Onclusive

AUGUST 22, 2017

Give yourself a crash-course in PR measurement here or email info@airpr.com for more information on how we can help you measure your PR efforts. Multimedia Development & Visual Storytelling. Data Journalism. Reporting on established metrics isn’t enough today. Speaking Engagements. Managing PR Agencies.

Media Training 397

Media Training Crisis Communications Conference Training 397

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

The internet and social platforms are key tools for storytelling, brand management and connection. Today, the range is much broader, encompassing blog content, confessional-style social updates, and, of course, video. Post-ChatGPT, our jobs may get easier. Post-ChatGPT, our jobs may get easier. Just ask Google.

Analytics 170

Analytics Tools Social Media Trends 170

Deirdre Breakenridge

MARCH 5, 2019

Which of the current core course offerings are essential? Should PR programs be more integrated with journalism, marketing, or business, or stand on their own? How important is multimedia storytelling (video, design and photography)? What would you drop and why? News releases and their place in 2019.

Communications 208

Communications Analytics Social Media Media Training 208

Ishmael's Corner

APRIL 28, 2015

And last year Pew put out the piece “ The Growing Pay Gap Between Journalism and Public Relations ” with number crunching that highlighted the pay disparity between the two professions. The best non-fiction storytelling on the planet comes from journalists. Will the world of journalism be like the “good ole days” ever again?

Journalism 60

Journalism Storytelling Exercises Fashion 60

Ishmael's Corner

AUGUST 24, 2014

Of course, to generate backlinks, you must create content that prompts other digital properties to share your content with their audiences. Instead, it’s the type of business storytelling that’s useful or informative and ultimately helps people in their jobs. The best business storytelling in today’s world comes from journalists.

Leadership 164

Leadership Blogging Storytelling SEO 164

Onclusive

NOVEMBER 8, 2023

Give yourself a crash-course in media measurement or contact us for more information on how we can help you measure your PR efforts. Multimedia Development & Visual Storytelling Today, PR teams need to possess a strong understanding of how to inject corporate messaging into multimedia.

Training 195

Training Media Training Reputation Crisis Communications 195

Onclusive

AUGUST 9, 2021

Give yourself a crash-course in media measurement or contact us for more information on how we can help you measure your PR efforts. Multimedia Development & Visual Storytelling. Data Journalism. Reporting on established metrics isn’t enough today. Speaking Engagements.

Training 370

Training Media Training Reputation Crisis Communications 370

PRSay

OCTOBER 2, 2017

Why Data Is Required for Storytelling. Storytelling is an art, and when done well it touches on human emotion and evokes a connection. Of course, the goal of any PR campaign is to create a connection between your messaging and your target audience — something that can’t be accomplished without a good story.

Data 144

Data How To Storytelling Analytics 144

ImPRessions - Crenshaw Communications

DECEMBER 6, 2016

Like many in PR, advertising, and journalism, I was relieved when Google and Facebook announced they would ban “fake news” sites from using use their ad services. Post-factual “news” isn’t merely annoying or even just a threat to journalism – it’s a magnet for the mentally unstable.

Publicity 120

Publicity Storytelling Journalism Viral 120

Deirdre Breakenridge

NOVEMBER 23, 2016

Of course, mentoring is at the top of my list. I’ll sit in on keynotes and sessions to get the updates on pressing topics including measurement, diversity in communications, data and creative storytelling, etc. Book Reviews / Journal Research. However, your shout outs can also be in your own storytelling.

Skype 150

Skype Industry Storytelling Interviews 150

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

Of course, the sectors that are relevant to the practice of public relations are unlimited, but for practical purposes we’ve divided our top selections into three categories. Authentic Storytelling Project. A great example is this post on “engagement journalism.” Read on to start creating your own PR blogroll.

Blogging 170

Blogging Writing Creativity Storytelling 170

Beyond PR

AUGUST 11, 2016

The Wall Street Journal reported last month that 14 percent of U.S. Of course, all of the above ideas can end up looking like the same stuff you publish elsewhere if you don’t do it the Snapchat way. Because of communication channels like Snapchat, today’s audiences expect more from your brand storytelling.

Storytelling 40

Storytelling Brand Branding Journalism 40

Deirdre Breakenridge

NOVEMBER 5, 2018

A recent Yale study published in the journal Neuron suggested that being in unstable and unknown situations, regardless of how uncomfortable they may feel, is a critical condition for our brains to grow and learn. Ai has been teaching Public Relations and Communication courses at the university level for a decade.

Community 150

Community Social Media Media Education 150

Barokas

DECEMBER 5, 2019

Of course things have changed a lot—in the communications business we can point to countless differences between today and the turn of the century. Fundamentals like creative collaboration, grassroots ideas, great storytelling, smart planning, are as important today as they have ever been. Do you have a strong story and storytellers?

Strategy 78

Strategy Media Storytelling Pinterest 78

Shift Communications

JUNE 29, 2015

Google announced a new experiment to assist journalism in stepping up its game, the News Lab. Take your storytelling to the next level: Find some other great tools that should be in the toolkit? In this short 10-minute video tour, learn what’s inside Google News Lab and how it applies to marketers and communicators.

Google 60

Google Video Marketing Storytelling 60

Mark My Words

MARCH 13, 2017

But the extent to which the media agenda has moved on and returned to running puff vanity pieces about new apps demonstrates that a certain kind of PR has triumphed over a certain kind of journalism. There are of course brilliant writers and reporters filing copy that does their profession proud.

Facebook 60

Facebook Journalism Media Policies 60

The Hoffman Agency

FEBRUARY 21, 2023

I decided to give journalism a try and in my introductory course quickly realized that perhaps I wouldn’t be the best news reporter. The Hoffman Agency stood out to me due to its driving mission of storytelling and its welcoming culture. The difficult part was discovering where to apply them.

Wireless 36

Wireless Internal International Agency 36

The Hoffman Agency

FEBRUARY 21, 2023

I decided to give journalism a try and in my introductory course quickly realized that perhaps I wouldn’t be the best news reporter. The Hoffman Agency stood out to me due to its driving mission of storytelling and its welcoming culture. The difficult part was discovering where to apply them.

Wireless 36

Wireless Internal International Software 36

Ishmael's Corner

MAY 24, 2017

The Art Of Storytelling In Business Communications And Public Relations. In the course of digging through old client files, I came across the news release from our first press conference in New York City for client Meridian Data. Techniques For Effective Business Communications. Such is the case today. Before.more.

Storytelling 60

Storytelling Conference Data Course 60

Ishmael's Corner

JANUARY 27, 2015

But the administration’s true digital savvy comes out in how it shapes in-depth content with a storytelling bent, attracting a mass audience. In the course of delivering a freezer to a couple in Dripping Springs, Texas, the driver from a Sears Hometown Store accidently ran over and killed the family dog. This one still cracks me up.

Industry 60

Industry Storytelling Journalism Corporate 60

Critical Mention

JUNE 24, 2018

For example, I work with a producer on the west coast on video courses, and I’m on the east coast, but with technology anything is possible. Currently, there’s a company in Europe who watched my Go-To-Market LinkedIn Learning video course and now they want me to consult on their G-T-M strategy. I also work internationally.

Storytelling 106

Storytelling Technology Course Privacy 106

Cision

AUGUST 11, 2016

Search Engine Journal. Storytelling is bigger than ever—and it’s a skill that marketers will continually need to hone to stay ahead of the competition. This is why at Google we’ve created the Analytics Academy and continue to release new, free open online courses to help marketers keep their measurement skills up to date.”

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Ishmael's Corner

FEBRUARY 7, 2016

The Art Of Storytelling In Business Communications And Public Relations. Of course, the best story is the skyrocketing darling that becomes a train wreck. The post Business Insider Is OK with Flawed Dot-connecting in the Name of Click Bait appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

Storytelling 60

Storytelling Energy Training Course 60

Ishmael's Corner

APRIL 21, 2015

Some journalists like Don Clark at The Wall Street Journal tried to connect with Mr. Moore: “Mr. Of course, everyone ends up unhappy if Intel manufactures 1,500 words of corporate speak. To this point, there’s a journalistic-like quality to the Intel deliverable with the same storytelling techniques.

Company 60

Company Media Storytelling Interviews 60

ImPRessions - Crenshaw Communications

MAY 31, 2016

Public relations today is largely about storytelling. Check out Michelle’s post about the transition between journalism and PR if you don’t believe me. Of course public relations work can involve special events, like red-carpet premieres or elaborately staged technology product launches. PR is all about spin.

Product Launch 120

Product Launch Pitching Storytelling Journalism 120

Ishmael's Corner

MAY 5, 2015

Every PR company with a pulse touts storytelling expertise, but it tends to be a squishy concept. We’ve been able to walk the talk, building out a storytelling methodology that serves as the foundation for how we develop content in client campaigns, our storytelling workshops and internal training.

Storytelling 60

Storytelling SEO Agency Leadership 60

Ishmael's Corner

SEPTEMBER 1, 2015

The Art Of Storytelling In Business Communications And Public Relations. Of course, it’s the BF algorithm —.more. The post A Peek Behind the BuzzFeed Curtain appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications.

Storytelling 60

Storytelling Course Video Communications 60

PRSay

APRIL 22, 2016

We knew we wanted to use a storytelling framework to connect our employees to our customers and our new brand promise. Over the course of the last few years, but specifically at time of launch, our marketing and communications teams created multiple opportunities for our employees and customers to interact and get to know one another.

Agriculture 90

Agriculture Employee Corporate Training 90

Barokas

JANUARY 9, 2019

Sure everyone wants coverage in the Wall Street Journal, but is a mention there going to make more of an impact for your business than an in-depth feature in a key vertical publication? Do you have a strong story and storytellers? Make sure you do, and that your team is empowered to quickly course correct when necessary.

Strategy 60

Strategy Media Pinterest Storytelling 60

Sword and the Script

DECEMBER 4, 2018

According to the Edelman Trust Barometer, 7 in 10 people worry about fake news; 63% say the average person can’t discern journalism from rumors or falsehoods; and 59% say it’s harder to tell if news was produced by a respected news organization. 13) Storytelling the hottest trend in PR in 2018.

Survey 104

Survey Marketing B2B Content Marketing 104

Sword and the Script

DECEMBER 21, 2021

Growth of independent journalism. “We Brad Marley , Chief Storyteller, Yelram Media . These pros will continue to be in demand – and those in need of public relations assistance should be aware of all the options available to them, including consultants, agencies, and of course hiring in-house.”.

Marketing 214

Marketing Content Marketing Social Media Employee 214

PR 20/20

JANUARY 16, 2023

Content Strategist ( @Contently ): A publishing solution with an insightful magazine on “brands, storytelling and the future of content.”. a free marketing course). Search Engine Journal ( @SEJournal ): Covers SEO and search engines, plus content marketing, social media, paid search and entrepreneurial advice.

Blogging 52

Blogging Marketing Pinterest SEO 52

Doctor Spin

MAY 30, 2023

Not all publicity is good publicity—of course. This, of course, goes for attacks via publicity as well. This was done by embracing controversy, using storytelling to his advantage, and sometimes, pushing ethical boundaries. Journal of Personality and Social Psychology, 95 (4), 810–825. Is Bad Publicity Actually … Good?

Publicity 52

Publicity eBook Ethics Resources 52

Cision

JUNE 10, 2015

Moderated by social media strategist Nichole Kelly , the panelists discussed ongoing transformations in the journalism world, the innovation process that sets USA Today apart from other digital newsrooms and pitching tips for PR pros to better work with outlets like USA Today. Q: What’s the biggest thing you need from PR pros?

Pitching 120

Pitching Policies Ethics Mobile 120

Mindful Marketing

OCTOBER 5, 2016

With the advent of social media, the rules of PR have changed – PR pros are now designers, content creators and social media managers in addition to storytellers. Of course you knew we’d say that, but it’s true. By Seedepth. But one element to PR success remains the same – a strong network. Measure results.

Measurement 62

Measurement LinkedIn Storytelling Meeting 62

Cision

AUGUST 9, 2016

A public relations 101 course in college really attracted me to the field of study. I thought to myself: “Everything we do is storytelling!” I joined the journalism classes writing news articles for the college news website and began studying public relations for my degree. I was studying acting at the time.

Crisis 0

Crisis Reputation Study Social Media 0

The Hoffman Agency

DECEMBER 5, 2022

While some of us pursued degrees in PR or journalism, many stumbled upon the industry from something vastly different: from accounting, history, law, to other creative backgrounds. Eventually, I graduated with a law degree and spent another year completing a legal qualification course in the UK. By Hoffman Europe.

B2B 36

B2B Tourism Creativity Technology 36