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7 Deadly Sins of Brand Storytelling (or why your brand storytelling sucks)

ReimaginePR

an open book showing an eaten apple and a snake, standing in for at least a couple of the deadly sins when it comes to brand storytelling. There’s so much going on and you’re doing what you can to get some compelling brand storytelling done and out into the world. Most brand storytelling sucks. Hey, I get it. Watch the news?

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Lesson on storytelling for B2B marketing: Star Wars and Harry Potter are the same story

Sword and the Script

If you want to be effective at storytelling, there’s a successful structure and format that human beings across cultures have independently discovered – and it’s older than Yoda I loved Star Wars as a kid. Of course, I was floored. Storytelling format: the archetypal hero’s journey That these two stories are similar isn’t an accident.

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Power of Digital Storytelling: A Guide for Nonprofits to Engage Youth to Become Change Agents

Deirdre Breakenridge

Youth engagement through the art of digital storytelling. Digital storytelling has become a key tool for many organizations to engage with their audiences and stakeholders. Here are some storytelling tips that will help your organization empower young adults to create change: Tip #1: Use the right platform.

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Once Upon a Time: This Solo PR Pro Shares Her Tips for Storytelling

Solo PR Pro

We are all storytellers. When she’s not pushing her clients to make change happen through effective storytelling, Lisa also hosts the podcast Breaking Trail , an exploration of outdoor adventure as a metaphor for life. Using storytelling and data together. Opting for a simpler approach to storytelling.

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Latest And Greatest PR Storytelling Tips

ImPRessions - Crenshaw Communications

Contemporary public relations has appropriated the classic cultural art form of rich storytelling, because no one can resist a good story. Most “marketing geniuses” are strong storytellers. Not everyone is a natural storyteller. The Moth website even features its own storytelling tips to help you get started.

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The Best Business Storytelling Posts from 2014 (Part I)

Ishmael's Corner

Of course, that doesn’t mean that every post hits the mark (or even gets horse-shoe close). By taking liberties with the Budweiser Puppy Love video in my storytelling workshops, I can show the video with tension: And what happens to the same video when I remove the bad stuff? After 600+ posts, I feel that I’ve honed my voice.

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McDonald’s Serves Up Failure and Fries in Business Storytelling

Ishmael's Corner

When we capture storytelling assets for one of our clients, no one proactively comes forth to share the time that something went horribly wrong. Yet, failure is one of the best techniques to bring tension or even drama to business storytelling. Of course, you’ve got to dig up the failures first.