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Ensuring Ethical Advertising

Mindful Marketing

The century-old Spanish fashion house recently made headlines for the wrong reasons when it released a series of ads that not only featured kids posed with adult-themed props but also included photos in which appeared “ paperwork about child pornography laws.” It’s best to nib potential ethical offenses in the bud.

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Ethical Issues with Coalitions and Front Groups – Greg Bailey

Ethical Voices

He discusses a number of important public relations ethics issues including: What to do when a client asks you to hide their identity as part of a coalition. How to make sure your employees understand how you value ethics. Started right out of college as an old fashioned copy clerk. The growing challenge of malformation.

Ethics 92
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Survey: Most PR Pros Say that Media Relations is Getting Harder – Here’s What You Can Do About It

Deirdre Breakenridge

The Intersection of Bias, Ethics and PR Stunts in Media Relations. This idea reminds me of a clothing retailer, who years ago put up controversial billboards and then an employee intentionally – and surreptitiously – defaced them. To be clear, this may not unfold in such a calculated or nefarious fashion. Say whatever you want?

Survey 377
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The Risks of Brand Stances on Political Issues

PRSay

A corporate mission in action means being proactive about how the organization demonstrates its values to the world. Tory Burch, a women’s fashion brand, says its purpose is to empower women and women entrepreneurs. corporations that continued to do business in Russia after the invasion. Ron DeSantis in March 2022.

Brand 145
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Should Brands Speak Out Right Now or Not? [UML]

Sword and the Script

It’s the parts for speaking out that stood out to me: “Jackie Aina, an influencer with more than three million subscribers on YouTube, posted a video to Instagram last week urging fashion brands like Fashion Nova to weigh in on the nationwide protests.” Here’s the full article: Corporate Voices Get Behind ‘Black Lives Matter’ Cause.

Brand 92
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15 Up-and-Coming PR and Social Media Marketers to Watch

Communications Conversations

Courtney landed her permanent role off a 6-month social media internship in the Corporate Communications department at UnitedHealth Group. She quickly demonstrated a willingness to ask questions in what can be large, intimidating corporate meetings, and she eagerly sought opportunities to get in front of C-suite executives.

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Ecommerce for Social Media 2024: Ultimate Guide

Burrelles Fresh Ideas

You may recall the controversy when the Changing Markets Foundation called out H&M, a high-street fashion brand, for not holding up its sustainability claims. So, the key lesson for brands would be approaching each communication about your company’s corporate social responsibility (CSR) as if it were an official press release.