Cision

JULY 31, 2015

Justin Saia, Manager of Corporate Communications at Nissan North America, says, “A crisis communications plan is only beneficial when it is treated as a fluid document that is actively maintained, frequently reviewed, and rehearsed. […] Continuous benchmarking is an essential tool to stay on top of industry best practices and new strategies.”.

Crisis 120

Crisis Crisis Communications Brand Branding 120

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. Longer content can help a corporate leader convey a distinct point of view in the service of both personal and company brand-building.

Case Study 178

Case Study SEO Film Video 178

Cision

JUNE 29, 2015

The decline of television as a news source pales in comparison with the decline of print, which has been drastically declining since 2013. The visual nature of television may be serving as a buffer to the greater decline faced by print media. Image: Anthony Kelly ; Jon Fingas ; Jason Howle ( Creative Commons ).

Comparison 120

Comparison Television Print Social Media 120

Contently - Strategy

NOVEMBER 3, 2021

This piece originally appeared on Contently’s The Freelance Creative. Do I need to parse the fine print of a scientific study every time I cite a statistic? Finally, if the information comes from social media, make sure it’s true before you regurgitate it in print or online. But after that, it gets more nuanced.

Content Marketing 120

Content Marketing Marketing Viral Study 120

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 148

Employee Print Writing Survey 148

Journalistics

SEPTEMBER 13, 2021

Despite denials and indignation from journalists, money does talk at many prints, electronic, and online media sources; often in direct relation to the financial health and business prospects of its corporate owners. Paid stories disguised as editorial. With the media, succeeding in a pay-to-play world means two things.

Advertising 52

Advertising Advertising Ethics Conference 52

Presspage

NOVEMBER 20, 2018

Not long ago, a brand newsroom editor pushed positive but often bland, corporate-toned pieces to the brand’s newsroom. The new corporate newsroom managing editor has a different set of responsibilities today that didn’t exist 15 years ago. New Era, New Responsibilities.

Brand 60

Brand Branding Journalism Product Launch 60

Solo PR Pro

NOVEMBER 10, 2020

So why expect your PR person to talk with a reporter and tell them to not print that statement you made to them in an interview? Maybe that lawyer did ask, but the judge ultimately decided if it was dismissed or allowed into the record. Like the judge, the reporter/editor ultimately makes that decision based on what was said.

Communications 99

Communications Comparison Exercises Interviews 99

Solo PR Pro

JULY 5, 2022

Michael Ares, MDA Corporate Marketing, LLC. I still subscribe to one print newspaper, the Atlanta Journal-Constitution, and read it every morning. My work primarily falls in the integrated marketing zone so my days include strategy, writing, creative campaigns, social media and working with vendors to get it all done.

Meeting 98

Meeting Writing Pitching Case Study 98

Waxing UnLyrical

JUNE 14, 2018

The difference between a person that climbs the corporate ladder and one that remains stagnant is the choice to plan for in the New Year. Think of the cost of gas traveling for interviews, new work clothes and printing costs. Glassdoor even has a Know Your Salary calculator you can print out during a salary discussion with your boss.

Print 71

Print Resources Technology Interviews 71

Stephen Waddington

DECEMBER 30, 2019

It’s impossible to keep coming up with creative ideas to reach and resonate with audiences who are not represented by a PR team. BME PR Pros is a community created by Elizabeth Bananuka that promotes black, Asian and ethnic minority diversity in the creative industries. It’s an issue that is quickly rising up the corporate agenda.

Government 103

Government Education Print Ethics 103

Prohibition

JANUARY 6, 2023

Videos allow your brand to communicate its unique messaging, offering or products in a creative and emotive manner that snaps the attention of your audience, instead of getting lost in overly long text. Step by step guide to create a corporate video for your marketing needs. Drive Awareness.

Video 62

Video Strategy SEO Engineering 62

Sword and the Script

NOVEMBER 26, 2019

According to the product management team, one of its corporate PR customers was showing some of the firmographic and demographic data around their earned media coverage to a broader internal team. But it’s also new and creative thinking in a time when the same old tactics are less and less effective.

Publicity 90

Publicity Media Advertising Advertising 90

Sword and the Script

FEBRUARY 5, 2019

You can have the best research, personas, targeting, messages and creative – and still miss the mark. You just never had to worry about this sort of thing, at this scale, in a world of print ads and billboards. Looking for an agency partner that can both bring creative ideas. You might even learn something in the process.

Advertising 60

Advertising Advertising Social Media Twitter 60

Waxing UnLyrical

MAY 15, 2018

Corporate communications and PR can be a lonely business of sorts. Conducted in February 2018, the online survey solicited the thoughts and opinions of 5,500 JOTW newsletter subscribers, mainly consisting of senior in-house and corporate communications professionals across a variety of industries. Guest Post by Scott Kaminski.

Survey 74

Survey Industry Communications Corporate 74

Doctor Spin

JUNE 28, 2022

In this blog post, I’ll detail my process of how I start training corporate spokespersons (and why I always bring a video recorder). After going through a catalogue of emotions that comes from watching oneself deliver cringy corporate messages in an unprepared manner, the spokesperson soon wants to try again. Table of Contents.

Training 52

Training How To Video Corporate 52

Polaris

JANUARY 17, 2015

The Mexican fast food chain hatched the idea last May with a series of original essays printed on its cups and bags. He approached Chipotle CEO Steve Ells with the idea to entertain customers and expose them to creative people. An original illustration by a different artist accompanies each essay.

Content Marketing 100

Content Marketing Marketing Film YouTube 100

Doctor Spin

MAY 21, 2021

Corporate executives are sometimes scared of stirring up too much conflict for comfort, so your approach should always be strategically sound and well-researched before you start the fight. . Make a list of questions and dare to be creative and pointy. Cover photo by Jerry Silfwer ( Prints / Instagram ).

How To 52

How To Hotels Survey Employee 52

Mark My Words

JUNE 15, 2018

Responding to the challenges: media literacy, responsibilities and options for policy Mark Borkowski, Founder and Creative Head, Borkowski PR. The cost of journalism and the will of many people to go into journalism is diminishing dependŠ whatever the rhetoric, the corporate rhetoric has been placed out. and options for policy.

Policies 60

Policies Industry Newspapers Interviews 60

Burrelles Fresh Ideas

FEBRUARY 13, 2024

This strategy lets you connect with your existing customers uniquely and authentically by infusing your brand’s personality into creative content. So, the key lesson for brands would be approaching each communication about your company’s corporate social responsibility (CSR) as if it were an official press release.

Social Media 87

Social Media Media Mobile SEO 87

Communications Conversations

MAY 30, 2018

You could replace “agency life” with “corporate life” and insert a whole other sub-set of people, too. Kelly Groehler, Tim Westermeyer and Betsy Andersen all traded in their corporate and agency PR careers for work in another field. They all knew that I had no interest in returning to a corporate role.

Apparel 106

Apparel Public Affairs Training Corporate 106

Sword and the Script

OCTOBER 22, 2019

over the next year; 40% of budget goes to paid media; 16% of budget goes to print media; 8% of budget goes to paid social media; 6% of budget goes to paid search; 4% of budget goes to display; and. 16% on marketing analytics. Here’s the budget data gleaned from the report: Marketing budgets have grown 6.3% Sponsor a podcast.

Marketing 65

Marketing Survey Study B2B 65

Waxing UnLyrical

DECEMBER 11, 2013

With such alterations in the media industry, PR agencies have a window to get more creative and embrace newer avenues, such as social media platforms, more aggressively than before. Today, simply getting a news release online is of not much value to Indian clients as opposed to a good spread of print coverage.

Digital PR 79

Digital PR Newspapers Advertising Advertising 79

PR 20/20

SEPTEMBER 14, 2018

She called us out for operating like efficient, fine-tuned machines losing the creative ability to think beyond. Permission to imagine, permission to explore and lean into our creative and our curiosity, and permission to act. Feel free to use this template to print a few for yourself or your team. So how do we get there?

Enterprise 46

Enterprise Agency Creativity Print 46

Sword and the Script

JANUARY 31, 2023

With its partnership with LexisNexis, Propel will give users expanded print monitoring capabilities.” West will be “the corporate umbrella brand” that owns a half dozen or so business units and product lines. was acquired by Cision in January 2019 and merged with Brandwatch in 2022.”

Software 78

Software Case Study Technology Tools 78

Sword and the Script

JUNE 14, 2016

Think: selling content, eBooks, sponsored content or banner ads on a corporate blog, or even tickets to an event. Anyone that has attended a physical conference can appreciate the cost of overhead in a facility, food, staff, printing, and even entertainment. Conferences produced by businesses are assets.

Marketing 60

Marketing Conference Software B2B 60

Communications Conversations

AUGUST 21, 2018

How did that agency experience prepare you for your role in corporate PR? You were previously a mentor with The Brand Lab, an organization devoted to cultivating more diversity in the creative fields. I finally got the paper in my hands, and it felt pretty surreal to see all of my hard work in print.

Sports 113

Sports Retail Local Report 113

OnePitch

MAY 12, 2022

What are the benefits of a broadcast placement rather than a digital/print one? We’ve interviewed tech company founders, CEOs, CMOs and corporate communications leaders, as well as PR agency owners, journalists, creatives and thought leaders across today’s most important business and technology sectors. Video is powerful.

Strategy 52

Strategy Interviews Pitching Energy 52

Masters in Communications

OCTOBER 30, 2018

Stories are emotional, experiential, and creative. Over two-thirds of marketing professionals responded that branded content is better than press releases, direct mail, or print advertising. Our brains process information almost as if we were actually there instead of just turning words into little factoids that will soon disappear.

Storytelling 61

Storytelling Chemicals Advertising Advertising 61

PR Conversations

APRIL 24, 2018

I think tomorrow’s PR leaders need to focus on developing more: strategic, critical and creative thinking skills, plus. Prior to his public relations roles, Velasco worked as a journalist for print media and radio broadcasters. I have a feeling the best decision is still coming! . business acumen and management skills.

Journalism 79

Journalism Ethics Film Construction 79

Waxing UnLyrical

JUNE 15, 2016

But after digging through old poems and short stories I wrote as a teenager, my creative juices started flowing. ” But creative passion can appear out of the blue! This is certainly a departure from the writing I’ve become accustomed to during my career. Within a few short weeks I had a manuscript staring back at me.

Community 40

Community Facebook Writing Local 40

Stuart Bruce

JUNE 24, 2015

Using full page display advertising (paid) in trade magazines in 30 countries to explain a corporate merger that created the biggest company in the world in that sector. PR led the strategy and even did the media planning for the advertising, but called in experts to do the creative and actual media buying.

Advertising 60

Advertising Advertising Content Marketing Case Study 60

PR Conversations

JULY 20, 2015

Almost all of the Fringe plays had creative postcards, business cards or show programs as marketing collateral (some of them pictured above). The most-creative marketing I saw was the “pill” bottle (containing Smarties) for OCD — Obsessive Compulsive Darryl. Physically marketing their own plays and connecting with patrons.

Community 40

Community Print Twitter Creativity 40

Maxim Behar

APRIL 2, 2024

The media in its classical form — already long known as traditional media, which continues to linger on today — existed long before PR, particularly in print media. Multinational corporations use external PR companies to communicate with their clients via Facebook, Twitter, Instagram, etc.

Print 63

Print Social Media Web Television 63

ImPRessions - Crenshaw Communications

AUGUST 30, 2018

The desired audiences for a story depend on the corporate communications goals involved, whether general visibility, opinion leadership, or product support. The target audiences will dictate which media to include, but be creative when thinking through the story possibilities. Read the fine print. PR tips for killer media lists.

Media 136

Media Mobile Telecommunications Pitching 136

Sword and the Script

JUNE 25, 2019

They wanted print coverage and would regularly frame and display significant coverage. Organizations need to carefully craft and manage their brand and reputation and understand the impact of corporate reputation to their bottom line. There has also been a massive change in the influence of web-based outlets.

Brand 107

Brand Branding Reputation Corporate 107

Maxim Behar

NOVEMBER 15, 2023

People who work in this area are the ones who invent new creative products and influence the hearts and minds of millions. Now, 10% of it is in print, the other 90% is on the social media platforms. The creativity comes from the way you describe it to people so that they can understand it.

Hotels 63

Hotels Newspapers Journalism Ethics 63