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How to Build Brand Awareness & Thought Leadership

Contently - Strategy

How Dubin pulled it off is the stuff of marketing legend. He created a single piece of content, and suddenly, millions of people knew about his business. Content marketers in all industries can learn from these examples. In 2010, Michael Dubin used to work at Time Inc.,

What Does It Take to Implement Content Marketing Effectively in B2B?

Sword and the Script

What does it take to implement content marketing effectively in a B2B organization? c) every vertical market has its own unique characteristics. Documented strategy. 1) Hands on marketing leadership. 2) An executable content marketing plan.

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Writing Inspiration Roundup: Our Top Writing Posts of 2015


Whether you’re writing last-minute seasonal blog content or already gearing up for a new year of media pitching (and if you are, we applaud you), a little inspiration can go a long way around now. The History of the Boilerplate and 7 Tips on Writing One.

B2B Content Marketing: 12 Master Tips That You Need to Know

B2B PR Sense

Only 37% of B2B marketers have a documented B2B content marketing strategy ! Do you see why it's important to have a documented strategy, but just don't know where to begin? So why should you have a documented strategy? Handpicked Related Content.

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How to Empower Your Small Business PR with Thought Leadership

B2B PR Sense

Yet, ironically, that maniacal focus can be the kiss of death when it comes to thought leadership. Why Small Business PR Often Fails at Thought Leadership -- And How to Fix It. The engine of thought leadership is content. Write a Book.

Viral snark over a Peloton ad, McDonald’s enters ‘chicken sandwich wars,’ and Twitter launches data-privacy hub

PR Daily

Also: An eye on leery marketers as YouTube allows more violent content, PR pros struggle to connect strategies to revenue, thrifty video tactics, and more. What is the biggest obstacle you face in creating high-quality video content for 2020?

How to Self-Publish Your Content Cheap and Quick


But this post isn’t about helping you write your book. In this post, we will look at some of the services that are available to produce a self-published book of content relatively cheaply. Don’t overlook local printing options when considering publishing long-form content.

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How To Get Started with Content Marketing [SlideShare]


It may go without saying that content marketing is one of the most discussed topics among public relations professional and marketers this year, a practice which centers on really great, high-quality content. Step 1: Gain Buy-In of Senior Leadership.

Google slammed for axing pro-union workers, McDonald’s to pay $26M in labor-law settlement, and key lessons from HIMSS’ rebranding

PR Daily

Also: An infernal typo in a ‘pictures with Santa’ ad, how chatbots make the greatest impact, Facebook’s new marketing research app, and more. Instead, it requires leadership involvement and a clear, research-backed objective to successfully complete the overhaul.

FedEx takes aim at Amazon, thought leadership shows promise for B2B, and Coca-Cola defends its new brand position

PR Daily

Thought leadership” might be a hackneyed PR phrase, but there is no disputing that the tactic works. In a study, Edelman found that half of decision-makers consume thought leadership at a rate of an hour or more of reading per week. Thought leadership video.

How to Create a Content Contributor Guide


When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. Think of your content contributor guide as a map for creatives to follow. Want to write for Cision®?

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Lysol maker warns against ingestion, Google and Facebook add transparency features, and Ogilvy tells communicators to be ‘AWARE’

PR Daily

The video racked up 2 million views on Twitter at time of publishing, showing another way brand managers can mix light-hearted content with serious themes and messaging. It’s also a great example of a COVID-19 marketing effort that subtly reinforces the brand, without any sales pitches.

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The Importance of “Being Human” in Marketing

Critical Mention

With the rise of AI in marketing in recent years, data-driven decision making has become an integral part of marketing’s fabric. You need to incentivize your audience to engage with your content by providing educational, topical pieces that address their needs.

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Owned Content: How to Harness the Power of the Content You Create

B2B PR Sense

Owned content , also known as owned media, is just one part of the puzzle in your PR strategy. This post will address how you can most effectively use the content you publish and own to move your brand ahead. What is Owned Content? Visual content. Create Visual Content.

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Are You Using These 33 Ways to Promote Your Content That Most Marketers Overlook?


The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In 2017, let's all agree to maximize the ROI of our writing efforts by focusing equal efforts on distribution.

7 Media Statistics from an Annual Survey of Reporters that Gives PR a Glimpse of their Mindset

Sword and the Script

It’s also a key reason why blogging and content marketing has become an important tool in the media relations toolkit. based reporters said, “ensuring content is 100 percent accurate is the most important” in their organization. A good place to start is with your own content.

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Ernst & Young slammed for sexist seminar, musicians protest Amazon’s ICE ties, and content creators tap into the customer journey

PR Daily

HuffPost reported : One section of the document is devoted to women’s appearance: Be “polished,” have a “good haircut, manicured nails, well-cut attire that complements your body type,” it states on Page 36. Ernst & Young has vociferously defended the seminar content.

Everything You Need to Know About Earned, Owned, Shared & Paid Media

B2B PR Sense

In other words, getting the media to write about your company. By the same token, some think PR is synonymous with marketing. These are also the questions that your content needs to answer. How to Create an Effective PR Content Strategy. Handpicked Related Content.

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How to land your guest post on 10 outstanding websites

PR Daily

Untitled Document. The better you write, the less work it is for editors—and the more likely your prose will remain unscathed. About: focuses on news and information about business, investing, technology, entrepreneurship, leadership and affluent lifestyles.

The Pressure for Clicks; Off Script #14: Erik Sherman, Freelance Journalist

Sword and the Script

He has also been a marketer and accepts an occasional commission for business writing. His experience sitting on both sides of the table, and a conceivably comparable pressure for clicks, has given him a balanced and long-term perspective on business communications and marketing.

Why and how to craft an in-house style guide

PR Daily

When I join an organization or take on a new content marketing client, one of my first tasks is to draft a content style guide if there isn't one in place. Because it's one of the most important tools for keeping all your organization's content creators on voice and on message.

How to Get On in New Communications: Be Nice


You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company. So I jotted down a list of PR/digital/SEO/content marketing influencers.

How to modernize your PR team workflow – The Essential Guide

Frederik Vincx

And you are not just competing against other PR teams for budgets, but also against advertising, digital, and marketing. The issues we face in practice are well documented: measurement, media, paid, planning, and workflow. Document this workflow overview. Writing a blog post?

25 Free Digital Marketing Tools for Nonprofits

Waxing UnLyrical

This list is of free digital marketing tools for non-profits is a great place to start. G-Suite for Non-Profits : Access all the benefits of G-suite (which includes business email, shared calendars, shared documents, spreadsheets and presentations and storage) for free.