Buzzstream

OCTOBER 21, 2021

When I got promoted to SEO account manager at my previous digital marketing agency, besides all the excitement, I knew it would be a new challenge to create strategies involving Digital PR, Content, Design and other teams on top of my usual SEO work. Create a project and move tasks from sheets or mentioned on emails to the software.

Software 151

Software How To SEO System 151

ImPRessions - Crenshaw Communications

JULY 14, 2021

Software solutions are expensive, and buyers under pressure to make the right choice seek as much information as possible to vet the quality of a SaaS, AI, cybersecurity, or data product. Further, the associated digital content has the added benefit of boosting SEO with higher domain values. Here’s how it works.

B2B 334

B2B Company Case Study Conference 334

Waxing UnLyrical

JUNE 24, 2013

On today’s roundup, we’re talking SEO (search engine optimization). Enduring Questions on Press Releases and SEO. Why: In this guest post for WUL, Jessica Torres shares how she made her blog Cavy Savvy a success using smart SEO. vs. Black Hat SEO. Writing Effective Alt Text For SEO.

SEO 78

SEO Engineering Software Google 78

Rock the Status Quo

MAY 4, 2015

The Differences in Pitch Style & Purpose Are Helpful to Understand I love PR, I love SEO and I really love how well they intersect to grow client reach and conversion. Is it truly a terrible pitch from an inept PR pro, or is a backlink ploy from an SEO programmer? ” Why do SEO people always mention they are a content writer?

SEO 100

SEO Pitching Small Business Agency 100

Ishmael's Corner

FEBRUARY 18, 2015

The pulpit gave me an opportunity to evangelize one of my favorite causes, the opportunity for PR to jump into the SEO game. If a company makes software for shipping packages, and the same company wants a paid ad to appear for the term [online shipping software], the mere action of clicking on the ad qualifies the person as a sales prospect.

SEO 60

SEO Software Advertising Advertising 60

Sword and the Script

DECEMBER 29, 2020

Notified by Intrado is a Promising PR Software Tool that Supports 5 Central Duties in Public Relations [PR Tech Briefing]. Sorry, Press Releases Do Not Help Your SEO Anymore. The links included in press releases sent out over a wire service have no SEO value anymore. I found the product to be impressive and promising.

SEO 99

SEO Software Resources Newspapers 99

Shift Communications

MARCH 2, 2015

Google is about to change the SEO rules again. Google’s free Webmaster Tools software will help to identify those pages on your website that need updating. Complication 3: Marketing Automation software. Marketing Public Relations Search SEO' Ensuring you use viewports. Making fonts big enough to read. Christopher S.

Mobile 60

Mobile SEO Guidelines Software 60

Sword and the Script

OCTOBER 29, 2020

SEMrush executive explains the deal with Prowly; describes the union between PR and SEO and when and why a link can be better than a mention Recently an SEO vendor made a move into the PR space when SEMrush acquired the PR technology vendor, Prowly. Did SEMrush look at other PR software tools as potential acquisition targets?

SEO 66

SEO Strategy Software Digital PR 66

Sword and the Script

FEBRUARY 20, 2024

So, says Propel, which provides PR software. If this sounds interesting, consider reading my in-depth briefing on their platform : Propel is a viable alternative for all-in-one PR software. The company’s measures are based on the pitches sent through their systems. Is that good?

Report 105

Report Publicity Marketing Pitching 105

Cision

MAY 30, 2017

All companies should at a minimum be using a combination of Google alerts and simple social media listening software. Intermediate: Dedicated Customer Service and Reviews Software. At the next level, companies should consider software that find mentions across many venues and roll them together in a unified dashboard.

Software 328

Software Customer Service Google Small Business 328

Sword and the Script

JANUARY 19, 2021

Years ago, I had the opportunity to be a PR director for a publicly-traded company that developed and sold software to the PR market. In this case, with PR software, I was both of those things. That all changed when an SEO software company named SEMrush moved into PR with the acquisition of a startup called Prowly.

Technology 167

Technology Publicity Software Pitching 167

PR in High Definition

FEBRUARY 3, 2016

I’m an account manager talking to a client about a case study for an educational institution using new HR software. The post Organic social targeting for PR SEO practitioners gets smarter appeared first on Firefly Communications. We’re talking about target media. You know what I don’t recommend? Talking to every […].

SEO 48

SEO Case Study Software Education 48

Ishmael's Corner

JUNE 16, 2015

Teaming with your browser, the MozBar automatically pulls in key SEO metrics that reduce the time you would otherwise spend on manual research for SEO planning. For example, we support the blog for a B2B company called Endicia (online shipping software). In short, MozBar will help you increase traffic to the online asset.

SEO 60

SEO Tools Comparison Google 60

Sword and the Script

APRIL 6, 2021

SEMrush is better known for its SEO tools, but it moved into PR last year with the acquisition of Prowly in 2020. One of the things SEO tools can do, that most media monitoring solutions cannot, is detect backlinks. SEMrush has had an impressive streak in the SEO space. Its software is sold as a subscription-based service.

Media 105

Media SEO Analytics Analysis 105

PR in High Definition

SEPTEMBER 30, 2016

Many companies may feel that they have only just fully come to grips with the notions of keywords and on-site SEO but Google is developing and changing. How companies approach their SEO needs to as well. This is where your PR strategy plays a vital role. Now AI is here and Google is making sure that it is the first to jump on board.

Google 48

Google SEO Meeting Brand 48

PR 20/20

JULY 12, 2016

A lot can be said about SEO for blogging, but maybe you’re just looking to brush up on the basics for your next post. If you don’t have access to paid keyword research software, such as Moz or SEMrush , no worries. Tip: For stealthier spying, download Open SEO Stats and Web Developer extensions for your browser.

SEO 40

SEO Blogging Web Writing 40

Onclusive

JUNE 21, 2017

Will every PR professional be versed in everything from domain authority to SEO?” Whether it’s getting Google Analytics or Marketo certified, attending a social media conference, or taking an SEO course so you can learn how to improve the searchability of your brand’s owned media, commit to continued education. “It That’s all.

Storytelling 329

Storytelling SEO Community Engineering 329

Sword and the Script

JUNE 7, 2022

There’s another factor at play here too – and that’s the track record of M&A in PR software. It’s worth noting, that several prominent PR software providers white label TVEyes in their own solutions. SEOs want links and PR is the function that can legitimately earn high-value backlinks. Third largest in the U.S.

Software 85

Software Internal International Pitching 85

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Two blog posts each week becomes a permanent SEO-friendly knowledge base. Longer content boosts SEO. SEO has to be optimized in almost every aspect of PR content production today, from social posts to case studies. Don’t forget, video boosts SEO as well. Long-form helps close the deal.

Case Study 178

Case Study SEO Film Video 178

Presspage

JUNE 30, 2020

G2 is the world’s leading B2B software and services review platform. Press release distribution is all about the software tools to publish and send press releases or other company news. Press release distribution is all about the software tools to publish and send press releases or other company news.

Software 88

Software SEO Tools B2B 88

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

They drive SEO ranking and educate prospects, thus pushing them down the funnel. A testimonial video about a business devastated by a ransomware attack can be very compelling where it counts – when targeted properly to the IT decision-maker for cybersecurity software. Analyst reports are among the most important resources here.

Storytelling 233

Storytelling Education Software LinkedIn 233

5W PR

MARCH 23, 2018

My name is Jake Agnew and I’m an SEO Specialist here at 5W Public Relations. How Did You Get into Digital Marketing – Specifically SEO? I eventually stumbled upon search engine optimization (SEO) and it immediately became something I was very passionate about. The efforts of PR tie directly back to SEO efforts.

Interviews 84

Interviews Agency SEO Google 84

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. The core skills we need as PR professionals have also changed. Other skills and attributes are more timeless.

Analytics 170

Analytics Tools Social Media Trends 170

PR Fuel

OCTOBER 8, 2022

You can then share this content on social media, not to mention get an SEO boost out of it. Whether it be an update to existing software, a new partnership, or the creation of entirely new software , they always have something to inform the public about. Let’s say that your company is releasing new software.

Industry 104

Industry Company Real Estate Tourism 104

Presspage

JUNE 30, 2020

G2 is the world’s leading B2B software and services review platform. Press release distribution is all about the software tools to publish and send press releases or other company news. Press release distribution is all about the software tools to publish and send press releases or other company news.

Software 78

Software SEO Tools B2B 78

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2016

Many PR practitioners naturally prioritize the generation of earned media coverage over content creation because of its credibility and SEO influence. So, while a keyword like “business software” turns up in thousands of searches, “DIY marketing automation software” will likely be a better keyword.

Content Marketing 120

Content Marketing Pharmaceuticals Marketing Software 120

Sword and the Script

JULY 20, 2021

From a technical standpoint, use an SEO tool like SEMrush to audit the backend of your website and flag issues for free. Don’t overthink it—a simple website with a few pages (with optimum SEO) is all you need to get started. Make sure prospective customers are impressed with a simple user experience seemingly designed just for them.

B2B 170

B2B Company Marketing SEO 170

Presspage

MARCH 2, 2021

Most newsroom software will allow you to integrate live feeds from your social media accounts. SEO: not everyone will be following you and know exactly where to find what you have to say about the subject, so it’s important your newsroom content can be easily tracked by search engines.

Crisis 148

Crisis Software Crisis Management Crisis Communications 148

Sword and the Script

APRIL 12, 2022

It has since been acquired by an SEO software company. In an interview on this blog in 2021 , Propel Co-Founder and CEO Zach Cutler said as a former PR agency owner, he couldn’t find software that met his agency’s growth needs. Before that – the best I can tell – the last time a PR tech startup landed VC funding was Prowly.

Software 88

Software Pitching Measurement Enterprise 88

The Proactive Report

MAY 7, 2018

Middleware and Integration Software. Software Revision Control Systems. SEO/SEM Marketing. .” According to LinkedIn these are the most desired skills for 2018: Cloud and Distributed Computing. Statistical Analysis and Data Mining. Web Architecture and Development Framework. User Interface Design. Data Presentation.

Study 100

Study Analytics Software Data 100

Critical Mention

APRIL 2, 2019

WooRank conducts an SEO audit and gives you comprehensive results. You can also compare your SEO to your competition by adding up to three competitors and comparing results like their keyword usage, technical website optimization, and more! This free tool identifies what software your competitors are using. Wappalyzer.

Analysis 74

Analysis Tools SEO Software 74

Shift Communications

SEPTEMBER 12, 2017

Most predictive analytics software and systems are based on open-source libraries and technologies. Other file formats we’ll run into frequently in predictive analytics include: SAS format, a file format from SAS Institute’s proprietary software. SPSS format, a file format from IBM’s proprietary statistics software.

Analytics 92

Analytics Software Data System 92

Sword and the Script

OCTOBER 6, 2020

SEMrush acquires Prowly A software company that has traditionally made tools for SEOs is moving into PR. PR software + SEO software I’ve long wondered why some of the larger PR tech vendors haven’t snapped up tools like this long ago). Here’s your monthly PR Tech Sum. SEMrush has acquired the Warsaw-based Prowly.

Software 174

Software SEO Company Tools 174

Cision

SEPTEMBER 26, 2016

Believe it or not, sometimes speech-recognition software doesn’t write what you want it to. Tools to improve your SEO. SEO is such a nebulous concept for most people because it’s a not a reliable referral source for most businesses or it is a referral source for niche keywords. Conclusion.

Tools 120

Tools How To SEO Writing 120

Wadds Inc.

JANUARY 11, 2023

The combination of GPT-3 and audio and video transcription software such as Otter.ai These issues aside there are clear applications emerging for GPT-3 in content marketing, media relations, SEO, and social media. provides the means to generate summaries of the key points of a conversation.

Publicity 98

Publicity Wikipedia Marketing Training 98

Cision

AUGUST 11, 2015

Sound also relates to microphones, headphones and audio editing software. Just as you can’t win Monopoly without some property to your name, you can’t win the podcast game without a decent microphone, headphones and software. As for software, starting points are GarageBand , Reaper and Audacity. All three pieces are mandatory.

Software 120

Software SEO Video Education 120

PR 20/20

JUNE 6, 2023

It provides features for drag-and-drop editing, customizable themes, SEO tools, content staging, and integration with other HubSpot hubs. It includes SEO tools, a drag-and-drop editor, and collaboration features to simplify content creation. Operations Hub : Operations Hub helps streamline business operations and data management.

Knowledge Base 52

Knowledge Base Customer Service System Analytics 52