9 steps to improve your PR writing
NOVEMBER 18, 2019
Much has changed about the PR industry, but writing still remains an essential tool for communicators. Writing remains one of the basic skills of every successful PR officer. In such circumstances, you absolutely need to perfect your writing skills to become a more effective PR professional. Write an eye-catching lead. ” In terms of PR writing, this means you must start strongly and grab the reader with an eye-catching opening line.