 98

Publicity Wikipedia Marketing Training 98

Burrelles Fresh Ideas

AUGUST 29, 2023

The rationale underscoring the crusade for inclusion is rooted in a blend of ethical and realistic understandings. From an ethical vantage point, inclusion is an acknowledgment of every individual’s inherent dignity and worth, irrespective of their abilities.

Brand 90

Brand Branding Marketing Ethics 90

Masters in Communications

FEBRUARY 12, 2022

Types of Mass Communication History of Mass Communication Mass Communication Theories Ethical Issues for Mass Communications What Does the Future of Mass Communications Look Like? It is not known whether such creative works were disseminated widely as it is unclear how literate non-Elite Egyptians were. What is Mass Communication?

Ethics 52

Ethics Communications Print Television 52

Stephen Waddington

FEBRUARY 12, 2021

In short, 2020 into 2021 has been tough and, while there is most definitely light at the end of the tunnel, patterns have emerged that have changed and will continue to change forever the industry and how we practice communications. Take editorial, for example.

Crisis Management 88

Crisis Management Print Ethics Local 88

PR in High Definition

MAY 24, 2023

This celebration of diversity, inclusivity, creativity, and culture was a clear reminder that the human influence is invaluable for businesses – particularly as AI creeps further into our lives. Because AI lacks the aforementioned soft skills, its inability to think critically or creatively generates concerns surrounding ethics.

Reputation 62

Reputation Tourism Creativity Television 62

Maxim Behar

MAY 18, 2023

Ethics, transparency, and honesty are needed these days more than ever and all businesses must know this very clearly. From the very beginning of his business, back almost 30 years ago he knew this, and despite all the difficulties and all the shaking times his company was always fair and ethical. This is my definite understanding.,”

Ethics 52

Ethics Internal International Groups 52

Sword and the Script

AUGUST 1, 2023

Cison released a code of ethics including “Privacy protection and security of client information.” ( Source ) I haven’t seen any announcements from Cison about generative AI, but perhaps they are trying to get ahead of ethical issues. A code of ethics isn’t a bad idea. And now onward with this month’s PR tech sum.

Software 131

Software Pitching Ethics Privacy 131

Mindful Marketing

OCTOBER 19, 2022

So, it seems that selling nostalgic play to adults is often effective marketing, but is it ethical? Thompson credits LEGO for f anning his creative flame at a very young age and opening for him doors to design, teaching, and entrepreneurship. Each model cost thousands of dollars.

Apparel 103

Apparel Sports Construction Resources 103

Karen Freberg

JULY 10, 2019

So, you can see here – Candice is definitely setting the bar pretty high as far as work experience and ethic. this independent study has given me some ideas of how to structure a course that brings together research, creative strategy, and innovative execution in an area that is very prominent in our industry.

Marketing 51

Marketing Ethics Study Case Study 51

Mindful Marketing

JANUARY 29, 2023

In my recent article , “An Ethics Professor Tests the Morals of ChatGPT,” I considered the question of whether AI has ethics. Although ChatGPT adeptly identified the ethical issue as “the trolley problem,” it avoided any real recommendation of what should be done.

Ethics 98

Ethics Guidelines Fashion Transportation 98

Sword and the Script

DECEMBER 11, 2018

It’s very comparable to how sales and marketing came together about 10 years ago around the standard definition of a lead and the lead flow process. 8) Creativity over productivity. Performance marketing companies will work to build out their creative capabilities. 15) Ethics in PR revisited. 7: Lou Hoffman.

Social Media 98

Social Media Marketing Media Creativity 98

Maxim Behar

MAY 7, 2022

Exactly 20 years ago, I wrote Bulgaria's first “Standard of Business Ethics”; many of you, readers will recall that the ten tenets, circulated lightning-fast from hand to hand and office to office across the country. James's Palace he suddenly asked me, "And what do you think business ethics is.?" Business as usual.

Ethics 52

Ethics Case Study Social Media Google 52

ImPRessions - Crenshaw Communications

JANUARY 25, 2018

So, time spent watching movies this year can definitely be categorized as professional development, right? The script runs the gamut of creative and powerful wordplay, including scholarly quotes from the poet Marguerite de Navarre and lots of German and French bons mots. PR Takeaways from top films.

Film 136

Film Local Leadership Radio 136

PR in High Definition

FEBRUARY 27, 2023

AI that can create new content, also known as generative AI, has faced its share of ethical concerns over the past months. Tasks ranged from writing emails , to composing song lyrics , drafting academic essays and everything in between. The post How will ChatGPT impact the communications industry? appeared first on Firefly Communications.

Industry 62

Industry Communications Technology Reputation 62

Solo PR Pro

DECEMBER 14, 2021

It was during that experience that he truly found his love for PR, enjoying the way it combined his passion for meeting new people and interviewing clients with the creative freedom he’d been yearning for while working as a journalist. But when you've got a wedding to pay for you do what you have to do.”.

Meeting 100

Meeting Journalism Interviews Employee 100

Sword and the Script

MARCH 11, 2017

Technology is by definition the application of science for practical use. The competitive difference, the drawbacks, or even the misuse, rests in the skill and ethics of the application. By definition, best practice is what everyone else is doing where a significant part of marketing is standing out. Talk to Us!

Tools 69

Tools Marketing Advertising Advertising 69

Maxim Behar

FEBRUARY 2, 2022

He shares the secrets of his success and the creative tools he uses along the way in an interview - part of the project of the Daily Newspaper 24 Chasa and TREND Magazine called "Men who set the TREND". Ethical business, professional business, and clients and partners delighted by our professionalism. The same again.

Newspapers 52

Newspapers Trends Ethics Journalism 52

Stephen Waddington

SEPTEMBER 18, 2020

I am in awe of the creativity, drive and insight of Gen Z (or, apparently now Gen Alpha!). You don't need a huge amount of resources to get started, you'll probably make loads of mistakes to begin with, but who cares - you definitely know more about some things than any of us already working here. Seriously. Social is sophisticated.

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

PR in High Definition

JULY 28, 2016

If you are using sites like Flickr or Google Images, you need to restrict your search parameters to ensure you can use the image under the correct creative commons licence. The Oxford English Dictionary’s definition of plagiarism is: The practice of taking someone else’s work or ideas and passing them off as one’s own.

Web 48

Web Reputation Employee Policies 48

Maxim Behar

NOVEMBER 15, 2023

People who work in this area are the ones who invent new creative products and influence the hearts and minds of millions. I have come up with dozens of definitions of what Public Relations is in my nearly 30 years. The creativity comes from the way you describe it to people so that they can understand it.

Hotels 64

Hotels Newspapers Journalism Ethics 64

Cision

JUNE 1, 2017

Getting others excited about moving forward to reach executive level positions in any industry motivates and inspires me to stay creative and open to what’s to come. Good competition helps keep you flexible, nimble and creative. Recognize the difference and never stop learning. What is your favorite aspect of being a Lady Boss?

Sports 245

Sports Agency Industry Creativity 245

Critical Mention

JUNE 22, 2017

Search for the definition of copyright, and you’ll find that it’s “the exclusive legal right, given to an originator or an assignee to print, publish, perform, film, or record literary, artistic, or musical material, and to authorize others to do the same.” .” Understanding the ethics of sharing.

Film 60

Film Print Creativity Internal 60

Critical Mention

JUNE 21, 2017

Search for the definition of copyright, and you’ll find that it’s “the exclusive legal right, given to an originator or an assignee to print, publish, perform, film, or record literary, artistic, or musical material, and to authorize others to do the same.” .” Understanding the ethics of sharing.

Film 60

Film Print Creativity Internal 60

Maxim Behar

DECEMBER 20, 2022

And I want to say that you are one of the most creative, one of the most energetic person, PR person, I’ve met in my life, and I’ve met you several times. I’m sincerely happy for your success which you have definitely earned in the international professional arena. Ethics Chair, ICCO. Hope to see you soon in Davos next year!

Energy 52

Energy Groups Internal International 52

Sword and the Script

JANUARY 3, 2023

Creativity: PR practitioners must be able to think creatively and come up with new and innovative ideas for campaigns and projects. If anything, AI tool that writes will make creative writing more important, because when everyone has the same tools to write content, it will all sound the same. “It

Interviews 106

Interviews Publicity Technology Social Media 106

Sword and the Script

JANUARY 8, 2019

Marketing also has purse strings that can be creatively – and ethically – spent to appease a specific rep with the right reference. But you’ll definitely have better predictions and if you work at it over time, you’ll start to build a list of active customers ready and willing to participate.

B2B 78

B2B Media eBook Interviews 78

Karen Freberg

AUGUST 6, 2017

This is definitely being played out of course in other high profile industries like the entertainment and sports arenas. Are they marketing their knowledge and creativity in the industry? There is definitely a necessary combination for an influencer to be successful. These are ones who are successful.

Social Media 40

Social Media Media Sports Analysis 40

PR Matters

JANUARY 12, 2018

Don’t Be: Inconsistent in your ethics, words and actions. Do Be: Passionate, creative, engaging and sincere in your communications efforts. Here’s an attempt in a series of Do Be, Don’t Be pointers to achieve precisely that. Do Be: A person of integrity in your actions and words and on behalf of your organisation.

Reputation 133

Reputation Construction Writing Communications 133

PR in High Definition

OCTOBER 28, 2021

There’s potential for meetings to become more creative if the metaverse allows for employees to create their own avatars or characters in the metaverse, which could completely change the perception and culture of your company, and how you communicate with your stakeholders.

Communications 62

Communications Wikipedia Meeting Technology 62

Maxim Behar

MAY 31, 2021

That is not the case for us, our job is creative, and we must be very fresh and full of ideas at all times. It is like being a painter, it is creative business. Lastly, be creative. Being creative is to upgrade this innovation. I would add also ethics and honesty for our industry. Thank you so much!

Newspapers 52

Newspapers Social Media Ethics Travel 52

Beyond PR

JULY 20, 2016

Know your standards: AP News Values and other codes of ethics. The definition of newsworthiness has changed. Check out Content Tips for Adding Creativity in More Conservative Niches. The journalists you work with need to know and trust that you have the expertise, experience and perspective to add to their story. Learn them.

Media Relations 40

Media Relations Media Local Healthcare 40

Maxim Behar

OCTOBER 15, 2023

And then I wrote, together with a Scottish colleague of mine, Gilbert Macoll, the first standard for business ethics in Bulgaria. After that meeting, I gave him an invitation to come back to Bulgaria with the condition that he hand over the business ethics standard to 6 companies. In terms of creativity, it is not.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

PR in High Definition

SEPTEMBER 27, 2021

For example, the file sharing service WeTransfer had a viral, offbeat campaign entitled ‘ Please Leave’ , narrated by poet Roxane Gay, reminding audiences of their values of putting people first, and the importance of creativity. We learnt a lot, and as hard as it was, in many ways it made us better and more human.

Viral 62

Viral Crisis Industry Reputation 62

Karen Freberg

AUGUST 15, 2017

Keith has a good solid approach with taking key platforms and proposing creative strategies for campaigns. Social Media Communication: Concepts, Practices, Data, Law and Ethics by Jeremy Lipschultz. Definitely a place to go for getting started! This is a big plus here and it’s constantly updated.

Social Media 69

Social Media Media Resources Education 69

Beyond PR

JUNE 1, 2017

Getting others excited about moving forward to reach executive level positions in any industry motivates and inspires me to stay creative and open to what’s to come. Good competition helps keep you flexible, nimble and creative. KD: Both my hard work ethic and proactive nature have been key drivers in the advancement of my career.

Sports 81

Sports Agency Industry Creativity 81

PR in High Definition

JANUARY 17, 2017

Unless the automotive industry finds a creative solution to this, our electric and hybrid fleets may be stuck at a thirty limit for some time. In this sector, communications professionals face a different challenge. This in turn affects how politicians regulate the sector, because it influences public sentiment. 2017: A year of change.

Technology 48

Technology Automotive Retail Banking 48