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Is Corporate Communications Optional?

ImPRessions - Crenshaw Communications

He even tossed one of the offending rags on his table as our team and the long-suffering corporate communications head promised more aggressive outreach. Of course he never would have found the time or discipline to manage a media a relations function, and it would have been a poor use of that time. High-impact PR roles under pressure.

Corporate 308
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How does a CEO’s Personal Brand Impact Corporate Reputation?

Onclusive

Today, corporate reputation is directly impacted by and intertwined with a CEO’s personal brand. Brand and corporate reputation are now a key drivers of business performance – meaning that the desire for positive stakeholder sentiment has surpassed the importance of profit margins. How can a CEO affect corporate reputation?

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Corporate Reputation And The Whistleblower Culture

ImPRessions - Crenshaw Communications

Tom Mueller, who interviewed over 200 corporate whistleblowers for his book Crisis of Conscience: Whistleblowing in an Age of Fraud , proclaims this “the age of the whistleblower.”. What’s more, a strong corporate culture, rightly prized by high-growth organizations, can inhibit healthy disclosure of wrongdoing.

Corporate 272
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ROI of sustainability: Businesses facing pressure from corporate directors to demonstrate how ESG goals support corporate strategy

Agility PR Solutions

Sustainability has become a major focus of companies around the world—because of consumer expectations, of course, but also as a business strategy to build stakeholder trust that will strengthen resilience.

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Using generative AI for corporate communications

Presspage

This article aims to provide my perspective on the considerations of using generative AI in corporate communications. If generative AI is used as a primary tool for creating the content output of corporate communication, these aspects are not guarded by the model. This is not the case.

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Corporate Reputation And The Whistleblower Culture

ImPRessions - Crenshaw Communications

Tom Mueller, who interviewed over 200 corporate whistleblowers for his book Crisis of Conscience: Whistleblowing in an Age of Fraud , proclaims this “the age of the whistleblower.”. What’s more, a strong corporate culture, rightly prized by high-growth organizations, can inhibit healthy disclosure of wrongdoing.

Corporate 156
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5 key takeaways from HubSpot Academy’s inbound course

Axia PR

The company has several courses on its platform HubSpot Academy, and they are all free! Here are five key takeaways from the popular inbound course. Today, people are focused on climbing corporate ladders and trying to be the best, often at the expense of their customers. Helping your customers = helping yourself.

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