Contently - Strategy

JUNE 25, 2020

Many of them have added bells and whistles to their software, hoping to differentiate their way into the “Leader” section of the next analyst report, but few have delivered on that initial promise. Data-driven content marketing isn’t a two-step process. Brinker’s supergraphic is at 8,000 companies now.

Content Marketing 128

Content Marketing Data Strategy Marketing 128

Sword and the Script

MAY 10, 2016

The news article is based on data in a report by software company ScribbleLive titled, “ The Eclipse of Online Ads.” As a result, the refrain “content marketing is better than advertising” is bounced around the marketing echo chamber. Though a seasoned PR professional, I am also a serious advocate of content marketing.

Content Marketing 60

Content Marketing Advertising Advertising Marketing 60

Rock the Status Quo

MAY 4, 2015

The Differences in Pitch Style & Purpose Are Helpful to Understand I love PR, I love SEO and I really love how well they intersect to grow client reach and conversion. Is it truly a terrible pitch from an inept PR pro, or is a backlink ploy from an SEO programmer? All contents will be originally written by me.

SEO 100

SEO Pitching Small Business Agency 100

Sword and the Script

OCTOBER 29, 2020

SEMrush executive explains the deal with Prowly; describes the union between PR and SEO and when and why a link can be better than a mention Recently an SEO vendor made a move into the PR space when SEMrush acquired the PR technology vendor, Prowly. Did SEMrush look at other PR software tools as potential acquisition targets?

SEO 66

SEO Strategy Software Digital PR 66

Sword and the Script

JANUARY 19, 2021

Years ago, I had the opportunity to be a PR director for a publicly-traded company that developed and sold software to the PR market. While I’ve primarily done B2B tech work over my 20-year career – and strive to be diligent in becoming knowledgeable about a market and products – it’s not quite the same as being an end-user or SME.

Technology 169

Technology Publicity Software Pitching 169

Sword and the Script

JULY 9, 2016

To me, this liking phenomenon is a gimmick and gimmicks on Twitter are about as old as Twitter itself (Google faces a similar challenge in SEO). Also see: The Shocking Beef about Feeding the Content Monster . 3) Why I’m Killing the Marketing Qualified Lead. Photo credit: Flickr, Daniel Sjöström, ENDLESS ( CC BY-SA 2.0 ).

Content Marketing 68

Content Marketing Social Media Marketing Media 68

Rock the Status Quo

SEPTEMBER 22, 2014

After all, larger images take more time to download, significantly reducing website performance (and hence, SEO results). I also like Canva quite a bit – instead of a simple stock photography site, Canva is an image editing tool designed to be used for social media, content marketing and other uses. NO, THANK YOU.

Pinterest 202

Pinterest Content Marketing Resources Software 202

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

Tactics like content marketing, earned speaking opportunities for C-level executives, and feature articles work together to boost visibility for a brand or situation that the brand solves. Branded content like bylined articles and blog posts offer multiple benefits. Analyst reports are among the most important resources here.

Storytelling 233

Storytelling Education Software LinkedIn 233

Sword and the Script

JULY 20, 2021

While your content marketing strategy is your primary lead nurturing strategy, it doesn’t do you much good unless it’s easy to find. From a technical standpoint, use an SEO tool like SEMrush to audit the backend of your website and flag issues for free. Build awareness and extend reach. Conversion points.

B2B 174

B2B Company Marketing SEO 174

Sword and the Script

APRIL 12, 2022

It has since been acquired by an SEO software company. In an interview on this blog in 2021 , Propel Co-Founder and CEO Zach Cutler said as a former PR agency owner, he couldn’t find software that met his agency’s growth needs. Meltwater offers 50 suggested metrics to measure your content marketing.

Software 89

Software Pitching Measurement Enterprise 89

Wadds Inc.

JANUARY 11, 2023

The combination of GPT-3 and audio and video transcription software such as Otter.ai These issues aside there are clear applications emerging for GPT-3 in content marketing, media relations, SEO, and social media. provides the means to generate summaries of the key points of a conversation.

Publicity 98

Publicity Wikipedia Marketing Training 98

Sword and the Script

APRIL 11, 2020

The long-term sales opportunity of marketing now “We are seeing a lot of short-term, reactionary behaviors in response to the virus,” wrote Nancy Smith in a contribution to AdAge. She’s the CEO of Analytics Partners , a marketing analytics software and consulting company. Try our services.

Study 93

Study Marketing Survey SEO 93

Cision

NOVEMBER 22, 2016

If you have some budget, you can play around with different tools like press releases , content marketing and advertising. Whenever a new tool or platform comes out that saves time for me in my marketing, I’m all over it. Stay on top of marketing best practices and you’ll have even more to be thankful for.

Marketing 120

Marketing Analytics Television Tools 120

Critical Mention

APRIL 2, 2019

WooRank conducts an SEO audit and gives you comprehensive results. You can also compare your SEO to your competition by adding up to three competitors and comparing results like their keyword usage, technical website optimization, and more! This free tool identifies what software your competitors are using. Wappalyzer.

Analysis 74

Analysis Tools SEO Software 74

Cision

SEPTEMBER 26, 2016

Believe it or not, sometimes speech-recognition software doesn’t write what you want it to. Tools to improve your SEO. SEO is such a nebulous concept for most people because it’s a not a reliable referral source for most businesses or it is a referral source for niche keywords. Conclusion.

Tools 120

Tools How To SEO Writing 120

PR 20/20

SEPTEMBER 17, 2019

“The premier gathering of digital marketers on planet Earth!”. Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers. MozCon is geared for SEOs (i.e.

Conference 97

Conference Marketing Case Study Content Marketing 97

PR 20/20

JUNE 6, 2023

CMS Hub : CMS Hub is a content management system that allows businesses to create, manage, and optimize their website content. It provides features for drag-and-drop editing, customizable themes, SEO tools, content staging, and integration with other HubSpot hubs. Organizations with a focus on inbound marketing.

Knowledge Base 52

Knowledge Base Customer Service System Analytics 52

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

These include old standbys like Hubspot Academy, dedicated to helping PR pros make better use of content marketing, social media marketing and SEO. Another contender is Hootsuite Academy, which offers two online training courses, although users pay for certification.

YouTube 136

YouTube Training Video Survey 136

PR 20/20

OCTOBER 11, 2018

HubSpot develops cloud-based, inbound marketing software that allows businesses to transform the way that they market online. BrightEdge is a global leader in SEO and content performance marketing that blends search intent discovery, optimized content creation, and performance measurement into one integrated solution.

Tools 71

Tools Marketing Enterprise Software 71

ImPRessions - Crenshaw Communications

APRIL 24, 2018

A software targeted to small businesses may look at other service providers for SMBs – those that offer accounting, networking or loans, for example. Bylined content. White papers, simple bylined articles, or guest blog posts are very effective and SEO-worthy ways to collaborate with influencers. Business partners.

B2B 136

B2B Brand Branding Trade Shows 136

Shift Communications

MARCH 16, 2015

Google’s commentary also does not mention SEO. Based on this, Google’s previous guidance that press releases can harm your SEO still stands. To this day, sites that tried to game SEO with press releases are still cleaning up the mess , paying consultants now to remove or disavow old press releases.

Google 60

Google SEO Web Comparison 60

Sword and the Script

MARCH 1, 2022

It breaks the market it into two segments PR, marketing and communications ($26b) and lead generation, risk management and customer relations ($14b). The research firm Burson Taylor puts the PR software market at $4 billion , but it’s an educated guess. iSentia is an all-in-one PR software tool based in Australia.

Software 119

Software Case Study Advertising Advertising 119

Marketwired

JANUARY 26, 2016

Because it wasn’t intuitive how the software worked —and there were a few feature glitches—important graphics were lost. Long story short, I ran into usability issues with their product that cost me hours of time I couldn’t spare that day since I was on a very tight deadline.

Brand 100

Brand Branding Customer Service Reputation 100

Sword and the Script

NOVEMBER 29, 2022

3 statistics from the newest B2B Content Marketing Benchmarks, Budgets, and Trends report shows the “subscribed audience” is missing from most content marketing efforts. I had a chance to be a judge for the annual content marketing awards hosted by the Content Marketing Institute (CMI) this year.

Content Marketing 122

Content Marketing B2B Marketing eBook 122

Waxing UnLyrical

APRIL 12, 2018

As an example, he used the goal of producing 2,000 downloads that equate to marketing soft leads for sales. He said, “This goal should be shared across the entire marketing/communications department. It’s not a content marketing goal or a PR goal. Content marketing, yes. It’s a multi-department goal.”.

Media Relations 85

Media Relations Advertising Advertising Content Marketing 85

ZudePR

JANUARY 21, 2016

You’re bored of reading the same old content and want some new authors. You want to learn more about digital marketing and SEO. There’s some good advice about two systems you can use to curate content: the painstaking way, and the easy way. A woman with taste in all things digital marketing and SEO.

Digg 104

Digg SEO System Reddit 104

The Proactive Report

JUNE 23, 2015

Software Demo – Can increase conversion up to 85%. Google’s recent mobile update penalizes sites with content that is not mobile-friendly, so make sure that your video content is available on a fully mobile-responsive website. SEO and Tagging. News releases – 55% more views 36% more link clicks.

Video 100

Video Mobile Trade Shows YouTube 100

PR 20/20

NOVEMBER 30, 2022

Is your organization missing key pieces of the marketing tech stack that could impact performance? For example, online chat software is ideal for engaging with site visitors, answering questions, and capturing leads. Have we created a content marketing editorial calendar that defines our strategy on content production and publishing?

Marketing 52

Marketing Technology Internal International 52

PR Fuel

MARCH 8, 2021

When they are combined with content marketing and SEO, press releases form a powerful part of your digital marketing strategy. Every computer has editing software for checking spelling and basic grammar and there is a host of online tools for this too. These days, there is no excuse for bad writing.

Writing 52

Writing Software SEO Brand 52

Buzzstream

OCTOBER 30, 2018

The Grid is our recognizable visual quadrant that places similar software products head-to-head in their respective categories. The Vanity Grids we’d done in the past grouped products by location or event, rather than by software category (best software in Boston or at Dreamforce, for instance, rather than best CRM platform).

Software 56

Software Report Data Strategy 56

Contently - Strategy

APRIL 28, 2022

People like product managers, operations staff, product creators like software developers, and company leaders make great “faces” of your company and can offer the in-depth insights your audience craves. For example, Nextiva ‘s growth marketing team aligns lead volumes with SEO metrics to determine where to adjust their content.

Product Launch 106

Product Launch Measurement Marketing Meeting 106

Cision

SEPTEMBER 26, 2017

Content marketing has never been more important. A report from Content Marketing Institute (CMI) conducted in 2016 found that 47 percent of enterprise marketers planned to increase their budgets for content marketing over the following 12 months. Keeping Content Powerful And Unique.

Content Marketing 240

Content Marketing How To Marketing Infographics 240

Contently - Strategy

OCTOBER 15, 2021

Great content marketing has the power to do that. Today’s audiences come across so much mediocre content that looks and sounds the same. Lately, innovative marketing teams have been thinking beyond the standard blog post. ” There are only 214 million for “b2b software.”

B2B 57

B2B Content Marketing Trends Marketing 57

Sword and the Script

DECEMBER 13, 2022

Many of the top-performing posts are from the monthly roundup post on the PR and comms technology software vendors. This Semrush Acquisition of Backlinko hits PR, SEO and Content Marketing Trifecta [PR Tech Sum]. SEO vendor that dabbles in PR technology buys an audience and adds an influencer to their team.

Blogging 155

Blogging B2B Software SEO 155

Shift Communications

FEBRUARY 20, 2019

While specific hashtags can be searched or “followed” within the platform, it’s difficult to capture top trending hashtags without buying into certain third-party tracking software. Even with the aforementioned access, there is limited visibility.

Trends 142

Trends Industry Wikipedia How To 142

Sword and the Script

APRIL 2, 2019

Similarly, and though we don’t use the terminology, big businesses hire panels of marketing agencies too – PR, creative, SEO, social, digital, advertising. Today, they just dump gigabytes of data into a software program called eDiscovery, and boom, here are the parts relevant to the case. No need for the army of associates.

Agency 93

Agency Trends Marketing Survey 93

PR in High Definition

DECEMBER 13, 2017

As marketers, we use SEO tactics to ensure our client’s rank highly in the search results but soon, software programmes like the Google Spiders will be outdated and we’ll be planning our campaigns around more intelligent programmes, like virtual assistants.

Trends 59

Trends How To Retail Google 59