Introducing Muck Rack’s Fundamentals of Social Media certification course
Muck Rack
JUNE 17, 2020
Introducing Muck Rack’s Fundamentals of Social Media certification course
How Paid And Organic Social Media Work Together
ImPRessions - Crenshaw Communications
OCTOBER 1, 2020
Social media marketing and PR have recently become inseparable. That’s because social media plays a large role in most consumer and B2B PR programs. Fully 86% of B2B marketers combine paid and organic social tactics. Fully 86% of B2B marketers combine paid and organic social tactics. Here’s why.
Social Media 
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5 steps for conducting effective social media training for employees
Agility PR Solutions
DECEMBER 5, 2023
If there’s one main place where people go to gather opinions about a company, it’s social media. billion social media users worldwide in 2023, there’s a huge audience just waiting to hear about you. With an estimated 4.9
Media Training 101
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Forget About Your Resume. Focus on Social Media
Culpwrit
FEBRUARY 12, 2024
Focus on social media.” Of course, I really don’t mean you can seriously wad up and throw away your resume, but social… Continue reading Forget About Your Resume. Focus on Social Media The post Forget About Your Resume. Focus on Social Media The post Forget About Your Resume.
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Benefits You Can Only Get From Social Media Marketing
Prohibition
APRIL 3, 2024
Advertising comes in many different shapes and sizes and the traditional methods have their benefits, but so does paid social media advertisements. Here we are going to take a look at the differences between the two and pick out the benefits that social media marketing has over those traditional methods.
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A Crash Course in Social Media
Critical Mention
SEPTEMBER 18, 2018
Social media has certainly changed over the years, especially in the years I have been a professor. Social media is the perfect blend of art and science, blending together to create experiential stories, innovative campaigns and sustainable communities for brands and individuals. Teaching social media is a lot of fun.
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Social Media Intelligence Can Boost the Bottom Line
The Proactive Report
NOVEMBER 21, 2022
Social media intelligence is the art and science of gathering data about online conversations so that you can use that information to improve your content creation and deliver more value to your audience. . Map where conversations about your brand, product, or topics of interest are taking place in social media platforms.
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PR Measurement Course
The Proactive Report
MAY 1, 2017
Register for the Course. The Course. If you need help with using the dashboard and how to measure and track results, then register for the course. If you need help with using the dashboard and how to measure and track results, then register for the course. How to set up goals for paid, owned, earned and shared media.
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The 5 Biggest Mistakes To Avoid In Social Media Video Marketing
Prohibition
AUGUST 4, 2023
social media marketing efforts, social media marketing campaigns, entire video, many brands, drive traffic In today’s digital age, social media video marketing has emerged as a powerful tool for businesses to engage with their target audience.
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7 Tips For Handling Crisis Communications on Social Media
Ronn Torossian
JULY 2, 2018
Social media is everywhere, giving companies a new way to connect with their target audience. Of course, as valuable as social media can be in the right circumstances, it also adds a certain level of uncertainty to a crisis communication strategy.
Next Steps in Social Media Marketing
Flack's Revenge
DECEMBER 4, 2018
If social media were a brand, it’s one that I think most would agree has been tarnished. And it’s not just about Facebook or even social media. Are the waters safe for social media marketing? interestingly, this Digiday articles says Facebook advertisers are staying the course ).
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Leading with Leaders: How to Amplify Executive Visibility on Social Media
Stern + Associates
AUGUST 30, 2023
When it comes to successful social media strategy, it can be easy to get caught up in the daily loop of trends, breaking news, and how to make your company come across in the best possible light. Investing in executive visibility on social media can create huge success for your brand. But where do you begin?
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Jay Baer Asks: Is Social Media And Journalism Linked?
Cision
SEPTEMBER 18, 2017
Recently, Cision published the 2017 Global Social Journalism Study , conducted in partnership with Canterbury Christ Church University, which surveyed journalists on their social media habits, preferences and views. For this first video, Baer asks and answers the important question — Is social media and journalism linked?
Journalism 251
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Social media updates: Instagram launch Threads
Prohibition
JULY 7, 2023
We’re here to help you stay on top of the latest social media updates. This month our focus is of course on Instagram Threads, the latest social media app to hit our screens. Instagram threads The biggest update for July is of course Instagram Threads! This is a new text-based app set to rival Twitter.
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New year = new(ish) updates for social media classes!
Karen Freberg
JANUARY 5, 2022
This is also going to be the very first time I will be teaching *only* social media classes. and a graduate level social media class. and a graduate level social media class. With a new year, this means new updates of course to follow and showcase for the classes. Amazing class clients.
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Are Leaders Expected to take a FEEL First Approach to Social Media?
Deirdre Breakenridge
JUNE 25, 2019
Of course, communication plays a large part in a leaders’ success. How can leaders communicate more effectively through social media?” However, the overall sentiment reflected a tremendous opportunity for leaders, if they use social media the right way and they take a human approach.
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The age-old question: Do you need to be active on social media to be successful in social media?
Communications Conversations
NOVEMBER 10, 2020
: Do you need to be active on social media channels to be successful as a social media marketing professional? Some folks say “no, you don’t need to be active on social media to be good at this job.” Do you need to be active on social media channels to work successfully in this business?
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Are employee social media advocacy programs really working?
Communications Conversations
MARCH 9, 2022
That’s the idea, of course. The post Are employee social media advocacy programs really working? This is a core tenet of these kinds of programs–especially those that use tools (looks like Salesforce uses Smarp). Give employees templated content and let them share it. Sounds great, right? We’ll get scale!
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Crisis communications in the age of social media: 7 best practices for managing online reputation
Agility PR Solutions
JULY 6, 2023
In the past, dealing with a crisis meant strategically placing press releases, conducting damage control interviews, and hoping that traditional media would convey your message to the masses. It was like navigating a well-charted course where you had some control over the winds of public opinion.
Southwest Air’s intern Twitter thread: Brilliant or brutal social media marketing?
Communications Conversations
APRIL 19, 2022
In case you missed it, last week Southwest Air turned the keys over to the social media intern on Twitter. It’s the Social Media Intern. Of course, the marketing community was all over this. And yes, the social media intern trope is getting old. Hey everyone. They gave me the Twitter password.
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Discovering the Roadmap in Teaching Social Media
Deirdre Breakenridge
SEPTEMBER 6, 2016
I have always been very passionate about social media, but when it comes to teaching social media, there is nothing more rewarding. I have been teaching my social media class for the last three years and it’s been one of the most rewarding experiences I’ve had as a professor. Rubrics and feedback forms.
Social Media 150
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The #PRStudChat Community Discusses Social Media & Change On November 15th
Deirdre Breakenridge
NOVEMBER 5, 2018
Fortunately, social media and technology, when implemented strategically, can serve as effective channels to navigate change and leverage it to help one become more original and creative, which are desirable characteristics of PR professionals. ET, to discuss change and social media. You can learn more about Ai here.
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7 Social Media Trends that came into play in January 2021
Prohibition
FEBRUARY 18, 2021
If there’s one thing to learn from the first month of 2021, other than how hard it is to stick to Dry January during lockdown, it’s that despite the feeling like the world’s come to complete a stand-still, the land of social media never stops evolving. The latest social media updates to help social media marketers stay up to date.
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Social Media Education: Q&A with the CEO of the National Institute for Social Media (NISM)
Deirdre Breakenridge
JUNE 13, 2016
Jennifer Radke is co-owner and CEO of the National Institute for Social Media (NISM). Social media has changed the media landscape and consumers continue to drive their own communication deciding what, when and how they want to receive news and information and share with their friends.
Use Your Class to Get a Job in Social Media
Deirdre Breakenridge
JULY 9, 2018
Check out these five things you can do to make your courses more life-like: Pick a client. Most of your courses will attempt to give you a broad overview of a topic so you are prepared for a variety of scenarios. These tips are designed for anyone who wants to stand out in applications and interviews for social media jobs.
Social Media 150
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Social Media for Healthcare: What’s The Potential?
Melissa Agnes
AUGUST 28, 2014
The other day I had a conversation with someone who made a statement about the healthcare industry not needing to be on social media because no one cares about the nurses’ birthdays and little useless memes (I’m SOOO paraphrasing here!). What’s the point of social media for healthcare?
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Does Social Media Marketing need a Reboot? Drew Neisser Chimes in
Flack's Revenge
DECEMBER 5, 2018
I have been blogging about challenges confronting digital PR and social media marketing. Are the social media waters still safe for marketing? What’s not safe is ignoring social conversations, especially those related to your brand and category. What comes after social media? Absolutely. Yes and no.
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“Social Media Crisis” and Other Buzzwords that Need to Go
Melissa Agnes
JULY 17, 2014
Melissa’s #1 despised buzzword: Social media crisis. To us, here at Agnes + Day , someone who says that they specialize in “social media crises” is demonstrating a big red flag. This means that a crisis is never a “social media crisis”, but rather a crisis. with the new title.
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Is “Social Media” Really Worth It? Musings Following a Facebook Hack
Waxing UnLyrical
SEPTEMBER 17, 2023
tl;dr What seems like a never-ending vortex of Hell following a Facebook hack makes me wonder if “social media” is really worth it. I promptly clicked the “this wasn’t me” link, but by then, of course, the links had expired. So I’m not exactly a social media detractor.
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Putting People First: The Power of Executive Visibility and Brand Advocacy on Social Media
Stern + Associates
MARCH 31, 2023
When it comes to successful PR and social media strategies, it’s really easy to get caught up in the day to day loop of trends, breaking news, and how to make your company seem really great online. Investing in executive visibility and brand advocacy efforts on social media can create huge success for your brand – if you do it right.
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What should be included in your next social media audit?
Communications Conversations
DECEMBER 7, 2021
When was the last time your company conducted a social media audit? However, a good, in-depth social media audit is worth it’s weight in gold. An audit gives you the perfect “pause” to re-shape your social media strategy. Now the question is: What’s included in a social media audit?
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Super Bowl Social Media and Branding Takeaways
Karen Freberg
FEBRUARY 14, 2022
The Super Bowl has come and gone, and of course we are going to see a lot of takes and insights on what worked, and what didn’t, related to what brands did for their commercials. I am going to take a slightly different approach and focus on what the brands did (but most cases didn’t) do on social media.
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Revisiting Social Media: Power, Performance and Planning
PR in High Definition
AUGUST 24, 2020
Is social media too powerful? I wondered if this is really what social networking meant? When our PR agency Firefly was born, I could not have imagined the mere existence of social media, let alone the impact it would have. Does social media actually have too much power and influence?
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How to Improve Your Social Media Targeting
Cision
JULY 26, 2017
Since the inception of social media platforms, one of the biggest challenges has been how to properly reach your desired audience. Of course, the challenge with targeting this specifically on Twitter is how effectively third-party apps can associate this data to a Twitter profile (by phone or email address).
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How To Measure The “Hidden” Value Of PR Work: Contextual Value
ImPRessions - Crenshaw Communications
FEBRUARY 13, 2024
This means evaluating whether brand mentions in the media and in social chatter are positive, negative, or neutral, and how this affects public perception. Advanced tools like Muck Rack, Critical Mention and Hootsuite can examine articles and social media posts to provide a sentiment score.
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WIRED PR PRIMER Course Podfest Master Class Code Gives Free Access to Growth Strategies
wiredPRworks
MAY 3, 2021
A WIRED PR PRIMER mini-course for podcasters, speakers and event planners. Did you catch my WIRED PR primer course promo in my Podfest Master Class case study ? At the end of the presentation, I offered you free tuition to the WIRED PR PRIMER, a mini-course that sells for $97. WIRED PR PRIMER COURSE CODE.
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How to Get the Most Out of your Targeting for Social Media Advertising
Prohibition
FEBRUARY 20, 2023
When it comes to setting up your social media ads, making sure that you’ve got the right targeting is crucial to ensure they deliver results. Building your audience for your social media ads campaign Once completing your campaign settings, you will then be able to go in and create your audience.
Social Media 62
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Social Media Benchmarks – How Does the Brand Stack Up?
5W PR
FEBRUARY 16, 2021
The study was conducted over the course of more than a year and a half by SocialInsider between January 2019 and October 2020. Education, sports media, software, nonprofits, professional associations, finance, fast-moving consumer goods, beverages, and of course, healthcare, all saw big spikes in average engagement rates per post in 2020.
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How To Capture Social Media Video Content Using Your Phone Without Looking Like An Amateur
Prohibition
JUNE 8, 2023
Social media platforms like TikTok and Instagram have become powerful tools for content creators to showcase their video skills and engage with an online audience. Plan Your Content Plan content, stratetgise, video for social Before you hit record on your phone and start capturing visual content, take the time to plan and strategise.
Video 62
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Should your CEO be on social media?
HMA Public Relations
JANUARY 13, 2021
Recommendations include thought-leadership, white papers, speaking engagements, media relations, and of course, an active social media presence. And although most are eager to participate in these recommendations, social media typically causes even the most media-savvy client to pause.
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Campaign monitoring on social media: a how-to guide in 7 steps
Awario
FEBRUARY 2, 2021
Campaign monitoring helps you spot any troubles early on and prevent a full-blown social media crisis, track the reaction, and measure how the awareness and reputation change over the course of the marketing campaign and after.
Social Media 86
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Super Bowl in 2021: Trends to note for Social Media
Karen Freberg
FEBRUARY 8, 2021
Each year, I try to look at the campaigns from a social media perspective – to see what trends, issues, challenges, and opportunities the event can bring to my work in and out of the classroom. This is basic, BASIC social media practices. What a great way to integrate a social media platform to your ad!
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How 2,400 Journalists Use Social Media for Reporting [And Why PR Should Get Serious about Social]
Sword and the Script
MARCH 30, 2021
Journalists say Twitter is the most valuable social media platform and they spend a lot of time there; if you want to improve media relations you should invest more time there too. Business efforts on social media tends come in two flavors. The first flavor rarely uses their social channels.
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Views of Netflix’s The Chair from a Social Media Professor
Karen Freberg
AUGUST 22, 2021
Of course, the series is focused on satire and comedy, but it also shows a bit into what it is like being an academic in today’s atmosphere – the challenges, expectations, struggles, and situations some are facing in our field. I felt this so much for my fellow colleagues who teach social media (#SMprofs).
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