Critical Mention

OCTOBER 7, 2020

This year has brought a slew of unprecedented events that have reshaped our society. Virtual Events & Live Streaming. The future of in-person events is still uncertain, but many PR and communications pros are shifting gears and reallocating their event budgets by hosting virtual events. SCHEDULE A DEMO.

Trends 105

Trends YouTube Tourism Video 105

Sword and the Script

OCTOBER 3, 2020

The decline of B2B trade shows frees B2B marketing to experiment with more efficient channels; virtual events surface buying signals The pandemic is certainly changing marketing – but we might all do well to shift our thinking towards what might become quasi-permanent. >>> Can your agency bring big ideas and execute?

Trade Shows 109

Trade Shows B2B Marketing Conference 109

Critical Mention

AUGUST 20, 2020

Even though many public meetings, events and conferences have been canceled, communication is still evolving. You’ll find webinars discussing how current events influence changes in communication and how to adapt to those changes. SCHEDULE A DEMO. Priscilla is the marketing coordinator for Critical Mention.

Resources 136

Resources Communications Education Guidelines 136

Sword and the Script

DECEMBER 15, 2020

Getting unbiased, raw opinions from product users before buying is as important in the buying decision as website content, logos, case studies and demos. Marketing be nimble. 2020 was a year of massive upheaval and change for marketing and PR pros. Live events bounce back. “No Jennifer Tomlinson | Qorus Software.

Marketing 174

Marketing Employee Content Marketing Training 174

Flack's Revenge

APRIL 7, 2016

I am very much looking forward to Social Tools Summit (#SocialTools16) in Boston next Tuesday, where I will be moderating a panel on influencer marketing. Neal Schaffer and Brian Mahony invited me back following last year’s Boston event, which was a blast (see my blog wrap ), and I jumped at the opportunity.

Tools 120

Tools Banking Technology Social Media 120

Contently - Strategy

FEBRUARY 9, 2021

Nearly five years ago, I wrote about why the email newsletter is the most important part of content marketing. Damn near every marketer uses email as a marketing channel. For us at The Content Strategist , that’s content marketing and content strategy best practices. That’s okay.

How To 145

How To Content Marketing Banking Advertising 145

Burrelles Fresh Ideas

FEBRUARY 6, 2024

Attending their school activities and sporting events, I can witness trends shift as certain sporting fashions become the “must-have” pieces for the season. Livestreaming Technology: High-quality live streams enhance the viewing experience for fans, allowing them to connect with sports events or fashion shows remotely. We can help!

Fashion 86

Fashion Sports Technology Apparel 86

Critical Mention

SEPTEMBER 27, 2019

Attend Networking Events. However, face-to-face networking can open the door to opportunities like business collaborations and affiliate marketing. Plus, networking events are an excellent way to meet potential clients. Industry meetups and networking events are a great way to gain brand exposure. SCHEDULE A DEMO.

Brand 100

Brand Branding Advertising Advertising 100

Critical Mention

MAY 21, 2020

Having said that, pre-COVID social media interactions prove that virtual communication will be an even more popular way for fans to communicate regardless of fan-bans at sporting events. Brands Can Strategically Promote to Fans During Sporting Events. SCHEDULE A DEMO. Priscilla is the marketing coordinator for Critical Mention.

Sports 111

Sports Social Media Media Groups 111

Critical Mention

OCTOBER 27, 2018

With thousands of brands competing against each other to win over customers, event-based campaigns are becoming an essential part of public relations today. Vladimir Mirnii’s career began as a content writer and he quickly rose through the ranks and is now the founder and CEO of ContentAdore , a content marketing agency based in Ukraine.

Film 131

Film Viral YouTube eBook 131

Critical Mention

APRIL 24, 2020

You can also tailor your posts to discuss trends or events that are timely to your audience. Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo. SCHEDULE A DEMO. Priscilla is the marketing coordinator for Critical Mention. Share Tweet Share.

Infographics 103

Infographics Radio Instagram Sports 103

Contently - Strategy

SEPTEMBER 27, 2023

In a digital age where audience behaviors shift with each new trend and technological advance, it’s paramount for marketers to introduce their content campaigns directly into the spaces where their target audiences are most engaged. Now, content marketing boundaries are stretching far beyond these traditional confines.

Content Marketing 52

Content Marketing Storytelling Technology Fashion 52

Critical Mention

JULY 16, 2019

Estimated audience is another effective way to measure the reach of an earned media event. Mentions is a broad indicator of brand presence in the marketplace, as opposed to publicity value and estimated audience which focus specifically on one earned media event. SCHEDULE A DEMO. Estimated Audience.

Media 76

Media Advertising Advertising Measurement 76

Burrelles Fresh Ideas

APRIL 2, 2024

However, many Americans prefer news outlets over social for in-depth information (49%), basic facts about an issue (39%) or event (31%) as well as opinions on it (22%). Half of all US adults like getting news (at least sometimes) via social media posts, according to a Pew Research Center survey.

Media 103

Media Radio Print Newspapers 103

Critical Mention

DECEMBER 2, 2018

Ultimately, supplying educational content on a consistent basis encourages prospects to engage with your brand in an organic way and helps build trust before you make an “ask,” increasing the likelihood that you’ll turn prospects into customers. Event marketing. Hosting an event is a great way to acquire new customers.

Small Business 72

Small Business Strategy Marketing Instagram 72

Cision

NOVEMBER 19, 2015

In what could have easily been a sold-out event on StubHub, Landsberg’s standing-room-only presentation at Social Media Week in Chicago focused on using consumer actions to drive content. For example, the business goal may be to drive sales, whereas the marketing goal is to drive qualified leads to demo X product, enter X store, etc.

Viral 120

Viral Content Marketing Consumer Storytelling 120

Critical Mention

MARCH 20, 2019

It can also provide a sense of immediacy during an ongoing media event. Provide the news outlet with a high-resolution headshot in the event the video does not work. SCHEDULE A DEMO. With news media resources continuing to shrink, news organizations find that interviews through social media save valuable time and resources.

Skype 72

Skype Interviews Facebook How To 72

Critical Mention

OCTOBER 29, 2019

For example, a company that sends out a press release for a restaurant’s grand opening should include specific details such as where and when the event is. Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo. SCHEDULE A DEMO. Priscilla Osorio.

Radio 92

Radio Television Social Media Sports 92

Critical Mention

NOVEMBER 29, 2018

For years, marketers have been under pressure to prove that their efforts were contributing to lead and revenue generation—that trend will continue in 2019. Increasingly, marketers have to justify their spending on a variety of marketing channels, from pay-per-click campaigns, to events, to targeted outreach.

Analytics 105

Analytics Data Trends Marketing 105

Beyond PR

NOVEMBER 9, 2016

Product collateral, email, social media, demo videos, advertising, press releases and events are all common product marketing tactics. But what about thought leadership content like blog posts and white papers? The call to action in the first two blog posts directed readers to request a demo of the product.

Product Launch 85

Product Launch How To Leadership Analytics 85

Critical Mention

SEPTEMBER 13, 2019

Publish Evergreen Content. Evergreen content – or content that is not tied to timing or a specific event – provides great value to your site because it is relevant to many all year round. SCHEDULE A DEMO. Priscilla is the marketing coordinator for Critical Mention. Priscilla Osorio.

Marketing 92

Marketing SEO Radio Video 92

Marketwired

FEBRUARY 23, 2016

Aim to tell compelling narratives through infographics, ensure visual branding is consistent across all marketing collateral, and integrate more imagery into everything you push out. that might have otherwise gone unnoticed while tracking all events in a single place. social shares, blog sign ups, whitepaper downloads, demo requests).

Tools 125

Tools Analytics Software B2C 125

Beyond PR

SEPTEMBER 21, 2016

Launching a product at a trade show can be a great way to focus on your event marketing strategy and spotlight a new product in front of a targeted audience. There are times, however, when launching a product at an event can put your company at risk of losing potential clients and damaging your brand’s reputation.

Trade Shows 40

Trade Shows Product Launch How To Transportation 40

PR 20/20

JULY 6, 2020

From certifications, to professional association memberships, to events, and to using our strengths to give back to the community — pouring time and resources into our team comes back to the agency tenfold. Content Marketing : Learn what content marketing is and how to do it. Team members are more confident.

Training 72

Training How To Course Software 72

Critical Mention

OCTOBER 29, 2018

His status as a controversial figure reached its highest point after “The Decision,” a made for television event where James famously declared who he would be leaving his hometown Cleveland Cavaliers and “ taking his talents to South Beach ,” a spectacle that did not go over well with fans. SCHEDULE A DEMO.

Sports 117

Sports Film Television Transportation 117

Presspage

OCTOBER 6, 2017

Angelo Harms, Digital Marketing Manager at Curacao Tourist Board: “When I started in my current role, we felt like we needed to transition our marketing efforts more towards what the trend is nowadays: digital and inbound marketing.” After the demo, I was convinced.

Tourism 122

Tourism SEO Storytelling Social Media 122

Critical Mention

OCTOBER 14, 2018

Beyond networking with facetime at on-brand events, looking at back-end data to hyper-target can be the key to unlocking evocative content. SCHEDULE A DEMO. For ghostwriting or strategy consulting advice, please contact her on LinkedIn.

Leadership 68

Leadership B2C Trends Content Marketing 68

Critical Mention

MAY 7, 2019

Nora Mork is a marketing journalist at Bigassignments and Essay help service. She is often invited to speak at public marketing and tech events and to write stories for blogs, such as UK Writing service. SCHEDULE A DEMO.

Measurement 81

Measurement Education Writing Blogging 81

Burrelles Fresh Ideas

JUNE 27, 2023

Journalists receive numerous press releases daily, so your content should be compelling and relevant to their audience. To make the most of the news cycle, you should issue press releases after significant events or announcements as soon as possible. Timeliness: Timing is crucial.

Pitching 40

Pitching Writing Engineering Wikipedia 40

Flack's Revenge

DECEMBER 10, 2015

Some journalism startups aim to breathe fresh life into storytelling, and we might learn a thing or two that has applications for PR and content marketing. That is why I enjoyed the demo night at the CUNY Graduate School of Journalism early this week. I saw five demos, and they were all interesting.

Journalism 120

Journalism Local Data Mobile 120

Critical Mention

NOVEMBER 9, 2018

In 2019, organizations will continue to create their own takes on current events, getting their messages across from their own unique perspectives. SCHEDULE A DEMO. Creating news that promotes thoughtful discussion of your brand is possible by commenting or riding on the waves of current news. Until next time! Critical Mention.

Trends 106

Trends Social Media YouTube Storytelling 106

Critical Mention

APRIL 2, 2019

As a Marketing Manager at Academic Brits and Origin Writings , Emily Marchant has the responsibility of renewing and retaining an existing subscriber base through the use of campaigns involving everything from newsletters and sponsored content to partnerships, ads and events. SCHEDULE A DEMO.

Analysis 74

Analysis Tools SEO Software 74

Cision

SEPTEMBER 4, 2015

Share Exclusive Content. Attract followers by promising exclusive content to those who watch your video. Take your viewers behind the scenes of a special event or announce the launch of your new product. Try setting up a product demo, giving a tour of your facilities or hosting a Q&A session. Communicate Openly.

Video 120

Video Film Training Creativity 120

Critical Mention

MAY 10, 2019

Document company social events and get behind-the-scenes photos. SCHEDULE A DEMO. The post The Importance of “Being Human” in Marketing appeared first on Critical Mention - Media Monitoring. Here are some ways to “humanize” your brand on social media: 1.

Marketing 75

Marketing eBook Case Study Measurement 75

Critical Mention

NOVEMBER 6, 2018

A classic example comes from Sarah Farrow, a content marketer for Big Assignments. She says, “Writing for 18-24-year-old males is a lot different to marketing to 50-year-old females, so bear this in mind when you’re writing your story and deciding on elements like the tone of voice, language, and your overall format.”.

Social Media 65

Social Media Media Writing Infographics 65

Critical Mention

JUNE 24, 2018

Laura Varley, brand journalist at Vertical Leap and author of “Fact-Checking Guide for Content Marketers,” told Visme “Fake news has been a big problem for some time now, and there’re many people out there that’ll just read a post off Facebook without finding an original or secondary source.” SCHEDULE A DEMO.

Crisis 94

Crisis Guidelines Social Media Reputation 94

Critical Mention

APRIL 12, 2019

While viral marketing mostly relies on social media, buzz marketing campaigns usually take place surrounding an event where the message can reach millions of people instantaneously. SCHEDULE A DEMO. The post The Difference Between Viral and Buzz Marketing appeared first on Critical Mention - Media Monitoring.

Viral 73

Viral Marketing Real Estate Travel 73