Sword and the Script

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. 1) Content marketing benchmarks. MarketingProfs and the Content Marketing Institute published their 10 th Annual B2B Marketing report with benchmarks, budgets and trends.

Content Marketing 136

Content Marketing Study Blogging Marketing 136

ImPRessions - Crenshaw Communications

MARCH 3, 2022

B2B Sales & Marketing Exchange (August, Boston). B2B media outlet Demand Gen Report produces this and the winter B2B Marketing Exchange events annually. Session content revolves around demand-gen, ABM, sales enablement, content strategy, and more. Content Marketing World & Expo (September, Cleveland).

Conference 304

Conference B2B Content Marketing Case Study 304

Communications Conversations

FEBRUARY 6, 2020

The title: The top 10 laziest phrases in social content marketing. Because there’s only one phrase that can be labeled “the laziest” in social content marketing–and I’m not sure it’s close! The content machine is now in overdrive. I see it used almost daily. Think about it.

Content Marketing 127

Content Marketing Marketing Writing Data 127

Contently - Strategy

NOVEMBER 19, 2020

If there was one common challenge that marketers and media pros faced in 2020—besides periods of existential horror—it was trying to figure out virtual events. Maybe you had to change an in-person event to a virtual event on the fly. Of course, simulive isn’t the best solution for every virtual event.

Trends 130

Trends LinkedIn Video B2B 130

Cision

MAY 19, 2015

This post was inspired by our free “ Outside-The-Box Content Marketing for PR ” white paper. Not long ago, we had a blog post that described five outside-the-box content marketing ideas. Live events are merging in-person and virtual experiences. Want even more content marketing tips?

Content Marketing 120

Content Marketing Marketing Apparel Mobile 120

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2016

Public relations and content marketing are powerful when they work together, particularly for B2B PR programs designed to educate prospective customers and push them down the funnel to a point of purchase. But when they work in concert, PR and content marketing are a 1+1+3 situation.

Content Marketing 120

Content Marketing Pharmaceuticals Marketing Software 120

Onclusive

APRIL 12, 2018

Kathy Seegebrecht is SVP and Chief Marketing Officer for UL (Underwriters Laboratories). Kathy: In my opinion, Integrated Marketing as a function has morphed into Content Operations and Campaign Management. AirPR: When businesses are launching a PR or content marketing campaign, what are the key elements they should focus on?

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

Sword and the Script

FEBRUARY 2, 2022

In any case, both of these were “audience buys” and proved to be savvy PR, content marketing and SEO moves. Most of these come from registering for one-off gated content like white papers and webinars – these assets are expensive to create and promote. And I have a massive library of SEO and content marketing material.”.

SEO 130

SEO Content Marketing Marketing Software 130

Contently - Strategy

JUNE 25, 2020

Data-driven content marketing isn’t a two-step process. To create quality content that performs, you need five steps, sound data, and smart people. So we decided to develop three new content strategy offerings, powered by StoryBook, to help brands at all levels of content maturity. That promise was flawed.

Content Marketing 128

Content Marketing Data Strategy Marketing 128

Cision

SEPTEMBER 10, 2015

What happens when you place all of the world’s top content marketers in one place? In its fifth year, Content Marketing World brings over 3,500 people from over 50 countries together and covers topics ranging from tools and technology to optimization to the future of content marketing. Ann Handley: Be Bold.

Content Marketing 120

Content Marketing Marketing Hotels Creativity 120

Sword and the Script

JUNE 8, 2021

A report analyzing more than 100,000 virtual events by ON24 found attendees spent 57 minutes viewing webinars in 2020 – and their driving pipeline and revenue. Despite growing optimism, it would still take a giant leap of faith for any B2B marketer to sign a contract for a live event, tradeshow or conference right now.

Survey 92

Survey B2B Report Video 92

Cision

APRIL 20, 2015

If you’re developing digital content in any capacity, you’ve probably run across some of the following advice: Develop a content strategy. Write “good” content. You could develop content to entertain and never sell, but what if people really want to buy from you? Entertain, don’t sell.

Content Marketing 120

Content Marketing Marketing Mobile YouTube 120

PR Fuel

MAY 12, 2019

In this day and age, many people still consider PR and content marketing to be mutually exclusive. While content marketers create quality material to inform readers while also branding that company in a certain way and with a certain voice, traditional PR generally aims to get stories and other material to the “news.”.

Content Marketing 45

Content Marketing Marketing Local Social Media 45

Cision

APRIL 14, 2015

In our digital world, live events still work wonders in public relations. Conferences, seminars and other events raise brand awareness, leads and sales, and often improve customer loyalty. It’s not as if live events are a PR secret. But how can your next event drive even more results? Social media correspondents.

B2C 120

B2C Social Media Resources Content Marketing 120

HMA Public Relations

MAY 18, 2018

It is a twice-monthly digital publication that will provide quick and concise, yet through, news of the people, events, activities and news shaping Arizona. . The post What Is Content Marketing? The Arizona 100, a project of HMA Public Relations, will launch May 17. appeared first on HMA Public Relations.

Content Marketing 49

Content Marketing Marketing Publicity Company 49

Onclusive

DECEMBER 6, 2019

Conferences and other gatherings of like-minded marketing professionals provide key learning opportunities, introductions to others who can help you hone your craft, and team-building experiences unlike any other. It can be hard to determine which events to attend, though. Digital Sales and Marketing World. PRWeek Awards.

Conference 329

Conference Marketing Case Study Measurement 329

Cision

MAY 3, 2016

To do that , brands are relying on real – time content to capture eye balls and drive engagement. The White House Correspondents’ Dinner, held on April 30, represents the largest media event in Washington D.C. We pulled four insights from our analysis to highlight how real-time content can benefit your brand: 1.

Content Marketing 0

Content Marketing Marketing Viral Analysis 0

MaccaPR

JANUARY 29, 2021

That was surely the case when our public relations agency hosted Joe Pulizzi, the Amazon best-selling author of “Killing Marketing,” “Content Inc.” ” and “Epic Content Marketing” and founder of the Content Marketing Institute, in our almost-monthly Sharper Angle webinar series.

Content Marketing 62

Content Marketing Marketing Energy Internal 62

Sword and the Script

DECEMBER 5, 2017

Regular readers know I bought into the concept of “ content marketing ” many years ago. It was in effect the coining of a term that characterized a strategy my team and I was already working on across traditional PR, digital marketing and social media. 3 Studies that Challenge Marketing Assumptions.

Content Marketing 66

Content Marketing Case Study Marketing Conference 66

Contently - Strategy

SEPTEMBER 20, 2021

Data-driven content marketing isn’t a two-step process. To create quality content that performs, you need five steps, sound data, and smart people. So we decided to develop three new content strategy offerings, powered by StoryBook, to help brands at all levels of content maturity. That promise was flawed.

Content Marketing 54

Content Marketing Data Strategy Marketing 54

Prohibition

OCTOBER 28, 2019

The ultimate content marketing goal. Ultimately, through great content marketing, your brand will be seen as the expert in its field, increase social media reach and grow the business through attracting new customers. Make your content stand and engage your audience with our content marketing hacks.

Content Marketing 48

Content Marketing Strategy Marketing Social Media 48

Sword and the Script

MAY 10, 2016

As a result, the refrain “content marketing is better than advertising” is bounced around the marketing echo chamber. Though a seasoned PR professional, I am also a serious advocate of content marketing. There’s a large body of work on these pages dedicated to content marketing. balance scales.”

Content Marketing 60

Content Marketing Advertising Advertising Marketing 60

Garrett Public Relations

OCTOBER 13, 2019

Do your events suffer from ESS (empty seat syndrome)? The post 12 Ways to Leverage PR to Fill Seats at Your Events appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH.

Publicity 76

Publicity Content Marketing Social Media Media Relations 76

Prohibition

MAY 6, 2020

Get to know the answers to these questions, and you can adopt your content marketing approach accordingly. It is this recovery phase where digital marketers can currently add the most value through engaging, insightful and informative content marketing. What pressures are they under from their clients?

Content Marketing 62

Content Marketing Marketing Real Estate Strategy 62

Onclusive

DECEMBER 16, 2020

At the same time, it is clear that this year has made a long-term mark on trends such as remote working, virtual events and other types of virtual collaboration, which are expected to continue and evolve. Fusion of PR and content marketing Content marketing is a proven way to break through the noise, as long as the content is highly visible.

Industry 221

Industry Content Marketing Corporate Analytics 221

ImPRessions - Crenshaw Communications

MARCH 11, 2021

That starts with planning earned and branded content around the schedules of target publications, as well as key dates, milestone events, and industry happenings. Though they’re typically created for advertising purposes, edcals give a PR team a topic guide for creation of press releases, blog posts and content marketing.

Pitching 308

Pitching Content Marketing Measurement Social Media 308

PR 20/20

SEPTEMBER 23, 2014

“When you strip everything away, we are all striving toward the same goal, and that is connecting with our audiences,” proclaimed Kevin Spacey on stage to close Content Marketing World 2014 , the largest content marketing event on the planet held in PR 20/20’s backyard of Cleveland, Ohio.

Content Marketing 73

Content Marketing Marketing Industry 73

5W PR

MARCH 26, 2024

Content marketing Complement the PR efforts with a strong content marketing strategy. Craft informative blog posts, white papers, and even video content that delve into the technical aspects of the solutions while keeping things engaging and informative.

B2B 78

B2B Strategy Communications Case Study 78

Prohibition

AUGUST 15, 2019

It consisted of hosting an influencer event, devising content for social media and securing features in the media. A luxury event for Yorkshire based influencers. The central part of the campaign was to host an influencer event. Summer recipes at the poshnic influencer event.

Social Media 48

Social Media Transportation Film Content Marketing 48

Communications Conversations

FEBRUARY 1, 2018

So, it surprised the hell out of me when one of the best digital and content marketing tactics I’ve seen so far during the Super Bowl came from one of the smaller companies in the grand scale of Super Bowl marketers: Surly Brewing. But, this most recent content marketing example puts them in a different class.

Content Marketing 84

Content Marketing Marketing Construction Local 84

Solo PR Pro

APRIL 2, 2019

Our recent blog covering the relationship between SEO and PR shared the good news that content marketing remains a valid and successful method of supporting search engine ranking. With content ranging from blogs to podcasts to video, what qualifies as the most effective content marketing these days?

Content Marketing 45

Content Marketing Trends Report B2C 45

5W PR

AUGUST 23, 2023

They pitch story ideas, manage media inquiries, and organize press events to attract media attention. Event planner Event planning is another exciting career path for individuals with a public relations degree.

Publicity 78

Publicity Public Affairs Crisis Communications Policies 78

Engage PR

JUNE 17, 2016

Scott Grant, of Blackadders LLP, highlighted the importance of content marketing; of producing engaging articles or images which capture the imagination of the target audience. Not every post is a winner, but consistent and well thought out content will eventually lead to success and a following.

Social Media 90

Social Media LinkedIn Resources Content Marketing 90

PR 20/20

OCTOBER 9, 2018

In this spotlight, we’ve featured Cathy McPhillips ( @cmcphillips ), Vice President of Marketing at Content Marketing Institute ( @CMIContent ). I oversee this, and also focus on strategy, paid advertising and event marketing. We repurposed some of the conversations in SlideShare presentations.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

Cision

DECEMBER 18, 2017

However, given the rise in popularity of content marketing, marketers now find value in having an internal content calendar to stay organized with what they publish on their blogs, websites, press releases and social media. Here’s why you should consider creating a content calendar for your company.

How To 0

How To Content Marketing Conference Analytics 0

Contently - Strategy

JANUARY 26, 2023

The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. The same C-level decision makers that leverage it in their decision-making processes are difficult to impress— only 17% of them rate the content they read as “very good” or “excellent.”

Leadership 126

Leadership Content Marketing Healthcare Google 126

PR 20/20

SEPTEMBER 21, 2016

Content Marketing World or as others may know it, #CMWorld , is an incredible event for marketers, journalists and techies from across the globe to gather and share niche content knowledge. Did you miss the event this year? Long Form Content for the Win at REI. Not to worry.

Content Marketing 40

Content Marketing Marketing B2B Video 40