5W PR

DECEMBER 19, 2023

The possibilities are endless, from staging a record-breaking event to aligning with the Guinness World Records to launching a seemingly bizarre campaign that goes viral on social media. Its primary aim is to create a stir, provoke conversation, and gain attention in a way that traditional advertising often can’t.

How To 78

How To Ethics Measurement Creativity 78

MaccaPR

JANUARY 8, 2021

Leveraging a viral social media moment has to start with listening,” says Arik. Ocean Spray CEO skateboarding to “Dreams” Prepare Your CEO – before the Viral Moment. “If If brands can take advantage of a viral moment, it’s like capturing lightning in a bottle – and there’s a few things you should do. asked Arik. “My

Social Media 62

Social Media Trends Marketing Viral 62

PRSay

JUNE 7, 2021

In response to a hypothetical breakdown in a company’s supply chain, a red team could simulate a scathing social media post that is meant to go viral. In his current role as senior manager for global corporate communications at Hansen Technologies, he oversees external, executive and internal communications for the software firm.

Crisis 163

Crisis Exercises Crisis Communications Reputation 163

Contently - Strategy

NOVEMBER 3, 2021

Dimond recalled writing a piece about how the parents of transgender children have translated their parenting lessons into business and leadership decisions. Ensuring accurate details helps tell the bigger picture, whether for a journalistic publication or a corporate entity. “I’m really proud of the final product.”

Content Marketing 144

Content Marketing Marketing Viral Study 144

Communications Conversations

JANUARY 14, 2021

Maybe it will be like LinkedIn where company leaders participate vs. a “corporate account.” What I don’t see, so far, are rooms where brands could add real value–rooms around thought leadership topics for B2B brands or topics around food, for example. Maybe they won’t participate at all.

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YouTube Viral SEO B2B 109

Melissa Agnes

OCTOBER 21, 2014

Everything has viral potential. If your crisis is news worthy, relatable and has an emotional impact, it has a good chance of going viral – quicker than you can imagine. If images and/or videos are involved, than your chances of experiencing a viral crisis heighten significantly. I won’t lie.

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Crisis Crisis Management How To Viral 100

Melissa Agnes

MARCH 6, 2018

This process is based off of the Crisis Ready Model, which is a model I’ve developed throughout my years of helping organizations—from international corporations, to government agencies around the world, to businesses just like yours—become crisis ready. Phase 2: Understand the different variables and impacts.

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Crisis Crisis Management Handbook Viral 172

ImPRessions - Crenshaw Communications

MAY 15, 2018

First statements say a lot about what a brand stands for, and they reflect on the quality of its leadership. When a passenger’s video of water flooding a Carnival cruise ship hallway went viral on May 3, it spawned thousands of references to Titanic and some sensational news headlines. Five crisis PR first responses.

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Crisis Privacy Airlines Facebook 136

PRSay

DECEMBER 10, 2020

This work-from-home revolution has given way to another revolution in corporate and organizational communications: “informal everything.”. His viral moment isn’t a thing anymore; it’s the stuff every working day is made of. Redefining professionalism has been a healthy response to the tragedies we’ve faced this year.

Communications 158

Communications Nonprofit Employee Film 158

PRSay

OCTOBER 25, 2017

3 Ways to Maintain Control of Your Corporate Social Media. Corporate leaders need to guide their workers on how they should (and should not) represent their brand their online. Dunkin’ decided to use “ Dancing Pumpkin Man ” in a commercial rolling out their fall products, turning a viral moment into a piece of paid media. “In

Social Media 119

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Melissa Agnes

FEBRUARY 3, 2015

Everything happens in real-time today and, unless your actively listening and paying attention, it has become increasingly hard to stay ahead of the news cycle and position your organization as the voice of credibility and leadership in a crisis. Never knowing if something is going to go viral against you in a negative way… but wait!

Crisis Communications 169

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PRSay

APRIL 6, 2018

Viral videos. Corporate malfeasance. Donnelly authored the opening chapter in a new e-book, “The New Rules of Crisis Management – Issues & Crisis Planning and Response in the Digital Age,” published by RockDove, with distribution support from PRSA Corporate Development. United Airlines. Wells Fargo. Cyber thefts.

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Crisis Management Crisis Airlines Viral 124

Prohibition

AUGUST 19, 2021

It is not uncommon for reputation issues to lurk on the internet indefinitely, to explode virally to an audience of millions, or to carry someone from public support to public criticism within the span of a few hours. Corporate recruiters often blacklist individuals with negative reputations. Managing Reputational Risks.

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NewsWhip

DECEMBER 4, 2019

Corporations have a pretty good handle on the issues that pertain to their industry. That shows us that based on what’s happened over the last couple of hours, here’s a projection on how viral this particular story or storyline may be.” . Matt explains it like this: “. That’s where Fleishman and their use of NewsWhip comes in.

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Analytics Case Study Data Reputation 78

PRSay

FEBRUARY 21, 2018

But for PR professionals, the Olympics are also an opportunity to monitor a variety of communications-related topics — personal branding, corporate sponsorships, new technology — on a universal stage. Adam Rippon has been a viral sensation this year despite not being the most spectacular figure skater at the Games.

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Sports Communications Viral Fashion 94

Waxing UnLyrical

MARCH 13, 2013

When I talk about value, I don’t mean necessarily mean huge numbers of new business inquiries immediately (though those would be nice, and almost all the speaking I do does ultimately result in those, or in thought leadership positioning, or both). Can you prepare for a possible viral social media disaster?

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Conference Social Media Crisis Crisis Management 103

Prohibition

DECEMBER 9, 2021

To counteract these search results you should create a content marketing plan for your brand name and targeted search terms – through blogging, contributing to industry-leading publications and promoting good news through press releases and effective corporate communications. Has your management or leadership team had to get involved?

Crisis 62

Crisis Crisis Management Reputation Crisis Communications 62

Prohibition

JANUARY 24, 2022

What causes a crisis to go viral? During a crisis, leadership, internal communications, and public relations teams may use employee communication platforms to disseminate updates and critical company information. And don’t forget that there’s a human on the other end of every incident.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

ImPRessions - Crenshaw Communications

MARCH 13, 2018

Every two years, the New York-based Corporate Communication International ( CCI ), conducts an in-depth survey of senior PR and communications officers at Fortune 500 companies about the latest global PR trends. Major organizations can be shaken by a careless tweet or a viral customer complaint. Focusing Inward. Focusing Inward.

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Trends Corporate Employee Analysis 199

Prohibition

JANUARY 14, 2022

In today’s world, a negative story about your brand or organisation could go viral in an instant. The purpose of a PR Crisis Plan is to help you make quick and effective decisions when faced with negative publicity from a wide range of sources, including customer complaints, faulty products, product recalls and corporate scandals.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Waxing UnLyrical

JUNE 5, 2012

Thought leadership is widely practiced by organizations seeking to differentiate themselves from peer organizations, enhance their reputation and gain consistent coverage in targeted communication mechanisms. Characteristics of excellent thought leadership tend to be originality, boldness and worthiness (i.e. No Bible-bashing!

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Leadership Publicity Reputation Employee 83

Melissa Agnes

FEBRUARY 24, 2015

The fact that we’re never quite sure when something may or may not go viral against us in a negative way makes us feel as though we’re not in control, it makes us feel vulnerable and exposed, and it’s one of the biggest setbacks resulting in a lack of proactive action that needs to take place. What makes something go viral?

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Social Media Viral Crisis Management How To 113

Cision

JULY 5, 2016

Our talented leadership team—among the best with whom I’ve ever worked–also positions us well to serve clients, both proactively and reactively, in building, strengthening and defending their reputations. Having a social media initiative go viral is not a good goal – what is the intended net result?

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Nonprofit Crisis Viral Groups 227

PRSay

MARCH 26, 2024

The platform’s user base increased during the pandemic years and continues to help shape viral trends and social causes today. In 2019, Chipotle’s #GuacDance campaign was an early viral success on TikTok. Corporations such as Microsoft and Walmart have also shown interest in acquiring the platform.

Strategy 87

Strategy Viral Social Media YouTube 87

Communications Conversations

APRIL 12, 2019

But, at the same time, I continue to hear and see people ramming corporate messages into content ideas that simply don’t need it. But, it’s our jobs to push back on our corporate leader partners. It’s our job to say, “maybe we don’t need another corporate message here.” Many times.

Corporate 79

Corporate Storytelling Video Viral 79

Sword and the Script

MARCH 15, 2022

This also works for viral content – like a retweet on Twitter. A manual send is useful for those wise PR pros that want to review such summaries before they go out to leadership. In doing customer UX research, Truescope found a lot of corporate communications people gravitate toward an “inbox.”. Workspaces.

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Tools Media Software Analysis 158

PRSay

MARCH 11, 2019

” For the10company, this influence is directly tied to today’s heightened scrutiny of corporations and C-suite politics. According to thecompany10, “Who can say exactly why a video or story goes viral? Here are three main takeaways from their report: 1.

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Trends Communications Employee Enterprise 151

Prohibition

MARCH 30, 2021

The viral tweet has now been liked over 130 thousand times and shared over 106 thousand times. When positivity and leadership was lacking during the first national lockdown of 2020, Sir Tom was there to lift spirits and raise a whopping £33 million for the NHS. Tributes pour in for Captain Sir Tom. Matt Hancock Vs Pfizer.

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Pharmaceuticals Retail B2C Social Media 62

NewsWhip

MAY 12, 2021

Monitoring for corporate social responsibility | 13:13-14:58. Paul: And, I suppose related as well, does the Creators Studio have a briefing around purpose and corporate social responsibility, those other dimensions? There’s no expectation that this needs to go viral or it needs to do this, but you learn a lot from that.

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Trends Brand Branding Reddit 78

Stephen Waddington

AUGUST 27, 2018

James Grunig assembled a team of six public relations academics and practitioners under his leadership. But devising an idea that is meme-friendly that inspires an audience to develop and share so that it goes viral is as tough as it gets. The Internet is littered with failed attempts.

Communications 60

Communications Analysis Web Handbook 60

Journalistics

MARCH 18, 2016

With Yellowberry, when our founder launched the business and it went viral via the Kickstarter community, we embraced fans and used them as part of the story. 22. “One use of social media is to help you calm down senior leadership. I also think you should never allow agencies to register accounts on your behalf.”

Social Media 45

Social Media Media Storytelling Local 45

Journalistics

MARCH 18, 2016

With Yellowberry, when our founder launched the business and it went viral via the Kickstarter community, we embraced fans and used them as part of the story. 22. “One use of social media is to help you calm down senior leadership. I also think you should never allow agencies to register accounts on your behalf.”

Social Media 40

Social Media Media Storytelling Local 40

Scott Public Relations

JULY 14, 2020

While the quicksands of politics may be more dangerous that corporate communications, this field is the true “trendsetter” in communication. However, surrounding your candidate with credible allies who have no skin in the game except to support good leadership in government, will get you much more mileage and credibility.

Healthcare 52

Healthcare Insurance Insurance Policies 52

Contently - Strategy

APRIL 24, 2019

In the first playbook, we revealed how athenahealth recently reset the voice and tone of its content, even after years of successful thought leadership. There are certain rules that we’ve worked on with legal,” said Darin Diehl, Tangerine’s director of content marketing and corporate communications.

Content Marketing 111

Content Marketing Infographics Insurance Insurance 111

NewsWhip

MAY 27, 2021

I think the second piece is really to lean into data, and analytics, and NewsWhip to get ahead of those local trends that you can peg to and prioritize outreach to the more influential storytellers that are going to help you create that viral moment that you were talking about from a local perspective because it’s not at every paper.

Healthcare 78

Healthcare Storytelling Communications Local 78

ImPRessions - Crenshaw Communications

MAY 31, 2017

As video of United Airlines passenger Dr. David Dao being violently dragged from his seat went viral, the media – and a global audience of prospective customers – were horrified. While there’s no way to truly “crisis-proof” a corporation or brand, there are steps that make it less likely to happen and its impact less severe.

Crisis 180

Crisis Airlines Brand Branding 180

Cision

APRIL 5, 2017

Corporate citizens need to be the change they want to see. Scale for scale’s sake creates undifferentiated viral clones, where you die by the algorithms. I’m hard-pressed to think of any issue on the corporate side which has risen to the level of a public policy issue where you couldn’t have found the canary in the coal mine first.

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