Agility PR Solutions

SEPTEMBER 19, 2019

Marketing and PR professionals marveled at how Popeyes Louisiana Kitchen turned an online duel with rival Chick-fil-A into $65 million in “free” advertising this past August when its sassy Fried Chicken Sandwich battle went viral on Twitter—and led to a complete sell-out of the sandwich in all 2,400 Popeyes stores across the U.S.

Twitter 81

Twitter Viral Marketing Advertising 81

Prohibition

NOVEMBER 17, 2022

It’s been a turbulent few weeks for the world of social media, with Twitter taking the top spot for chaos… We’ve been awaiting the confirmation on Instagram’s native scheduling function (spoiler alert: it’s coming!). Twitter faces chaos over its blue tick function. TikTok releases new text-to-speech voice.

Instagram 62

Instagram Social Media Twitter Pharmaceuticals 62

Communications Conversations

NOVEMBER 24, 2020

By now, you’ve undoubtedly heard of the viral Ocean Spray TikTok moment. The viral moment spawned tens of thousands of copycats (including one from Mick Fleetwood) and online visibility Ocean Spray only dared dream of. All in all, Ocean Spray handled its viral moment quite well. Overall, Ocean Spray did a lot well here.

Social Media 179

Social Media Viral Company Education 179

ImPRessions - Crenshaw Communications

AUGUST 4, 2022

Someone who worked for pizza company DiGiorno noticed #WhyIStayed trending on Twitter and smelled an opportunity. But the joke infuriated many TikTok users, including our very own Chris Harihar, whose tweet went viral. But cancellations result when hashtag-jumping is obviously for a quick visibility hit.

Construction 385

Construction Crisis Reputation Social Media 385

ImPRessions - Crenshaw Communications

AUGUST 1, 2018

It seems lies are more viral than truth – at least on Twitter. Conducted by the MIT Media Lab, it was unprecedented in scope, analyzing 126,000 distinct “rumor cascades” that spread on Twitter from 2006 to 2017. Most striking were the factors that do not explain the virality of false information.

Social Media 220

Social Media Viral Media Study 220

NewsWhip

NOVEMBER 3, 2022

NewsWhip, which provides critical online insights – including how stories are trending and whether posts could go viral – that Silva and her colleagues can’t find anywhere else. It has probably the best Twitter insights that I’ve come across,” she says. Silva’s team can’t orchestrate social media at this level without some help.

Reddit 158

Reddit Viral Analytics Social Media 158

NewsWhip

JANUARY 20, 2023

This allows journalists and editors to jump on pre-viral trends, or promote their own stories that they can see are already finding resonance. Cross-platform analysis With NewsWhip, you have access to a wide range of platforms, including web coverage, Facebook, Twitter, Reddit, Instagram, and YouTube.

Reddit 88

Reddit Viral Web Trends 88

ImPRessions - Crenshaw Communications

MARCH 8, 2023

No one wants to find out they’ve lost their job by rumor or, worse, seeing it on Twitter. On Monday, a Twitter worker named Haraldur Thorleifsson tweeted at Musk asking for clarification of his employment status. After Thorleifsson’s tweet went viral, Musk queried him about his work responsibilities.

Employee 182

Employee Viral Twitter Corporate 182

Melissa Agnes

SEPTEMBER 4, 2018

The YouTube Shooting Crisis: How Mountain View Police Department quickly regained control of the narrative that was going viral against their agency. You can also listen to this episode on iTunes , Spotify , and Stitcher. The first response statement published by MVPD before they could release the video footage of the incident.

Crisis 176

Crisis Viral Brand Branding 176

Communications Conversations

JANUARY 5, 2021

They give access to far too many people internally–people who certainly don’t need the keys to Twitter, Facebook and Instagram. You work on the account for a couple of years, helping them publish on Facebook, Twitter and Insta. In general, I feel like a lot of companies are far too loose with this. You leave the agency.

Government 74

Government Social Media Viral Guidelines 74

Landis PR

JANUARY 8, 2024

In the case of X, it’s the reverse question we can ask: Was it not enough that Elon Musk threatened to take over , then sue , then finally buy the unrivaled global social platform Twitter, dragging its value through the mud so he vastly overpaid? But it was not enough for Musk.

Film 59

Film Twitter Viral Social Media 59

Communications Conversations

FEBRUARY 20, 2015

In this week’s episode, Kevin and I discuss the Atlantic article that made the rounds this past week about Twitter’s inability to drive traffic (big surprised, right?). How Lies Spread Faster Than Truth: A Study of Viral Content”. SHOW NOTES – FEBRUARY 19, 2015. “There’s No B t Like Brand B t”. .

Twitter 60

Twitter Brand Branding Viral 60

Cision

OCTOBER 7, 2016

In 2015, in an analysis of news media, web forums and 1% of Twitter conversations, we found 90,140 mentions. Before starting your next viral social campaign, head down to your local coffee shop and enjoy the autumnal bounty of nutmeg, cloves and cinnamon — or don’t because you know it will be back next year.

Analysis 318

Analysis Viral Trends Software 318

Doctor Spin

APRIL 2, 2023

Elon Musk: Twitter boss announces blue tick shake-up Branded accounts will have no choice but to sign up for Twitter Blue if this becomes a reality. That Viral Image of the Swagged Out Pope Is an AI Fake, Dummies “Those mega-viral images of Pope Francis looking fresh to death in a pristine white puffer are AI-generated fakes.”

Viral 52

Viral Media Engineering Video 52

Critical Mention

SEPTEMBER 24, 2020

Hamilton, Twitter Watch Party. The original stage cast of Hamilton hosted a “Twitter watch party” when the movie version of the hit musical was released in July on Disney+. Thousands of people tuned in to chat with the cast on Twitter as they watched the show for the first time. The #BlackLivesMatter Movement.

Examples 130

Examples Transportation Media Tourism 130

Cision

AUGUST 15, 2017

” In magazines in the signature line and on television next to the anchor name, you’ll often find their Twitter handle. Go to Twitter and search for trending stories and hashtags. If so, pitch away and mention that it’s trending on Twitter. Traditional media is pushing their fans to engage on social media.

Pitching 319

Pitching Television Media Social Media 319

Buchanan PR

JUNE 30, 2023

McDonald’s put on a masterclass on how to create buzz for a new product with a younger generation, but it couldn’t have predicted its virality. A viral sensation that spread like wildfire across social media platforms. The trend exploded, attracting millions of views, likes, and shares across Instagram, TikTok, and Twitter.

Viral 72

Viral Trends Social Media Creativity 72

Melissa Agnes

OCTOBER 2, 2018

Connect on Twitter: @DaveCarroll. How compassionately conscious is your brand? You can also listen to this episode on iTunes , Spotify , and Stitcher , and YouTube. Dave’s United Breaks Guitars video. Zappos’ tagline is “delivering happiness” Connect with Dave Carroll: Check out Dave’s website.

Brand 157

Brand Branding Crisis Management Customer Service 157

NewsWhip

JUNE 1, 2023

Looking at Twitter, the top tweets about AI this year have largely come from the billionaire’s account, from sharing memes and jokes to explaining how AI is being used on the platform, with the latter receiving over 191k engagements.

Technology 147

Technology Film Viral Ethics 147

Axia PR

AUGUST 9, 2021

Magazine published various tweets and headlines that offended Swift, she took it upon herself to address the news outlet on Twitter. The post instantly went viral and OK! Magazine took down all their tweets.

Social Media 62

Social Media Company Viral How To 62

Newsfile

FEBRUARY 28, 2024

Social media monitoring involves tracking brand mentions, conversations, and sentiment across social platforms (Twitter, Facebook, LinkedIn etc.). Newsjacking is a media strategy where a brand capitalizes on viral news stories to market itself. What is Viral Marketing? What is Social Media Monitoring?

Viral 52

Viral Crisis Communications SEO Reputation 52

Prohibition

MAY 23, 2022

Twitter hints at moving towards pay to play. With the Elon Musk Twitter takeover in April, it’s been rumoured that impending changes on the platform will focus on allowing free speech, including bringing back banned accounts, and also more transparency with users about the algorithm and how tweets are shown to them.

Instagram 62

Instagram Social Media LinkedIn Viral 62

PR for Anyone

AUGUST 17, 2021

We used to suggest just looking at Google and Twitter but now I’m throwing TikTok into that mix. I think we’ve all heard about the Feta Pasta recipe that went viral – millions and millions of views. That gives them an instant audience. ” Newsjacking.

Trends 246

Trends Television Exercises Pitching 246

Buchanan PR

OCTOBER 5, 2023

After she was photographed eating a singular chicken nugget with both ketchup and “seemingly ranch” (as a viral tweet from a Taylor Swift fan account referred to it), Heinz Ketchup themselves released a limited-edition ketchup-and-seemingly-ranch condiment blend. The original viral “ketchup and seemingly ranch” post.

Strategy 80

Strategy Media Viral Trends 80

Konnect Agency

NOVEMBER 14, 2022

Today, the platform boasts over one billion monthly active users , placing the platform as a major competitor to hugely successful social platforms like Facebook/Instagram, Pinterest and Twitter. Most interestingly is the major impact and disruption that TikTok created in content formats and how viewers prefer to consume their content.

Video 98

Video Agency Strategy Marketing 98

ImPRessions - Crenshaw Communications

JUNE 5, 2018

When Stewart retired as host, Arby’s even tweeted him a job application and made a hilarious farewell viral video. While not a direct attack on Tide’s products, the viral video trend of teenagers filming themselves eating Tide Pods in 2017-2018 led to many emergency room reports – and the risk of injury or worse.

Brand 160

Brand Branding Viral Crisis Management 160

Melissa Agnes

MAY 23, 2015

From female reporters being spontaneously and continually harassed during live reporting, to individuals making mistakes caught on camera and ending up losing their jobs as a result of the footage going viral. Additionally, what is the best practice for organizations whose employees get caught in these types of viral controversies?

Crisis Management 169

Crisis Management Viral Crisis Case Study 169

Axia PR

FEBRUARY 24, 2020

On February 10, a Twitter user posted a video of herself balancing a broom on its own. The tweet quickly went viral and soon thousands of people were sharing and posting photos and videos of themselves balancing brooms. One of the most recent false news stories is “the broom challenge.”

Viral 62

Viral Video Twitter Agency 62

PR in High Definition

APRIL 25, 2022

As an example, Twitter is currently fixated on the recent Elon Musk board scandal but people will quickly move on to the next thing. Positive content is more viral. Researchers in Denmark studied a range of media types; from movie ticket purchasing habits, popular books, Tweets, as well as Wikipedia attention time.

Wikipedia 62

Wikipedia Viral Reputation Internal 62

PR for Anyone

SEPTEMBER 1, 2022

Is there a viral video on Tik Tok that you can be the expert saying why it’s something you should or shouldn’t do? What are people talking about on Twitter? Here’s a video I did on this: It doesn’t get any easier than this. See my story in the video about Steve and what he did. But see what is happening, trends.google dot com.

Pitching 130

Pitching Video YouTube Viral 130

Contently - Strategy

SEPTEMBER 20, 2022

Social copying happens across all social platforms: Facebook, LinkedIn, Instagram, Twitter, TikTok, and the like. For example, Kylie Cosmetics went viral for all the wrong reasons for plagiarizing smaller cosmetic companies. This is a great example from managing editor Benjamin Freed on Twitter. Look at the optics.

Ethics 73

Ethics Social Media Trends Viral 73

NewsWhip

DECEMBER 21, 2022

Twitter dominated attention. If there’s one takeaway from this year it’s that Elon Musk drives headlines, with his two most high-profile companies Twitter and Tesla comfortably at the top of the charts in terms of public interest — each having more than double the level of engagement of even the other most engaging brands.

Brand 78

Brand Branding Policies Local 78

Flack's Revenge

MARCH 23, 2017

Then again, much has been said about the benefits of targeting micro-influencers – those with fewer than 10K Twitter followers. Kelsey’s team mapped data representing Twitter influencers, showing their connections and affiliations with verticals such as automotive, tech and marketing. Yea, I know, the answer is “Yes!

Real Estate 159

Real Estate Marketing Automotive Viral 159

Remote PR Jobs

OCTOBER 11, 2022

When you use a hashtag on Twitter, your content becomes linked to all of the other tweets that include the same tag, which allows your followers to easily keep up with any company activity. Nearly all major social media platforms– including Facebook, Twitter, and Instagram– offer in-app synthesized performance metrics.

Social Media 130

Social Media Media Product Launch LinkedIn 130

Cision

MAY 20, 2016

When the media reported that Apple’s iPhone 6 was prone to bending, the news went viral on Twitter with the #Bendgate hashtag. From the pun-filled website to a coupon for a “Rolling In The Beets” smoothie to an active Twitter account, Jamba Juice not only jumped on the opportunity, but kept the conversation going.

Brand 159

Brand Branding Comparison Viral 159

Prohibition

AUGUST 9, 2022

A display in the crocodile enclosure at London Zoo has gone viral – a crocodile skin handbag where the endangered Siamese crocodile should be. pic.twitter.com/D7B6bnCUFa. — Greggs (@GreggsOfficial) July 26, 2022. London Zoo’s hard-hitting conservation message. Heinekin’s ‘Heinekicks’.

Social Media 62

Social Media Media Viral B2C 62

Waxing UnLyrical

FEBRUARY 26, 2013

A Harvard marketing professor named Thales Texeira has done some recent studies of content virality and sharing. In his research on viral advertising videos , he found that a very small percentage of advertising videos (0.1%) actually go “viral.” Twitter Google+ LinkedIn What Compels People to Share Your Content?

Viral 102

Viral Advertising Advertising Study 102