Contently - Strategy

NOVEMBER 3, 2021

Snopes : One of the oldest fact-checking services around, Snopes helps combat misinformation and disinformation, particularly when it concerns viral posts, urban legends, hoaxes, or folklore. For writers who want to hone their fact-checking skills further, there are a variety of courses available. The Check, Please!

Content Marketing 144

Content Marketing Marketing Viral Study 144

PRSay

JUNE 7, 2021

In response to a hypothetical breakdown in a company’s supply chain, a red team could simulate a scathing social media post that is meant to go viral. Of course, not every crisis is catastrophic or entails long-term reputational risk. Build the camaraderie needed to face crises. Illustration credit: astel design ].

Crisis 161

Crisis Exercises Crisis Communications Reputation 161

Melissa Agnes

JULY 17, 2014

A crisis is a crisis and when it goes viral it goes viral everywhere, not just on social media. Anyone who takes my graduate Strategic Communications course learns that leverage, one of the most overused words in Corporate America , is banned from use in all class projects. So let’s call it like it is!

Social Media 252

Social Media Crisis Media Viral 252

Sword and the Script

DECEMBER 9, 2014

Dark Social: Antimatter to Viral Fixation. Dark social, of course, is sharing activity that is invisible to traditional analytics because it happens via email or instant message, not via sharing mechanisms on a web page. Social Media social media marketing social sharing viral marketing'

Viral 116

Viral Marketing Web Case Study 116

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2017

Of course, there’s not much for marketing and communications teams to do to foil threats beyond insisting that their employers or clients harden their security infrastructure. The Viral Customer Complaint. Those viral customer complaints are almost quaint in light of today’s environment.

Reputation 130

Reputation Viral Employee Customer Service 130

Prohibition

AUGUST 4, 2023

Engaging visual content is of course essential across platforms, but it would be a crucial error to leave the storytelling element out of a video post. On TikTok and Instagram, viral challenges and trending topics can catapult content to a broader audience. Failing to adapt and staying stagnant can lead to a decline in relevance.

Social Media 118

Social Media Video Marketing Media 118

Cision

JUNE 13, 2017

We see it every day: fast food chains challenge devotees to gather retweets for “ nuggs ,” personal care products advocate for women’s equality and airlines get called out — for both successes and major fails — in viral videos. Many consumers don’t just want to buy a product; they want to buy-in to a tribe.

Blogging 215

Blogging Company Engineering Airlines 215

Cision

JULY 5, 2016

I’m coming on board at a pivotal time in the firm’s evolution and look forward to playing a role in setting its course for the future. All too often we are convinced we need a website, or in this day and age, a social media strategy that will go “viral” – but this approach is often doomed from the start. Rapid Fire Round.

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Reputation Us

APRIL 12, 2017

Whenever a corporate crisis or public gaffe occurs, I often get questions from colleagues, friends and family on what my PR perspective is. The speed and “viralness” of this week’s news puts the importance of prompt communication at the forefront. Preparing and addressing a corporate crisis is no fun.

Crisis 74

Crisis Airlines Viral Corporate 74

Mindful Marketing

DECEMBER 18, 2022

” Of course, hindsight is 20/20, and it’s easier to criticize than it is to create. ” 2) Creating Buzz: Relatively few advertisers compete for major industry awards, but millions would love their organization to be the focus of the next viral video. Some companies suggest such principles in their mission statements.

Advertising 87

Advertising Advertising Ethics Fashion 87

Polaris

NOVEMBER 20, 2014

The video quickly went viral, racking up over 1 million views the first day alone. MIT invited him to participate in a summer program and UC Los Angeles offered to design a course curriculum for Caine when he’s old enough to attend college. If you need help finding and telling your corporate story, get in touch.

Storytelling 199

Storytelling Reddit Video Creativity 199

Cision

AUGUST 23, 2017

Unveiling surprising facts or data can also make your online PR content go viral. From your corporate leaders to your average employees, involve the people behind your company in your digital PR campaign. When your target audience feels entertained and happy, they are more likely to share the content. Conclusion.

Digital PR 251

Digital PR How To Small Business Analysis 251

Sword and the Script

AUGUST 7, 2018

Of course not. B2B marketing shops with complex products can find that a good corporate explainer video is valuable. Yet these videos don’t have the virality marketers often imagine. These videos don’t “go viral” just because they’ve been created. 3 Essential Considerations for Video Marketing.

Video 60

Video Marketing Viral B2B 60

ImPRessions - Crenshaw Communications

JULY 5, 2017

It’s too early to tell if the new Yoplait variety will succeed, but I give the brand high marks for abandoning its Greek ambitions and changing course. It’s like the joke among PR and ad agencies that every client wants a viral video. It will never be an authentic Greek yogurt, so why not pivot to more credible attributes?

Brand 136

Brand Branding Comparison Storytelling 136

Bianchi Biz Blog

FEBRUARY 18, 2021

Every public relations professional, whether they’re involved in corporate PR or work with a PR agency, is looking for a competitive advantage. And of course, like most runners who participate in races, I want to get faster. They want to be more efficient, more effective, more impactful … and perhaps more appreciated.

Publicity 106

Publicity Automotive Transportation Trade Shows 106

Stuart Bruce

OCTOBER 3, 2015

A couple of weeks before this fake photograph went viral I gave a presentation at the Chartered Institute of Public Relations (CIPR) in London on why verifying facts on social media and social networks matters for PR professionals and the tools and techniques they can use to verify them.

Social Media 60

Social Media Crisis Communications Viral Crisis 60

Sword and the Script

JUNE 12, 2018

This was, of course, a very embarrassing. As PRWeek reported : “Of course, the ‘draft’ was intentionally sent to relevant media outlets to earn coverage of the limited time menu item. My advice to businesses, in general, is to focus on building consistent marketing processes and programs before trying to get fancy or go “viral.”

Creativity 61

Creativity Infographics B2B Corporate 61

ImPRessions - Crenshaw Communications

DECEMBER 31, 2018

Twitter critics jeered when it followed with the “news” that it was rebranding as International House of Burgers, of course. There was no apparent hesitation, no poll-tested apologies, no mealy-mouthed mea culpa, just a corporate statement that was pitch-perfect. Did it abolish racism with the partner education commitment?

Fashion 255

Fashion Reputation Social Media Brand 255

Waxing UnLyrical

JUNE 28, 2013

A bright spot was that we were due to talk with my friend John Friedman , who recently moved into the role of Corporate Citizenship Communications Director for Sodexo (for whom he’s worked for years). And of course we should! but did you enhance brand. measurePR — John Friedman (@JohnFriedman) May 28, 2013. I love that last one!

Measurement 103

Measurement Corporate Survey Viral 103

NewsWhip

MAY 12, 2021

Monitoring for corporate social responsibility | 13:13-14:58. Of course, people loved it. Paul: And, I suppose related as well, does the Creators Studio have a briefing around purpose and corporate social responsibility, those other dimensions? PepsiCo’s nine human drivers for consumers | 5:28-7:33. Lauren: Yeah. Lauren: Yeah.

Trends 78

Trends Brand Branding Reddit 78

NewsWhip

DECEMBER 4, 2019

Corporations have a pretty good handle on the issues that pertain to their industry. And then of course we’re making use of the predictive analytics that come through NewsWhip. That shows us that based on what’s happened over the last couple of hours, here’s a projection on how viral this particular story or storyline may be.” .

Analytics 78

Analytics Case Study Data Reputation 78

Sword and the Script

JUNE 3, 2020

That’s a mouthful of buzzwords, but Ryan Reeves, a product manager for the company, added some context on LinkedIn: “Signals uses AI to continually read trillions of articles to detect important company trigger-events (viral articles, product launches, financials, partnerships, headcount changes, etc.) Nielsen reported that 5.8

Product Launch 97

Product Launch Survey Banking Pharmaceuticals 97

David PR Group

JULY 21, 2014

We can make our own videos which can “go viral” and reach millions of eyeballs. Of course, writing something compelling and posting it on LinkedIn doesn’t guarantee it will get viral legs, but that’s where professional communications comes into play. Part of the beauty of the Internet is that it democratized marketing.

Storytelling 81

Storytelling Marketing Viral Energy 81

Cision

JULY 20, 2015

Birchbox , of course. ” Similar to Birchbox, Triberr also is heavily invested in increasing their utility acquiring Scoutle , an analytics company that can help bloggers to predict the virality of their articles. Every product can’t go viral or generate a lot of word-of-mouth buzz. Conclusions.

Energy 120

Energy Viral Storytelling Community 120

MaccaPR

NOVEMBER 30, 2017

Experiential sharing, of course, can involve physical objects as well as online content. AdWeek for its success in transforming “a financial brand into a paragon of corporate feminism.”. Crisis communications pros know that no corporate misdeed goes unexposed in this social media climate. Maybe yes, but maybe no.

Marketing 76

Marketing Consumer Measurement Viral 76

ReimaginePR

JUNE 10, 2015

I think I’ll stop using that bit of corporate jargon altogether. Of course, I’m talking about Amyotrophic lateral sclerosis… I mean Lou Gehrig’s disease… I mean, ALS. I know I sound like a killjoy, trying to retroactively ruin everyone’s viral video fun. Nothing that helps saves lives can be labeled “bad”.

Video 120

Video Government Healthcare Viral 120

Beyond PR

JUNE 13, 2017

We see it every day: fast food chains challenge devotees to gather retweets for “ nuggs ,” personal care products advocate for women’s equality and airlines get called out — for both successes and major fails — in viral videos. Many consumers don’t just want to buy a product; they want to buy-in to a tribe.

Blogging 77

Blogging Company Engineering Airlines 77

Cision

MARCH 1, 2016

Although the hacking of any corporate communication platform is concerning, the fix is a password change or platform escalation, and it is easily explained (ask any athlete or public figure who tweets something objectionable only to explain that their account was “hacked”).

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Mindful Marketing

JANUARY 12, 2019

This year’s awards sponsors were Moët & Chandon Champagne, Lavazza Coffee, Lindt Chocolates, and, of course, Fiji Water. ” It’s also worth noting that of the several Fiji Water girls stationed on the red carpet at the Globes, Cuthbert was the only one whose presence went viral. FIJIwatergirl.”

Film 72

Film Viral Hotels Television 72

Waxing UnLyrical

AUGUST 8, 2016

So of course he’s our next #SocialPR Spotlight. How are you using the Social PR Virtuoso Master Course to grow your Social PR superpowers? Shonali’s course has, first and foremost, gifted me the modules I continuously refer back to. Read: Because of the Master Course, I have more time to read the latest Harry Potter book!

Course 40

Course Local Creativity LinkedIn 40

Waxing UnLyrical

MARCH 13, 2013

Can you prepare for a possible viral social media disaster? Of course, we’re up against a breakout session with Mark and Jeff B. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Here’s how it’s billed: Social media in a crisis.

Conference 103

Conference Social Media Crisis Crisis Management 103

Mindful Marketing

MAY 31, 2020

Soon corporate sponsors such as AT&T and the Boston Red Sox entered the action with giveaways, while others floated a much bigger proposition—purchasing the series. Super awesome how you found a way to take a genuinely heartwarming viral series and sell out to the highest bidder (@kswa1987, May 22).

YouTube 67

YouTube Resources Crisis Viral 67

Sword and the Script

JANUARY 27, 2015

People dislike this inevitability and generally will bounce from a landing page; another reason why gated content doesn’t go viral. The average company takes its earned media and puts it in the back corner of the corporate website under the news page, buried so far below the fold that only search engine robots see it.

Pitching 60

Pitching eBook Advertising Advertising 60

Sword and the Script

MARCH 22, 2016

While it might pique interest from the keeper of a corporate reputation, it doesn’t answer the CMO question…so what? Marketers think in terms of findability, sharability and virality. There’s risk in the course of reading this post that one concludes I’m advocating PR agency raise rates.

Survey 60

Survey System Trends Small Business 60

Sword and the Script

DECEMBER 10, 2019

In the daily struggle for attention and visibility, small companies do not leave the field to large corporations. But I am curious if consumer trust has reached a point where more and more brands will look to intentionally create content that ‘goes viral’ due to its divisive or outrageous nature. Not all predictions are positive.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Prohibition

NOVEMBER 9, 2021

Developing high-quality, valuable content while also connecting with corporate partners and community members. 1. Determine your most popular content: If you have a piece of content that performs well or has the potential to become viral, it may be the perfect candidate for an advertisement.

Advertising 62

Advertising Advertising Social Media Facebook 62

Cision

AUGUST 8, 2016

When Twitter implemented their algorithm earlier this year the mean impression percentage likely didn’t change, but Twitter’s algorithm gives “viral” tweets precedence over real-time tweets which likely diminishes the impression for a typical tweet. Search discovery : Medium/Low.

Instagram 120

Instagram LinkedIn Advertising Advertising 120