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Analyzing First Responders In Crisis PR

ImPRessions - Crenshaw Communications

Starbucks routinely engages with its customers on Twitter and other social platforms, responding to many questions and customer service issues. There was no mention of the customers’ race, or of why a Starbucks employee had called the police. Starbucks’ solution to a venti problem.

Crisis 136
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M&A: The Top Reasons Why One Company Acquires Another [PR Tech Sum]

Sword and the Script

Brandwatch provides “social listening” which is industry jargon for old-fashioned social media monitoring. Even so, it speaks volumes that the company has closed on 16 other corporate transactions in recent history before it got around to thinking about AI. It’s a very credible competitor ( see product briefing ).

Company 154
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15 Up-and-Coming PR and Social Media Marketers to Watch

Communications Conversations

She is well versed in customer service and thrives on building relationships — online and in person — while accomplishing a variety of demanding business goals. Courtney landed her permanent role off a 6-month social media internship in the Corporate Communications department at UnitedHealth Group.

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What Not to Do When Humanizing a Brand

Waxing UnLyrical

If you are an outside sales rep or represent a company to clients, keeping yourself looking clean to represent a corporate image is something that most employers value. As a cable company, Comcast is notorious for poor customer service. These were tweets that could wreck most corporate PR efforts.

Brand 78
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Ecommerce for Social Media 2024: Ultimate Guide

Burrelles Fresh Ideas

You may recall the controversy when the Changing Markets Foundation called out H&M, a high-street fashion brand, for not holding up its sustainability claims. So, the key lesson for brands would be approaching each communication about your company’s corporate social responsibility (CSR) as if it were an official press release.

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Relations with customers and prospects

PR Conversations

The next chapter, discussed in this post, however, is different and feels remarkably old-fashioned in many respects. Its title: Relations with Customers and Prospects , is essentially what today may be thought of as marketing rather than public relations. Customer services. Community service. Vendor relations.

Retail 40
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Relations with customers and prospects

PR Conversations

The next chapter, discussed in this post, however, is different and feels remarkably old-fashioned in many respects. Its title: Relations with Customers and Prospects , is essentially what today may be thought of as marketing rather than public relations. Customer services. Community service. Vendor relations.

Retail 40