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How to Self-Publish Your Content Cheap and Quick

Cision

But this post isn’t about helping you write your book. Kawasaki has worked both with publishing houses and self-published, and his understanding of each helps to give perspective to the different aspects of writing and editing a long-form piece of content (book). Lulu also has very well-elaborated support. All-Inclusive.

Print 120
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Finding Keywords: The First Step to Blogging Success

Waxing UnLyrical

This can also give you inspiration to write something that is deliberately on the upswing in terms of popular usage. See, for example, the screen shot below showing the relative usage of the terms “search engine optimization” as compared to “content marketing.”. Six great resources and ideas for finding keywords to write about.

Blogging 111
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10 Must-See Presentations at #CMWorld 2016

Beyond PR

Content marketing is all grown up. With 88% of B2B and 76% of B2C marketers saying their organization uses it, the art and science of content marketing have exploded over the past few years. “Content marketing is sometimes ineffective because people don’t realize what it’s intended to do.

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Improved Social PR via the Employee Advocacy Route

Waxing UnLyrical

You could be connected to exactly who you are trying to reach through your employees, whether they are customers, partners or potential employees. You could connect your customer service team with customers, your sales team with prospects and bring your entire workforce closer to who they are serving via employee advocacy.

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4 Ways PR Firms Can Cut Costs and Improve Productivity in the Digital World

Cision

In the world of digital marketing, traditional marketing tactics have been reinvented so many times that it is not rare for traditionalists to get disillusioned. Social media has always been recognized as a strong customer service facilitator. Bank on Social for SEO & PR. ExpressionEngine.

SEO 229
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How to Build Brand Awareness & Thought Leadership

Contently - Strategy

Like other companies that have mastered content marketing, Dollar Shave Club had a clear mission, audience research, a unique voice, and high-quality storytelling. Content marketers in all industries can learn from these examples. Why is 65 percent of content either unusable or unfindable, according to SiriusDecisions?

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25 New Facebook Features Released Last Week

Cision

I hope that you can find a few features that you didn’t know about and that you can incorporate into your communication or marketing strategies. Content Improvements. If you do content marketing in any capacity, Facebook’s resources for you today are significantly more robust than they were a few weeks ago.