Content Marketing Tips: How to Attract Your Audience

B2B PR Sense

B2B content marketing has become the white bread of content marketing. It's on every B2B marketer's menu and unfortunately a lot of it is as exciting as white bread. Simply content without a strategy it isn't a solid part of B2B marketing strategies.

9 New Year’s resolutions for content marketers

PR Daily

Repurposing content, livestreaming, and embracing SEO and metrics should be key elements of your efforts in 2019. The new year brings new opportunities to create content that shines. As you launch into 2019, consider turning over a new leaf with your content marketing efforts.

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Study: Effective Content Marketing Has One Element

Sword and the Script

In other words, during the process of writing out the answers on his sneaker, he had internalized the answers and could recall them from memory. It was the 5 th annual B2B Content Marketing Survey which conjured up that memory – from perhaps a more frightening part of my mind.

3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]

Sword and the Script

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. 1) Content marketing benchmarks. Here are a few benchmarks that stood out for me: Content marketing teams remain small.

How to Create a Content Marketing Plan

Critical Mention

Did you know that over 60% of businesses don’t have a documented content marketing strategy according to CMI and MarketingProfs? Without a plan, you risk all of your content efforts going to waste. Conduct a content audit. Decide on your content types.

5 Ways to Spice Up Your B2B Content Marketing

Cision

Don’t share that message with the same, old content marketing tactics. To “spice up” your B2B content creation , consider these five tips: 1. Once you have that story arc, document it. Write it down. It determines the shape that other content marketing pieces take.

Conquer Today’s Top B2B Content Marketing Challenges

Shift Communications

This week I was reminded of a post I wrote back in March on jumpstarting your B2B content. MarketingProfs’ latest B2B Content Marketing 2015 Benchmarks, Budgets & Trends report. Challenge #1: Producing Engaging Content. Challenge #2: Producing Consistent Content.

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Writing Inspiration Roundup: Our Top Writing Posts of 2015

Marketwired

Whether you’re writing last-minute seasonal blog content or already gearing up for a new year of media pitching (and if you are, we applaud you), a little inspiration can go a long way around now. The History of the Boilerplate and 7 Tips on Writing One.

4 trends that prove content marketing is on the rise

PR Daily

You’ve probably come across the same marketing trends, posts and research studies that everyone else has. You’ve seen that video content continues to dominate social media. RELATED: Create powerful corporate content that engages both internal and external audiences ].

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Study: Content marketers find meetings, plans integral to success

PR Daily

There are many differences between business-to-business and business-to-consumer marketers. Perhaps most significantly, I know plenty of marketers who entered the profession thinking they’re going to focus in one of these areas and just happen to fall happily into the other.

4 content marketing lessons from Caterpillar

PR Daily

When you think of cutting-edge marketing companies—brands such as Coca-Cola that consistently dominate the advertising world—there’s a good chance your mind doesn’t immediately jump to Caterpillar. Marketing isn’t always about money (at least immediately).

What Does It Take to Implement Content Marketing Effectively in B2B?

Sword and the Script

What does it take to implement content marketing effectively in a B2B organization? c) every vertical market has its own unique characteristics. Documented strategy. 1) Hands on marketing leadership. PR, Social Media and the Imperative of Content Marketing [UML].

B2B Content Marketing: 12 Master Tips That You Need to Know

B2B PR Sense

Only 37% of B2B marketers have a documented B2B content marketing strategy ! Do you see why it's important to have a documented strategy, but just don't know where to begin? So why should you have a documented strategy? Handpicked Related Content.

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7 key components of successful content marketing

PR Daily

These days, few marketers would dispute the need for a thoughtful and robust content marketing strategy. Most brands are upping their investments and output for content creation and dissemination, but that doesn't mean all those dollars are well spent. The effectiveness of your content marketing will depend heavily on your brand and its marketplace. Effective content marketers aren't defined solely by which channels and tactics they use.

Why Your Writing Sucks: Business Writing Skills for the Digital Age [Book Review]

Polaris

When it comes to writing, lawyers are notoriously loquacious. Lawyers are the first to admit their writing is ridiculously wordy,” Kate told me in a phone conversation. “If If a comma is out of place in a legal document, there could be costly repercussions for a client.

10 Annoying Grammar Mistakes to Avoid When Writing Just About Anything

Polaris

Rid Your Writing of These Annoying Grammar Mistakes. I’ve been working hard to eliminate the passive voice from my writing. My goal is to write more clearly and avoid overly complicated sentences. Then, I had to learn how to write more actively. Content Marketing

3 ways to overcome content marketing obstacles

PR Daily

Content marketing has generated enough consistent success to become a mainstream marketing activity. A recent study of 1,000+ marketers shows that 74 percent have seen an increase in lead quality and quantity as a result of their content marketing efforts.

Will Artificial Intelligence Replace Writers and Content Marketers?

PR 20/20

Editor's Note: This post was originally published on Marketing Artificial Intelligence Institute (MAII), a new community for modern marketers created and powered by PR 20/20. Gartner predicts that a full 20 percent of business content will be written by machines starting in 2018.

5 Powerful Ways to Craft the Best Content for Your Personal Brand

B2B PR Sense

As content marketing progresses, we learn more and more about how audiences interact with our content. And as we understand more, we're able to create the best content possible, whether for our business or personal brand. Why Your Personal Brand Needs Content Marketing.

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Are You Writing Intelligent Content? Should You Be?

Waxing UnLyrical

Intelligent content aka structured content is breaking out of its traditional boundaries. Today, organizations are looking to use Structured Content for their ebooks, case studies, research reports and blogs. What is Intelligent Content? The need for Bot-Readable Content.

8 terrific tips for writing clear, compelling headlines

PR Daily

Every piece of content you write should have a powerful headline. The headline is the most important element of your content. You can write the best 800-word blog post of your life, but if the headline is boring and bland, that post might never get read.

6 apps for bolstering your daily productivity

PR Daily

You can create collaborative documents similar to Google Docs, and you can build wikis. FREE DOWNLOAD: Timeless secrets for rocket-powered writing ]. They try to present the most exciting and attractive content for us, so users will spend more time on the Facebook platform.

How To Get Started with Content Marketing [SlideShare]

MaccaPR

It may go without saying that content marketing is one of the most discussed topics among public relations professional and marketers this year, a practice which centers on really great, high-quality content. Step 2: Document Your Content Marketing Strategy.

30 jobs in the PR and marketing world

PR Daily

Don’t drown hiring managers in pages of content; omit your summer job from years ago. Write a unique résumé for every position (to please the bots). Stephanie Vozza shares six ways to create a technology-friendly CV in her “ How to write a résumé that will impress a bot ” piece.

Viral snark over a Peloton ad, McDonald’s enters ‘chicken sandwich wars,’ and Twitter launches data-privacy hub

PR Daily

Also: An eye on leery marketers as YouTube allows more violent content, PR pros struggle to connect strategies to revenue, thrifty video tactics, and more. What is the biggest obstacle you face in creating high-quality video content for 2020?

5 Tips to spark creativity and improve writing

Media Bullseye

Writing can be a therapeutic, relaxing way to share ideas and express yourself. Writer’s block is frustrating, especially when you’re unable to even think of an interesting topic about which to write. This free site allows users to create boards with potential content topics.

Google slammed for axing pro-union workers, McDonald’s to pay $26M in labor-law settlement, and key lessons from HIMSS’ rebranding

PR Daily

Also: An infernal typo in a ‘pictures with Santa’ ad, how chatbots make the greatest impact, Facebook’s new marketing research app, and more. RELATED: Discover how to craft content that earns—and keeps—audience attention ].

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Avast scrambles after data-collection reports, Boston Market’s bawdy Twitter fail, and emoji become more inclusive

PR Daily

It can serve as a reminder to consider whether your content features diverse and inclusive images. If it’s not, you might want to add that to your content marketing strategies. FREE DOWNLOAD: How to create content that converts leads into sales ].

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How to Self-Publish Your Content Cheap and Quick

Cision

But this post isn’t about helping you write your book. In this post, we will look at some of the services that are available to produce a self-published book of content relatively cheaply. Don’t overlook local printing options when considering publishing long-form content.

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FedEx takes aim at Amazon, thought leadership shows promise for B2B, and Coca-Cola defends its new brand position

PR Daily

The Washington Post reported : Kent Landers, vice president of public affairs and communications at the Coca-Cola Company, says these internal documents predate Coke’s 2016 commitment to discontinue funding physical activity programs.

Data-fueled research to guide blogging, marketing and webinar efforts

PR Daily

RELATED: Enter PR Daily's Video & Visual Awards to earn recognition for your captivating visual content ]. Let’s pluck pertinent takeaways from recent studies about content marketing, blogging and webinar trends. Content marketing benchmarks.

Content We Love: How to Add #PEEPSONALITY to Your Content Marketing

Beyond PR

It’s up to brand managers and marketers to pinpoint what makes that identity unique and play to those strengths. Keep reading to learn how they also apply to creating marketing content that’s full of #PEEPSONALITY. A consistent voice across your writing, visuals, etc.

The 5 best online writing tools to boost productivity

PR Daily

Any writer that wants to cultivate a unique writing style must not forget the pressing demands for productivity from his or her freelance clients. Many writers struggle to find the ratio that will let them write attractive content most efficiently.

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How many blog posts should you publish?

PR Daily

Your content strategy can deliver big returns, but only with the proper investment. Though the perfect amount of blog content doesn’t exist, there is a range to shoot for. RELATED: We're recognizing the brightest minds in digital marketing and social media. ].

How Long Should a Blog Post Be? [A Data-Driven Answer for B2B]

Sword and the Script

How long should it take to write a blog post? In corporate blogging and more broadly, in B2B content marketing , it’s not so simple. Blog posts in 2017 are taking longer to write and are longer in length. The Struggle is Real in B2B Content Marketing [UML].

How to Build Brand Awareness & Thought Leadership

Contently - Strategy

How Dubin pulled it off is the stuff of marketing legend. He created a single piece of content, and suddenly, millions of people knew about his business. Content marketers in all industries can learn from these examples. In 2010, Michael Dubin used to work at Time Inc.,

How to Create a Content Contributor Guide

Cision

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. Think of your content contributor guide as a map for creatives to follow. Want to write for Cision®?

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What Is Distributed Content? (and 5 Ways to Use It)

Cision

” – Cory Haik, Chief Content Strategy Officer at Mic , speaking on a panel at the Facebook F8 Conference. ” – Emily Bell, writing for CJR. Of course this is disproportionate younger adults, which means that mobile content consumption is increasing as well.

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The Caffè Latte Content Strategy

Doctor Spin

I will describe a specific content marketing strategy — which also happens to result in the type of content I prefer to consume myself. When browsing online content, we all come across small, but deliciously creamy bits of useful information.

The Importance of “Being Human” in Marketing

Critical Mention

With the rise of AI in marketing in recent years, data-driven decision making has become an integral part of marketing’s fabric. You need to incentivize your audience to engage with your content by providing educational, topical pieces that address their needs.

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