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PR Professional’s Guide to Content Marketing

5W PR

Content marketing is not a novel phenomenon and has been used as a marketing tool by PR executives for years. Following is a guide which will eliminate the disconnected messages, bewildering tones, and general chaos of PR marketing content produced by a business. . Creating Content. Create video tutorials.

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Things You’ll Need Before Building a New Website

The Proactive Report

This is your master document that states all the rules of your brand — brand colors, logo placements, rules covering use of logo, photo suggestions and image choice guidelines, etc. Some companies have a set of icons that they use on all their documents or brochures etc. Logo Files. The most important is the logo. versions and png.

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How To Get Started with Content Marketing [SlideShare]

MaccaPR

It may go without saying that content marketing is one of the most discussed topics among public relations professional and marketers this year, a practice which centers on really great, high-quality content. Here at MaccaPR, we've blogged about content marketing a number of times (e.g."

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The Press Release is Not Dead, But It Has Evolved

Burrelles Fresh Ideas

Press releases are multipurpose, multifunctional documents. Multimedia Elements : Boost your press release with multimedia elements such as high-quality images, videos, infographics, or audio clips. Press releases should be written in proper AP style (like journalists write).

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State of Healthcare Content Marketing: 5 Trends Transforming the Industry

Contently - Strategy

In addition to treating patients and making discoveries, Hippocrates also spent part of his career working on some of the most important medical documents ever published. ” Good medicine, like good content, comes down to trust and results. This data looks at all content produced by our clients in the spring of 2020. (To

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5 Tips on Sharing Press Releases on Social Media

PR Fuel

The purpose of press releases is to make an exciting announcement or to share important news with your audience, making social media a great place to share these documents. Infographics are another great tool to use to break up your written content. Craft a Creative Headline.

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Are You Using These 33 Ways to Promote Your Content That Most Marketers Overlook?

MaccaPR

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion.