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B2B Content Marketing: 12 Master Tips That You Need to Know

B2B PR Sense

Only 37% of B2B marketers have a documented B2B content marketing strategy ! Do you see why it's important to have a documented strategy, but just don't know where to begin? So why should you have a documented strategy? Handpicked Related Content.

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3 ways to overcome content marketing obstacles

PR Daily

Content marketing has generated enough consistent success to become a mainstream marketing activity. A recent study of 1,000+ marketers shows that 74 percent have seen an increase in lead quality and quantity as a result of their content marketing efforts.

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Infographic: How to amplify your content’s power

PR Daily

Is your content helping to drive the bottom line, or are your messages getting lost in the digital noise? Content has been king for a while, but many marketers are still unsure about the best way to execute a campaign. Have a documented strategy for creating and sharing content.

3 writing lessons from infographics

PR Daily

Infographics reach 54 percent more readers than blog posts do and can increase content marketing profits by as much as 12 percent, according to Contently. The popular visual format can also teach writers how to improve their content overall.

How To Get Started with Content Marketing [SlideShare]


It may go without saying that content marketing is one of the most discussed topics among public relations professional and marketers this year, a practice which centers on really great, high-quality content. Step 2: Document Your Content Marketing Strategy.

How many blog posts should you publish?

PR Daily

Your content strategy can deliver big returns, but only with the proper investment. Though the perfect amount of blog content doesn’t exist, there is a range to shoot for. RELATED: We're recognizing the brightest minds in digital marketing and social media. ].

Are You Using These 33 Ways to Promote Your Content That Most Marketers Overlook?


The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In 2017, let's all agree to maximize the ROI of our writing efforts by focusing equal efforts on distribution.

How to Create a Successful B2B Content Strategy

B2B PR Sense

Content is king -- yet a king can’t rule or expand his reign without a dedicated strategy. The same is true with your B2B content creation. You can crunch out content on a daily basis -- but without a strategy, it will fall short of your goals. b2b marketing

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Guide your marketing efforts with an editorial calendar

PR Daily

There’s no question that most health care marketers today use content marketing as part of their marketing mix. According to one 2017 study , 94 percent of health care organizations claim they used content marketing or planned to use it during 2017.

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Everything You Need to Know About Earned, Owned, Shared & Paid Media

B2B PR Sense

In other words, getting the media to write about your company. By the same token, some think PR is synonymous with marketing. These are also the questions that your content needs to answer. How to Create an Effective PR Content Strategy. Handpicked Related Content.

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Ernst & Young slammed for sexist seminar, musicians protest Amazon’s ICE ties, and content creators tap into the customer journey

PR Daily

HuffPost reported : One section of the document is devoted to women’s appearance: Be “polished,” have a “good haircut, manicured nails, well-cut attire that complements your body type,” it states on Page 36. Ernst & Young has vociferously defended the seminar content.

25 Free Digital Marketing Tools for Nonprofits

Waxing UnLyrical

This list is of free digital marketing tools for non-profits is a great place to start. G-Suite for Non-Profits : Access all the benefits of G-suite (which includes business email, shared calendars, shared documents, spreadsheets and presentations and storage) for free.

How to modernize your PR team workflow – The Essential Guide

Frederik Vincx

And you are not just competing against other PR teams for budgets, but also against advertising, digital, and marketing. The issues we face in practice are well documented: measurement, media, paid, planning, and workflow. Document this workflow overview. Writing a blog post?

How to Overhaul Your Blog: 5 Steps to a More Distinctive Brand Identity

PR 20/20

Talk about content fatigue.for both the writer and reader alike. If you feel like your content is lacking purpose, forget the blog (and any other marketing materials) for a moment. Peruse competitor content. >> Must read: How To Use BuzzSumo for Content Marketing.

5 Mistakes Entry-Level PR Job Seekers Make & How To Avoid Them


Today, PR people are expected to know B2B content marketing strategies, SEO, social media campaigns along with traditional media pitching, press release and speech writing, require PR newbies to come prepared from Day One to significantly and professionally contribute to strategic PR work.

5 ways to get published on PR Daily

PR Daily

Editors are under pressure to publish a large amount of content, while ensuring that it’s something their subscribers want to read or share. Not only will you get a feel for its writing style, but you’ll also understand its focus and sought-after topics.