Sword and the Script

APRIL 30, 2024

He’s obviously got street cred and I’ve been following him for a while on LinkedIn and Twitter because I can learn from him. I got fed up with the attention span of goldfish statistic a couple of years ago; it’s 100% fictitious and yet went viral). To that end, I believe the things he says, and I started using that statistic too.

B2B 130

B2B Marketing Advertising Advertising 130

Beyond PR

JULY 10, 2017

Feedback is huge when it comes to developing a successful content marketing strategy. Here, we identify five sources that can prove invaluable to you in crafting your content. Who better to listen to in order to develop more targeted content than the people that you are developing content for? Your Prospects.

Content Marketing 69

Content Marketing Marketing Employee Pinterest 69

Critical Mention

SEPTEMBER 24, 2020

Hamilton, Twitter Watch Party. The original stage cast of Hamilton hosted a “Twitter watch party” when the movie version of the hit musical was released in July on Disney+. Thousands of people tuned in to chat with the cast on Twitter as they watched the show for the first time. The #BlackLivesMatter Movement.

Examples 130

Examples Transportation Media Tourism 130

Cision

AUGUST 23, 2017

When your target audience feels entertained and happy, they are more likely to share the content. Unveiling surprising facts or data can also make your online PR content go viral. Avinash Nair is a digital marketer at E2M, India’s premium content marketing agency. About Avinash Nair.

Digital PR 251

Digital PR How To Small Business Analysis 251

PR in High Definition

APRIL 25, 2022

As an example, Twitter is currently fixated on the recent Elon Musk board scandal but people will quickly move on to the next thing. Positive content is more viral. Researchers in Denmark studied a range of media types; from movie ticket purchasing habits, popular books, Tweets, as well as Wikipedia attention time.

Wikipedia 62

Wikipedia Viral Reputation Internal 62

Deirdre Breakenridge

APRIL 10, 2017

But before you post a viral video telling your boss you’re quitting your job , it’s important to make sure you’re ready for what it takes to be a successful PR business owner. and name.kitchen, where she does media relations, content marketing, and social media. You can find her on Twitter and LinkedIn.

Travel 281

Travel Technology Conference LinkedIn 281

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

We’ve seen how powerful real-time marketing is for consumer brands that are active on social channels. The same opportunities – and challenges – exist for B2B services and products on LinkedIn, Twitter, or other, more niched social platforms. B2B content will become more customized.

B2B 120

B2B Customer Service Software Technology 120

Critical Mention

FEBRUARY 5, 2019

Twitter trends. LinkedIn Content Suggestions. Once you identify a trend that is going viral, you want to ensure you consider the following before you create your marketing strategy: 1) Why is the topic going viral? 2) Where is the topic going viral? Each platform has its own trending section: Google Trends.

Trends 61

Trends Viral Analysis Crisis 61

Critical Mention

AUGUST 19, 2018

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. He explains that digital PR and marketing are an inexpensive way to build a community surrounding your company. by David Meerman Scott. by John Williams.

Pinterest 71

Pinterest Viral YouTube Mobile 71

PR 20/20

SEPTEMBER 22, 2015

Why do some posts catch on and go viral, while others fall completely flat? From Twitter feeds, Facebook networks to the daily inbox … readers are bombarded with content. From Twitter feeds, Facebook networks to the daily inbox … readers are bombarded with content.

Writing 40

Writing Viral How To Content Marketing 40

Cision

AUGUST 21, 2017

There’s a joke that Lady Olenna would be amazing on Twitter – and it’s so true. If you’re going to invest time in generating quality content, it needs to be authentic, shareable, and memorable. You don’t need to create the next viral video, but you do need to make a genuine connection with your audience.

Strategy 258

Strategy Trade Shows Case Study Course 258

Flack's Revenge

NOVEMBER 29, 2017

By 2014 it was obvious that video was the rising star of content marketing. More people were showing a preference for video content, and we were hearing the first rumblings from major players like Facebook that they would be giving preferential treatment to video content. He agreed; see the Q and A below.

Video 153

Video B2B Film Marketing 153

Prohibition

MAY 10, 2023

This can help you save time and money on content creation , while still maintaining a strong, engaging social media presence. With the growth of reels, influencer marketing and TikTok content, UGC is also more likely to go viral than branded content, which means that you can get more mileage out of the content you create.

Social Media 62

Social Media Strategy Media B2C 62

Sword and the Script

SEPTEMBER 30, 2014

Today a kid in a garage can start a company, that goes viral and can touch a billion people,” as one technologist put it eloquently recently. My first instinct over the hype was I’ve heard this before – with App.net – which was pitched as an alternative to Twitter. Ello is a great example. Jessica Lawlor (@jesslaw) September 28, 2014.

Viral 116

Viral Technology Google Pitching 116

prTini

SEPTEMBER 5, 2014

The Dangers of Cause Marketing. Want to Go Viral? The List: Content Marketers’ Secret Weapon. Twitpic Is Shutting Down, Blames Twitter. Follow Team Geben on Twitter for more articles and resources throughout the week. Instagram’s #Hyperlapse Racks Up 119k Posts in First Week.

Media Relations 49

Media Relations Case Study Viral Instagram 49

Sword and the Script

JANUARY 27, 2015

Valuing Content Changes the Context. It wasn’t the message (smile and dial) that captured my attention, but rather as regular Twitter advertiser , it was the realization I was the target – and by a firm with which I’m familiar (I’ve seen some ads on Facebook too ). Content Marketing *is* PR.

Pitching 60

Pitching eBook Advertising Advertising 60

The Resolution Blog

JANUARY 8, 2018

Why Picture List Posts Are The Perfect Viral Content Formula Our clever friends over at Buzzsumo reviewed over 100m Facebook posts recently. New breed competitors including content marketing, influencer outreach and SEO link-building agencies are now pitching and winning PR budgets. Watch the recording now.

Tools 136

Tools Publicity Measurement SEO 136

Prohibition

DECEMBER 13, 2019

Tailor your Facebook content to suit the audience and the platform. Unfortunately, what works for Twitter and Instagram will not translate on Facebook. It’s not only about tailoring your language, but also paying attention to how people are reacting to your content to really understand what’s working and what they’re wanting to see.

Facebook 62

Facebook Social Media Video Viral 62

Shift Communications

APRIL 13, 2015

One of the top questions in social media marketing (and content marketing in general) is, how do you know what content is worth promoting? Will a blog post go viral? In the example above, there’s a blog post that’s doing reasonably well on Twitter. Is a tweet less or more likely to work?

Analytics 60

Analytics Google How To System 60

Prohibition

JUNE 17, 2021

A comical video tapping into current trends might be absolutely hilarious, get the message across perfectly, and have the potential to go viral. For example, Twitter videos can only last for 2 mins and 20 seconds, but LinkedIn can be up to 10 minutes. That said, shorter videos generally prompt more engagement.

Video 62

Video Product Launch Film Social Media 62

Sword and the Script

APRIL 5, 2016

There seems to be this general consensus that a brand presence on social media inevitably leads to viral appeal. Also see the coverage of these related marketing studies: 5 Slightly Contrarian Views on a CMO Council Content Survey. 5 Takeaways from the Salesforce State of Marketing. 25% said strong.

Mobile 60

Mobile Survey Marketing B2B 60

Cision

AUGUST 26, 2015

For content generation and syndication. To figure out which handles to target when I launch ads on Twitter. Every year, Cision creates a list of the top 50 social media influencers on Twitter. You know there’s at least one person saying “Damn Twitter, I can’t write a Direct Message in under 10k characters.”

Social Media 120

Social Media Twitter Media Nonprofit 120

Prohibition

SEPTEMBER 20, 2019

People ridiculed the instagrammer and it actually ended up becoming a viral meme of people photo shopping her into some ridiculous places including the moon and putting themselves into her photos. Even Martin Luther King Jr’s daughter took to twitter to share her thoughts on the ad.

Marketing 48

Marketing Social Media Instagram Advertising 48

Cision

JUNE 2, 2017

On Facebook, Twitter, YouTube, and all those other social networks. If you want to see who are seen as the best both by data and peer review, then typing a search term, such as “Top Content Marketers,” will be revealing. Twitter: How many followers do they have? Implement viral marketing tactics.

How To 198

How To Real Estate Web Case Study 198

Burrelles Fresh Ideas

MARCH 12, 2024

When crafting social content, lean on trends and publish content with a high virality rate. You can discover popular sounds and themes on sites like TikTok Trends and should follow in the footsteps of influencers who publish engaging content. To connect with Katie, you can follow her on Twitter.

Social Media 79

Social Media Strategy Media Reputation 79

Cision

DECEMBER 4, 2017

United Airlines came under fire for forcefully dragging a passenger out from the overbooked flight number 3411 as a video recording of the incident went viral on social media. About Avinash Nair: Avinash Nair is a digital marketer at E2M, India’s premium content marketing agency.

Crisis 271

Crisis Brand Branding How To 271

Sword and the Script

AUGUST 7, 2018

The catalyst is usually some smart marketer notices video is getting better play on a particular channel. This has happened with Twitter and Facebook and now it’s occurring on LinkedIn. 7 Reasons Your Content Marketing Fails to Deliver that You Haven’t Heard Before. 2) High-quality video needs a plan and budget.

Video 60

Video Marketing Viral B2B 60

Beyond PR

JUNE 2, 2017

On Facebook, Twitter, YouTube, and all those other social networks. If you want to see who are seen as the best both by data and peer review, then typing a search term, such as “Top Content Marketers,” will be revealing. Twitter: How many followers do they have? Are they using Twitter for “calls to action?”.

Real Estate 57

Real Estate How To Web Case Study 57

Shift Communications

OCTOBER 4, 2017

Innovations in technology and the rise of social media make it possible for bad press and controversy to spread virally. Andrew Dennis is a Senior Content Marketing Specialist at Siege Media. If you would like to connect with him you can find him on Twitter. Please include attribution to GetCRM.com with this graphic.

Airlines 87

Airlines Financial Film Viral 87

Sword and the Script

JULY 2, 2016

Search is a form of a question…which is why answering customer questions is a sound strategy for content marketing. By contrast, we share content on social media when it’s convenient for us, says to Steve Plunkett. 1) The Science of Viral Content. Also see: Viral Marketing: The Hope, Hype and Helplessness

Marketing 64

Marketing Viral Survey Infographics 64

Cision

OCTOBER 28, 2015

Think about how many times you’ve seen a text-based article go viral – and compare that to cute kitten photos, the ALS Ice Bucket Challenge or infographics. A study of more than 100 million different online posts found that articles with at least one image were shared twice as much on Facebook and Twitter when compared to text-only shares.

Communications 120

Communications Telecommunications Infographics Video 120

prTini

SEPTEMBER 24, 2014

Integration between features, ability to export lists, and you can even connect the tool to your Twitter for optimized productivity. Ann Smarty created this tool to help content marketers, bloggers, PR pros and influencers collaborate to create and promote content. Viral Content Buzz.

Tools 72

Tools Viral Engineering Comparison 72

Prohibition

APRIL 18, 2023

Video content can support your business objectives, whether that is to launch a new product, convey a key message or position yourself as a thought leader. Food and drink brands are one of the sectors that seem to real nail video content marketing.

Video 62

Video Sports Brand Branding 62

Buzzstream

MAY 2, 2024

Resources Mentioned: Glenn Allsopp’s article on who controls search Cyrus Shepard’s Study on Internal Linking Nate’s LinkedIn Nate’s Twitter Main Takeaways 1. There are a lot of SEO tools and content marketing tools on the market. And just for all the listeners, Positional is a content marketing and SEO tool.

Internal 118

Internal International Insurance Insurance 118

MaccaPR

JANUARY 6, 2015

From brand strategies and social media tips to content marketing and the death of PR spin, below are the top 10 MaccaPR posts of 2014 based on the most total views and social media engagement. Top 10 MaccaPR Blog Posts of 2014. #1. Is it website or Web site?

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

Buzzstream

DECEMBER 17, 2020

The tool will then show you a word cloud with other terms surrounding the subject, in addition to suggested insights and content ideas. David White , Director of Content Marketing at Connective3 , has found multiple other uses for the tool. Enter your topic keywords, which can be as simple as ‘TV’ or ‘Interior Design’.

Digital PR 161

Digital PR Tools Pitching Film 161

Buzzstream

JANUARY 17, 2018

If you’ve got some viral posts, then you’re ready for that “ebook.”. Designing an infographic is an excellent way of making your viral written content more popular and lifting up your posts that performed poorly. An infographic is 30X more likely to be read than text-based content. Which is good for your business right?

eBook 108

eBook Infographics Pinterest How To 108