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Content Marketing Tips: How to Attract Your Audience

B2B PR Sense

B2B content marketing has become the white bread of content marketing. It's on every B2B marketer's menu and unfortunately a lot of it is as exciting as white bread. Simply content without a strategy it isn't a solid part of B2B marketing strategies.

How to Create a Content Marketing Plan

Critical Mention

Did you know that over 60% of businesses don’t have a documented content marketing strategy according to CMI and MarketingProfs? Without a plan, you risk all of your content efforts going to waste. Conduct a content audit. Decide on your content types.

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9 New Year’s resolutions for content marketers

PR Daily

Repurposing content, livestreaming, and embracing SEO and metrics should be key elements of your efforts in 2019. The new year brings new opportunities to create content that shines. As you launch into 2019, consider turning over a new leaf with your content marketing efforts.

Study: Effective Content Marketing Has One Element

Sword and the Script

In other words, during the process of writing out the answers on his sneaker, he had internalized the answers and could recall them from memory. It was the 5 th annual B2B Content Marketing Survey which conjured up that memory – from perhaps a more frightening part of my mind.

3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]

Sword and the Script

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. 1) Content marketing benchmarks. Here are a few benchmarks that stood out for me: Content marketing teams remain small.

Conquer Today’s Top B2B Content Marketing Challenges

Shift Communications

This week I was reminded of a post I wrote back in March on jumpstarting your B2B content. MarketingProfs’ latest B2B Content Marketing 2015 Benchmarks, Budgets & Trends report. Challenge #1: Producing Engaging Content. Challenge #2: Producing Consistent Content.

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What Does It Take to Implement Content Marketing Effectively in B2B?

Sword and the Script

What does it take to implement content marketing effectively in a B2B organization? c) every vertical market has its own unique characteristics. Documented strategy. 1) Hands on marketing leadership. PR, Social Media and the Imperative of Content Marketing [UML].

10 Annoying Grammar Mistakes to Avoid When Writing Just About Anything


Rid Your Writing of These Annoying Grammar Mistakes. I’ve been working hard to eliminate the passive voice from my writing. My goal is to write more clearly and avoid overly complicated sentences. Then, I had to learn how to write more actively. Content Marketing

#measurePR Recap (April 2017): Measuring Financial Communications

Waxing UnLyrical

The April #measurePR chat fell the Thursday before Tax Day, so Shonali invited some of PR’s best financial communications pros with measurement advice for everyone—from those just starting out to seasoned pros. Too many good #PR pros are not measuring everything, leading to reduced budgets.

How To Get Started with Content Marketing [SlideShare]


It may go without saying that content marketing is one of the most discussed topics among public relations professional and marketers this year, a practice which centers on really great, high-quality content. Step 2: Document Your Content Marketing Strategy.

30 jobs in the PR and marketing world

PR Daily

Don’t drown hiring managers in pages of content; omit your summer job from years ago. Write a unique résumé for every position (to please the bots). Stephanie Vozza shares six ways to create a technology-friendly CV in her “ How to write a résumé that will impress a bot ” piece.

Viral snark over a Peloton ad, McDonald’s enters ‘chicken sandwich wars,’ and Twitter launches data-privacy hub

PR Daily

Also: An eye on leery marketers as YouTube allows more violent content, PR pros struggle to connect strategies to revenue, thrifty video tactics, and more. MEASURED THOUGHTS. What is the biggest obstacle you face in creating high-quality video content for 2020?

Avast scrambles after data-collection reports, Boston Market’s bawdy Twitter fail, and emoji become more inclusive

PR Daily

It can serve as a reminder to consider whether your content features diverse and inclusive images. If it’s not, you might want to add that to your content marketing strategies. MEASURED THOUGHTS. FREE DOWNLOAD: How to create content that converts leads into sales ].

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Google slammed for axing pro-union workers, McDonald’s to pay $26M in labor-law settlement, and key lessons from HIMSS’ rebranding

PR Daily

Also: An infernal typo in a ‘pictures with Santa’ ad, how chatbots make the greatest impact, Facebook’s new marketing research app, and more. MEASURED THOUGHTS. RELATED: Discover how to craft content that earns—and keeps—audience attention ].

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How to Self-Publish Your Content Cheap and Quick


After all, there is a certain prestige to being published by an established publishing house, and many people perceive self-publishing as lower echelon of the measure of quality, publicity, and distribution of as lower quality. But this post isn’t about helping you write your book.

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Data-fueled research to guide blogging, marketing and webinar efforts

PR Daily

RELATED: Enter PR Daily's Video & Visual Awards to earn recognition for your captivating visual content ]. Let’s pluck pertinent takeaways from recent studies about content marketing, blogging and webinar trends. Content marketing benchmarks.

The Importance of “Being Human” in Marketing

Critical Mention

With the rise of AI in marketing in recent years, data-driven decision making has become an integral part of marketing’s fabric. You need to incentivize your audience to engage with your content by providing educational, topical pieces that address their needs.

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How to Create a Content Contributor Guide


When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. Think of your content contributor guide as a map for creatives to follow. Want to write for Cision®?

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What Is Distributed Content? (and 5 Ways to Use It)


” – Cory Haik, Chief Content Strategy Officer at Mic , speaking on a panel at the Facebook F8 Conference. ” – Emily Bell, writing for CJR. Of course this is disproportionate younger adults, which means that mobile content consumption is increasing as well.

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The Caffè Latte Content Strategy

Doctor Spin

I will describe a specific content marketing strategy — which also happens to result in the type of content I prefer to consume myself. When browsing online content, we all come across small, but deliciously creamy bits of useful information.

6 crucial actions to take before releasing content

PR Daily

Are you getting everything you can from your content? A vast majority of marketers— 91 percent —reported this year that their organization does some form of content marketing already. A Documented Content Strategy. An automated marketing system.

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Lysol maker warns against ingestion, Google and Facebook add transparency features, and Ogilvy tells communicators to be ‘AWARE’

PR Daily

The video racked up 2 million views on Twitter at time of publishing, showing another way brand managers can mix light-hearted content with serious themes and messaging. It’s also a great example of a COVID-19 marketing effort that subtly reinforces the brand, without any sales pitches.

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Owned Content: How to Harness the Power of the Content You Create

B2B PR Sense

Owned content , also known as owned media, is just one part of the puzzle in your PR strategy. This post will address how you can most effectively use the content you publish and own to move your brand ahead. What is Owned Content? Visual content. Create Visual Content.

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8 Reasons Your Content Campaigns Fail (And How To Fix Them)

Waxing UnLyrical

90% of content campaigns fail to meet business objectives. What’s more, only 5% of content produces 90% of audience engagement. So when you’re launching your content campaign, the odds are already stacked against you. You made the content about you.

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The Caffè Latte Content Strategy: How to Delight Followers with Actionable Servings

Doctor Spin

I will describe a specific content marketing strategy — which also happens to result in the type of content I prefer to consume myself. When browsing online content, we all come across small, but deliciously creamy bits of useful information.

FedEx takes aim at Amazon, thought leadership shows promise for B2B, and Coca-Cola defends its new brand position

PR Daily

MEASURED THOUGHTS. The Washington Post reported : Kent Landers, vice president of public affairs and communications at the Coca-Cola Company, says these internal documents predate Coke’s 2016 commitment to discontinue funding physical activity programs.

An Open Letter to Public Relations Professionals

B2B PR Sense

Looking ahead, earned media, a defining measure of PR for decades, will become a smaller and smaller part of what you do. Storytelling, Content Marketing, and Data and Analytics C ome to the Fore. Branded content, if it poses as news, is ethically dicey.

Using the PESO Model to Drive an Effective PR Content Strategy


Sometimes, despite our very best efforts to write down our goals, we tend to skip over creating a documented PR content strategy. Why are these two factors so important in your content’s success? What is a PR Content Strategy, and How Does the PESO Model Fit in?

How to Create a Successful B2B Content Strategy

B2B PR Sense

Content is king -- yet a king can’t rule or expand his reign without a dedicated strategy. The same is true with your B2B content creation. You can crunch out content on a daily basis -- but without a strategy, it will fall short of your goals. b2b marketing

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How Simple Automation Saves Time And Tedium In PR

ImPRessions - Crenshaw Communications

There’s only so much time to spend on routine work like monitoring and measuring, yet these tasks are extremely important to any ongoing PR agency-client relationship. Social content is simple. But like any other kind of content automation, social content needs human oversight.

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6 crucial actions to take before releasing content

PR Daily

Are you getting everything you can from your content? A vast majority of marketers— 91 percent —reported this year that their organization does some form of content marketing already. A Documented Content Strategy. An automated marketing system.

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Follow These 5 Steps to Start Building Your Content Strategy

Contently - Strategy

That checklist to help plan your route… content. That video tutorial on how to change your car’s oil… content. Those Instagram posts with images of must-see landmarks… content. Those review articles to help you choose the right pair of hiking boots… content.

Improved Social PR via the Employee Advocacy Route

Waxing UnLyrical

All that’s necessary to run an effective PR campaign via employee advocacy is strategic PR content, a comprehensive employee advocacy guide , and a reliable employee advocacy platform. The key is measurement. The content you push to your employees (outputs) is in your control.

3 Studies Demonstrate How Earned Media Drives Behavior and Credibility; Executives that Understand PR Tend to Value it More [UML]

Sword and the Script

Because PR isn’t a list of names or a document, it’s a process, and skill that requires both art and science. And that’s the theme for this week’s Unscripted Marketing Links (UML). Digital marketing spend tallied up at around $629 billion in the US in 2018.

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10 Must-See Presentations at #CMWorld 2016

Beyond PR

Content marketing is all grown up. With 88% of B2B and 76% of B2C marketers saying their organization uses it, the art and science of content marketing have exploded over the past few years. Content Strategy: Clarity, Constraints, and Common Sense.

Why getting links in articles still matters

PR Daily

It’s not surprising given how unlikely it is that a reader of any given print publication might be in the market for your organization’s products and services at that exact moment. You won’t get a link to your site from a publication that never links to third-party content.

6 signs a PR career is right for you

PR Daily

3 best creative and media job, writing: The Bureau of Labor Statistics projects employment for public relations specialists will grow 6 percent between 2014 and 2024. PR is also becoming more important to marketing efforts , which opens even more opportunities. reported : Public relations has always played its part in the marketing mix, even if it was added to plans late and rarely recognized like other disciplines. You set measurable campaign goals and objectives.

In-Housing Trend: What PR Agencies and Marketing Firms can Learn from Law Firms

Sword and the Script

It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. For example, there have been numerous surveys and a pile of anecdotal evidence that CMOs are bringing more marketing work in-house. The Role of Technology on the Legal Market.

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5 Content Pitfalls in Fast-Growing Businesses

The Proactive Report

Marketing and PR are two important components of growing a business. As marketing and branding expert Al Ries said, “PR starts the fire, marketing fans the flames.” 64% of marketers identify developing a comprehensive content strategy as a top challenge.(

Everything You Need to Know About Earned, Owned, Shared & Paid Media

B2B PR Sense

In other words, getting the media to write about your company. By the same token, some think PR is synonymous with marketing. These are also the questions that your content needs to answer. How to Create an Effective PR Content Strategy. Handpicked Related Content.

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