Remove Corporate Remove Course Remove Storytelling Remove Viral
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Caine’s Arcade: How Powerful Storytelling Can Make a Difference

Polaris

Stories—and storytelling—are powerful. The video quickly went viral, racking up over 1 million views the first day alone. MIT invited him to participate in a summer program and UC Los Angeles offered to design a course curriculum for Caine when he’s old enough to attend college. Let me tell you about one such story.

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The 5 Biggest Mistakes To Avoid In Social Media Video Marketing

Prohibition

Overlooking the Power of Storytelling common video marketing mistakes, marketing videos, potential customers In the fast-paced world of social media, businesses may prioritise flashy visuals over meaningful storytelling produce content. Failing to adapt and staying stagnant can lead to a decline in relevance.

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What Makes A Brand Story Authentic?

ImPRessions - Crenshaw Communications

It’s too early to tell if the new Yoplait variety will succeed, but I give the brand high marks for abandoning its Greek ambitions and changing course. It’s like the joke among PR and ad agencies that every client wants a viral video. It will never be an authentic Greek yogurt, so why not pivot to more credible attributes?

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How to Leverage Emotions to Boost Digital PR

Cision

Unveiling surprising facts or data can also make your online PR content go viral. From your corporate leaders to your average employees, involve the people behind your company in your digital PR campaign. As a PR pro, you must have heard a thousand times about emotional storytelling. Share Relatable Stories. Conclusion.

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6 Pro Tips to Create Bigger Buzz for Your Business

Cision

Birchbox , of course. ” Similar to Birchbox, Triberr also is heavily invested in increasing their utility acquiring Scoutle , an analytics company that can help bloggers to predict the virality of their articles. It’s a common understanding that storytelling is an effective way to share ideas. Conclusions.

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Is PR to Blame When Apathy Reigns?

ReimaginePR

I think I’ll stop using that bit of corporate jargon altogether. Of course, I’m talking about Amyotrophic lateral sclerosis… I mean Lou Gehrig’s disease… I mean, ALS. I know I sound like a killjoy, trying to retroactively ruin everyone’s viral video fun. Nothing that helps saves lives can be labeled “bad”.

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As Salaries Rise, PR Firm Fees Per Billable Hour Fall

Sword and the Script

While it might pique interest from the keeper of a corporate reputation, it doesn’t answer the CMO question…so what? Marketers think in terms of findability, sharability and virality. The advertising pitch today has transition to a talk about storytelling. We all know who has the purse strings.

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