ImPRessions - Crenshaw Communications

JUNE 12, 2018

But his reputation was mixed; despite his innovative practice of transparency, Lee, like Herb Schmertz 60 years later, was hailed as an innovator but also criticized for working with the “robber baron” corporations of the time. But don’t imagine that he was simply a corporate shill for big oil. Some things never change.

Corporate 178

Corporate Mobile Energy Public Affairs 178

Mindful Marketing

DECEMBER 18, 2022

The century-old Spanish fashion house recently made headlines for the wrong reasons when it released a series of ads that not only featured kids posed with adult-themed props but also included photos in which appeared “ paperwork about child pornography laws.” Some companies suggest such principles in their mission statements.

Advertising 87

Advertising Advertising Ethics Fashion 87

ImPRessions - Crenshaw Communications

APRIL 10, 2018

As the face of the corporation, many CEOs are naturally charismatic. A study of video corporate apologies conducted by researchers Leanne ten Brinke and Gabrielle S. ” Most significantly, he blames lower-level employees, saying they “misinterpreted” the company’s sales incentive policy. Some are effortlessly sincere.

Interviews 170

Interviews Media Training Training Video 170

PRSay

FEBRUARY 5, 2018

We may not think about it that way — we’re simply drafting a memo to employees or writing the president’s message for an annual report. Some executives are eloquent writers and inspiring speakers, comfortable with employees and investors alike. or “Can you tell me about an employee who has made a difference to your customers?”.

Communications 148

Communications Employee Leadership Writing 148

Sword and the Script

JUNE 6, 2020

It’s the parts for speaking out that stood out to me: “Jackie Aina, an influencer with more than three million subscribers on YouTube, posted a video to Instagram last week urging fashion brands like Fashion Nova to weigh in on the nationwide protests.” Here’s the full article: Corporate Voices Get Behind ‘Black Lives Matter’ Cause.

Brand 92

Brand Branding Fashion YouTube 92

Cision

DECEMBER 1, 2017

In true rock star fashion, it’s like they’re winking to their audience: “you know who we are.” If they want readers to consider them the serious player that they are in the insurance space, they’re going to back up that claim with stats on how many customers, policies, employees they have, as well as their financial ranking.

Examples 225

Examples Insurance Insurance Fashion 225

Sword and the Script

DECEMBER 21, 2021

Year of the employee. 2022 is going to be known as the year of the employee. Qualified employees are scarce, and companies recognize that they need to be seen as great places to work and thrive as well as strong brands. But it’s employee retention and engagement that will take priority.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Cision

MAY 18, 2016

Sonja Warner, vice president of global corporate communications at TransMedia Group, says only through planning and strategy will you reach your target audience effectively. You recently joined TransMedia Group as the vice president of global corporate communications. Has it improved global corporate communication?

Corporate 159

Corporate Groups Local Enterprise 159

The Stalwart Blog

MAY 9, 2017

Moreover, the order of priority for communicating any corporate response in a crisis should be: Employees. First, employees work on the front lines as the primary brand ambassadors. Give employees the confidence that you support and appreciate the help they will give to communicating this to others. Stakeholders.

Crisis 90

Crisis Airlines Employee Fashion 90

PRSay

AUGUST 6, 2019

As Gen Z, individuals born starting in 1997 as defined by the Pew Research Center, replaces millennials as the primary consumer target for many corporations, organizations and brands, PR practitioners must delve into this consumer segment and understand how to effectively engage them for the next 15-20 years.

Television 158

Television Instagram Consumer Newspapers 158

ImPRessions - Crenshaw Communications

MAY 15, 2018

There was no mention of the customers’ race, or of why a Starbucks employee had called the police. It plans to close 8000 stores on May 29 for a half-day of employee education around racial bias. All five of these recent corporate “first responders” behaved in a fashion aligned with the brand involved.

Crisis 136

Crisis Privacy Airlines Facebook 136

Cision

NOVEMBER 29, 2017

In true rock star fashion, it’s like they’re winking to their audience: “you know who we are.” If they want readers to consider them the serious player that they are in the insurance space, they’re going to back up that claim with stats on how many customers, policies, employees they have, as well as their financial ranking.

Examples 167

Examples Insurance Insurance Fashion 167

Sword and the Script

JUNE 13, 2023

This company makes the key cards that many corporations use to give employees office access. Consider the following: 68% “said they wanted data” such as original research; 37% said they won’t consider covering a product unless the pitch includes “data showing trends and problems the product is solving for my readers.”

Journalism 130

Journalism Media Relations Report Media 130

Solo PR Pro

APRIL 13, 2021

In fact, Jason says there are many industries where Instagrammers make the most sense, including beauty and fashion. You have a wealth of influencers right in front of you, but you don’t tap into them: your employees. When you invest in your employees, “You can grow the footprint and the impact your employee base can have.”

Marketing 89

Marketing Employee Local Community 89

PR in High Definition

FEBRUARY 24, 2020

It’s clear to see why the default path for leadership is often being as cut-throat with your employees as you are with your competitors, but it’s not the only way to be. It’s a horrible experience to lead a round of redundancies or close a facility, but it’s possible to do it with kindness, treating employees with respect, as humans.

Leadership 71

Leadership Reputation Employee Hotels 71

Sword and the Script

MARCH 2, 2021

Brandwatch provides “social listening” which is industry jargon for old-fashioned social media monitoring. Even so, it speaks volumes that the company has closed on 16 other corporate transactions in recent history before it got around to thinking about AI. Similarly, Agility PR is owned by Innodata (NASDAQ: INOD).

Company 152

Company Tools Technology Software 152

ImPRessions - Crenshaw Communications

MAY 15, 2017

Most new hires will get broad exposure to the range of essential PR skills, from writing to research, to media outreach, and their work may touch several different PR sectors, from financial to fashion. As part of the group, young employees learn how to cooperate, delegate and support each other. Learn the value of teamwork. .

Skype 147

Skype Agency Meeting Software 147

The Stalwart Blog

APRIL 14, 2017

I almost believe that United read the well thought out PR strategy that Uber used to answer its recent sexual harassment claim by a former employee and decided to do the exact opposite. Rest assured, though, once the market opens up again, United will shed a few profits and market cap in harsh and quick fashion. Corporations take note.

Airlines 74

Airlines Banking Fashion Crisis 74

Polaris

FEBRUARY 16, 2015

We’ve all seen the power of media coverage to change attitudes, build businesses and bring corporations to their knees. It started when one of the displaced employees went to the media to tell his side of the story. He was articulate, confident and strategic with what he said, hitting all the right messages.

Banking 100

Banking Media Local Survey 100

Communications Conversations

MARCH 29, 2019

Courtney landed her permanent role off a 6-month social media internship in the Corporate Communications department at UnitedHealth Group. She quickly demonstrated a willingness to ask questions in what can be large, intimidating corporate meetings, and she eagerly sought opportunities to get in front of C-suite executives.

Social Media 128

Social Media Agriculture Marketing Media 128

Konnect Agency

OCTOBER 30, 2019

Public relations is one of the most powerful and effective ways to communicate your message to your consumer – it uses a variety of tactics to manage the message between a company and the community, as well as promote goodwill between the brand, or product, and the public, community, employees or customers.

Marketing 64

Marketing Consumer Local Social Media 64

Beyond PR

NOVEMBER 30, 2017

In true rock star fashion, it’s like they’re winking to their audience: “you know who we are.” If they want readers to consider them the serious player that they are in the insurance space, they’re going to back up that claim with stats on how many customers, policies, employees they have, as well as their financial ranking.

Examples 65

Examples Insurance Insurance Fashion 65

Stephen Waddington

JULY 17, 2018

By Tony Cuthbertson In any organisation there are thousands of inspiring day-to-day stories waiting to be discovered in the conversations and interactions between their customers and employees. We do it through a combination in-house developed software and good old-fashioned storytelling and journalistic skills.

Storytelling 60

Storytelling Local Community Case Study 60

Burrelles Fresh Ideas

FEBRUARY 13, 2024

You may recall the controversy when the Changing Markets Foundation called out H&M, a high-street fashion brand, for not holding up its sustainability claims. So, the key lesson for brands would be approaching each communication about your company’s corporate social responsibility (CSR) as if it were an official press release.

Social Media 87

Social Media Media Mobile SEO 87

Waxing UnLyrical

JUNE 15, 2011

If you are an outside sales rep or represent a company to clients, keeping yourself looking clean to represent a corporate image is something that most employers value. If your frontline employees understand your business’ target market, they ultimately know the community your brand has. Guest post by Matt Krautstrunk.

Brand 78

Brand Branding Customer Service Twitter 78

Sword and the Script

DECEMBER 30, 2017

Our new owners immediately began to eliminate redundancies, as they say in corporate M&A. Subsequently, many employees, including me, were let go and granted severance pay. Whatever reservations or prejudices corporations seem to have about blogs and blogging, that is melting. A half year later my employer was acquired.

Blogging 73

Blogging B2B Content Marketing Trade Shows 73

Communications Conversations

AUGUST 28, 2017

Tim: I’m the primary editor of the blog, but we have a number of employees that contribute articles to the blog on a regular basis. One of our previous interns, Lisa, has been dying to write something around plus-size fashion so we gave her that opportunity. Who is the team in charge of managing the blog?

Blogging 87

Blogging Handbook Sports Internal 87

PR Conversations

MAY 1, 2017

Or the crisis plan is siloed in some hidden corporate corner completely out of date. I am sure there are statistics somewhere that record the number of employees who stick around long term after a crisis has occurred and if there aren’t, then there should be. It would be fabulous if such research could include an ethnographic approach.

Crisis 63

Crisis Crisis Management Leadership Training 63

Cision

JULY 20, 2015

Click here activate employees on social and facilitate word-of-mouth. Upon their return, some employers have violated the law in how they’ve treated their veteran employees. Birchbox the e-tailer isn’t as prestigious and shareable as Birchbox, the company that sends monthly samples in a fashionable cardboard box.

Energy 120

Energy Viral Storytelling Community 120

PR Job Coach

NOVEMBER 26, 2020

In close to four decades in the communications business, Patti has held senior leadership positions in four different areas of the industry: PR, Advertising Corporate and Start-up. Career Shifting Consider creating something that uniquely fits work you can do and fashion a method that enables you to convincingly approach an employer.

Corporate 274

Corporate Leadership Advertising Advertising 274

PRSay

MARCH 11, 2019

In their annual analysis of trends in business and communications, the10company sees 2019 as a year of influence for employees and consumers. Whether you are an impassioned employee or a socially conscious consumer, internal and external audiences are making their voices heard as never before.”

Trends 150

Trends Communications Employee Enterprise 150

Ethical Voices

AUGUST 29, 2022

How to make sure your employees understand how you value ethics. Started right out of college as an old fashioned copy clerk. How are they creating and maintaining a corporate culture that follows a moral compass and makes sure those young staffers understand ethical and the difference between ethical and unethical behavior?

Ethics 91

Ethics Groups Handbook Education 91

Deirdre Breakenridge

APRIL 29, 2019

This idea reminds me of a clothing retailer, who years ago put up controversial billboards and then an employee intentionally – and surreptitiously – defaced them. To be clear, this may not unfold in such a calculated or nefarious fashion. I’d hasten to point out it also went bankrupt twice before finally closing forever.

Survey 377

Survey Media Relations Media Ethics 377

Cision

JUNE 1, 2017

This can be found from the smallest agencies to the largest corporations. It’s been the biggest challenge and greatest accomplishment in taking on an ownership role to build a company that both supports the growth of my employees and clients, as well as encompasses a brand culture I believe in.

Sports 245

Sports Agency Industry Creativity 245

Sword and the Script

MARCH 1, 2022

Old fashioned press releases and advertising can lead to bona fide editorial coverage. It has “more than 250 corporate and government clients across Singapore and New Zealand,” according to the announcement. In 2021, the company says it added 65 new employees bringing its total to 150. The company has been self-funded to date.

Software 122

Software Case Study Advertising Advertising 122

ImPRessions - Crenshaw Communications

DECEMBER 31, 2018

There was no apparent hesitation, no poll-tested apologies, no mealy-mouthed mea culpa, just a corporate statement that was pitch-perfect. Starbucks followed up by announcing it would close 8000 stores on May 29 for a half-day of employee education around racial bias. It also worked as a tweak of fashion influencer culture.

Fashion 255

Fashion Reputation Social Media Brand 255

Mindful Marketing

APRIL 23, 2023

Insurance companies like Aflac, Geico, and Progressive are well-known for luring consumers with levity via advertising slapstick, usually at the expense of their own corporate characters: Duck, Gecko, and Flo. Given everyone likes to laugh, people tend to appreciate individuals and organizations that add humor to their lives.

Insurance 99

Insurance Insurance Social Media Comparison 99