wiredPRworks

FEBRUARY 11, 2016

On March 10 and 11, I'll be teaching an immersive two-day digital marketing, LinkedIn training and social selling skills workshop. Thanks to the Ascend Training team for inviting me to present this program! Join us in the training room on Michigan Avenue or online. How blogging fits into a content marketing strategy.

Training 45

Training LinkedIn Marketing Pinterest 45

Sword and the Script

OCTOBER 27, 2015

Content marketing is blending the functions of marketing and sales to the extent, marketing has lost its focus on creating demand. That’s my take after listening to Tom Webster evolve a concept over couple of podcasts on The Marketing Companion and finally rendered in a more polished format on Mark W. I sure have.

Content Marketing 60

Content Marketing Marketing Measurement Writing 60

Wadds Inc.

JANUARY 11, 2023

GPT-3 is trained on 45 terabytes of text data from a variety of datasets. Text at the click of a button There’s a great deal of excitement about the technology as it seemingly is able to mimic human creativity and generate and edit content incredibly quickly. A terabyte is approximately 85 million pages of text.

Publicity 98

Publicity Wikipedia Marketing Training 98

Waxing UnLyrical

JUNE 24, 2015

But it struck me that the Batman franchise offers some great takeaways for content marketing. And like many writers, he’s a loner who believes the world needs nothing more than his textually-active method of bringing a creative problem to its knees. What can other comic franchises teach us about content marketing?

Content Marketing 40

Content Marketing Marketing Energy Media Training 40

Stephen Waddington

JANUARY 27, 2021

Skillsets: data, insights, storytelling and pitching There remains a need for the publicists who can combine creative storytelling, content generation and pitching. There is demand for roles in social media and content marketing, research and insights, and paid social. It’s tough for entry level Jobseekers.

Marketing 140

Marketing Travel Storytelling Healthcare 140

Burrelles Fresh Ideas

JANUARY 23, 2024

This is because, when trained well, the technology is adept at quickly spotting patterns in data, which is useful for interpreting current market research and how consumer needs and preferences change over time. Your team could provide data on this to machine learning-driven generative web design and content development platforms.

Technology 76

Technology Training Data Consumer 76

The Proactive Report

DECEMBER 16, 2014

However, as content marketing gains popularity,SEO becomes more and more important. The more content there is on the web, the more difficult it is to find what you’re looking for. Content marketing isn’t a new idea for PR. All the hullabaloo about link-bait and great content leads right back to PR.

Digital PR 154

Digital PR Google SEO Content Marketing 154

Prohibition

APRIL 9, 2021

As an integrated PR consultancy based in Leeds, we advise brands on how to use public relations, social media, and content marketing effectively helping them to increase online engagement, raise their profiles and in turn improve their overall business performance. Why work at Prohibition?

B2C 100

B2C B2B Agency Training 100

Solo PR Pro

NOVEMBER 17, 2015

It can be highly effective to find new and creative ways for cultivating relationships – particularly over the long-term – with the key decision-makers in our target markets. media training and communications strategy). I also have in mind to incorporate my Media Training for Academics curriculum (e.g.,

Creativity 40

Creativity Public Affairs Policies Survey 40

PRSay

SEPTEMBER 10, 2019

In the ideation phase, you’ll want to develop a plan for cross-channel content marketing that will drive exposure and reach your target audience. When it comes to creating your video content, your team needs to focus on content for multi-channel media. Sometimes, a 30-second video is the most effective strategy.

Storytelling 137

Storytelling Video Strategy Analytics 137

wiredPRworks

SEPTEMBER 30, 2020

The Social Selling Secrets Masterclass was created for anyone who wants to be more creative, persuasive, and influential. Taught in a quick-start format, this masterclass is ideal for creative professionals who want to advance digital branding, content marketing and social media skills as they accelerate success.

LinkedIn 52

LinkedIn Storytelling Facebook Measurement 52

wiredPRworks

JULY 31, 2017

Ever wished you could get more likes, clicks and customers from your digital marketing, but didn’t think you had the time or talent to come up with a success plan? . Did you know only 25% of marketers believe they receive sufficient training on marketing in a digital age? Register for 3D Digital Marketing Class.

B2C 40

B2C B2B Strategy Marketing 40

Burrelles Fresh Ideas

MAY 30, 2023

Take the time to train your PR team in accessibility issues. Diversity of content can be a particularly effective route to take here. More creative content marketing methods help you reach a variety of audiences while also meeting the various accessibility needs of your demographics.

How To 40

How To Ethics Education Creativity 40

PRSay

MAY 29, 2019

You can also find ways to build on your relationship with creative incentives like free memberships or discounted services that will drive your rapport. Even if your budget doesn’t allow you to reach out to the top influencers with millions of followers, starting small and finding a niche topic or industry is a good approach.

Viral 154

Viral How To Advertising Advertising 154

Polaris

NOVEMBER 23, 2014

However, I can report that, out of necessity, I’m rapidly becoming more efficient and more creative at blogging. But not many about public relations and media training, and these are 2 of my core competencies. Be more creative with regular down time. Stay tuned for more about PR, social media and content marketing.

Blogging 126

Blogging Creativity Writing Media Training 126

The Proactive Report

JANUARY 6, 2016

In a recent article Joe Pulizzi of CMI offered 5 reasons why content marketing efforts fail to hit the mark. If anyone understands why content should be aiming at creating ongoing conversations, it’s PR folk. Great content must be meet the needs of your audience. Need Digital PR training?

Digital PR 100

Digital PR Corporate Groups Training 100

The Proactive Report

JANUARY 6, 2016

In a recent article Joe Pulizzi of CMI offered 5 reasons why content marketing efforts fail to hit the mark. If anyone understands why content should be aiming at creating ongoing conversations, it’s PR folk. Great content must be meet the needs of your audience. Need Digital PR training?

Digital PR 100

Digital PR Corporate Groups Training 100

The Proactive Report

JANUARY 6, 2016

In a recent article Joe Pulizzi of CMI offered 5 reasons why content marketing efforts fail to hit the mark. If anyone understands why content should be aiming at creating ongoing conversations, it’s PR folk. Great content must be meet the needs of your audience. Need Digital PR training?

Digital PR 100

Digital PR Corporate Groups Training 100

Cision

SEPTEMBER 20, 2017

PR professionals and marketers need to understand journalist’s motivations to use these platforms to be better resources, perhaps as well to use social media similarly to support their own content marketing efforts. Publishing Content. A great example of short-form content is this Instagram post by The Guardian, U.S.

Social Media 226

Social Media Media Journalism Study 226

Sword and the Script

NOVEMBER 26, 2016

In an age of ad blocking, brands have to transition away from solely sponsoring or being associated with the content their customers or prospects want or need. Instead, brands have to also produce the desired content. 1) The Parallel between Product Placement and Content Marketing. It’s well worth a read as well.

Brand 60

Brand Branding Content Marketing Film 60

Cision

APRIL 24, 2015

The term “content marketing” casts a wide net when it comes to ways to promote and publicize a brand or organization. However, blogging is one of the leading tools in any brand’s content marketing strategy. A: They register to attend our introductory training. Q: How do library staff members become NYPL bloggers?

Community 120

Community Mobile Blogging Publicity 120

Critical Mention

APRIL 10, 2018

When other industries think of creative agency hours, they go EEK! Don’t forget, they’re more creative. While you might admire the workaholic who’s always in the office, you might want to make room to do something fulfilling, like play guitar, train for tough mudder, or go out with friends. Now, we know what you’re thinking.

Agency 85

Agency Software Creativity System 85

Sword and the Script

DECEMBER 3, 2016

Agile is one of those phrases everyone in marketing seems to be talking about, but with very different ideas about what precisely constitutes “agile.”. This isn’t unusual for a profession where both creativity and data are important. The report identifies seven barriers to agile marketing. 1) What is Agile Marketing Again?

Marketing 60

Marketing B2B Content Marketing Training 60

PRSay

FEBRUARY 26, 2020

And just like “The Voice” contestants need to be able to market to a wider audience when viewers vote in the later rounds, your team needs to ensure that your content is ready for big exposure if it starts to gain traction. Showcase your creativity. Understand your brand.

Creativity 125

Creativity Strategy Storytelling Brand 125

Communications Conversations

OCTOBER 14, 2014

As more companies join the content marketing arena, one of the bigger issues these companies face is this: How do we source all this content? Many organizations just aren’t set up to create an ongoing dribble (let alone a firehose) of online content. Yes, these companies have smart marketers. Big difference.

Agency 133

Agency Resources Employee Internal 133

Cision

SEPTEMBER 4, 2015

Celebrities like Jimmy Fallon and Madonna have already jumped on the live streaming video train, and it’s time for your brand to do the same. Images: Anthony Quintano , andreavallejos ( Creative Commons ). Live streaming is the closest you’ll get to an actual face-to-face conversation.

Video 120

Video Film Training Creativity 120

Solo PR Pro

DECEMBER 22, 2020

Content Marketing World. Hosted by the Content Marketing Institute — a.k.a. the leading global content marketing education and training organization — Content Marketing World is “the one event where you can learn from the best in the content marketing community.”

Conference 58

Conference Content Marketing Community Education 58

Prohibition

JULY 9, 2018

So that involves lots of exciting things like online community building, social media listening, brand audits, online crisis management, content marketing and video creation and seeding. RESPONSIBILITIES: *Devise creative public relations strategies that fit the client’s profile. Creative thinker and problem solver.

Creativity 48

Creativity Construction Crisis Management Social Media 48

Barokas

DECEMBER 5, 2019

Content marketing has taken on new life and meaning. Fundamentals like creative collaboration, grassroots ideas, great storytelling, smart planning, are as important today as they have ever been. Smaller newsrooms are covering a far wider reach of topics. PR people outnumber reporters six to one. Are your spokespeople working?

Strategy 78

Strategy Media Storytelling Pinterest 78

The Resolution Blog

JANUARY 8, 2018

The content you should be creating 2018 plans are underway and creatives are about to be brought to life. Just before you tie down the exact detail for content take a look at this research from content share experts BuzzSumo. The 20 most engaging types of content. What do you guys think? Watch the recording now.

Tools 136

Tools Publicity SEO Measurement 136

Konnect Agency

APRIL 23, 2021

Now that people have a sufficient amount of equipment at home, gyms must develop creative ways to provide programming and generate revenue with online programs through their brand. Gyms will need to find new and creative ways to build a community with their members. Offering More.

Retail 52

Retail Consumer Exercises Creativity 52

Konnect Agency

APRIL 23, 2021

Now that people have a sufficient amount of equipment at home, gyms must develop creative ways to provide programming and generate revenue with online programs through their brand. Gyms will need to find new and creative ways to build a community with their members. Offering More.

Retail 52

Retail Consumer Exercises Creativity 52

PRSay

AUGUST 3, 2016

These Swedish participants are not trained spokespeople, but rather regular people talking about the Swedish experience. Taking it a step further, organizers handed the official @Sweden Twitter handle off to those residents, giving them complete creative control over the channel. This article was provided by Cision , a PRSA partner.

Social Media 60

Social Media Media Twitter Tools 60

PR 20/20

SEPTEMBER 20, 2018

Burger is a content marketing specialist with more than ten years of experience in technical writing, content management, social media strategy and analytics. The machine behind the feature is actually reading every piece of text, training the algorithm to better predict language. It also won’t wipe out jobs instantly.

Marketing 50

Marketing Training Data Ethics 50

Cision

JUNE 2, 2016

As a journalist, you are trained to be a communicator. They will need to use correct grammar and spelling, know more than how to put a sentence together, and be creative. What is the most important lesson about PR you’ve learned throughout your career? Always read it one more time before hitting send! Rapid Fire Round.

Insurance 120

Insurance Insurance Writing Sports 120

Waxing UnLyrical

MARCH 31, 2019

AI is not inherently creative, nor is it good at crafting messages. What I like about this trend is – if well embraced – it relieves the communicator of burdensome tactical data analytics and instead allows them to focus on strategy and creative outreach. Here are four questions my peers often ask and some insights. Will people (e.g.

Analytics 65

Analytics Data Pinterest System 65

PR 20/20

MAY 8, 2019

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. More Intelligent” Marketing Automation. I love traditional marketing automation. Ideas are organized by marketing category (e.g. Are you ready? Everybody wins!

Agency 84

Agency Enterprise Technology Analytics 84