Critical Mention

NOVEMBER 18, 2019

Stay a step ahead of your competitors in the new year by using lightning-fast media monitoring to go viral. . If an influencer positively mentions your brand or its products on Twitter, for example, you can instantly reply and keep the conversation going in real-time. Share Tweet Share. Boost your Brand Awareness.

Viral 70

Viral Media Radio Social Media 70

Prohibition

NOVEMBER 17, 2022

It’s been a turbulent few weeks for the world of social media, with Twitter taking the top spot for chaos… We’ve been awaiting the confirmation on Instagram’s native scheduling function (spoiler alert: it’s coming!). Twitter faces chaos over its blue tick function. TikTok releases new text-to-speech voice.

Social Media 62

Social Media Instagram Twitter Media 62

Agility PR Solutions

SEPTEMBER 19, 2019

Marketing and PR professionals marveled at how Popeyes Louisiana Kitchen turned an online duel with rival Chick-fil-A into $65 million in “free” advertising this past August when its sassy Fried Chicken Sandwich battle went viral on Twitter—and led to a complete sell-out of the sandwich in all 2,400 Popeyes stores across the U.S.

Twitter 83

Twitter Viral Marketing Advertising 83

ImPRessions - Crenshaw Communications

AUGUST 4, 2022

Someone who worked for pizza company DiGiorno noticed #WhyIStayed trending on Twitter and smelled an opportunity. But the joke infuriated many TikTok users, including our very own Chris Harihar, whose tweet went viral. But cancellations result when hashtag-jumping is obviously for a quick visibility hit.

Social Media 394

Social Media Crisis Reputation Construction 394

ImPRessions - Crenshaw Communications

MARCH 8, 2023

No one wants to find out they’ve lost their job by rumor or, worse, seeing it on Twitter. On Monday, a Twitter worker named Haraldur Thorleifsson tweeted at Musk asking for clarification of his employment status. After Thorleifsson’s tweet went viral, Musk queried him about his work responsibilities.

Communications 194

Communications Employee Twitter Viral 194

Onclusive

SEPTEMBER 27, 2021

Social Media Monitoring Made Easy We’ve made it simple and convenient to access all your direct and indirect brand mentions, keywords and hashtags in a single dashboard across all major social media networks, including Twitter, Facebook, Instagram, YouTube and TikTok.

Social Media 369

Social Media Media Viral Brand 369

NewsWhip

JANUARY 20, 2023

This allows journalists and editors to jump on pre-viral trends, or promote their own stories that they can see are already finding resonance. Cross-platform analysis With NewsWhip, you have access to a wide range of platforms, including web coverage, Facebook, Twitter, Reddit, Instagram, and YouTube.

Viral 88

Viral Reddit Trends Web 88

Communications Conversations

NOVEMBER 24, 2020

By now, you’ve undoubtedly heard of the viral Ocean Spray TikTok moment. The viral moment spawned tens of thousands of copycats (including one from Mick Fleetwood) and online visibility Ocean Spray only dared dream of. All in all, Ocean Spray handled its viral moment quite well. Overall, Ocean Spray did a lot well here.

Social Media 179

Social Media Viral Media Company 179

NewsWhip

NOVEMBER 3, 2022

NewsWhip, which provides critical online insights – including how stories are trending and whether posts could go viral – that Silva and her colleagues can’t find anywhere else. It has probably the best Twitter insights that I’ve come across,” she says. Silva’s team can’t orchestrate social media at this level without some help.

Viral 158

Viral Social Media Reddit Analytics 158

MaccaPR

SEPTEMBER 9, 2019

Fried Chicken Sandwich battle went viral on Twitter — and led to a complete sell-out of the sandwich in all 2,400 Popeyes stores across the U.S. Marketing and PR professionals marveled at how Popeyes Louisiana Kitchen turned an online duel with rival Chick-fil-A into $65 million in “free" advertising this past August when its.

Twitter 105

Twitter Social Media Marketing Viral 105

ImPRessions - Crenshaw Communications

AUGUST 1, 2018

It seems lies are more viral than truth – at least on Twitter. Conducted by the MIT Media Lab, it was unprecedented in scope, analyzing 126,000 distinct “rumor cascades” that spread on Twitter from 2006 to 2017. Most striking were the factors that do not explain the virality of false information.

Social Media 220

Social Media Media Viral Study 220

Doctor Spin

APRIL 2, 2023

Elon Musk: Twitter boss announces blue tick shake-up Branded accounts will have no choice but to sign up for Twitter Blue if this becomes a reality. That Viral Image of the Swagged Out Pope Is an AI Fake, Dummies “Those mega-viral images of Pope Francis looking fresh to death in a pristine white puffer are AI-generated fakes.”

Media 52

Media Viral Twitter Video 52

Melissa Agnes

SEPTEMBER 4, 2018

The YouTube Shooting Crisis: How Mountain View Police Department quickly regained control of the narrative that was going viral against their agency. You can also listen to this episode on iTunes , Spotify , and Stitcher. The first response statement published by MVPD before they could release the video footage of the incident.

Crisis 176

Crisis Brand Branding Viral 176

NewsWhip

DECEMBER 14, 2022

In our October edition of the top brand stories we highlighted how Elon Musk steered conversations about Twitter online, with the media reporting broadly about the unfolding situation since he acquired the platform. Musk replied saying that he would make an alternative phone if that’s what it came to. . engagements.

Brand 78

Brand Branding Google Twitter 78

Critical Mention

SEPTEMBER 24, 2020

Hamilton, Twitter Watch Party. The original stage cast of Hamilton hosted a “Twitter watch party” when the movie version of the hit musical was released in July on Disney+. Thousands of people tuned in to chat with the cast on Twitter as they watched the show for the first time. The #BlackLivesMatter Movement.

Media 130

Media Examples Social Media Twitter 130

Cision

OCTOBER 7, 2016

In 2015, in an analysis of news media, web forums and 1% of Twitter conversations, we found 90,140 mentions. Before starting your next viral social campaign, head down to your local coffee shop and enjoy the autumnal bounty of nutmeg, cloves and cinnamon — or don’t because you know it will be back next year.

Social Media 318

Social Media Viral Analysis Trends 318

Communications Conversations

JANUARY 5, 2021

They give access to far too many people internally–people who certainly don’t need the keys to Twitter, Facebook and Instagram. You work on the account for a couple of years, helping them publish on Facebook, Twitter and Insta. In general, I feel like a lot of companies are far too loose with this. You leave the agency.

Social Media 74

Social Media Government Media Viral 74

NewsWhip

JUNE 1, 2023

Looking at Twitter, the top tweets about AI this year have largely come from the billionaire’s account, from sharing memes and jokes to explaining how AI is being used on the platform, with the latter receiving over 191k engagements.

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Communications Conversations

FEBRUARY 20, 2015

In this week’s episode, Kevin and I discuss the Atlantic article that made the rounds this past week about Twitter’s inability to drive traffic (big surprised, right?). How Lies Spread Faster Than Truth: A Study of Viral Content”. SHOW NOTES – FEBRUARY 19, 2015. “There’s No B t Like Brand B t”. .

Twitter 60

Twitter Brand Branding Viral 60

Cision

AUGUST 15, 2017

” In magazines in the signature line and on television next to the anchor name, you’ll often find their Twitter handle. Go to Twitter and search for trending stories and hashtags. If so, pitch away and mention that it’s trending on Twitter. Traditional media is pushing their fans to engage on social media.

Pitching 319

Pitching Media Social Media Television 319

Melissa Agnes

OCTOBER 2, 2018

Connect on Twitter: @DaveCarroll. How compassionately conscious is your brand? You can also listen to this episode on iTunes , Spotify , and Stitcher , and YouTube. Dave’s United Breaks Guitars video. Zappos’ tagline is “delivering happiness” Connect with Dave Carroll: Check out Dave’s website.

Brand 157

Brand Branding Crisis Management Crisis 157

Axia PR

AUGUST 9, 2021

Magazine published various tweets and headlines that offended Swift, she took it upon herself to address the news outlet on Twitter. The post instantly went viral and OK! Magazine took down all their tweets.

Social Media 62

Social Media Media Viral Company 62

Prohibition

AUGUST 5, 2022

Twitter becomes more emotive . Twitter may be becoming more emotive, with status tags similar to Facebook’s “Feeling Happy/Feeling Sad/Feeling Excited, etc.” Twitter has also been great for viral trends in July, from “They’re a 10 but…” to adopting the “Little Miss memes” in a simpler way.

Social Media 118

Social Media Instagram Facebook Media 118

Prohibition

MAY 23, 2022

Twitter hints at moving towards pay to play. With the Elon Musk Twitter takeover in April, it’s been rumoured that impending changes on the platform will focus on allowing free speech, including bringing back banned accounts, and also more transparency with users about the algorithm and how tweets are shown to them.

Social Media 62

Social Media Instagram LinkedIn Media 62

Onclusive

JUNE 1, 2023

Trend spotting becomes easy As a PR or Comms pro, it’s essential to stay up to speed with the latest trends and topics in your industry so you can create timely, relevant stories that engage your audiences and position your brand as a leader.

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Konnect Agency

NOVEMBER 14, 2022

Today, the platform boasts over one billion monthly active users , placing the platform as a major competitor to hugely successful social platforms like Facebook/Instagram, Pinterest and Twitter. Most interestingly is the major impact and disruption that TikTok created in content formats and how viewers prefer to consume their content.

Agency 98

Agency Video Strategy Marketing 98

Communications Conversations

MAY 12, 2023

Notably: NPR leaving Twitter (my top post in terms of reach) and a wonderful Red Wing Shoes campaign with a local non-profit. You could say it ‘went viral’ However, that same post generated just 3,203 impressions–just over 10% of the number of impressions of my most successful post in 2023 in terms of reach.

LinkedIn 109

LinkedIn Social Media Viral Case Study 109

NewsWhip

DECEMBER 21, 2022

Twitter dominated attention. If there’s one takeaway from this year it’s that Elon Musk drives headlines, with his two most high-profile companies Twitter and Tesla comfortably at the top of the charts in terms of public interest — each having more than double the level of engagement of even the other most engaging brands.

Brand 78

Brand Branding Publicity Twitter 78

PR for Anyone

AUGUST 17, 2021

We used to suggest just looking at Google and Twitter but now I’m throwing TikTok into that mix. I think we’ve all heard about the Feta Pasta recipe that went viral – millions and millions of views. That gives them an instant audience. ” Newsjacking.

Trends 246

Trends Pitching Television Media 246

Cision

FEBRUARY 8, 2016

Doritos is a perennial Super Bowl performer, consistently creating viral campaigns. Mountain Dew created this year’s most viral ad, a terrifying creation centering around a hallucinatory puppy-monkey-baby, a single being made up of three creatures that individually have been characters in the Super Bowl’s most popular commercials.

Brand 120

Brand Branding Viral Twitter 120

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2018

Believe it or not, before the “This Is Us” episode in question, Crock-Pot didn’t even have a Twitter account. But, to its credit, Crock-Pot acted quickly on social media, creating a Twitter account within hours. Make sure your social media channels are up to date. Respond quickly. Use the incident to tell your story.

Crisis 205

Crisis Social Media Twitter Brand 205

PR in High Definition

APRIL 25, 2022

As an example, Twitter is currently fixated on the recent Elon Musk board scandal but people will quickly move on to the next thing. Positive content is more viral. Researchers in Denmark studied a range of media types; from movie ticket purchasing habits, popular books, Tweets, as well as Wikipedia attention time.

Wikipedia 62

Wikipedia Reputation Viral Storytelling 62

Contently - Strategy

SEPTEMBER 20, 2022

Social copying happens across all social platforms: Facebook, LinkedIn, Instagram, Twitter, TikTok, and the like. For example, Kylie Cosmetics went viral for all the wrong reasons for plagiarizing smaller cosmetic companies. This is a great example from managing editor Benjamin Freed on Twitter. Look at the optics.

Social Media 76

Social Media Ethics Trends Media 76

Axia PR

FEBRUARY 24, 2020

On February 10, a Twitter user posted a video of herself balancing a broom on its own. The tweet quickly went viral and soon thousands of people were sharing and posting photos and videos of themselves balancing brooms. One of the most recent false news stories is “the broom challenge.”

Viral 62

Viral Agency Video Twitter 62

PR for Anyone

SEPTEMBER 1, 2022

Is there a viral video on Tik Tok that you can be the expert saying why it’s something you should or shouldn’t do? What are people talking about on Twitter? Here’s a video I did on this: It doesn’t get any easier than this. See my story in the video about Steve and what he did. But see what is happening, trends.google dot com.

Pitching 130

Pitching Video Media YouTube 130

ImPRessions - Crenshaw Communications

JUNE 5, 2018

When Stewart retired as host, Arby’s even tweeted him a job application and made a hilarious farewell viral video. While not a direct attack on Tide’s products, the viral video trend of teenagers filming themselves eating Tide Pods in 2017-2018 led to many emergency room reports – and the risk of injury or worse.

Brand 166

Brand Branding Viral Crisis Management 166

Remote PR Jobs

OCTOBER 11, 2022

When you use a hashtag on Twitter, your content becomes linked to all of the other tweets that include the same tag, which allows your followers to easily keep up with any company activity. Nearly all major social media platforms– including Facebook, Twitter, and Instagram– offer in-app synthesized performance metrics.

Social Media 130

Social Media Media LinkedIn Product Launch 130