ImPRessions - Crenshaw Communications

FEBRUARY 13, 2024

Sentiment and tone make all the difference We intuitively know if an article or interview is positive, but an analysis of sentiment and tone offers insights into the qualitative impact of PR efforts. Advanced tools like Muck Rack, Critical Mention and Hootsuite can examine articles and social media posts to provide a sentiment score.

Measurement 334

Measurement How To Retail Analysis 334

Karen Freberg

JANUARY 5, 2022

This is also going to be the very first time I will be teaching *only* social media classes. and a graduate level social media class. and a graduate level social media class. With a new year, this means new updates of course to follow and showcase for the classes. Amazing class clients.

Social Media 98

Social Media Media Course Small Business 98

Doctor Spin

JANUARY 7, 2024

What compels organisations to decline media interview requests, and what implications does this have for the future of investigative journalism ? Learn more: The Media Blackout: Why PR Declines Media Interviews Subscribe and get a free ebook on how to get better PR ideas. 2020, June 4). The Spiral of Silence.

Interviews 59

Interviews Media eBook Journalism 59

Deirdre Breakenridge

JULY 9, 2018

These tips will also help you stand out in interview and applications. Check out these five things you can do to make your courses more life-like: Pick a client. Most of your courses will attempt to give you a broad overview of a topic so you are prepared for a variety of scenarios. Envision all your work supporting that client.

Social Media 150

Social Media Media Case Study Analytics 150

Deirdre Breakenridge

DECEMBER 15, 2014

If you’re interested in the Ugly Christmas sweater, then you may enjoy my interview with Evan Mendelsohn, who is the co-founder of Tipsy Elves. Of course, after you read this interview, you may want to run out and get your ugly Christmas sweater or better yet, buy one for someone special in your life.

Interviews 257

Interviews Apparel Social Media Engineering 257

Critical Mention

MAY 15, 2019

We had the opportunity to get his insights into being a top influencer, his favorite social media platform and which aspect of marketing will stand the test of time. We’re hosting webinars, courses, summits, and conferences. Q: What’s your favorite social media platform to use and why? HubSpot and CNBC.

Interviews 123

Interviews Facebook Software Social Media 123

Flack's Revenge

DECEMBER 5, 2018

I have been blogging about challenges confronting digital PR and social media marketing. This is my first in series of interviews on the topic. Are the social media waters still safe for marketing? What’s not safe is ignoring social conversations, especially those related to your brand and category.

Social Media 149

Social Media Marketing Media B2B 149

Deirdre Breakenridge

JUNE 13, 2016

Jennifer Radke is co-owner and CEO of the National Institute for Social Media (NISM). Social media has changed the media landscape and consumers continue to drive their own communication deciding what, when and how they want to receive news and information and share with their friends.

Social Media 0

Social Media Education Media Training 0

PRSay

FEBRUARY 16, 2024

We recently completed 21 focus groups and in-depth interviews with graduates of the Defense Information School’s Mass Communication Foundations (MCF) course. As with civilian PR, social media has assumed a dominant role in military public affairs. Navigating these situations requires social and political finesse.

Public Affairs 86

Public Affairs Communications Radio Television 86

Critical Mention

JANUARY 22, 2019

In this interview, she shares her insights into how marketing has changed over time, the most valuable social media channel for marketers and how to make more of an impact as a marketing professional in your community. I craved community, comments, Twitter, Facebook (even if social media hadn’t happened yet… LOL).

Interviews 104

Interviews Content Marketing Writing Journalism 104

wiredPRworks

MAY 3, 2021

A WIRED PR PRIMER mini-course for podcasters, speakers and event planners. Did you catch my WIRED PR primer course promo in my Podfest Master Class case study ? At the end of the presentation, I offered you free tuition to the WIRED PR PRIMER, a mini-course that sells for $97. WIRED PR PRIMER COURSE CODE.

Course 52

Course Case Study Strategy Energy 52

Prohibition

JUNE 8, 2023

Social media platforms like TikTok and Instagram have become powerful tools for content creators to showcase their video skills and engage with an online audience. Plan Your Content Plan content, stratetgise, video for social Before you hit record on your phone and start capturing visual content, take the time to plan and strategise.

Video 62

Video Social Media Instagram Media 62

ImPRessions - Crenshaw Communications

DECEMBER 17, 2020

As a PR pro , you are constantly communicating with reporters, whether it be pitching, coordinating interviews, or interacting on social media. You’ve drafted the perfect pitch, sent it to relevant targets, and now you’ve secured a media interview. Most respectable media outlets will be offended by such a request.

Report 310

Report Interviews Pitching Course 310

wiredPRworks

MAY 3, 2021

A WIRED PR PRIMER mini-course for podcasters, speakers and event planners. Did you catch my WIRED PR primer course promo in my Podfest Master Class case study ? At the end of the presentation, I offered you free tuition to the WIRED PR PRIMER, a mini-course that sells for $97. WIRED PR PRIMER COURSE CODE.

Course 40

Course Case Study Strategy Energy 40

Karen Freberg

JANUARY 14, 2021

As we start the spring semester, I realized that it has officially been 10 years since I started teaching a social media class. Honestly, the time flew by and it seems like yesterday I came to UofL from my PhD at the University of Tennessee, where I was asked to create and execute a social media class. TEN YEARS?!

Social Media 88

Social Media Media Resources Creativity 88

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”.

Interviews 99

Interviews Publicity Technology Social Media 99

ImPRessions - Crenshaw Communications

MARCH 13, 2024

But few media relations specialists will share their verbatim pitch verbatim to a journalist with a client. And we’ll always spare clients the back-and-forth when negotiating for an interview or story. All clients know we work for others, of course. I was astonished, because that’s almost never done.

Agency 182

Agency Handbook Construction Pitching 182

Cision

JULY 6, 2015

Small talk is an essential part of our social interactions. But what about social media? Some social conversations tend to escalate from “ 0 to 100 real quick ” (obligatory Drake reference), and are illustrative (and sometimes entertaining) because they forego small talk altogether. Search for receptive individuals.

Social Media 120

Social Media Media Wikipedia Tools 120

Communications Conversations

MARCH 16, 2017

And, from what I can tell, there are a number of clear challenges facing today’s hiring manager–and today’s social media candidates. On the hiring manager side, the complaint I hear the most from friends and colleagues is a lack of clarity or depth in the resume or interview. I’d love to help!).

Social Media 94

Social Media Media Interviews LinkedIn 94

Karen Freberg

OCTOBER 13, 2019

One of the areas that is gaining of course a lot of focus in the social media space is the area of certifications and additional training. Incorporating social media certifications is a constant element in all social media classes – but the question always is – which one(s) do you assign?

Social Media 72

Social Media Media Pinterest Education 72

Critical Mention

JANUARY 22, 2019

In this interview, she shares her insights into how marketing has changed over time, the most valuable social media channel for marketers and how to make more of an impact as a marketing professional in your community. I craved community, comments, Twitter, Facebook (even if social media hadn’t happened yet… LOL).

Interviews 60

Interviews Content Marketing Writing Journalism 60

Communications Conversations

MARCH 29, 2019

Last week, I shared my news that I’ll be teaching social media at the University of St. I think about people like LeeAnn Rasachak and Sarah Reckard whom I met more than 10 years ago now (they were one of my first PR Rock Star interviews!). Now, she’s crushing it at Best Buy in social media marketing.

Social Media 128

Social Media Agriculture Marketing Media 128

PR for Anyone

SEPTEMBER 8, 2022

Of course I’ve been on 1000’s of media outlets since then but that’s one of the biggest so I want people to see it, again and again. It’s up to you to be your own megaphone when it comes to your media appearances. YOU need to post it on social media. And remember, media begets media.

Media 130

Media YouTube Video Interviews 130

Solo PR Pro

DECEMBER 5, 2023

Use forums, social media, and your own clients to identify problems that are not being solved. Education and Certification: Continuously enhance your skills with certifications or courses relevant to your chosen niche. So often, PR pros are already doing things that are in high demand without realizing the value to the market.

YouTube 99

YouTube Course Financial Education 99

ImPRessions - Crenshaw Communications

JANUARY 3, 2023

Sometimes, I find myself on the spot, when a client needs real-time advice, a course-correction during an interview, or a solution to strategy problem. As PR professionals, we’re constantly on calls with clients to discuss any ongoing initiatives and brainstorming how to move a campaign forward.

Pitching 193

Pitching B2B Examples Interviews 193

The Proactive Report

OCTOBER 30, 2023

What are people saying about your brand when discussing CRM systems on social media? In the past it has taken hours of grinding hard work, combing through surveys, interviews, research, and news material to come up with a guesstimate of what this audience cares about. Don’t wait till the end to discover that it didn’t work.

Trends 182

Trends Marketing Wikipedia Reddit 182

MaccaPR

AUGUST 10, 2020

Which channels should smart B2B marketers prioritize during this economic crisis – social media, online video, email? We’re seeing shifts to more webinars of course, but also more video streaming, podcasting, virtual and digital events, and live or prerecorded broadcasts via social channels. Don’t just focus on channels.

B2B 71

B2B Interviews Crisis Trade Shows 71

ImPRessions - Crenshaw Communications

DECEMBER 29, 2020

Most PR teams will amplify segments on social media for further exposure. National segments are reserved for wider announcements that typically appeal to a national audience, of course. Broadcast segments typically have a large and high-quality reach in real time, and they live online and are searchable thereafter.

Local 323

Local Pitching Print Interviews 323

Flack's Revenge

DECEMBER 20, 2018

Today I share Deborah Weinstein’s answers to questions about the challenges confronting social media marketing and digital communications. It is the latest in my series of interviews with industry experts (see this post , which sets the stage). Are the social media waters still safe for marketing?

Marketing 244

Marketing Facebook Social Media Community 244

ImPRessions - Crenshaw Communications

APRIL 11, 2024

Mr. Sackur interviewed Mr. Ali about his country’s vast oil reserves and their impact on both the country and the climate. The full exchange is well worth a look, but the two-minute portion that has gone viral is a must-watch example of how to turn the tables in an adversarial media interview.

Interviews 193

Interviews How To Media Viral 193

Deirdre Breakenridge

JULY 10, 2019

The communication model I’m building is based on these informal one-on-one interviews, social media searches using the Talkwalker Quick Search platform, as well as 30 years in communications and relationship-building best practices. . Do you see this too? Have a bad attitude and their tone is passive aggressive.

Ethics 177

Ethics Social Media Leadership Interviews 177

Communications Conversations

JUNE 1, 2018

Essentially, it’s amounted to one Instagram post, one Facebook post and a landing page (I’m sure they’ve done some social advertising, but of course, I’m not privy to that information). After all, donuts are one of those things that are relatively pervasive on social media.

Social Media 60

Social Media Media LinkedIn Instagram 60

Critical Mention

APRIL 6, 2017

In this two-part series, we chatted with the entrepreneur and highly sought-after keynote speaker about the three essentials to pitching media, his unconventional way of preparing for media interviews, his ADHD, love of skydiving and, of course, fake news. I didn’t realize this, of course. What surprised you?

Social Media 60

Social Media Customer Service Hotels Marketing 60

PRSay

OCTOBER 25, 2023

Norris talked with PRSA’s editorial team about the elements of an engaging story, the art of interviewing and the future of podcasting. If I’m interviewing someone and there’s something they mention just in passing, you realize, “Wait a minute — can we go back to that thing you said about your son who’s living in the basement?”

Interviews 135

Interviews Video Storytelling Measurement 135

Sword and the Script

JANUARY 2, 2024

Social media was blossoming. And the media landscape was evolving. That’s of course what I did. An “Interview” with ChatGPT: What is Public Relations? Blogs were raging. That next spring I started this blog, largely as a means of professional development. How has PR Changed?

Blogging 114

Blogging Software B2B Survey 114

Maxim Behar

MARCH 28, 2024

Should we be careful about what we post on social media and how it affects our career development? I don't believe there's a manager who judges their colleagues based on what they post on social media unless, of course, the language is aggressive and vulgar. You can find the full interview here.

Journalism 64

Journalism Newspapers Training Education 64

ImPRessions - Crenshaw Communications

APRIL 18, 2022

An early note is more likely to be noticed and potentially turn into a media interview or feature. Of course, if you already have an established relationship with a journalist, it’s probably okay to be a little more persistent – or simply ask them what they prefer. Avoid reaching out after 4:00 p.m.

Pitching 323

Pitching Report Twitter LinkedIn 323