Cision

JULY 5, 2016

Our talented leadership team—among the best with whom I’ve ever worked–also positions us well to serve clients, both proactively and reactively, in building, strengthening and defending their reputations. Having a social media initiative go viral is not a good goal – what is the intended net result?

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Melissa Agnes

FEBRUARY 24, 2015

The fact that we’re never quite sure when something may or may not go viral against us in a negative way makes us feel as though we’re not in control, it makes us feel vulnerable and exposed, and it’s one of the biggest setbacks resulting in a lack of proactive action that needs to take place. What makes something go viral?

Social Media 113

Social Media Viral Crisis Management How To 113

PRSay

MARCH 11, 2019

” For the10company, this influence is directly tied to today’s heightened scrutiny of corporations and C-suite politics. According to thecompany10, “Who can say exactly why a video or story goes viral? Here are three main takeaways from their report: 1. Brands are beginning to over-rely on data and measurement.

Trends 150

Trends Communications Employee Enterprise 150

NewsWhip

MAY 12, 2021

Monitoring for corporate social responsibility | 13:13-14:58. Paul: And, I suppose related as well, does the Creators Studio have a briefing around purpose and corporate social responsibility, those other dimensions? But, in the war room, we just want to monitor what people are saying about our brands, about the other advertisers.

Trends 78

Trends Brand Branding Reddit 78

Journalistics

MARCH 18, 2016

With Yellowberry, when our founder launched the business and it went viral via the Kickstarter community, we embraced fans and used them as part of the story. It’s one of the few advertising options where the more-specific you are about who you are trying to reach, the more cost-effective your campaign can be.

Social Media 45

Social Media Media Storytelling Local 45

Journalistics

MARCH 18, 2016

With Yellowberry, when our founder launched the business and it went viral via the Kickstarter community, we embraced fans and used them as part of the story. It’s one of the few advertising options where the more-specific you are about who you are trying to reach, the more cost-effective your campaign can be.

Social Media 40

Social Media Media Storytelling Local 40

NewsWhip

MAY 27, 2021

Companies have scaled back their advertising. In fact, from 2019 to 2020, there was a 42% dip in advertising to newspapers, so this was already happening. You can simply build your own thought leadership by raising your hand, pressing a button, and asking a smart question or sharing some authentic point of view.

Healthcare 78

Healthcare Storytelling Communications Local 78

Cision

APRIL 5, 2017

Rallies against Kellogg’s after it pulled its advertising from Breitbart. Corporate citizens need to be the change they want to see. Automobile companies (and the military) are the largest advertisers on television. Scale for scale’s sake creates undifferentiated viral clones, where you die by the algorithms.

Report 225

Report Media Advertising Advertising 225