The Biggest SEO Mistake Content Marketers Make

Contently - Strategy

This summer, I conducted empathy interviews a bunch of our clients and prospects to understand their content marketing challenges. One big pain point: SEO. SEO remains a huge part of content marketing, as it should be. Strategy Content Marketing SEO seo

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How to Win at Content Marketing During a Pandemic

B2B PR Sense

But what does that mean for your content marketing, thought leadership and personal branding strategies? Can you continue your content marketing during a pandemic? And how can you not just "get by" but excel with your content marketing strategy during this time?

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5 cringeworthy content marketing tactics

PR Daily

Consider these content essentials. No one is perfect, but the following five practices could be digging a grave for your content strategy. The point of content marketing is to earn the trust of your readers. You’re using black hat SEO.

Most Powerful Free SEO Tools

ReimaginePR

There’s no denying the power of SEO or search engine optimization. It’s the marketing discipline which helps visitors easily find your site in popular search engines like Google. These are frequently used by spammers who plagiarize content. [link].

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8 Content Marketing Trends That Will Fire Up Your Strategy

B2B PR Sense

Has your content marketing strategy been on the decline, figuratively dwindling to embers? We've collected content marketing trends designed to blow new life into your strategy and rekindle it into the roaring blaze it once was. Longer Content Takes a Back Seat.

How to Do B2B Content Marketing That Doesn't Suck

B2B PR Sense

" B2B content marketing is so easy, anyone can do it." It takes a lot more than basic writing skills to create successful B2B content. The fact is that not everyone who can write can necessarily create content. Because content marketing is much more than writing.

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What clients want from content marketing

PR Daily

Many content marketers have invested heavily in technology and marketing solutions to better measure their efforts. They’ve doubled down on AdWords and SEO. That’s the contention of Edelman U.S. Content marketing’s value. Content Marketing Marketing

9 keys to measuring content marketing success

PR Daily

If you want your marketing campaigns to work, you’d better be ready to work. Brainstorming, content creation, publishing and distribution all take forethought and planning. For example, here’s a helpful snapshot for social media marketing.). Social media content metrics.

How to Create a Content Marketing Plan

Critical Mention

Did you know that over 60% of businesses don’t have a documented content marketing strategy according to CMI and MarketingProfs? Without a plan, you risk all of your content efforts going to waste. Once you set your goals, you can set KPIs to measure your content’s success.

33 Statistics Summarizing the Year in Public Relations, Content Marketing, Social Media and SEO

Sword and the Script

It’s good to know where and how other marketers are finding success. We are after all forever students of marketing. Those categories are: Content marketing statistics. Social media marketing statistics. Marketing measurement statistics.

Future Proof Your Content Marketing Strategy with These 6 Tips

ReimaginePR

They say the only thing constant is change, and that’s certainly true in the world of content marketing. Every month, or so it seems, there’s a new must-do-or-you’re-toast trend in content marketing. Here’s Why a Customer-Centric Content Market Strategy is Crucial.

What to expect from your content marketing campaign

PR Daily

Content creation is a long game, requires heavy investment and dedication, and might not provide immediate results. When it comes to content marketing, patience is a must-have. Content marketing is a long-term strategy. This means offering gated content (e.g.,

10 Awesome Content Marketing Tools That Will Up Your Strategy

B2B PR Sense

Your B2B content strategy is like a machine -- it needs regular maintenance to run smoothly. And that's where content marketing tools come in. Tools help you to maintain your content strategy and get the best results. 10 Content Marketing Tools That Will Help You Succeed.

3 Content Marketing Trends for 2019

The Proactive Report

The Need for a Documented Content Strategy. Only 37 percent of US companies have a documented content strategy. Not according to the 65 percent of brands who say that their success with content marketing is a direct result of a documented strategy.

Why content marketers shouldn’t overlook niche outlets

PR Daily

Part of creating effective content is knowing where you want it to end up. By outlining your goals and knowing whom you want to reach with your content, you can decide which publication is the best bet for your company. a content marketing agency. Content Marketing

How PR And Content Marketing Can Work Together

ImPRessions - Crenshaw Communications

Public relations and content marketing are powerful when they work together, particularly for B2B PR programs designed to educate prospective customers and push them down the funnel to a point of purchase. But when they work in concert, PR and content marketing are a 1+1+3 situation.

Content Marketing and SEO: How to Craft the Best PR Campaigns

B2B PR Sense

But in reality, content marketing and SEO have a good deal to bring to the table when it comes to PR. What is content marketing and what does it have to do with PR? What content marketing and SEO tactics should you use in your next PR campaign?

10 ways to combine SEO and content marketing

PR Daily

Now you must to add content marketing to your arsenal of digital marketing tool if you want to gain search engines’ approval and ultimately win the heart of online users. Here are 10 ways you can ensure that the two digital marketing tools work in harmony: 1.

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The Power of Content Marketing for Lead Generation

Critical Mention

Back in 1996, Bill Gates said: “Content is king.” Without great content, you lessen your chance of generating leads and conversions. What is content marketing? In fact, ninety-three percent of B2B marketers use content marketing.

Creating Insanely Effective Content Marketing

Waxing UnLyrical

Content marketing is all the rage, and for good reason: it works. With 70% of internet users saying they’d prefer to learn through content rather than ads , content marketing makes perfect sense. On top of that, you need to consider SEO.

5 SEO Strategies for 2020

Critical Mention

It’s important for marketing, communications and PR pros to keep SEO strategies in mind when creating content. Know that Top SEO Practices are Always Evolving. SEO strategies have expanded and evolved over time. Create Simple, SEO-Friendly URLs.

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Content Marketing is the New Conference and Trade Show During Quarantine [UML]

Sword and the Script

There are several strategies for this including: You can help people – content has utility value. You can captivate people – content has entertainment value. Obviously, we cannot congregate today, and marketing and PR are scrambling to defend or reallocate their budgets.

9 New Year’s resolutions for content marketers

PR Daily

Repurposing content, livestreaming, and embracing SEO and metrics should be key elements of your efforts in 2019. The new year brings new opportunities to create content that shines. As you launch into 2019, consider turning over a new leaf with your content marketing efforts.

Why content marketing fails

PR Daily

Not only were there fashion tips from the likes of Punky Brewster , there were loads of Barbie fashion spreads , dramatic storylines , and ads just as enticing as the content itself. All that said, I’m not here to hold up Barbie Magazine as an example of a content marketing win.

15 crucial content marketing resources and tools

PR Daily

Whether your team needs help with web design, SEO, social media or video production, this list is bursting at the seams with helpful digital assets. Today, when it comes to content marketing, there really is an app for that—no matter what sort of communication task lies before you.

The Content Marketing Intern’s Syllabus

Contently - Strategy

When I started as an editorial intern at Contently, the first thing I realized was that I had a lot to learn about content marketing. And when I showed up for my first day at Contently, the marketing team had a list of links ready for me to read through.

How video listicles can still offer content marketing success

PR Daily

Is the listicle still an effective content type? Erika Montgomery argues the video format still offers big results for marketers and PR pros. The masses love this easily digestible format and marketers will have to pry it from their hands before they give it up.

5 Problems the Right Content Marketing Tools Can Solve

Cision

All content marketers run into problems every now and then. At his recent presentation at Content Marketing World , marketing technology expert Ian Cleary shared how the right tools can help solve your biggest content marketing problems.

3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]

Sword and the Script

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. 1) Content marketing benchmarks. Here are a few benchmarks that stood out for me: Content marketing teams remain small.

10 SEO Strategies for 2019

Critical Mention

Using SEO to court Google’s algorithm should be at the top of the list for your 2019 marketing strategy. According to HubSpot, in 2018, 61 percent of marketers say improving SEO and growing their organic presence was their top inbound marketing priority.

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Report: How content marketing builds trust

PR Daily

Modern market forces have resulted in an unprecedented loss of trust for institutions and businesses. Influencer marketing. The good news is that content marketing might be able to help fill the void. What are content marketers concerned about going forward?

How to Get PR and Content Marketing Right: Think Like a PR Person

B2B PR Sense

Both content marketing and public relations can alone make the difference between meh and stellar results. Let's consider why PR and content marketing are a good combination, and how you can use the two effectively. Public Relations: Friend or Foe of Content Marketing?

Content Marketing Can’t Just Be a Top-Funnel Activity

Contently - Strategy

Good journalists and good marketers have something in common: They’re obsessed with understanding their audience so they can help people learn something new. That was the first thing I realized when I left the journalism world to become Contently’s editor-in-chief six years ago.

SEO, Content and PR – The Three Musketeers of Marketing

Prohibition

As digital marketing has been on the rise since the 1990’s, organisations have found it vital to incorporate it into their marketing approach. So what exactly is SEO, Content Marketing and PR? What is search engine optimization (SEO).

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How PR pros miss the mark on SEO

PR Daily

If the purpose of all your content creation and media outreach is to drive traffic to a website, you must have a firm grasp of best practices involving search engines. For marketers looking to engage digital audiences, search engine optimization is a crucial piece of the puzzle.

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5 essential roles every content marketing team needs

PR Daily

When company leaders decide to invest in content marketing, they often redefine the roles of their marketing team. Too often, the people working in traditional marketing departments lack the skills needed to carry out a successful content marketing initiative.

How to Use Content Marketing for PR and Social Media Success

B2B PR Sense

The value of content marketing for PR and social media has become a slam dunk when it comes to digital marketing. And if we had any doubts, a new study from Brunswick shows that investors and analysts are making decisions based on the digital content of executives and companies.

How to Update Your SEO-Based Content Marketing Strategies for RankBrain

PR 20/20

SEO is no longer just about 200 ranking factors," according to Gianluca Fiorelli , SEO and web marketing consultant. SEO is about making our websites become the sources Google cannot help but use for answering queries.”. How RankBrain Changes Content Marketing.

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What PR People Should Know About SEO

ImPRessions - Crenshaw Communications

Public relations and SEO were once worlds apart, with almost no overlap between them. SEO focused on backlink schemes and website-stuffed keywords to drive search rankings. Here’s how PR and SEO can work together. Contributed content can work hard for both PR and SEO.

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The Future of SEO: How to Optimize for Voice Search

Critical Mention

Because of this, SEO is changing. In this blog, we outline the impact natural language technology has on the way we search, and why it’s a big part of the future of SEO. When you optimize your content with these keywords, you’ll be able to optimize your site for voice search.

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